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The latest in customer experience strategy, technology, and innovation.

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Customer Experience Strategy

Path to CX Excellence for Sales Professionals

When I finished my undergraduate degree, I entered a workforce unlike any I’d been prepared for. My class entered the job market at the height of the 2009 Great Recession. Looking back, I didn’t understand many of the struggles my friends and I would face, but I soon realized things weren’t going to be as planned. Hindsight may be 20/20, but one thing I’ve learned is that in order to thrive in any environment, we must adapt and evolve! This is the newest in a series of blogs that describe how organizations can build a culture of customer experience excellence. Click here for the first and here to read about B2B marketing excellence. In this, I describe how a Sales organization can adapt and evolve to best enable their sales organization in order to compete in what Oracle calls the “Experience Economy.”  The customer relationship with brands is in constant evolution. As marketing, sales, commerce, and service professionals, we're forced to adapt to these shifts or risk extinction. That's never been more true than it is today. We’re living in the Experience Economy, where your customers’ experience with your brand is inseparable from the value of the goods and services you provide. The Experience Economy is driven by the way the world works today. People expect physical goods to arrive at their doors in a matter of hours, not days – and they expect answers to arrive on their mobile screens in a matter of milliseconds. Before I graduated, I took an internship with the university where I promoted events for all visiting speakers, artists and musicians.  Even though I was a sales and marketing beginner, I was willing to put in the labor-intensive grunt work to market to the masses through paid advertising, social media and other channels.  My first job after graduating was in technology sales. What I didn’t know then was that this role would continue to strengthen my learning curve well beyond my education. #1 Inbound Sales is where the path to Sales Excellence begins. The focus is to build a customer base through traditional channels. It could even be spreadsheet-based, with little or zero automation. When a customer calls, the answering rep takes their info and connects the product or service with the customer. Pretty basic stuff.  If you are an organization that is lucky enough to have an SFA tool, you may have integrated with mobile and email, but the sky is the limit from here. Again, most sales organizations begin by equipping their reps with a salesforce automation (SFA) tool, and then build off of that. Going beyond this initial step takes us to our second step in this path. #2 Foundational Sales is largely automating many business tasks associated with sales, like contact management, data sharing, order tracking and more.  SFA is often synonymous with CRM, although CRM doesn’t always automate all sales tasks.  The next logical step is to integrate vital functions that sales reps need in their daily lives, be it mobile access, email and real-time data. While these integrations expand and fortify the foundation, the organization still has to think ahead. This means leveraging tools that help with forecasting, quota management, incentive compensation, and territory management. Aligning sales and organizational business goals is critical. Sales teams leap forward from short-term thinking to strategizing around top tier accounts. These tools help reps feel confident they'll succeed through automation and guided-selling, while protecting margins and making their quotas. Mastering these capabilities helps put a hyper-focus on transforming your organization into a streamlined and efficient, revenue-focused business. After strengthening the core Sales foundation, the ideal next step is to differentiate your brand’s ability to personalize its communications across all your customers’ touch points. #3 Personalized Sales requires an organizational commitment where it’s clearly understood how Sales fit within and across every single department. This must be a transparent and collaborative process that is agreed to by all departments and communicated across the company. Sales and service teams need access to the most up-to-date customer data and history to make this successful. This requires integrating CRM and CPQ systems for downstream processes to get accurate financials and forecasting. This blend of historic and real-time data gives sales a fuller, more accurate picture of accounts and helps them to prepare and personalize customer interactions. The planning and forecasting benefits that result from this blend of data include sales planning and incentive compensation, quota, and territory management. A Sales organization that stays on top of these capabilities motivate and retain top talent, incentivize partners, and build upon a better forecasting process. After you’ve built the foundation and personalized functionality, you're well down the path to practice 'responsive selling.' Gone are the days of being reactionary to buyer needs and seller wants. You’ve now instilled a strong strategy and invested a tremendous amount of time and effort to maximize benefits from your sales investments. At this point, you are delivering a unified brand experience across all customer touch points. Activating customer intelligence in each micro-moment when your customer engages helps drive revenue growth. #4 Responsive Sales is the phase where elite sales organizations that practice responsive selling also adopt strategies that use AI for Sales and Guided Talk Tracks to access smart talking points for price optimization, which helps protect margins. All these innovations arm your sales organization to help exceed customer expectations.  The Experience Economy breaks our CX Sales strategy into a vision where buyers get what they want; Trusted Advice Answers on Demand Seamless Buying Experiences Sellers get what they need; Connected Data Guided Selling Tools Answers Anywhere Responsive Selling represents the pinnacle of success for sales organizations. It takes commitment from the top of the organization to create a company-wide culture and effort to propel the business there. For me, it took a rocky start that led me to change my surroundings and adapt to the market. I would not change a thing!  That initial pressure and stress taught me that you cannot stay stagnant. Instead, it motivated me to be in a constant state of evolution and learning. Click to learn more about how top optimize sales across all your channels.          

When I finished my undergraduate degree, I entered a workforce unlike any I’d been prepared for. My class entered the job market at the height of the 2009 Great Recession. Looking back, I...

Customer Experience Strategy

The Importance of Going Deep-Digital

Many of us are in a stay-at-home economy where we are digitally dependent to work, engage with our friends, get schooled, entertain ourselves, shop, and get support online, including telehealth.  In these circumstances, what can your company do to survive and get ahead? People are working and spending more time at home. A lot of that time is online, thus the importance of conducting business digitally. Ironically, the billions of dollars companies have spent in recent years to go digital have largely failed to bring transformational changes to their business models. According to Forbes and others, over 70% of companies have not achieved the transformational benefits they had hoped for despite collectively investing over $1.3 trillion in digital projects! So, what has to change with the way you’re doing digital? This doesn’t just mean you deploy a new piece of technology isolated from an underlying business process that you have to manage. You have to go ‘Deep-Digital’ which means new channels and interaction paradigms must connect with other systems that solve a customer need. Let’s look at some examples. Become savvy at digital listening and engagement. With more people spending more time online, it’s critical to read signals, identify customer needs, engage properly at the moment-of-need via the right channel and consistently serve well across all digital channels. Let’s presume I’m signaling on Facebook or a Google search where I'm considering buying an air purifier. A brand should seamlessly capture this signal, identify it with me, then initiate a message to educate and inform me, thus leading me to purchase. It’s not only an air purifier manufacturer who could benefit from this signal. An alternative provider such as an air filter or air freshener maker could divert me to buy their product instead. This would save me money and provide the same health benefits. Savvy digital operators can easily interrupt and lure customers away! These interactions happen via smartphones, browsers, Facebook, Instagram, a Google search page, etc. Being present, listening and engaging in all these channels will create winners. Do not forget delivering to promise! Identifying, engaging and selling to a customer isn’t enough. Their needs can only be satisfied if the product or service is delivered as promised.  Whether the purchase is made via chatbot, a mobile app or in a Facebook store, connecting that order to your supply chain and fulfillment systems is what ultimately delivers the product. Some things are easy to implement while others will require significant change. What’s important is that you go deep in deploying digital so that the solution fully solves customers’ needs and doesn’t frustrate them with partial or conflicting engagements. Look at data and processes in their entirety to get a holistic 360-degree view into what signals are real and what responses would be appropriate to take. Don't waste time and money on digital projects that don’t deliver results! Customer Experience solutions that read customer data signals exists today to support these changes to go deep with digital deployments. Can you afford to wait while more agile competitors sense the opportunities and move fast? As deployed today, digital channels like chatbots typically do hand-offs to traditional channels like call centers or stores for fulfillment. With traditional channels coming under tremendous pressure now, simple hand-offs leading to lengthy wait times on the phone or asking customers to go to a store are not going to work.  

Many of us are in a stay-at-home economy where we are digitally dependent to work, engage with our friends, get schooled, entertain ourselves, shop, and get support online, including telehealth.  In...

Customer Experience Technology

Connecting Customer Experiences with Artificial Intelligence

Artificial intelligence (AI) is no longer represented by “Rosie the Robot” - the mechanical maid from the classic cartoon series “The Jetsons.” Nor is it the title character from the Will Smith film “I, Robot.” AI technology is real and it’s here today.  AI is the development of computer systems that perform tasks normally requiring human intelligence such as visual perception, speech recognition, decision-making, translation between languages and much more. AI is in our smartphones, our software, our home appliances and even our accessories. Google Assistant, Amazon Alexa and Apple Siri all allow people to use AI with digital assistants and chatbots.  The growth of AI is exploding.  Gartner predicts workplace growth where 25% of digital workers will use virtual employee assistants daily in just one year! Another study claims that by 2024 the “Smart Home Penetration Rate could be approximately 52.4%!”  One adopter using AI to innovate is Hermes, a fast-growing package delivery company from Germany. They used Oracle’s Digital Assistant to create a bot they named “Holly.” Holly is used to answer customer service questions, which reduces chat volumes and helps redefine their human support interactions. This in turn provides a better customer experience and makes them more efficient. Chris White, Director of Customer Experience from Hermes shared, “We’ve taken away the mundane activity and freed up the human agents to handle the tricky cases—especially those instances that require experience and sensitivity.” Holly handles simpler tasks so live agents can provide better quality of care to more complicated matters. This in turn helps Hermes scale the business faster. White explains, “Holly automates a huge volume of transactions with our customers and with our network of couriers.” AI Impacts Sales Traditional account and contact management is outdated in 2020. The need to go beyond salesforce automation with emerging technology such as Oracle Sales Assistant is now essential to today’s sophisticated sales professionals. Sales need tools to access and enter account information from mobile devices in real time so that equipped with the right information, reps can walk into an account knowing the right questions to ask. Thus they won’t waste time and can provide their customers with a better, more personalized experience. DB Schenker is a division of the German rail operator Deutsche Bahn AG that focuses on logistics. Operating in 72 countries, their sales executives can access information at any hour of the day, online or offline. Their 7,000 sales reps are equipped with a powerful mobile app that delivers a user experience they're excited about. Oracle CX Sales, used on desktop and mobile can help make their reps more relevant and productive by using AI and machine learning to access customer information with voice commands that inform 'next best step' recommendations to close deals faster. Creating Better, More Personal Experiences Heineken Urban Polo embraces Oracle's Chat Bot to give their attendees at live events a unique, personalized experience. Instead of broadcasting the same information to all, they opted for messaging to each individual customer, providing immediate positive feedback. Simon Wilson, the Managing Director at Heineken Urban Polo said that “Oracle Cloud has significantly enhanced the customer experience through more personalized communication. Attendees can get all the information they want, when they want, through the messaging tools they’re already using. The digital concierge has been very well received and we are looking to continue testing as we expand the event series later this year.” Artificial Intelligence is embedded into Oracle Cloud Solutions including Oracle Digital Assistants and Chatbots, that can take your business to the next level. Time is of the essence and executives need to quickly adapt to industry disruptions and consumer behaviors. As data grows at an exponential rate, technology is leveraged to analyze large amounts of data and help support faster, better-informed business decisions. Leveraging Oracle Cloud Solutions with AI Technology can help scale your business faster and provide a better connected experience with your employees and customers.    

Artificial intelligence (AI) is no longer represented by “Rosie the Robot” - the mechanical maid from the classic cartoon series “The Jetsons.” Nor is it the title character from the Will Smith film...

