Oracle Big Data Strategist Paul Sonderegger recently wrote how Big Data and the Cloud are "a match made in Heaven." However, as he writes, "the devil is in the details."
Large enterprises are waking up to the realities of data capital. Data is not just a record of what happened, it’s a raw material for creating new digital products and services.
This means companies are in a race to create unique data capital assets through new mobile apps, wearable tech, and other intelligent, connected devices. Firms are also trying to figure out how to use this data capital to create unique value, whether that’s innovative digital products and services or increased efficiency rivals can’t match.
This is what big data is really about – the capture and use of more data in more daily activities as a way to gain competitive advantage. And this emerging competition requires a new kind of computing — in which the cloud plays a crucial role.
But for large enterprises in particular, new big data and cloud technologies must work seamlessly together, as well as with existing technology.
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