There is nothing more powerful—and useful for your brand—than converting your customers into brand evangelists. These are customers who will take every...
There is nothing more powerful—and useful for your brand—than converting your customers into brand evangelists. These are customers who will take every opportunity to recommend your business to their friends, families, business partners, tennis coach, and anyone else who will listen. Unfortunately, the process of creating such evangelists has long been something of a mystery. In the absence of a clear plan, many digital marketers have become overly reliant on incorrectly...
There is nothing more powerful—and useful for your brand—than converting your customers into brand evangelists. These are customers who will take every opportunity to recommend your business to their...
Oracle’s innovative Digital Experience for Communications solution provides state-of-the-art capabilities to help marketing and product managers easily create,...
Oracle’s innovative Digital Experience for Communications solution provides state-of-the-art capabilities to help marketing and product managers easily create, modify, clone, launch, and retire offers. All types of offers comprised of simple and complex bundles can be created within minutes enforcing rules and terms. You can now launch new offers to market within days vs. the several weeks or months it typically takes today. Discover how you can quickly review, clone,...
Oracle’s innovative Digital Experience for Communications solution provides state-of-the-art capabilities to help marketing and product managers easily create, modify, clone, launch, and...
According to the Pew Research Center, as of 2019, 96% of Americans owned a cellphone of some kind, and approximately half of U.S. adults own tablet computers or...
According to the Pew Research Center, as of 2019, 96% of Americans owned a cellphone of some kind, and approximately half of U.S. adults own tablet computers or e-reader devices. Marketers have long known that they must account for mobile in their campaigns. A report in February 2020 from the CMO Survey found that the percentage marketers put into their mobile budgets has grown to 13.5%, up from 11.2% a year ago. The mobile experience, however, must keep the user in mind. A...
According to the Pew Research Center, as of 2019, 96% of Americans owned a cellphone of some kind, and approximately half of U.S. adults own tablet computers or e-reader devices. Marketers have long...
The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are...
The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. At our recent CX Virtual Summit for Asia, I had an insightful conversation with Jojo Concepcion, CEO of our customer Concepcion Industrial Corporation (CIC), about the intersection of customer experience software and the need for businesses to make...
The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to...
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if...
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital experience management."
Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital...
A Complimentary Data Health Scan for Oracle Sales and Marketing Customers Today, nearly 52% of data in the CRM is inaccurate and 40% of all B2B leads contain...
A Complimentary Data Health Scan for Oracle Sales and Marketing Customers Today, nearly 52% of data in the CRM is inaccurate and 40% of all B2B leads contain bad data. If someone asked you to quantify just how accurate the data residing in your sales and marketing systems is, would you be able to? Are you aware of how unreliable data in your systems is affecting your sales and marketing teams? Ask yourself: Do your sales reps spend a lot of time doing their own manual...
A Complimentary Data Health Scan for Oracle Sales and Marketing Customers Today, nearly 52% of data in the CRM is inaccurate and 40% of all B2B leads contain bad data. If someone asked you to...
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges...
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a pizza superior, and I never complain about 94-degree weather in August because I know what a negative 30 windchill feels like in winter. And I also know, without a doubt, that the 90’s Chicago Bulls remain the greatest sports dynasty with the greatest basketball player of all time....
When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a...
We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the...
We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses, remote working, travel restrictions, social distancing, supply chain disruptions, and other aspects of the COVID-19 crisis. Find out what these consumer preference shifts are.
We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses,...
The Times They Are a-Changin’ … sang Bob Dylan 57 years ago, in a time of uncertainty and change. In such trying times as we’ve seen in recent months,...
The Times They Are a-Changin’ … sang Bob Dylan 57 years ago, in a time of uncertainty and change. In such trying times as we’ve seen in recent months, uncertainty thrives and business leaders have questions about how to navigate their organizations through these dire straits. Just about every business sees their digital transformation initiatives being greatly accelerated. Now is the time to ensure business continuity, react with agility, and pivot to the new normal. In the...
The Times They Are a-Changin’ … sang Bob Dylan 57 years ago, in a time of uncertainty and change. In such trying times as we’ve seen in recent months, uncertainty thrives and business leaders...