Customer Experience Strategy

The Path to CX Excellence for B2B Marketers

In our first blog that introduced “The Path to CX Excellence,”  we talked about every brand’s path being unique. The path you follow depends on your current business priorities across marketing, sales, commerce, services and field service. This blog explores the path an organization might take if they want to improve their B2B marketing. Thus its title “The Path to CX Excellence for B2B Marketers”…… In 1993, I was given my first email address while working for a small private company. It seemed like magic!  How could we have ever done business without this amazing communication tool? We used ACT! (Account Contact Tracking) to manage our contacts and sent “bulk” emails to groups of contacts to communicate about important business opportunities. It was an exciting, cost-efficient way to communicate - faster than the post office and cheaper than a phone call. As email popularity grew in the 90’s, we were hungry to add any business associates into the contact database. Too late to call a contact? No problem. Send an email! It changed the way we did business almost overnight. Marketers took advantage of this new channel and next built a presence on what we called the “World Wide Web” – aka the Internet. Thus began the digital age of marketing. Innovation Comes with Challenges In today’s Experience Economy, customers expect marketers to know them better than they know themselves. Customers expect seamless and personalized digital experiences – right now. As marketers, we often have obstacles in the way. Things such as siloed and bad customer data, disconnected point solutions, plus scale and performance issues that hinder the creation and measurement of how experiences are performing. It’s frustrating for even the most seasoned marketer. Now with the influx of new marketing experience expectations from buyers, it can be difficult to know where to begin. At Oracle, we’ve had a front row seat watching how many of our customers have addressed these challenges. From them, we’ve noted four specific stages of maturity in their strategies, programs, campaigns and how their various teams interact across the business. We call this the “Path to Marketing Excellence.” These four stages are consistent across; Business to business (B2B) sales, Large considered purchases, and Business to consumer purchases (B2C), with nuances for each. For this blog, the focus will be on B2B marketing teams.   #1 Broadcast Marketing is where the path to marketing excellence begins - at the most basic stage of marketing automation. The focus for the marketer here is to gain efficiencies in automating mass email communications across their contact database. Marketers are primarily focused on one to two channels, email and a website, where they hope to engage new prospects and current customers. If they have a CRM system, it may be integrated so they can pass contacts back and forth between marketing and sales. Most communications in this stage are ‘batch and blast,’ where the same messages are sent to all contacts at once. Here, marketers seek to reduce the costs of customer acquisition and improve marketing efficiencies - and why wouldn’t they? Email is still an incredibly effective channel and the return on investment is as high as 38:1! Unfortunately, this is only good as a short-term fix because 55% of the total emails sent across the globe are marked as SPAM because the messages are irrelevant to the person receiving them. Opt-outs increase and we begin to see deliverability issues. When this occurs, marketers realize they have to understand their customer’s interests better, which pushes them to the next stage. #2 Responsive Marketing is more of a conversation with customers and prospects than a one-way push. At this stage, marketers begin to react and respond to customer behaviors. They are collecting and engaging customers across multiple channels with the specific goal of increasing revenue and decreasing the time to buy. This works! According to Gartner, B2B marketing campaigns that integrate four or more digital channels will outperform single or dual-channel programs by 300%. By engaging customers on the channels they frequent most, it increases the likelihood they will interact more with an organization. Lead scoring and lead management are a part of this stage and we see specific strategies hone in on the right targeting and segmentation strategies that create the best audiences, based on each contact’s specific interests. The marketing team becomes more mature and begins tracking behaviors. If forms or pages are abandoned, they can do testing to better optimize their emails, landing pages and web experiences. They become smarter about their customer’s interests. They begin nurturing them by providing adaptive, more personalized campaigns designed to guide customers toward a specific experience path based on their interactions. Most marketers that fall into this stage do a good job of acquiring new leads. However, their efforts don’t see the highest ROI often due to a lack of message consistency across channels, making the experience feel broken. According to Gartner, 90% of marketers still struggle to seamlessly connect more than three channels at a time, making consistent messaging and coordination a major challenge - encouraging them to keep pushing to get to the next stage. #3 Relationship Marketing shows marketers embracing more AI-driven decision making to increase repeat purchases. Customer experiences are connected across marketing channels, increasing the relevancy of their marketing programs and offers. At the heart of this stage are advanced segmentation, strong ABM programs that increase marketing and sales alignment, send-time optimization, AI-driven offers and intelligent orchestration. This is very sophisticated marketing at this state of excellence. If you’re a B2B marketer, you’re likely enjoying great returns as B2B buyers who consume highly consistent information across multiple supplier channels are 4x more likely to complete a high value, low-regret purchase. There’s much more that should be considered. Data silos among marketing, sales and service can inflict a lot of pain on customers when the right hand of your organization doesn’t know what the left hand knows. The Experience Economy requires marketers to think beyond the traditional bounds of marketing, otherwise, this stage hits a wall. Remember, customers today only see a single brand experience. Nonetheless, most organizations still do not connect marketing, sales and service together, leaving gaps across the full experience. The New Battleground In the Experience Economy, the customer experience is the new battleground.  Not having data connected among marketing, sales and service puts your organization at risk of losing valuable cross-sell and upsell opportunities. It’s frustrating and infuriating your customers because of disruptions to their experience. “To the customer, it’s all one big team: Customers don’t care which department they talk to when they need help. They just want to get their questions answered and their problems resolved.” (Forbes) #4 Lifecycle Engagement is all about delivering a unified brand experience across all customer touchpoints. The ultimate goal is to maximize customer lifetime value and reduce customer churn by delivering a relevant, consistent and timely experience at each customer touchpoint. Central to this stage in the journey is a data-first approach that connects customer intelligence across marketing, sales, commerce, service and loyalty systems. With this comprehensive understanding of customers, marketers, sales reps and service reps are better able to have contextually relevant interactions with customers. Every time your customer engages with your brand, it increase your ability to outcompete your rivals in the market. Brands that are most successful at differentiating on customer experience are seeing real revenue growth relative to their competitors. Forrester tells us that CX leaders are driving as much as 5 times better revenue growth and their companies are outperforming those competitors who are considered to be CX “laggards”.  It’s all about revenue.  In the Experience Economy, the customer experience is the path to get there. One of our customers, Enigen, saw some amazing results by connecting their data across their marketing, sales and service teams. The Path to Marketing Excellence in B2B is not an easy path, but it’s a rewarding one.

In our first blog that introduced “The Path to CX Excellence,”  we talked about every brand’s path being unique. The path you follow depends on your current business priorities across...

Ask the Experts

Oracle CX Partner EyeFit4U Helps Retailers Provide a Better Online Fashion Experience

I recently sat with Isabelle Ohnemus, the founder and CEO of EyeFitU, an Oracle ISV partner. We discussed how the EyeFitU size and fit finder helps businesses of every size, from small local stores to iconic brands, provide a better online retail customer experience. We also talked about how their solution helps retailers reduce customer returns, manage inventory and reduce their carbon footprint.  Sizing matters! 1. NM: What’s the big deal with sizing anyway?   IO: It’s a huge problem at so many levels. Since there’s no universal sizing system, every brand has its own. No two size charts are alike. Take jeans for example. A  size 8 jeans at one brand is different than a size 8 at another. As free shipping and online shopping increase, consumers are encouraged to buy multiple sizes of clothes and return those items that don’t fit. About 75% of fashion returns are because of size and fit where the value of the returned item can drop up to 50%! Returning items may annoy the customer but it’s also costly for the store and our environment. Solving the sizing problem would make shopping more personalized, generate fewer returns, reduce expenses and the carbon footprint for the retailer.  2. NM: Tell me about EyefitU. What makes your solution unique? IO: EyeFitU is a Size-as-a-Service platform for fashion retailers and apparel brands. Our patented cloud based SizeEngine™ AI Platform increases conversions, reduces returns and personalizes the shopping experience. We integrate each brand’s sizing information and tailor size recommendations specific to each individual per garment type at scale. As an approved Oracle extension for Oracle CX Commerce, our SizeEngine™ is customizable, omnichannel and based on the retailer’s proprietary size charts. What 's makes us so unique is how easy to use our solution is.  There's a 10 second on-boarding experience for the shopper, with no reference to other brands and sizing. We also offer a body-fit visualization per size and multiple profile option for a better family/gift shopping experience. Our patented Body Reference Model algorithm provides retailers with garment relevant body measurements per size request. EyeFitU also supports clienteling for shop assistants & can be fully integrated with smart mirrors: We also offer a variety of SizeAnalytics™ that allows retailers to learn more about their eCommerce customers, including and not limited to the following: Ultimately, EyeFitU’s SizeEngine™ allows for a better shopping experience for customers. But, we also provide the retailer with access to analytics for inventory management at the cross channel level. This results in lower fulfillment costs, reduces dead inventories and a lower carbon footprint.   3. NM: How does EyefitU provide an improved experience for eCommerce customers? IO: We offer quick onboarding with our SizeFinder™. There's no need for a customer to know their size with multiples brands as we provide a unique option to provide actual body measurements for even more precise size recommendations. Having the option to learn the correct size takes away the uncertainty of shopping when one doesn’t know their size. Our FitVisualizer™ allows each customer to see how each size will fit – tighter, looser or just right – and depending on their fit preferences, pick the size that’s right for them. Customers will have no need for ordering multiple sizes. Instead, they will shop with confidence and increase their basket size! 4. NM: What’s your vision for the next generation of retail? IO: We envision a move to better personalization and mobile for an incredible omnichannel experience. Not only will people increasingly shop from their phones, but mobile will play a role in the in-instore experience. With privacy laws evolving, customers will be in control of their own profiles, reducing concern around privacy and ultimately leading to more personalization. There will be a seamless customer experience across all channels as customers create and become their own channels. Collecting data sets from all channels will allow for a more effective single customer view to better personalize future customer engagement. Multiple orders and excessive returns will be replaced by convenience and personalization. Finally, sizing will begin to move away from the traditional sizing we’ve all grown to have a love/hate relationship with toward a system that better matches clothes to the body. Once you know your size in a certain brand, all is good and you can shop with confidence. But what about when you want to discover a new brand? As new technologies are developed to enable accurate body scanning, more brands will embrace size recommendation software to assist shopping online or in-store. Shopping for clothes itself will be quicker, more efficient and yield far fewer returns.          

I recently sat with Isabelle Ohnemus, the founder and CEO of EyeFitU, an Oracle ISV partner. We discussed how the EyeFitU size and fit finder helps businesses of every size, from small local stores to...

CX News & Events

Learn How Oracle Can Help You Outpace Change at Modern Customer Experience

Today’s customers are adopting digital technologies to create their own custom experiences faster than most brands can keep up.  In this regard, it is consumers, not brands, who are the real innovators in what Oracle calls the “Experience Economy.”   With plenty of choices, fickle customers can switch companies when they don’t get what they need and especially when they have a bad experience.  Research consistently shows that customers are willing to pay more for better experiences and CX is becoming an increasingly higher priority for companies.  The challenge to provide a superior customer experience begins with the intelligent use of data to empower your marketing, commerce, sales and service people across the entire organization in order to engage and please your customers.   Oracle is no exception. With this in mind, Oracle has for many years embarked on a journey to reinvent how we market, sell and service our customers.  As we’ve transitioned from being an on-premise provider of enterprise software to cloud services, we thus had to become the cloud company we urge our customers to be. Enter the Oracle@Oracle Experience We launched the Oracle@Oracle experience at Oracle OpenWorld 2019. These business focused sessions brought together Oracle’s sales, HR, finance, supply chain, and marketing leaders to share how we’ve transformed our business for the digital age. Over three days, thousands of attendees stopped by to hear how we used Oracle Cloud in our own CX journey, enabling Oracle to drive customer satisfaction in addition to greater visibility, better leads, increased revenue and efficiency. The Oracle@Oracle experience was so successful that we’re bringing it to Chicago to share our experience and show that technology and transformation can be pulled off at a Fortune 100 company with great scale and success. Join us to learn how Oracle transformed its operations by moving from multiple custom tools to aligning marketing, sales and solution engineering to the Oracle CX Platform. A sample of the metrics we’ll present include; 100% improved conversion rate due to machine learning and lead scoring.  70% of orders are now on standard terms. Gone are endless customizations.   85% reduction in research time by consolidating all account intelligence to presentation and optimizing service delivery. 70% of reps, up from 2%, can now complete quoting and contracting without assistance. Learn how Oracle’s results can translate to your organization.  Meet the Oracle presenters and experts and check out some of the sessions you’ll see in Chicago. How Oracle Transformed the Sales and Service Experience with Oracle CX Cloud Discover how Oracle fostered collaboration between Sales and Solution Engineering by leveraging the power of the CX platform, resulting in our own model: Solution Engineering as a Service. By connecting internal technical resources directly to sales opportunities utilizing Oracle Service Cloud, we achieved faster connectivity and seamless collaboration between the two groups, ultimately providing better service to our customers Martyn Langley, VP, Global Sales Operations, Systems & Enablement Paul Mikle, VP Global Sales Ops, Sales Systems & Process How Oracle Leverages Machine Learning to Transform Lead Management Hear how Oracle achieved a 2X increase in lead conversion using the power of machine learning and automated lead routing. Leveraging the Eloqua platform, lead scoring powered by machine learning and sales rep workflow automation, we vastly improved customer response time and conversion on inbound marketing leads. Oracle executives will share learnings on operational implementation, pitfalls, and the cultural change required to create business value from machine learning projects. Sanela Hodzic, VP, Sales Operations, Business Development Oracle's Journey to CX Cloud Learn about Oracle’s internal transition from multiple on-premise sales applications into a single modern CX experience, leveraging Oracle’s CX SaaS as well as the power and flexibility of the Oracle Cloud Platform. Oracle’s unique breadth of CX services can be combined with Oracle Cloud Platform to manage all core sales activities, provide personalization by role, and drive innovation in sales processes. Martyn Langley, VP, Global Sales Operations, Systems & Enablement Kip Parent, VP, Oracle Application Labs, CRM Solutions Partner Relationship Management with Oracle CX Sales Discover how Oracle is driving more business and collaboration with 22,000 partners by enabling them with flexible programs and enrollments, leveraging Oracle Partner Relationship Management and Oracle Sales Cloud. You'll learn how this platform has helped generate an additional 125,000 opportunities per annum, increasing customer success and growth for Oracle and its partners. Julie Tung - VP, A&C Program and Operations How Oracle Empowered Sales Managers Using Oracle CX Cloud Discover how Oracle Sales is driving real-time and data-driven deal review, ensuring forecast accuracy, and identifying coaching opportunities, all through the Oracle CX platform. Paul Mikle, VP Global Sales Ops, Sales Systems & Process Click here to learn more and register to attend Modern Customer Experience. Save the date to see the Markies finalists be announced!        

