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Big Data at Work in Consumer Goods and Retail with Oracle Data Warehousing

March 14, 2014 By: Murthy Mathiprakasam

Consumer Goods and Retail are two of the most competitive industries in the market. Just think about how many retailers have gone out of business in the last 20 years as their leading counterparts leveraged emerging technologies to stay efficient and drive steady growth. Oracle’s data warehousing and big data solutions help leading consumer brands and retailers increase their competitiveness by driving enhanced customer experience and optimized operational efficiency.

Customer experience has become crucial as CRM is extended to a 360-degree comprehensive view of the customer lifecycle. Retailers use Oracle’s solutions to capture different kinds of customer data from classical point-of-sale data to more emerging datasets like social media and use advanced analytics techniques like clustering and market basket analysis to optimize pricing and better target promotions. Market-leaders like Procter and Gamble use Oracle’s solutions to derive marketing insights from growing volumes of point-of-sale data. Jim Fortner, VP of IT Development and Operations at P&G states, “we can conduct analysis and respond to the data much quicker than ever before.” Technology giant Dell rely on Oracle’s solutions for predictive and personalized real-time recommendations on upsell offers to drive dramatic improvements in sales. Customer experience is becoming so popular: customer-science company Dunnhumby develops sophisticated customer analytics solutions using Oracle solutions to help customer brands and retailers improve customer experience and loyalty.

Meanwhile, increased globalization and advances in supply chain optimization are driving profitability growth for consumer and retail companies as well. Oracle’s solutions help companies get improved visibility into inventory levels, process quality, and regulatory compliance. Leading organizations are starting to experiment with RFID tags and sensors as new sources of data to mine for even higher levels of supply chain optimization.

Whether it’s enhancing customer experience or optimizing the supply chain, Oracle enables consumer goods and retail leaders to empower their lines of business with new levels of intelligence and insight. Elizabeth Arden accelerates key business report generation by up to 10X with Oracle. James Barlow, Director of Global Business Intelligence, Elizabeth Arden, mentions that Oracle, “significantly improved our data warehouse performance, putting actionable information into the hands of the people who need it to make more effective business decisions.” Coles Supermarkets in Australia is also another great example of data warehousing leadership in grocery retail experiencing 4-6x faster query performance and storing 20+ terabytes of data for more sophisticated and predictive analytics.

Consumer Goods and Retail are competitive spaces, and the most successful players relying on Oracle’s data warehousing and big data solutions to enhance their customer experience and optimize operational efficiency. For more information on Oracle’s data warehousing solutions, check out

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