By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the...
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from the rest. If 81% of consumers are willing to pay for a better experience, what is your organization doing to...
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear)...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers engage with brands is dynamic, unpredictable, and they expect to be served with a relevant experience in real-time, every time they interact with a brand. Thus, while the problem of understanding customers continues to get more challenging, the solution to serve them these...
By Manoj Goyal, GVP Engineering for Oracle Marketing Cloud Let’s all repeat it together - the traditional “customer journey” is dead! Consumer expectations have changed. The real way customers...
Leverage the following tips to immediately improve your CX and ensure customers are always at the center of your business strategy. When you think how consumers...
Leverage the following tips to immediately improve your CX and ensure customers are always at the center of your business strategy. When you think how consumers interact with companies today, it’s almost impossible not to consider the level of accuracy that digital has allowed companies to deliver because of what they already know about customers. In the era of likes, tracked behaviors, targeted ads, and personalized service. Modern companies have fine-tuned engagement into...
Leverage the following tips to immediately improve your CX and ensure customers are always at the center of your business strategy. When you think how consumers interact with companies today, it’s...
Mark Tarro, Solutions Engineer, Oracle A few years ago, I tried to win the first round in my fantasy baseball league’s playoffs. I sought any advice I could get...
Mark Tarro, Solutions Engineer, Oracle A few years ago, I tried to win the first round in my fantasy baseball league’s playoffs. I sought any advice I could get to help my team. But while I consistently made the postseason, but I just couldn’t get over the victory hump. So, I needed to revamp my strategy. Several people suggested that I read the book “Moneyball” which discusses the use of Sabermetrics in baseball to gain a competitive advantage. In it, baseball managers mined...
Mark Tarro, Solutions Engineer, Oracle A few years ago, I tried to win the first round in my fantasy baseball league’s playoffs. I sought any advice I could get to help my team. But while...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus discounts and blanket promotions. They can do better. In our latest Get to Know interview, I spoke with Evan Britten-Bozzone, Director of Strategy at Bluecore. He discussed why it's more important than ever to connect data to personalize messages, drive commerce conversions,...
The pressure of the holidays on commerce merchants to reach the widest audience possible can result in failed targeting and segmentation plans, an increase in batch and blast email campaigns, plus...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison shopping to affiliate programs and online marketplaces. Data feeds are a cornerstone of many online marketing programs and optimizing them is a key way to drive visibility, return on ad spend, and conversions. Our new partner, GoDataFeed, is one of the industry’s leading product feed performance platforms, trusted by...
If you sell products online, you most likely use product data feeds to drive customer acquisition—for everything from pay-per-click campaigns and comparison shopping to affiliate programs and...
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue';...
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545; min-height: 14.0px} span.s1 {color: #e4af0a} Are you ready for #PopUpDoomsday? In less than a week, after January 10th, 2017, Google will begin penalizing pages that use intrusive mobile interstitials. In an effort to improve the mobile search experience and help users find the content they’re looking for...
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545; min-height: 14.0px} span.s1...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra Holiday Readiness Tips from a 15 Year Veteran. I wrote those posts assuming you were planning ahead with some time to spare. Sometimes that’s a luxury, though, and by now, if you’re not already into your holiday season, you’re pretty darned close. So these are a few last-minute tactics you can still do to improve...
Over the last few years, I’ve written several posts about preparing for the holidays, including Five Tips for Maximizing Success This Holiday Season and 3 Extra Holiday Readiness Tips from a 15...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions,...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions, but it is often overlooked. The good news is that you most likely have access to plenty of intent data and can use it creatively to build more relevant marketing campaigns. One of the classic ways of determining that an online shopper is interested in buying is whether s/he has a wish list and what is in it. Adding an...
Leveraging intent data--data that indicates customer likelihood to purchase or be more engaged with your brand--is an important method for driving conversions, but it is often overlooked. The good...