Today’s customers are adopting digital technologies to create their own custom experiences faster than most brands can keep up.  In this regard, it is consumers, not brands, who are the real...

CX News & Events

Get Connected and Start Your Journey to Modern CX Today!

Modern Customer Experience is the conference for CX legends who are boldly exploring new frontiers, navigating the choppy waters of change, discovering insights in your data and introducing new standards of excellence.   This year, we have an A-list of presenters ranging from industry influencers and analysts to Oracle leaders and experts and over 100 Oracle CX customers who will share their stories, successes and advice at every level of the conference. But ultimately, this is your conference, and we want to help you make the most of your investment and trek to Modern Customer Experience.   To that end, we are pleased to announce our 2020 CX Heroes program. This year, we are offering an online Modern CX 2020 experience available now. This online experience is hosted in the Oracle CX Hero Hub and is designed to help you get excited for conference; network with fellow attendees; find opportunities to share your expertise and success; and have fun. A few example activities include: Network with your peers through attendee introductions; sharing tips for making the most of Modern CX; and swapping session notes. Suggest, or lead, a meet up with your peers. Show off your expertise and see if you get selected for a video interview and a free, professional asset for your LinkedIn profile. Discover cool but easy-to-miss offerings happening across the conference, like Influencer Office Hours, customer displays, workshops and more. Participate in a virtual Chicago-sightseeing themed scavenger hunt. Wait, There's More! Your Hero Hub experience doesn’t end online. Our onsite CX Hero lounge will be back by popular demand in the ‘Experience Hub’ at McCormick Place. Stop by to get a professional headshot (or mix it up with a more casual, fun picture!); connect with your peers in Meetups; sample delicious goodies from Oracle customer Kraft-Heinz; get in touch with your creative side at the JoAnn’s craft booth; learn more about the Oracle CX Hero Hub, and much more!   While the online Hero Hub experience and onsite lounge are open to Modern CX attendees, we are excited to recognize our 2020 CX Heroes—event attendees who are speaking at Modern CX or are a 2020 Markie Award Finalist. We will notify them about their official 2020 CX Hero status and explain how to access exclusive opportunities to elevate your personal brand and grow your network (e.g. be featured in a keynote, repeat your breakout as a webinar).   So what are you waiting for? Begin your journey and join the Oracle CX Hero Hub to get started.    

Modern Customer Experience is the conference for CX legends who are boldly exploring new frontiers, navigating the choppy waters of change, discovering insights in your data and introducing new...

Customer Experience Strategy

A Look at the Convenience Aspect of the Experience Economy

What do Peloton, Instacart, Uber and Tide have in common? They’re all upstarts that focused on convenience and have disrupted their industries in doing so. Today, customers are empowered to buy using their mobile devices anytime, anywhere. In many circumstances, consumers won’t purchase from a company whose experience falls short of expectations. Imagine calling a taxi service and waiting 45 minutes for your ride to arrive. This was common a mere 10 years ago. A 2018 Business Insider article states that since 2014, the reimbursed ground transportation market share has shifted dramatically in favor of ride-share companies. The total rental car fleet owned 92% of the market in 2014, but shrank to 27.5% in less than 10 years. Customers want their purchase experiences to reflect their valuable time and money. That’s exactly what these four companies are doing to capture incredible amounts of market share. In the early 2000’s, Procter & Gamble recognized its largest brand in the fabric and household care division seemed limited. Tide laundry detergent had been around for more than 50 years, but it was no longer growing fast enough to support their needs due to a shift away from bigger brands and competition from startups and online rivals. The P&G Tide brand focused on another line of business, dry cleaning at the click of a button.  According to the US Department of Labor, the average American consumer spends more than an hour a day and up to 375 hours every year sorting, washing, drying and folding laundry. Tide Cleaners now has over 140 franchises that provide wash-and-fold services for college campuses and more than 700 drop-off lockers in apartment complexes, supermarkets, and schools, all serviced through their mobile application. P&G’s Vice President Sundar Raman, states, “Our goal with Tide Cleaners is to help people’s increasingly busy lives revolve more around what matters, and less around their laundry.” P&G has invested their money into our time and has made their footprint in the Convenience Economy, growing 12% more than the industry over the first six months of introducing Tide Cleaners. The Tide Cleaners brand now accounts for 2.5% of the U.S. dry-cleaning industry’s $9.1 billion in annual sales and is growing at a significant rate. Disrupting their industry with convenient services has been a success, but there is more to a successful line of business that these disrupters are adopting. Convenient services require a simple, yet profitable pricing method. The most profitable pricing strategies put customer value front and center and are guided by customer data that match customers’ purchase and usage habits.  It’s no surprise that subscription pricing is a thriving business model where the customer pays a fee to have access to a product or service over a given period of time. For example, Peloton’s pricing strategy has matched their convenient service model, elevating the overall experience for their customers. Purchase the bike for $0 down payment, $58 a month, 0% APR and pay a monthly subscription of $39/month for unlimited access to live or on-demand classes. That’s $97 a month for unlimited classes, not limited to a single person. Boutique spin gyms can range anywhere from $20 to $35 per class/per person. Peloton’s low overhead costs, due to no studio leases/amenities and no cleaning/front-desk staff allows them to provide a competitive hardware to subscription based pricing model that fits perfect with their at-home workout service. Peloton’s subscription revenue grew to $181.1 million in 2019, up from $80.3 million in 2018. Consumers will typically pay more for a convenient service, but Peloton customers are saving money and getting the at-home convenient workout they strive for. Now, instead of waking up and dreading your trip to the dry cleaners, gym and grocery store you can start your day by dropping your clothes off at a Tide Cleaners drop box, order your groceries from your mobile phone on Instacart, get your morning workout in on your Peloton bike and take your Uber to work. Time is money and consumers are expecting these types of services moving forward. Learn about how Oracle can help your organization enter the convenience economy by clicking here to read about Oracle Subscription Management and how it can help drive new business models and enable recurring relationships to generate additional revenue from your goods and services        

What do Peloton, Instacart, Uber and Tide have in common? They’re all upstarts that focused on convenience and have disrupted their industries in doing so. Today, customers are empowered to buy using...

Customer Service

Data is the Foundation for Differentiated Customer Service

Data has always been an important, albeit perhaps boring, aspect of customer experience. In today's world, data is increasingly becoming a mission critical asset for any business. After all, data is the new oil. Within the customer experience (CX) paradigm, data is a source of competitive differentiation when companies can use it to provide better, differentiated customer connections with their brand or service. However, this is not easy. Most businesses generate more data than they can handle. Companies that execute the right strategy when it comes to data, and leverage that data to offer their customers better experiences, will be best positioned to win. Enter Customer Service A crucial part of any successful CX strategy is customer service. The scope of customer service is rapidly expanding due to changing consumer expectations and evolving technologies. Traditional service channels like email or phone remain popular channels while modern digital channels like chat, social messaging, SMS and video chat have grown in popularity, driven by consumer adoption. Consumer expectations have also changed.  Customers want anyone working for your business to meet any potential need that they have. They do not care about different organizational boundaries. This impacts every touch point that customers may have, whether it’s the field service technician in their living room, the contact center agent, the hotel front-desk employee or the store staff. Consumers expect any and all contacts to be as knowledgeable and helpful as your tier-3 customer service specialist. This makes delivering a consistent customer service experience increasingly difficult. When it comes to delivering great customer service experiences consistently across channels, it becomes crucial to empower everyone in the enterprise to deliver good service by having access to the right information, customers records and processes. The Internet of Things  (IoT) creates a whole new dimension of customer service. Radically different than traditional customer service, IoT is rapidly becoming a channel by itself. Customer service agents can now connect to devices remotely to troubleshoot, review sensor data, and push new firmware updates. In this realm, we’re also seeing a paradigm shift by moving from reactive customer service to pre-emptive customer service. Connected devices stream sensor data to IoT cloud services that in turn apply machine learning algorithms to identify patterns and anomalies to predict failures that can be prevented by reaching out to customers pro-actively. All in all, delivering a great customer service today can be tremendously challenging. An essential part to this is having the right data strategy in place to orchestrate this complexity. Data is an important topic for both service and CX leaders, and not something to be outsourced to the CIO. Data needs to flow unhampered among processes to serve your customers. Ensuring that your customer data is correct increasingly requires a Customer Data Management discipline. Clean customer data in turn is a pre-requisite for AI to deliver on its promise and a fresh look at data-sources beyond the customer service space offers great opportunities for personalization. All this can be summarized under of the idea of data-driven service strategy, which is the name we’ll write this series under. Stay tuned for the next post in our data-driven service series of posts, in which we’ll talk about the importance of streamlining processes by connecting the front-office with the back-office.    

Data has always been an important, albeit perhaps boring, aspect of customer experience. In today's world, data is increasingly becoming a mission critical asset for any business. After all, data is...

Customer Experience Technology

The CRM Transformation from Rolodex to Dynamic Force

CRM is a commonly used, often satirized and misunderstood acronym in the enterprise front office. I have worked with CRM solutions for over 20 years and have heard these three letters represent ‘Costs Ridiculous Money', 'Can’t Remember Much', 'Customer Relationship Marketing', 'Contact Relationship Management’ and ‘Customer Relationship Management.' Clearly,  CRM means different things to different people. Sales teams typically think of CRM as an account and contact solution. Marketing tends to think it’s a campaign, lead or loyalty solution. I discovered users often consider CRM to be a ‘Big Brother surveillance tool - a way to collect tribal knowledge and reduce headcount, or an admin tool that provides no value to them. With all the different opinions of CRM, it’s no surprise companies have struggled to embrace the true value of a CRM solution.    This has been the case since the early 1990s. Like many organizations, my employer at the time tried multiple CRM solutions such as ACT!, Goldmine and Telemagic to gain a competitive edge. Upper management was convinced CRM would be the secret sauce that would provide valuable insight to our company. But, those same systems withheld insights from users. Due to that lack of transparency, absence of top-down evangelism and half-hearted investment in effective training, user adoption suffered. Fast-forward a decade to where the user-experience became a focus in the world of CRM. Vast, partner ecosystems were bolted on to enhance front-office functionality, such as incentive compensation, configure-to-order, and territory management. Although user adoption improved, this also produced duplicate, inaccurate, and siloed data from lack of integrations, reducing the credibility of business insights extracted from these systems. Does any of this sound familiar? If this is your company today, how do you reverse this stigma and begin to fix your CRM solution? CRM solutions are no longer an exclusive “account and contact” or “lead and opportunity” management tool. They have skyrocketed in capabilities, become a system of record, and continue to evolve to where CRMs are a lifeline to front office and back office. One organization I worked with realized that their multiple sales systems, siloed data and lack of collaboration across teams were creating bad customer experiences. However, they were able to transform their business using applications built on a unified data model with consistent user experiences. These allowed them to leverage data across the entire customer lifecycle from their back office to front office and with their partners.  They’ve also increased sales force adoption and productivity, enhanced account planning and collaboration across teams who now have real time insights that help them make smarter decisions at every step. They can leverage this data across to easily up-sell or cross-sell into existing customers.  They can do all of this anywhere, anytime, from any device. Companies can use CRM to align sales, marketing and service teams around creating great sales and customer experiences like never before. Together, they can create complete accounts and contacts helping each team be more personalized and engaged during the customer journey. Marketing can create targeted campaigns. Sales teams have more intelligent data to help them have more relevant conversations with their customers. Service has access to details to make the customer feel more like a human than a number. The unified sales, marketing and service model improves their productivity by sharing the same information leaving the customer with a personalized experience at every step in their customer lifecycle. To start creating your companies connected experience, click here to learn more.          

