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  • April 21, 2015

Oracle Named World Leader in the Decision Management Platform

Peter Schutt
Senior Director

Decision management platforms are increasingly essential to competitive advantage in the era of big data analytics providing a more comprehensive organizational view from strategy to execution---generating fast and high returns on investment. The decision management market has only recently emerged as platforms of an integrated set of business rules and advanced analytic modeling for more accurate, high-volume decision making.

Decision management has evolved into a more collaborative process of business analysts and modeler developers scientifically experimenting in digital channels with dynamic content, imagery, products, and services most common to deliver next best marketing offers. The content and context aware-decisions prompt customer-facing staff with recommendations and websites, emails, mobile apps, as well as supply chain systems are continuously tailored to take more precise, local, and personalized actions.

IDC has released its Marketscape for the Worldwide Decision Management Software Platform 2014 Vendor Assessment and named Oracle Real-Time Decisions (RTD) as among first to market and the world leader.

· Appealing to the business user or CMO while maintaining the flexibility and control by advanced analytic modelers

· High-performance analytics tuned for a single engineered system

· Self-learning or machine-learning optimizing capabilities

· Integration and portability across deployment options through Java

“The returns organizations cited during interviews for this study were impressive — so much so that no single organization would permit publication of the outcomes because the specific decision management solutions were viewed as key to creating a competitive advantage." said Brian McDonough, research manager, Business Analytics Solutions, IDC. "Organizations can feel confident that they can see real and impressive business benefits from any of these solutions today."

 

 

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