Several of the new capabilities for Oracle Content Management included video editing, custom forms, smart categorization, advanced workflow, and more.
As the creator of the Agile CMS wave category at Forrester, Oracle Senior Principal Product Strategist Mark Grannan shares a few thoughts on how Oracle Content...
As the creator of the Agile CMS wave category at Forrester, Oracle Senior Principal Product Strategist Mark Grannan shares a few thoughts on how Oracle Content Management is a perfect fit.
Being able to respond intelligently while a customer is actively engaged can be challenging. The key to success: access to real-time data.
Top marketers have reimagined the customer experience using hyper-personalization, AI, and loyalty programs.
Not so long ago, the number of touchpoints a customer had with a company was quite limited. As a result, their journey from discovery to purchase was relatively...
Not so long ago, the number of touchpoints a customer had with a company was quite limited. As a result, their journey from discovery to purchase was relatively linear. With the digital advance, the number of touchpoints has grown exponentially. These days, customers zigzag from discovery to purchase and they demand more and more personalized experiences. As the world becomes more complex, the ability to understand what customers really want is even more important....
Not so long ago, the number of touchpoints a customer had with a company was quite limited. As a result, their journey from discovery to purchase was relatively linear. With the digital advance, the...
Your customers deserve a great experience whenever they interact with your brand. Find out how Oracle Unity enables companies to deliver contextually aware and...
Your customers deserve a great experience whenever they interact with your brand. Find out how Oracle Unity enables companies to deliver contextually aware and highly personalized experiences that delight customers whenever and however they engage with them, improving customer satisfaction, and increasing greater customer lifetime value.
Your customers deserve a great experience whenever they interact with your brand. Find out how Oracle Unity enables companies to deliver contextually aware and highly personalized experiences...
Vitamix, a leading global manufacturer of high performance blending technology for consumers and commercial settings, wanted new strategies to improve its...
Vitamix, a leading global manufacturer of high performance blending technology for consumers and commercial settings, wanted new strategies to improve its loyalty marketing and rewards initiatives. Their objective was increasing customer intimacy and developing stronger data insights and engagement. By choosing Oracle CrowdTwist Loyalty and Engagement, Vitamix moved beyond a spend-for-points loyalty model and strengthened relationships in an industry with limited customer or...
Vitamix, a leading global manufacturer of high performance blending technology for consumers and commercial settings, wanted new strategies to improve its loyalty marketing and rewards initiatives....
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed...
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size does not fit all, and brands need to respond in real-time, for each customer, at scale, and in an automated fashion. At Oracle Marketing, this thinking shapes our strategic vision around connected data and connected intelligence. We recognized early that real-time data and AI sit...
Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size...
CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can...
CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven insights. So, what are these three tools and what can they do?
CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven...