CRM is a commonly used, often satirized and misunderstood acronym in the enterprise front office. I have worked with CRM solutions for over 20 years and have heard these three letters represent ‘Costs...

Data Utilization & Analytics

Data Analytics and Insights Predictions for 2020 and Beyond

As we enter 2020 and a new decade, I’m very excited because data analytics is one of the most critical areas companies must leverage for competitive advantage.   Analytics and data have made their way to the executive suite to help inform key decisions that are now being made across all business functions.  With the great advancements being made in this space, I want to share my thoughts on four areas we’ll see breakthroughs in 2020 and beyond. #1 – Predictive intelligence -  Sales and marketing functions are integrating digital and in-person interactions to form greater customer understandings at an ever increasing pace.  Companies are making big bets on blending this data together with fitness data (firmographics, technographics, purchase history) and intent data (3rd party digital behavior data) to better identify ideal, profitable customer profiles and tailor content toward them. In addition, predictive intelligence will play a greater role in a brand’s ability for customer retention and renewals, loyalty, ability to upsell, cross-sell, get them to advocate and generally expand their business.   Also, knowing where and when customers engage with the competition will help identify early warning signals that demonstrate a potential competitive threat.  These predictive models will help align the customer’s real time business challenges with products and services that address their immediate needs.   #2 – The empowered organization - Businesses are using data and analytics to manage the business across the go-to market functions.  With companies spending millions of dollars across sales and marketing to drive revenue, it’s critical that data and analytics empower timely data-based decisions that help squeeze optimal returns for every dollar spent on go-to market execution.  Data and analytics go hand-in-glove with consistent global processes, measures, and a single analytics platform can help pave the way for a transparent enterprise at all levels and drive a greater empowered business environment. #3 – Automation of data governance - Keeping data governance front and center will continue to grow in importance.  Governments across the globe have data security as a key focal point and questions about how to protect personal data and track anonymous digital footprints will continue to be discussed and debated by regulators and law makers.   The challenge is that no global standard will be in place for data protection and governance. We in the analytics community need to utilize data responsibly and be in compliance so that our companies, employees, and customers are not at risk.  I anticipate more technology advances in data and analytics platforms will help drive better automation on data governance, rather than leaving businesses exposed to potential human error.   This will allow companies to experience the rewards of data and analytics while simultaneously being responsible and trusted data stewards.   #4 The Intelligent Sale – A complete digital customer experience from awareness to procurement may be old news in the B2C place, but in a complex B2B environment, this still remains more of a challenge. Nonetheless, I believe the same experience is within reach.  The complete automation of the demand-to-procure process (The Intelligent Sale) will be a focus point for B2B organizations.   With the insights we get from predictive intelligence, companies will know what products and services customers are interested in.  This data will connect to configuration, pricing, and quoting processes to automate a proposal for a customer.   The customer will then have the opportunity to accept the quote or adjust it, move onto the procurement process, and then close the deal.  All this can happen without any interaction from a sales rep.  While there are several areas where this is taking place today, it will be taken much further. The Intelligent end-to-end sale does present some challenges, but it’s an ideal opportunity that leverages data and analytics while saving time, money and human resources.   Technology and analytics platforms will continue to advance and play a large part in the constant evolution of how we use structured and unstructured data. Ultimately, the data and analytics community must prioritize our responsibility to think ethically about the consequences of this space and leverage these breakthroughs for positive outcomes and help make our world a better place. Machine learning and AI are powering the the next evolution of analytics.  Click here to discover more with the free O'Reilly book "What is Augmented Analytics?"  

As we enter 2020 and a new decade, I’m very excited because data analytics is one of the most critical areas companies must leverage for competitive advantage.   Analytics and data have made their way...

Retail & Commerce

Retail Sales Made Smarter - How DTC Brands Are Creating Seamless, Customer-First Experiences

Retailers are dealing with new challenges driven by technological disruption and the ever-increasing expectations of customers who crave personalization and instant gratification. The one trend that’s arguably impacting retailers the most is the emergence of innovative, digital-first competitors. Direct-to-consumer (DTC) brands have the power to innovate and quickly adapt to new customer behaviors and market conditions. Because they are relatively new companies, they aren’t burdened by the legacy technologies that traditional retailers have to deal with.  Companies like Casper, Rent the Runway, and Warby Parker began as online-only brands. But they quickly learned that in order to be in front of customers—they needed to have a physical store presence. After all, despite the undeniable increase in online sales over the past decade, they still only account for 14 percent of all global retail sales. These DTC brands have been successful with their brick-and-mortar investments because they are not weighed down by the outdated processes and infrastructure that hinder so many older brands. They’ve adopted innovative approaches to CX that utilize modern, best-in-class technology and processes, creating an agile approach to customer acquisition, engagement, and sales tactics across channels. Here are three ways that traditional retailers can learn from DTC brands, especially as their businesses scale and their store network expands. Lesson 1 - They’re Fixated on the Customer DTC founders developed their businesses to serve a very specific audience with a very specific product or service. Their entire business models and go-to-market strategies are designed to focus on a central brand promise, which includes solving their audience’s unique pain points or needs. For example, the co-founders behind Casper wanted to disrupt the mattress industry. For years, Casper focused on creating stellar mattresses for customers who wanted a good night’s sleep—without the hefty price tag. Social media and other marketing tactics illustrated this mission and today, the product line includes a range of supplementary sleep goods, including pillows, sheets, and sound machines. Data and deep customer understanding fuel short and long-term opportunities for the business, and help them prepare for spikes in product demand. This data is especially valuable as Casper establishes partnerships with retailers like Target and opens its own storefronts. Rent the Runway is an e-commerce fashion disruptor that creates comprehensive customer profiles that blend browsing, rental, and purchase data with customer information, such as measurements, size, and brand preferences. The company offers different subscription tiers like unlimited rentals and a monthly closet refresh, which add greater insight into consumers’ overall engagement and loyalty to the brand. These tiers, as well as their growing network of showrooms, add another layer of complexity to its supply chain operations. Data from across the organization helps the team understand which items, designers, sizes, and colors are in demand, fueling logistics, merchandising, marketing, and more. Lesson 2 - They Focus on the Omnichannel “Ripple Effect” The customer journey is no longer linear. Their behaviors and actions cannot be anticipated or expected. Retailers must be prepared to engage and serve these customers—regardless of where they are in the shopping journey. That is why 63 percent of DTC and 70 percent of traditional retailers are increasing their investment in customer data platforms. DTC brands have a clear advantage because as these once online-only brands expanded to brick-and-mortar storefronts, they also ensured that all channels and data sources were integrated. Thus, the customer has a seamless experience—especially as they transition from the website to the store, known as the “omnichannel ripple effect.” Associates are the face of the brand and must have the power to access everything they need to offer the best service—from e-commerce inventory information and purchasing capabilities to individual customer information. That is why Warby Parker equips store associates with mobile devices for quick and easy access to the eyewear brand’s digital properties. The in-store experience is rather traditional, touting floor-to-ceiling displays of different frame shapes, colors, and styles. Associates use mobile devices to access the e-commerce storefront and customer data, especially handy if shoppers complete in-store eye exams and need to update their profiles. Through one handheld device, associates can do everything they need to serve the customer. As traditional retailers empower associates to drive digital sales, they must consider the omnichannel ripple effect, reassessing how associates are measured and incentivized to drive transactions across all channels. Lesson 3 - They Embrace Agility Across the Organization DTC brands have embraced a culture that encourages creative thinking, even risk taking. Many employ a test-and-learn culture that accelerates innovation. They have developed the tech stack and cloud infrastructure to support it. And data is the cornerstone, so teams quickly gauge what works, what doesn’t, and how to respond. For example, disruptive makeup and skincare brand Glossier relies on omnichannel customer feedback and even a branded Slack channel to collect customer data, identify new opportunities for innovation, and decide what content they should create. Glossier made headlines with the announcement of its new COO, who was with Amazon for two decades. Most recently the VP of Sales and Marketing for Amazon Devices, Melissa Eamer is tasked with expanding the Glossier business, especially as it accelerates production of its highly unique, localized pop-up stores. Commerce Is at a Crossroads. Make Your Move! Although many industry figures preached about the Retail Apocalypse, IHL Group research indicates that the industry is actually facing a new and exciting era. For every store that closed another five opened, indicating that retail isn’t dead—it’s just being reimagined. As DTC brands open more stores and make headlines with their head-turning store concepts, it’s up to you to determine how you can reimagine the brand experience to drive customer interest, engagement, and, ultimately, conversions. Data is your secret ingredient to success. Are you using it to your advantage? Learn how Oracle CX Commerce has helped DTC brands and established retailers alike reimagine their customer experiences, and why it is a 20-year leader in the Gartner Magic Quadrant for Digital Commerce.        

Retailers are dealing with new challenges driven by technological disruption and the ever-increasing expectations of customers who crave personalization and instant gratification. The one trend that’s...

Customer Experience

The Path to CX Excellence

Everything has changed with how consumers now engage with brands.  Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this matter? This is because technology has empowered customers to discover and engage with brands in the way that is right for them. As customers become more adept with technology, they’ll keep creating new ways to manage their daily lives and online experiences. They expect or demand that kind of ease and flexibility from every company with which they do business. To meet these expectations, brands have to think differently and essentially consider the customer experience as their point of differentiation.  It may be impossible to actually anticipate what a customer needs at the very moment they need it, but it only takes one bad experience to lose a hard earned customer to a competitor. Customers expect a single, seamless brand experience across all channels and get frustrated when they feel like they’re talking with multiple different departments. For CX professionals, expectations have risen to where they are expected to know their customers even better than customers know themselves! One of the challenges from today’s digital experiences is that companies now have so much data about their customers, they often don’t even know how to use it! Therefore, disconnected customer data across marketing, sales, service, commerce and other systems can make understanding customers nearly impossible. This results in many lost opportunities to grow the relationship with the customer.  Defining CX Excellence Companies that put together a mature CX strategy should be able to compete no matter how much consumers and the business world change. They do this by capturing and managing customer data, using the right applications to serve customers, and equipping sales and service people with real time data, in full context. But what does CX Excellence actually mean? CX is complex because every brand’s path to excellence is unique. The path you follow depends on current business priorities across marketing, sales, commerce, services and field service. If you consider the less sophisticated end of the "Path to Excellence", processes are typically siloed, manual and are measured in terms of cost reductions and efficiency improvements. When starting out, customer experiences are typically static and use limited customer data to influence personalization. Data plays a critical role in driving CX excellence and successfully connecting data and intelligence is often the difference between success and failure. Brands that are successful in differentiating on the customer experience have mastered automation, connected processes across marketing, sales and service and successfully unified customer intelligence across all touch points. With their customer in the middle, these brands measure success in terms of customer lifetime value, customer satisfaction and revenue growth.  OK OK!  I Get it!  How can we get there from here!? The CX experts at Oracle have developed a fairly simple framework that can help you define your unique path, whether you start with marketing, sales, commerce or service. We will be exploring this topic over the coming months in the Path to CX Excellence blog series…. In the meantime, click here to read "The Impact of Emerging Technology on CX Excellence." This report has insights from a global survey of 400+ CX Visionaries.    

Everything has changed with how consumers now engage with brands.  Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this...

