Data has traditionally been stored and analyzed using tools, such as Hadoop, that only data scientist and developers can love. This, however, is starting to change.
"In 2015, Hadoop will become more useful for business people because more products will become available that mask the complexity of using that data store," says Richard Tomlinson, Oracle director of product management. "This will happen both because existing business intelligence tools will be enabled to work on top of Hadoop, and because of the advent of new tools that give business analysts end-to-end capabilities to turn raw data into insight."
While the last five years have been about collecting data, the next phase of big data will be about empowering the business to take advantage. "More people will be able to use big data in their jobs, and more businesses will turn the promise of big data into reality," Tomlinson says. "Those who don’t will be behind their competition."
Along with making access and analysis easier for business users, big data tools will make predictive analytics more user-friendly and accessible as well.
"It feels like we’ve reached a big inflection point, like when BI tools started to get adopted for use on top of databases in the mid-'90s," he says. "Those who are still skeptical and not ready to commit will see their competitors move ahead of them."
The challenge is sifting through new and enormous sources of raw data such as web activity logs, mobile click streams, machine sensors, and social media in a new data reservoir platform, Hadoop, that makes scaling data storage and processing more efficient. Blending the new unstructured data stored in Hadoop with relational databases provides a richer 360-degree view of customers and operations for competitive advantage.
Traditionally, transforming a data reservoir into strategic insight has been the domain of highly skilled and scarce data scientists, who use complex programming tools and a range of disjointed point solutions to find, explore, transform, analyze, and export the data the business needs.
Oracle Big Data Discovery meets this challenge head-on, giving organizations end-to-end analytic capabilities through an easy-to-use, visual interface. Available now, Oracle Big Data Discovery is designed to be “the visual face of Hadoop” to enable business users to transform raw data and mash up with other traditional data into actionable business insight with a single product.
A key component of Oracle’s complete suite of big data analytics, management and integration solutions for Hadoop, NoSQL, and Oracle databases, Oracle Big Data Discovery is designed for business analysts and data scientists to be more productive and confident in decision making.