How can you keep up to date? By now we all know that in B2B, the sales experience is a bit dated; Formalities, long processes and impersonal selling. Now don’t...
How can you keep up to date? By now we all know that in B2B, the sales experience is a bit dated; Formalities, long processes and impersonal selling. Now don’t get us wrong, we know that B2B selling is far more complex and grueling than it seems, but does it have to be? With the emergence of modern buyers, perhaps our strategies should change. Modern buyers It’s official, modern buyers are now less influenced by traditional sales and marketing techniques than ever, as well as...
How can you keep up to date? By now we all know that in B2B, the sales experience is a bit dated; Formalities, long processes and impersonal selling. Now don’t get us wrong, we know that B2B selling...
Marketers have used brand advertising since the 1950s, when brands were established to create emotional value with consumers, signal better quality or value,...
Marketers have used brand advertising since the 1950s, when brands were established to create emotional value with consumers, signal better quality or value, and to differentiate a product or service from the competition. Simon Clift, the former CMO of Unilever said, “A brand is the contract between a company and consumers.” This brand ‘contract’ represents the feeling of trust that a consumer has in that a brand will deliver on its promise of value when that product or...
Marketers have used brand advertising since the 1950s, when brands were established to create emotional value with consumers, signal better quality or value, and to differentiate a product or...
Wading in the riverbanks of Bariloche, Patagonia Argentina, I had my first fly fishing experience. It ranged from several hours of nothingness, to continuous...
Wading in the riverbanks of Bariloche, Patagonia Argentina, I had my first fly fishing experience. It ranged from several hours of nothingness, to continuous catch and release of beautiful rainbow trout. As every angler will claim, “I caught a big one!” I did, and a lot of them. I learned that these fish are anadromous, migrating from the ocean to breed in fresh water, making them highly adaptable to changing conditions. My challenge was to read the myriad of data accurately...
Wading in the riverbanks of Bariloche, Patagonia Argentina, I had my first fly fishing experience. It ranged from several hours of nothingness, to continuous catch and release of beautiful...
After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s...
After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s website, it displayed some relevant products. Nice job! I added a couple of items in my cart, but got distracted and left the site. The next day, I received an email reminding me about the items left in the cart. Instead of ordering online, I decided to place an in-store order by going to a physical store location. All...
After relocating my family to a new state last month, I wanted to upgrade the furniture in our new house. After browsing a large global furniture retailer’s website, it displayed some...
Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no...
Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from the rest. If 81% of consumers are willing to pay for a better experience, what is your organization doing to please them? Solutions providers that claim to solve this problem through...
Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers engage with brands is dynamic, unpredictable, and they expect to be served with a relevant experience in real-time, every time they interact with a brand. Thus, while the problem of understanding customers continues to get more challenging, the solution to serve them these...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers...
Leverage the following tips to immediately improve your CX and ensure customers are always at the center of your business strategy. When you think how consumers...
Leverage the following tips to immediately improve your CX and ensure customers are always at the center of your business strategy. When you think how consumers interact with companies today, it’s almost impossible not to consider the level of accuracy that digital has allowed companies to deliver because of what they already know about customers. In the era of likes, tracked behaviors, targeted ads, and personalized service. Modern companies have fine-tuned engagement into...
Leverage the following tips to immediately improve your CX and ensure customers are always at the center of your business strategy. When you think how consumers interact with companies today, it’s...
Mark Tarro, Solutions Engineer, Oracle A few years ago, I tried to win the first round in my fantasy baseball league’s playoffs. I sought any advice I could get...
Mark Tarro, Solutions Engineer, Oracle A few years ago, I tried to win the first round in my fantasy baseball league’s playoffs. I sought any advice I could get to help my team. But while I consistently made the postseason, but I just couldn’t get over the victory hump. So, I needed to revamp my strategy. Several people suggested that I read the book “Moneyball” which discusses the use of Sabermetrics in baseball to gain a competitive advantage. In it, baseball managers mined...
Mark Tarro, Solutions Engineer, Oracle A few years ago, I tried to win the first round in my fantasy baseball league’s playoffs. I sought any advice I could get to help my team. But while...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus discounts and blanket promotions. They can do better. In our latest Get to Know interview, I spoke with Evan Britten-Bozzone, Director of Strategy at Bluecore. He discussed why it's more important than ever to connect data to personalize messages, drive commerce conversions,...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus...