CX News & Events

Forrester Report - Getting Customer Data Management Right

"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts." – Sherlock Holmes, from Sir Arthur Conan Doyle’s, “A Scandal in Bohemia” Anyone who works with customers today knows the importance of complete customer data, or at least of having as much as possible in order to delight them. This is crucial because in today’s ‘experience economy’, fickle and demanding customers can shop, compare prices and switch brands instantly.  The importance of this full customer data view comes out in a new thought leadership paper written by Forrester Consulting titled “Getting Customer Data Management Right.” Forrester surveyed 337 marketing and advertising professionals in North America and Europe who are responsible for customer data, marketing analytics, and marketing/advertising technology. Key Findings Most firms have a version of a customer data platform (CDP) but don’t use it to its fullest capabilities. Marketers have an opportunity to improve their organizations customer data practices. Firms with better unified customer profiles experience better business results. Forrester notes that CDPs are marketing technologies that centralize customer data from multiple sources and make it available to systems of insight and engagement. Forrester created a Customer Profile Maturity Model that ranks survey recipients into three maturity levels; emerging, scaling and leading.  11% of firms were considered leaders, those that effectively use a CDP. Forrester concludes they are; 7.9 times more likely to see a revenue increase of more than 10% year to year compared to emerging firms. 2.6 times more likely than emerging companies to see increased business results, such as profitability, as a result of their unified data management. 2.5 times more likely to enjoy benefits like increased customer lifetime values. Forrester also notes that while leaders in the utilization of customer data platforms are best positioned for success, those that aren’t necessarily leaders absolutely have steps they can take to improve around customer data management.   Forrester puts forth some solid recommendations noted in this overview and fully detailed in the complete thought leadership paper that can be downloaded here. It can be a tough path to Customer Data Management success. Oracle has been helping brands gain value from their data assets for more than 40 years. Read about Oracle CX Cloud's newest offering called CX Unity, a Customer Intelligence Platform...  

"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts." – Sherlock Holmes, from Sir Arthur Conan Doyle’s,...

Customer Experience Strategy

Book Review of Unlocking the Customer Value Chain by Thales Teixeira

Working with customers today requires speedy delivery of the product or service, but also mandates a full understanding of the customer experience itself. This ranges from how a customer discovers a brand, engages with the provider, consumes the product or service and also how the customer works through any service needs. I kept these elements in mind when I read "Unlocking the Customer Value Chain" by Harvard Business School professor Thales Teixeira. I felt it an excellent book and below are the things that I personally, not as any official Oracle endorsement, got out of the book. Overview Teixeira notes some key concepts in the beginning of the book that he expands upon throughout: It’s about customers, not technology. Each customer has a value chain to satisfy their needs and desires. Anyone working with or hoping to acquire a customer should know the discrete pieces of their customer value-chain. Decoupling is when a firm fulfills one of more pieces of that value chain in a better way for the customer than done previously. Business Models / Customer Value-Chain A key theme throughout the book, is innovation: not product or fulfillment innovation, but a customer-centric business model innovation, defined below. A business model specifies how a firm creates value (and for whom), and how it captures value (and from whom). A business model from the customer point of view: “A business model consists of the value a business creates for me, what it charges me in exchange for that value, and what value it erodes for me.” Incumbent companies should look at their own customer value chain and ask whether it can (A) deliver more value without charging more, (B) charge less, or (C) reduce eroded customer value without reducing either the offer or capture. Decoupling / Rebalancing If an incumbent falls short in any of these areas, it provides an opportunity for a new entrant to decouple the customer value-chain and take away a piece of the business in one of the customer-centric areas of value-creation, value-charging, or value-eroding. While successful businesses can be built by decoupling in any of these three areas, Teixeira notes that value-creating decouplers tend to have higher valuations. Another concept covered is “layering of innovation”, or, how the best approach to building a business is to first articulate the current standard, then develop the digital equivalent, and finally innovate on top of digital business models. Teixeira details the process of In how to go about decoupling,: 1.    Identify a target customer segment and its detailed customer value-chain. 2.    Classify the activities in that chain as either value creating, charging, or eroding. 3.    Identify weak links between the activities, places where the customer currently performs all activities with one vendor but would be willing to break some apart if it benefits them. 4.    Break the weak links. 5.    Predict how incumbents will respond, with two general categories of incumbent response are to recouple what was decoupled, or to preemptively decouple. This idea of an incumbent forcing recoupling, through actions such as lawsuits, should perhaps be a temporary one as it goes against customer desires, so an alternate path is rebalancing, a form of decoupling through altering the business model, with the below definition from the book: Rebalancing: Create value at every point where you attempt to capture value, and capture value at every point where you attempt to create value. The concept of rebalancing comes from looking in the value chain for leakage, defined as value created minus value charged. If found in large quantities, to try to address it through rebalancing. An example of this from the book is how Best Buy instituted supermarket-like slotting fees for manufacturers, charging them for prominent display space while still providing the same value to consumers.   Building disruptive businesses Teixeira covers the overriding importance of customer acquisition, even if through non-scalable approaches by keying in on customer-focused approaches to business creation. Examples below: •    Customer-side synergies: Cost reductions that the customer gains while consuming multiple activities provided by a single firm. •    CVC adjacencies: Activities immediately preceding and following those that a customer chose to decouple from an incumbent. •    Coupling: The act of sequentially adding and strengthening the links between adjacent customer activities captured from an incumbent. The second and third concepts above include verbiage around activities that have been decoupled, but the same ideas apply for an incumbent provider, in either scenario it’s not about provider focused activities, but rather customer value-chain focused activities, tying into the below concepts from Teixeira: •    Resource-centricity: Certain firm-owned resources are your most valuable possessions. All your major business decisions should help you expand and leverage these resources. •    Customer-centricity: Customers are your most valuable possessions. All major business decisions should enhance your ability to increase the number of customers and leverage them. The book notes how when a company does things not in the best interest of the customer, they’ll usually suffer.  Also, companies are generally not customer-centric, but people are. So, companies need to set up things so their employees have the incentive to be customer-centric. To hear Teixeira talk about his book, The Innovation Engine Podcast has an excellent interview with him.    

Working with customers today requires speedy delivery of the product or service, but also mandates a full understanding of the customer experience itself. This ranges from how a customer discovers a...


Top 5 Reasons to Participate in Technology User Groups

Technology user groups are a great way to connect with communities of users who share common interests and challenges. User groups function as forums to actively share knowledge and experience, learn about new trends and technologies, hear from solution providers and create special interest workgroups. With every technology, it takes an effort to stay on top. Complacency won’t power a long-term prosperous career. User groups provide a great way to help you become recognized as a rising star in your field and among peers whose opinions really matter. Below are the top 5 reasons why you should participate in a user group related to your technology. #1 - Give Yourself a Technical Edge Peer-to-peer training and discussion groups offered by user groups are an effective way to learn and enhance your technology skills. Peer training isn’t driven by overt promotional or marketing influences. Therefore, the content is typically straightforward examples of how other users handle critical issues and get the most out of a particular solution. Most user groups offer web-based services for discussion, webinars, training and contacting other members. This makes engagement easy and very cost-effective. In addition, most user groups will offer multiple in-person meetings both at national and regional events. Ultimately, engaging in user groups allows you to gain greater value from the technology, learn from others, and improve your skills. #2 - Build Connections with Your Peers By far the biggest benefit of participating in a user group that covers your particular technology is the ability to interact with your industry peers. After all, user groups are comprised of people in your same area of expertise. Take advantage of the rare opportunity to interact with people who share the same idiosyncratic challenges, hassles, and knowledge that comes from working in your area of specialization. As a bonus, you’ll collaborate with people at various stages of their careers, giving you a chance to learn from some colleagues, while mentoring others earlier in their careers. An unstated reality in the modern work environment is that everyone is on the lookout for what may be the next big opportunity. User groups are comprised of people who want to network, expand their knowledge and ultimately become leaders in their industry. Therefore, they are a perfect place to identify your next role.  Make a special effort to reach out, exchange information, share stories and answer questions. The investment of your time and effort to interact will pay off in more ways than you may think! #3 - Gain New Knowledge User groups typically offer constant opportunities to learn something new. This may be 3rd party vendors brought in to cover certain technology questions, round table discussions for specific areas of concern, or members presenting specific learnings and stories to help others. These are opportunities to discover new things and recognize emerging trends before others can see them.  User groups are also a great resource for crowdsourcing answers to challenges you may face. Many user groups have workspaces where members can pose questions and get feedback. Use this resource. Many times what you might consider a very difficult issue has already been solved by others. #4 - See the Bigger Picture Employees who work with the same product day after day end up operating in siloes of knowledge that are limited to that particular solution area. User groups are a powerful way to break out of this dreaded silo and explore what is changing across industries and technologies. What trends could impact your business? How have other organizations addressed similar challenges? These are all topics that can be addressed in your user group. Gaining an understanding of this larger picture provides you with the opportunity to not only become a more valuable employee, but impress the boss as well #5 - Make an Impression on Your Boss Demonstrating that you actively seek to network, expand your knowledge and improve your value to the organization will most likely be noticed by your boss. Having your finger on the pulse of the technology, knowing the significant players from other companies and understanding how you can make a larger long term impact will impress your boss. This might be the most important benefit of all.   So, what are you waiting for? Technology user groups are a great way to meet people, learn along the way and it looks great on your resume. Luckily for you, Oracle has several user group communities you can participate with. •    Brand new Oracle CPQ User Group Community! - Learn more and sign up here •    Oracle Commerce User Group Community - Learn more and sign up here •   Click to find information on other Oracle user groups    

Technology user groups are a great way to connect with communities of users who share common interests and challenges. User groups function as forums to actively share knowledge and experience, learn...

Customer Service

Oracle is Positioned as a Leader in Worldwide Manufacturing Field Service Management Applications in IDC's 2019/2020 Marketscape

IDC has released their Marketscape report for Worldwide Manufacturing evaluating Field Service Management Applications. In the report, IDC evaluated Oracle Field Service and has named Oracle a leader in its ability to support the Manufacturing Industry. Manufacturers have always been a focus for field service solutions, but lately the industry has received more attention. Manufacturers often rely on advanced workflows and complex use cases, in order to maintain often complex and widespread assets. As the manufactures looks to future proof their service divisions - side of the business – there is much to consider, particularly finding the right field service management software. In the report, IDC breaks down why Oracle Field Service is a great fit for the manufacturing space. Oracle has always been ahead of its time when it comes to field service innovation. IDC has recognized our efforts, and cited innovation as one of the primary reasons for Oracles leadership position in the report. The report goes into some detail around how Oracle Field Service is a robust and flexible solution, and how it must design software to meet the changing dynamics in the manufacturing space. Click hear to read why IDC named Oracle Field Service as a Leader in their Marketscape report of Worldwide Manufacturing.    

IDC has released their Marketscape report for Worldwide Manufacturing evaluating Field Service Management Applications. In the report, IDC evaluated Oracle Field Service and has named Oracle a leader...


