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  • November 11, 2014

Colombia has all the ingredients to become one of the most representative markets in digital technologies

Yaldah Hakim Rashid
Product Marketing

written by Diana Tamayo Tovar

Bogotá, Colombia – October 31, 2014
Oracle presented in Bogotá alongside international experts, the challenges facing our market and the new concept of “digital disruption”, which analyzes how new technologies transform current business models and its value proposition in the market.
Consequently, Oracle Cloud World Bogota 2014 featured important panelists, such as Ken Segall, Apple creative who had lead some of the company’s most successful campaigns; Rod Johnson, Oracle Enterprise Applications Vice president; and Carlos Arguindegui, Oracle Colombia and Ecuador General Manager, explained how new trends are enticing companies to think out of the box, and innovate through information technology in order to transform their businesses.

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Throughout the event the participants recognized the country’s enormous existing potential, which offers unprecedented conditions for various size companies to embrace new technologies.
In addition,  Colombia’s innovation and connectivity index were pointed out, allowing organizations such as Oracle to develop a business environment. As a result, big and mid-size companies in the country can introduce into their business models solutions like cloud computing.

 Oracle has found  Columbia to be a very attractive market, where companies are open to embracing change which will benefit their procedures, profitability, and help them  become more competitive. Finance and retail companies, as well as government bodies have migrated towards cloud computing, allowing them to optimize their processes significantly. In Colombia, 95% of listed companies are ranked as mid-sized. Currently, the market can offer business suites and services adaptable to their needs.

For all companies, cloud computing offers cost reductions, fast delivery, and resiliency according to their particular needs.

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Overall, Oracle CloudWorld  was an informative and eventful day with
innovative speakers, live demos and great networking opportunities.

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