CRM Made Smarter by Evolving from a System of Record to a System of Recommendation

It’s no secret that today’s customers want to make purchases any way they choose. They want choices that include price and product configurations, new buying models such as subscriptions, and prefer brands that know when to offer hands-on help, especially as digital and sales-assisted buying experiences continue to blend. Great sales teams are advocates for their customers, and being a great advocate starts with getting better recommendations, not just better customer records, from your CRM. With a system of recommendation in place, sales teams can spend more time selling and less time preparing. When they can understand their buyers on a deeper, more meaningful level, they can work harder to cultivate a personalized buying experience that leaves customers happier and drives more revenue. The Old CRM is a System of Record To better understand their target buyers, sales teams have historically relied on customer relationship management (CRM) systems to hold data about prospects and customers. Integrations with other systems link other customer data such as marketing campaigns, service interactions, purchase behaviors, proposals, and more. When all key data is entered, cleaned and deduplicated, CRM acts as a powerful “system of record” that informs sales forecasting, commission modeling, outreach prioritization, and other areas of business. However, for CRMs to be useful, they must have good data. This is easier said than done because in reality, sales reps typically have to spend time manually entering data, a task which they hate! This means that data entry is often deprioritized, thus CRM data becomes stale and reps are less likely to use and update their CRM. When contacts are outdated, company profiles lack context, and pipeline/funnel data is incorrect, the value and influence of CRM plummets and the vicious cycle compounds. The New CRM is a System of Engagement and Recommendation Today’s customer buying journeys are less formulaic, more complex, individualized and curated. Therefore, sales reps don’t just need data; they need to be able to access and leverage incredibly timely and relevant insights that empower them to better sell and serve customers. According to recent SiriusDecisions research, “Improving sales rep productivity must be an ongoing pursuit for sales operations, sales enablement and sales leaders. However, sales organizations should move beyond a focus on increasing activity (e.g. “sending more emails and making more phone calls”) and seek to add insight and intelligence to buyer and customer interactions (e.g. when to send, what to send, how to send, whom to send to).” Enter the dream team Data-fueled AI can introduce automation that minimizes the time sales reps waste on non-valuable tasks like documenting follow-up activities. It can automate manual tasks like data quality and enrichment and improve the data set that drives its very own effectiveness. The result is things like surfacing recommendations that resonate with customers at the exact moment they are most likely to engage with the brand. Modern sales teams need a “system of recommendation.” Meet The System of Recommendation At Oracle, we apply a few key lenses to develop sales tech and applications that prioritize the needs of sales reps so that they can advocate for their customers. Rich data: Advanced CRM combines data from first, second, and third parties in order to create rich client and company profiles that support multiple areas of the business. Rich customer insights help sales better understand their prospects and customers and help colleagues in marketing, commerce, and service do the same. Rich data incorporates real-time signals about what’s happening for an individual, their organization, and their immediate world. Examples include knowing which trade shows that key customers and prospects will attend, technology they already own, and news announcements that indicate revenue growth or decline. Whole business revenue generation mindset: While CRM can integrate with other core business systems such as enterprise resource planning (ERP), a shared data model is even better when the entire business is engaged in generating revenue. With Oracle, customer data management (CDM) is the backbone of it all, providing a single point of truth about your customer. For example, consider how historical ERP and order data such as purchase history and renewal info can give a sales team insight to improve territory planning, individual rep incentives, and forecasting. This type of pre-planning and sales right-sizing provides a foundation on which marketing and account teams can plan, and for customer success teams to engage at the right time. User Experience: It’s widely agreed that for a CRM to be used, it must be easy to access, continuously updated, and optimized. It must offer a seamless experience on desktop or mobile. A true system of recommendation travels anywhere a rep goes, in a format that’s familiar, and arms them with insights on any channel as they engage with customers. Many core selling activities should be supported through voice and conversational UI. Smart and often simple UI changes can help create a faster path to that essential data and recommendations for sellers. Any element that can be automated, should be. Your CRM doesn’t need to look like a CRM. AI and Machine-Learning Recommendations: Powered by real-time continuously-updated data, artificial intelligence (AI) and machine learning capabilities are essential to providing a system of recommendation that helps sales close more business faster. These recommendations can range from surfacing the most relevant records at the most opportune moment to more advanced capabilities like next-best actions and win-probability calculations to help reps and managers proactively spot risk. The next wave of AI innovations will focus heavily on sentiment analysis and relationship intelligence, augmenting rich CRM data and surface new types of insights and recommendations that fine tune the selling process. Pretty soon, you may not recognize your CRM. Sophisticated selling organizations are taking a closer look at how richer data, better automation (actual sales automation), revenue operations, machine learning and major updates to user experience can give CRM a fresh new identity. Click here to learn how Oracle can help you reimagine your CRM strategy for the Experience Economy.          

It’s no secret that today’s customers want to make purchases any way they choose. They want choices that include price and product configurations, new buying models such as subscriptions, and...

Customer Experience Strategy

Brands Matter and Always Will

At a time when better, less expensive products and services are just a click or two away, conventional wisdom might be that brands are less important than they once were. That conventional wisdom is dead wrong. Vibrant brands—and not just the biggest ones like Coke, Mack Trucks, Target, and FedEx—are more important than ever in this digital world. But, with great power comes great responsibility to earn customers’ loyalty by engaging them in creative, non-intrusive, authentic, and subtle new ways. Engagement Plans Back in 2016, Samsung opened a 56,000-square-foot wonderland in New York filled with all sorts of cool things; auditorium seating for performances and special events, a gallery featuring curated content, and a broadcast studio. Guess what you won’t find there to this day? One single Samsung product for sale! Zach Overton, general manager of the center, told me when it opened, “Creating a flagship without retail might sound like a crazy idea. But, consumers today are seeking interactions and experiences rather than transactions.” Another brand that’s using unique ways to engage consumers is Macy’s, which created Story, a narrative-driven retail concept that “invites shoppers to explore emerging small-business brands.” Housed within various Macy’s stores across the US, the Story spaces get reinvented every two months based on different themes—the latest being, naturally, 'Home for the Holidays.' Get the Message? Brands must also get better at engaging with customers on their preferred channels and terms. For example, more than 60% of internet users in the US and UK prefer to use private messaging apps such as Facebook Messenger, Instagram Direct Messages, and WhatsApp to share content and take part in conversations, according to recent research by We Are Social and GlobalWebIndex. More than 2.5 billion people worldwide use at least one of those “dark social” (private) channels every month. If you listen closely, you can hear advertisers and marketers salivating over such a large pool of prospective buyers. However, they must be careful not to overload people with too much sales-y language on these private channels. Just like any other marketing channel, courting customers there is all about building relationships—providing consumers with helpful hints, entertaining them, and, of course, responding to any questions and complaints. You Give and You Get Marketing veteran Nikki Carlson, cofounder of ChicExecs Retail and Strategy Firm, wrote on Forbes that we’re now “in the middle of a do-good renaissance where brands give back.” When brands give back correctly and, more importantly, genuinely, their efforts can increase customer loyalty, Carlson notes. It also brings in new customers. In a global study conducted years ago by Cone Communications, 91% of the consumers surveyed said they were likely to switch to a brand that supports a good cause, given similar product price and quality. There’s no shortage of brands that give back to society. Two noteworthy examples are TOMS Shoes and Warby Parker, which donate a pair of shoes and glasses, respectively, for every pair they sell. Among lesser-known brands, Ivory Ella, an apparel and lifestyle brand, donates 10% of its annual profit toward saving the world’s elephants. But brands need to be careful not to overplay their goodness. Some companies, for instance, promote their eco-friendly products despite their full knowledge that those products harm the environment. Others publicly join the march toward a cure for cancer even though they use chemicals linked to the disease. And there’s a fine line between promoting the causes your company supports and being seen as exploiting those efforts for commercial gain. As mentioned earlier, with great brand power comes great responsibility: to market to customers and potential customers with the respect they deserve. Thus, brands will continue to matter. Click to learn about Oracle Marketing Cloud services    

At a time when better, less expensive products and services are just a click or two away, conventional wisdom might be that brands are less important than they once were. That conventional wisdom...

Ask the Experts

Oracle Customers are CX Heroes With the Metrics and Tattoos to Prove it

Modern Customer Experience is the biggest CX event of the year, and you—our customers—are the heart and soul of the conference. You inspire us year round, and we’re excited to welcome you back to the event in Chicago this year. Looking back, my favorite highlight from Modern CX 2019 happened after the conference when CIO Pedro Martini and Douglas Melo from WebContinental got #CXHero tattoos in Las Vegas to commemorate their conference experience. I wanted to catch up with these leaders and hear about their experience at Modern CX, and learn why a #CXHero tattoo strengthens their commitment to leading positive change. Tell me about your connection with Oracle. Pedro: In my early career, I worked as an Oracle DB Administrator, so my relationship was purely commercial—we bought Oracle databases. When I became CIO at WebContinental, we were using Oracle databases and my connection with Oracle was still a supplier-client relationship. Our relationship started to evolve into a partnership when we met with the Oracle team to see how Oracle solutions could help us solve our problems and grow our business. This led us to invest in Oracle Commerce. Douglas: My relationship started four years ago when we invested in Oracle Commerce. We realized our choice was bigger than an ecommerce platform, so I started focusing on how to get the most out of our Oracle CX investment and drive the best experience for our customers. Tell me about your experience at Modern Customer Experience 2019. Pedro: I went to Modern CX expecting another commercial conference, not a transformative paradigm shift. When I saw the capabilities available from Oracle, met product managers, and saw Oracle and its clients interacting in the Commerce Customer Advisory Board (CAB) and CX Hero program, my original perception of Oracle changed. This was a bigger opportunity to grow our relationship with Oracle into a true partnership and to collaborate with people who have the same values and goals to take care of their customers. Since Modern CX, we have grown our relationship with Oracle Brazil into a partnership. The Oracle Brazil team has seen this change in our mindset and embraced it as a new, different way to lead the business. Douglas:  It was an amazing experience being in Las Vegas for the first time, participating in the CAB, and attending the conference. Participating in the CAB provided such validation of our work. I started at WebContinental in 2008, so corralling 10 years of working and sharing our story with a rich team of commerce professionals was amazing. And it was a pleasant surprise to meet Erica and participate in the CX Hero program. It was more than we expected or hoped it would be. What made you decide to get a #CXHero tattoo? Pedro: I’ve been to countless conferences over the years, but Modern CX stood out. We wanted to remember this moment—this focus and belief in transformation—every day. Often, the daily tasks take us away from this focus, but we have to remember that we can do differently and do better. What is a better way to remember than getting a tattoo? Douglas: I would agree with Pedro. We wanted to record the moment we were going through…not only as a company, but individually and professionally. What informed the particular design of your tattoo? Pedro: Right before Modern CX week, we discovered Lee Canyon, a ski resort by Vegas. We didn’t expect to find snow in the desert, but we went and, some of our group of employees saw snow for the first time. So we choose the Lee Canyon logo with #CXHero for our tattoos: Snow was the perfect analogy, because in many ways, we’re in the middle of the desert with our ideas and projects that we’re working for every day. Going to Modern CX was like finding snow in the desert of our situation. #CXHero focuses on people, not just the company or the technology. Technology innovations aren’t enough. We need to change the behavior of people to make true change. We share this value and strive to take a people and behavior-first approach to leading change at WebContinental. Douglas: The tattoo is about sharing an awesome experience with Las Vegas, Lee Canyon, Modern CX, the CAB, the CX Hero program and Oracle as colleagues and friends. And it encourages us with the paradigm shifts we’re leading at our company. What advice do you have about leading change based on your experience at WebContinental? Pedro: The most important thing is to achieve a mutually beneficial situation where both parties benefit…the win-win, the true empathy among people. Find a way forward where teams can work together to achieve an objective for the company. Douglas: Everyone has personal interests and company interests, but if we focus on the higher company goals that we all share, we can grow the business together. It’s not easy, but it’s working. We’ve been growing more than 25% per year for the past 5 years and this year, we’ll grow more than 50%! We believe this fast-growth is happening because of our approach with change management and business positioning. Leading this type of change has been our personal #CXHero program. Look for Pedro and Douglas at Modern Customer Experience to hear their latest CX Hero exploits in selling through resellers and expanding into other countries. If you’re looking to inspire and shape Modern Customer Experience, you don’t have to get a tattoo to share your #CXHero story. Join the Oracle CX Hero Hub today to shape and find opportunities to participate in Modern Customer Experience 2020 today. Read more about WebContinental’s growth in Pedro’s recent article “Transform Your eCommerce Before You Need to:  How WebContinetal Competes in a Rapidly-Growing Market.”          

Modern Customer Experience is the biggest CX event of the year, and you—our customers—are the heart and soul of the conference. You inspire us year round, and we’re excited to welcome you back to the...


The Future of CPQ in 2020 and Beyond

As we closed out 2019, I wanted to look ahead at how trends for Configure-Price-Quote (CPQ) show it's gaining momentum in 2020 and well beyond. In the next few years, I expect to see the value of CPQ extend further than simply enabling sales reps to “sell more, sell better, and sell differently.” Our customers have a greater opportunity with CPQ to make significant, positive organizational impacts. Further Eliminate Organizational Silos Efforts designed to drive efficiency improvements are often limited to specific solutions such as CRM or ERP. These may provide significant and immediate results but functionally-based investments that are driven by individual departments typically contribute to creating those dreaded organizational silos.   I’ve seen senior execs effectively eliminate organizational silos by leveraging Oracle CPQ as a logical bridge solution between disconnected CRM and ERP systems. Examples include visualizations, rules-based automation and price optimizations, which enable an organization to bring their entire front office together. This supports a strategic vision for their products, services, pricing and sales governance. In this way, Oracle CPQ accelerates an evolution toward great digital experiences that are driven by IT platforms.  We at Oracle expect to see much more of this over the coming decade. CPQ Experts Become Organizational Change Agents The role of coordinating strategies across departments and divisions is complicated by existing legacy IT systems and point solutions. These systems and architectures need to be integrated to power the selling functions of a business and align with an organization’s long-term business goals and KPIs. A core benefit of Oracle CPQ is the ability to empower dramatic impact on the organization. Aligning workflows to maximize efficiency, reduce errors, eliminate wasted time, remove unnecessary steps and improve profits will significantly change the organization. Plan for this and empower your CPQ Champion to become the “Change Agent” of the organization. Our customers that get the most value from CPQ view it as a process for organizational change across departments and we see this value-driving trend continuing in 2020.   Extension of Business Models Many organizations are exploring how to offer their customers new purchasing models such as pay-as-you-go service access, fixed, and consumption-based subscriptions, and balance draw-downs that allow consumers to adjust consumption as their needs grow or change. As legacy business models get disrupted, organizations will take the opportunity to innovate business models and engage buyers in closer recurring relationships. To do this, organizations must rethink internal systems and processes to accommodate offering products and services in recurring revenue models to support the complete customer lifecycle. Within Oracle CPQ, Subscription Ordering or Asset-Based Ordering functionality is used to sell tangible assets or services.  Sales users can create, modify, and terminate asset-based products using orders and assets stored in Oracle CPQ.   They can also reconfigure an order or create a follow-on order to make changes to an existing asset stored in Oracle CPQ. Enabling these new business models is another trend we expect to see expand in the coming decade. Increasing End-user Self-service for Complex B2B Transactions B2B buyers now expect a consistent, B2C-like sales experience. Therefore, in 2020 we expect to see more B2B end-user customers continue to demand the ability to create their own product or service configurations and get self-service quotes in real-time. Customers may choose to interact with a sales rep or, simply place their order. When B2B self-service transactions become more complex, we’ll see real-time visualization and augmented reality emerge as a key requirement to ensure users get the product or service they expect while also providing them with a better, more pleasurable experience.   We expect this self-service to be perfectly natural for repeat orders where the experience is personalized with previous purchase history, available product options, and logical cross-sell opportunities. The Bottom Line – Sell More and Sell Faster! CPQ is more than just a sales tool; it's a path for business transformation. It gets sales teams out into the field, in front of customers, and closes deals faster. It can be used as a self-service tool for the end-user; it can support a robust partner/distributor ecosystem, and it can be used to speed sales cycles and ensure that promises become realities.  It can also take an unprofitable deal turn it into a key contributor to your top and bottom line. In 2020 and beyond, we expect to see an increase in companies leveraging Oracle CPQ solutions for much broader organizational impact to eliminate functional silos, extend business models and enable end-user self-service.  All of this while growing revenue and margin on every order. Click here to learn more about Oracle CPQ.

As we closed out 2019, I wanted to look ahead at how trends for Configure-Price-Quote (CPQ) show it's gaining momentum in 2020 and well beyond. In the next few years, I expect to see the value of CPQ...

CX News & Events

Oracle Ranks #1 in 2019 Ventana Research Value Index for Sales Performance Management

Ventana Research has published its 2019 Value Index for Sales Performance Management (SPM), ranking Oracle as the top vendor on the list. Covering seven categories, the Value Index leverages unique methodology and research-based analytics to assess how well vendors’ offerings meet buyers’ requirements for software that enables and supports sales performance management. Companies that rank in the top three of in any category earn the designation of Value Index Leader, and Oracle is the only vendor to do so in all seven categories. What this means is that Oracle leads in every aspect of how SPM brings value to organizations – from general capabilities down to validation of our investment in this solution area. Read our recent blog Sales Forecasting, Made Smarter - How AI Improves Data Accuracy and Rep Accountability Some highlights from the categories Ventana looked at include: Usability: One aspect evaluated in this category is user experience, an area where Oracle is making significant investments. See our newly announced Digital Sales solution as a great example! Reliability & Adaptability: This category focuses on performance and scale, one of the top reasons some of the largest companies in the world choose Oracle for SPM. It’s also Oracle SPM’s proven ability to handle even the most large-scale, complex use cases. Part of the Oracle CX Sales solution, SPM use cases can extend seamlessly to partners and service teams. TCO/ROI: We have great customer stories and the best opportunity to meet with Oracle customers and learn how companies are improving payment accuracy, reducing disputes and more is to register today for Oracle Modern Customer Experience, happening in Chicago March 23-26. “It’s great to see Oracle ranked so highly in this Value Index,” says Nick Vautier, Director of Product Management for SPM at Oracle. “We believe that all the components of sales planning and performance management deliver significantly more value when they’re treated as a fully connected process, and we’re seeing a seismic shift in companies realizing the need for connected data in order to provide intelligent experiences.” Click here to learn more about Oracle’s connected Sales Planning and Performance Management solution. Download the Ventana Value Index for Sales Performance Management here. Oracle also ranks as a leader in the 2019 Forrester Wave for Sales Performance Management and the 2019 Gartner Magic Quadrant for Sales Performance Management.        

Ventana Research has published its 2019 Value Index for Sales Performance Management (SPM), ranking Oracle as the top vendor on the list. Covering seven categories, the Value Index leverages unique...

Customer Experience Technology

Partner Relationship Management Made Smarter – How to Maximize Partner Experience and Engagement

By Indrajit Sen, Director, Sales Cloud Product Management, Oracle More than 75% of world trade flows through indirect channels, according to research from a January 2019 Forrester blog post, "What I See Coming for the Channel in 2019" by Jay McBain, Principal Analyst of Channel Partnerships & Alliances. If your organization has a network of partners reselling your products and solutions, you’ve likely heard of or operated under the rule that 20% of partners generate 80% of sales. However, as the channel’s fiscal impact and influence continues to grow, McBain believes that “we are about to see an influx of investment in and attention on indirect sales by firms in all industries.” The size of companies’ networks can vary significantly—from tens to thousands of partners. Despite their size, vendors of all sizes must rethink their approach to partner management and engagement, especially as partner networks evolve and channel sales objectives and expectations increase. Couple this with the fact that 41% of senior executives responsible for partner relationships are not happy with their partner management process.  In the Experience Economy, channel leaders must question whether they’re giving partners everything they need to be successful throughout the entire customer lifecycle—including marketing, sales, and service. This is where an innovative partner relationship management (PRM) platform plays a critical role. Not all PRMs are Created Equal At the foundational level, PRM is designed to integrate everything your partner community needs to sell your products and services. It includes everything from on-boarding, to planning and enablement, as well as co-selling and co-marketing resources and content. PRM also gives partners tools for nurturing opportunities and closing deals fast. However, most PRM systems on the market are unwieldy and don’t consider new and ever-evolving user expectations. Like your direct sales team, your channel partners expect more from the tools and systems you provide. They're managing relationships with several other vendors at one time, so you must focus first and foremost on creating a superior experience for them. What does a great partner experience entail? A few key best practices rise to the top: Add value to the relationship.  Give them fast and easy access to opportunities as they emerge. Help them be successful.  Provide anytime, anywhere access to all the marketing tools and product resources they need to go-to-market effectively. Make it easy for them to partner with you. Ensure your tools and systems are easy to use and can easily integrate into their daily processes. Provide stellar service, every time. Allow them to access a knowledgeable expert from your team when they need additional support. While your PRM should address all these requirements, not all systems are created equal. In the Experience Economy, partners’ experience with your brand should hold the same weight as your customers. That means you must ensure that you’re understanding their needs and providing them with the tools and resources they need to have an excellent experience. 4 Ways Innovative PRM Augments the Partner Experience Think for a second about your end-customers’ behaviors and expectations. Are they largely using mobile devices to access information? Do they expect your brand to deliver timely and relevant messages through their preferred channels? Is personalization table stakes for winning their time and attention? Your answers are likely very similar for your partners. These behaviors and expectations have set new standards for PRM. A best-in-class solution helps you create an easy-to-use experience that is tailored to your brand but customized to the activities and tasks your partners care about most. Other critical capabilities include: Other critical capabilities include; Mobile accessibility: Ease of access via smartphones and tablets isn’t just a nice to have; it’s a requirement for today’s modern sales professional. PRM must give users access to all core capabilities, adapting the experience to the touch-and-zoom features of their mobile devices. For instance, through the partner portal, users should be able to easily review, accept, or reject deals; qualify and score leads; register new deals; update opportunities; generate quotes; and request marketing development funds (MDF). Rich insights and AI-powered capabilities: Data is only as good as the insights uncovered. Your PRM should allow partners to easily access and manipulate data through dashboards that help them uncover new insights and opportunities. Guided selling tools, alerts, and company intelligence powered by AI and machine learning take these insights to the next level, giving partners tactical recommendations and actions for success. Speed and clarity: As noted earlier, your partners are juggling multiple vendors at a time, so you’re competing for attention daily. Make it easy for them to work with you by ensuring your PRM allows them to quickly do business. This includes automatically assigning leads, self-service quotes, requesting discount approvals and marketing funds. Real-time digital and social collaboration: The lines between sales, service, and experience are blurred. To maintain channel partnerships and maximize revenue potential, you must establish a constant stream of communication and collaboration. That’s where digital and social capabilities come in handy, helping you connect with them on go-to-market activities, service requests, and other needs. When you meet these four criteria, you’re setting a powerful foundation for the partner experience; ultimately, leading to improved partner satisfaction and loyalty, increased channel sales and revenue, and greater insight into partner performance. Oracle PRM provides the stellar user experience needed to drive channel success. Integration with key data sources, including marketing, sales, service, and even back-office systems like ERP, help create a 360-degree view of your business—including your channel. Learn how Oracle can help you optimize partner relationships, performance, loyalty, and experience. Click here to learn more about Oracle Partner Relationship Management.    

By Indrajit Sen, Director, Sales Cloud Product Management, Oracle More than 75% of world trade flows through indirect channels, according to research from a January 2019 Forrester blog post, "What...

CX News & Events

Did Investments in Digital Pay Off During Cyberweek 2019?

This past week, most of us in the US were largely checked out--enjoying a holiday feast with friends and family and going through our wish lists. However, if you work for a brand or retailer, you likely weren’t totally relaxed. Cyberweek is make-it-or-break-it.  When sites get slow or go down all together, it does more than spoil the holiday fun. It costs millions! Our customers, partners, and operations teams make significant investments in strategy and technology to ensure a smooth holiday peak. Earlier this year, we partnered with CommerceNext and surveyed over 100 leading retailers and DTC brands regarding their investments for the 2019 holiday season. Top investment areas included customer acquisition, mobile optimization, and personalization. Based on data from retailers and brands using Oracle CX Commerce, those investments clearly paid off. Looking at our aggregated Oracle CX Commerce retail customers, here are some key takeaways from Cyberweek: Digital shows no signs of stopping. Each year we see fewer shoppers lining up in the cold for doorbusters and more shoppers using digital channels to grab the best gifts. Collectively, Oracle CX Commerce retail customers saw a 43% increase in traffic on Black Friday this year compared to 2018. The increase in traffic also resulted in not only higher revenue, but also higher average order value (AOV). This should make digital leaders happy since, according to our research with CommerceNext, 75% of brands were planning to increase their investments in acquisition marketing leading up to the holiday shopping season. Mobile is where it’s at. Mobile traffic continues to lead and it’s only getting larger. Let’s face it; we’re all addicted to our phones and they can serve as a convenient distraction. In fact, according to our research with CommerceNext, 57% of leading brands and retailers said they plan to invest more in mobile optimization this holiday season. Those investments seem to be paying off. Oracle CX Commerce retailers saw mobile traffic was up 57% compared to 2018. Black Friday isn’t the beginning. Promotions started before Black Friday this year, and shoppers bought in. The Tuesday and Wednesday before Thanksgiving saw the largest percentage increases YOY for traffic, orders, and AOV for retailers using Oracle CX Commerce. In fact, revenue two days before Thanksgiving jumped by 68% and AOV saw a lift of 37% compared to 2018. In addition, more people bought on Thanksgiving Day than in 2018. Looking at an aggregate of all retailers using Oracle CX Commerce, conversion increased 28% on Thanksgiving Day in 2019 compared to 2018.                  

This past week, most of us in the US were largely checked out--enjoying a holiday feast with friends and family and going through our wish lists. However, if you work for a brand or retailer, you...

Customer Experience Technology

Where is My Technician?

Companies like Uber and Lyft have been around for a few years now, and the impact they’ve had on the customer experience and the expectations around service can’t be overstated. In fact, the term “uberization” has been so overused, there is a certain exhaustion that comes with every mention. But, the impact has been substantial. The expected experience these services have created has carried over into industries like Field Service. This shouldn’t come as a big surprise. Field Service is the perfect example of how moving toward a more “uberized” experience can create a huge competitive differentiator. Keeping customers informed throughout the entire lifecycle of a field service engagement is something that all companies strive for, but also where most fall short. While updates can be provided via voice, SMS, and e-mail, the gold standard is to provide customers with the option to visually track, in real-time, the mobile worker on a map. Oracle Field Service was built from the ground up to take the customer experience to the next level. Recently rated a Leader for the 6th consecutive time in the Gartner Magic Quadrant, the report ranks us highest in our ability to execute. Oracle takes another big step toward providing exceptional field service with the November 2019 (19D) Release. We’re introducing native “Where’s My Technician” functionality – demonstrating our ongoing commitment to vision, execution, and to building a solution that’s configurable and flexible enough to evolve rapidly as changing customer expectations. This feature allows users to configure an Uber-like experience for their customers that matches their own branding as well as helps them build an experience and notification rules that match their field service processes. Customers receive notifications via email and/or SMS. They can also now follow the progress of the ever-critical ‘last mile’ of the service lifecycle, just as if they hailed a ride or ordered a pizza. Oracle Field Service proactively engages customers with their relevant appointment details such as the technician who will be arriving onsite with up-to-date location details of him or her on a map. This allows for a safe and transparent experience that meets the ever-increasing demands of customers. In addition, “Where’s My Technician” helps to reduce costs by allowing users to configure the functionality within their field service solution without relying on a systems integrator. Finally, giving customers total visibility means they'll be prepared when their field service rep arrives - and sets field service employees up for success. If you are interested in learning more about how the “Where’s My Technician Tracker” can help reduce costs, improve customer satisfaction, and provide a competitive advantage for your company – be sure to check our release readiness pages. To learn more about this exciting new feature click here. To learn more about Oracle Field Service, visit https://www.oracle.com/applications/customer-experience/service/field-service-management.  

Companies like Uber and Lyft have been around for a few years now, and the impact they’ve had on the customer experience and the expectations around service can’t be overstated. In fact, the...


Gartner Names Oracle a Leader for Third Consecutive Year in the Magic Quadrant for Configure Price and Quote Applications Suites

Gartner has recognized Oracle as a Leader, positioned highest in Execution in the 2019 Magic Quadrant (MQ) for Configure, Price and Quote Application Suites. Analysts Mark Lewis and Christina Klock analyzed sixteen vendors and placed each in one of four categories: Leader, Challenger, Niche Player, or Visionary. This is the third year in a row that Oracle was placed a Leader. Oracle believes that placement in the leaders’ quadrant in the Gartner Magic Quadrant for Configure, Price and Quote Applications Suites provides confirmation of Oracle’s CPQ market position that is the result of nearly two decades of continuous development investment against a visionary roadmap and the sophistication of a global Solution Implementation partner network. The real story though is underscored in the Gartner report by the premier placement on the ‘execution’ axis, is the value our customers get out of the Oracle CPQ Cloud solution. You can read the 12 ways Configure, Price, and Quote (CPQ) provides value in the recently published Oracle CX Blog post series. No. 1: Sell Faster No. 2: Five Ways to Control Margins No. 3: Better Looking Quotes and Proposals No. 4: Error Free Orders No. 5: Guided Selling No. 6: Improve the Deal Approval Process No. 7: Maximize Sales Opportunities No. 8: Asset Based Ordering No. 9: Five Ways to Reduce Administration No. 10: Insights Through Analytics No. 11: Auditability No. 12: Simplify the Complex How does Oracle CPQ stack up in the market? According to us, the position as a Leader in the Gartner CPQ MQ is one indication of the many strengths of Oracle CPQ that include; Oracle CPQ has proven performance at vast enterprise scale with customers who have complex requirements, lots of users, and high volumes of transactions. Oracle offers a Total Commerce suite of CX products that provide the benefit of being architected on a robust platform with capabilities around Adaptive Intelligence, analytics, extensibility, collaboration and seamless integration. CX platform innovations allow CPQ to address challenges faster and more effectively than other vendors. CPQ features such as Deal management, Price Optimization, System Configuration, Subscription Ordering and Subscription Management provide elegant solutions to business challenges that customers may not realize they have. Oracle's resources and robust software development practices ensure that CPQ Cloud invests more in development of the CPQ product than any other vendor, thus rendering the solution more valuable year after year. Oracle CPQ is supported around the world with local presence in almost every continent and country and provides customers with follow-the-sun, product-dedicated support personnel. Oracle's world-wide training and partner network ensure that CPQ Cloud customers have access to skilled, experienced implementation expertise. Oracle Configure, Price, and Quote - The CPQ Solution to Trust     Interested in digging deeper into the advanced functionalities of Oracle’s CPQ that enable successful sales transformation projects for customers around the globe? Contact us. We’ll be happy to show you how you can leverage Oracle CPQ to improve your bottom line. Click here to read the 2019 Gartner Magic Quadrant for Configure, Price and Quote Application Suites Click to read about Oracle Configure Price Quote Read the Executive Paper The Financial Impact of Selecting the Wrong CPQ Solution Gartner Magic Quadrant for Configure, Price and Quote Application Suites, Christina Klock, Mark Lewis, 28 October 2019- Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.            

Gartner has recognized Oracle as a Leader, positioned highest in Execution in the 2019 Magic Quadrant (MQ) for Configure, Price and Quote Application Suites. Analysts Mark Lewis and Christina...

Customer Experience

Meeting and Exceeding the Digital Expectations of Citizens

Public trust and faith in government across the globe needs a user-friendly boost.  Trust is underpinned by the different rules that cascade from a few things. Aspirational, high-level legislation, which begets Policy interpretations of the operational intent of said legislation, and then Regulation and execution. These rules for government decision-making may overlap, contradict themselves, or seem inaccurate and unfair. They’re also frequently complicated, not user-friendly, and sometimes require a lawyer’s degree to understand. Therefore, it’s difficult for the average citizen to understand and stay on the right side of them. Also, too often, citizens need to pay for expensive assistance to take legitimate advantage of the rules and programs. Many governments struggle with this complexity too. They rely on a very high level of bureaucratic competence, knowledge and experience. Their decisions need to be auditable to underpin the public trust. In return, they also require a high level of patience from its citizens. When it comes to online experiences, governments unfortunately too often serve citizens through IT-heavy, code-based systems that focus on IT efficiency instead of providing a wonderful customer experience that leaves them satisfied and happy. The Struggle to Keep up with Changing Expectations Against this backdrop, governments everywhere face an unprecedented challenge through disruption such as the ‘Experience Economy’. Citizens have been conditioned by their online consumer experiences to get positive, instant gratification. This is diametrically adverse to what governments have traditionally provided.  The struggle to keep up with these skyrocketing expectations is compounded because most governments are not funded adequately to meet the challenge, much less get ahead of it. This is because; Most government agencies lack the necessary competitive incentives that fuel innovation and funding in the private sector. Agencies that have relative or absolute monopolies produce resistance to real, customer-focused change. Governments struggle to keep pace with disruptive changes in industries such as banking, insurance, transport and travel. Oracle Policy Automation Solution Overview This all sounds pretty dire! But, there’s a way of meeting all these challenges simultaneously through the use of capabilities such as Oracle Policy Automation (OPA), a solution for capturing, managing, and deploying complex legislation and other document-based policies across channels and processes. With it, government agencies can: Enable the ‘legislation, policy or regulation’ owner to capture the rules in natural language without needing specialist IT skills. Test, refine and update rules to provide the outcomes intended. Empower citizen engagement through a ‘guided digital interview’ process similar to a one-on-one, interview with a subject matter expert through a variety of UIs (web, mobile, chatbot, smart-speaker etc). Provide a 100% accurate, auditable, complete and comprehensive decision report in natural language for every guided digital experience. Enable government employees to become ‘instant experts’ through the use of the guided digital interview approach. Safeguard against the loss of valuable knowledge when experienced employees leave. Reduce the number of employees necessary to handle citizen inquiries while redeploying those employees to higher-value tasks that focus on better citizen experiences and outcomes. Use the same rules that drive the guided digital interview to drive complex calculations for government benefits, payments and entitlements while reducing the potential for error and the time to distribute. Inject the rules and associated logic into existing internal/external online systems, enabling government to leverage existing investments. In Summary... Oracle Policy Automation enables government to deliver instantaneous, individualized services and advice to employees and citizens that is 100% accurate. It explains the interaction in clear language the user can understand. When you consider the demands of the Experience Economy and cohorts such as millennials, OPA is the ideal capability to help government meet its unenviable challenge. One final point: imagine if you migrated all legislation, policy and regulation to OPA — you could dramatically streamline the operation of government, dramatically reduce costs and dramatically increase public trust through the delivery of more accurate and understandable decisions. This blog was originally published in a different form in Government Technology Review      

Public trust and faith in government across the globe needs a user-friendly boost.  Trust is underpinned by the different rules that cascade from a few things. Aspirational, high-level legislation,...


5 Lead Management Best Practices That Build Account Based Marketing Success

Co-written with Andrea Tucker, Director of Product Marketing, Oracle Marketing Cloud Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. Where lead generation creates interest among your target audiences, lead management tracks, manages, and engages these leads to qualify them for sales. However, the rules of B2B engagement are quickly changing. Brands are embracing account-based marketing (ABM) strategies, which revolve around engaging the right buyers, not just generating thousands of unqualified leads. It brings together the right people in your organization to develop coordinated strategies for engaging, converting, and expanding target accounts. As B2B organizations prioritize lead quality over quantity, marketing and sales must take a sophisticated, data-driven approach to lead management. According to SiriusDecisions, there are three ways organizations can think about this: Large accounts: “A very small number of large existing or targeted accounts.” Some call this “one-to-one,” as this is when they employ highly targeted marketing and engagement tactics, such as including the company name in a piece of content, landing page, etc. Named accounts: “A moderate or larger number of defined existing or targeted accounts.” This is also known as “one-to-few” ABM. Industries/segments: “A moderate or larger number of new or existing accounts in the same vertical or other specific segment,” also known as “one-to-many” ABM. Effective lead management improves alignment between marketing and sales to better identify and prioritize high-quality leads for sales outreach. This means focusing on key accounts with a high intent to buy. However, few organizations have a solid process to successfully prioritize and identify those accounts, impacting the organization’s ability to reach and exceed revenue targets. 5 Core best practices to ABM success 1. Align sales and marketing around the buyer’s common goal. This has been a popular narrative in the B2B world as organizations work to create more seamless customer experiences across all channels. Every buyer journey is unique. Some may never interact with sales while others expect a high-touch, consultative experience. It’s up to sales and marketing to have unified goals and follow a cohesive brand story and approach to buyer engagement. Therefore, any combination of sales and marketing can be ready to assist buyers wherever they are in the decision-making process. “The job of defining shared goals may at first glance seem like a marketing job, but there’s a key role for sales operations to play.” says Steve Silver, Service Director of Sales Operations Strategies at SiriusDecisions. “Sales ops is in a unique position to reach across organizational boundaries and help synthesize revenue generation targets handed down by sales leaders, provide practical suggestions for mapping go-to-market strategy to account and territory assignments, plus translate these decisions into reliable sales forecasting data so that even finance is working from the same clear picture as sales and marketing.” 2. Prioritize accounts. In order to identify and prioritize the right accounts, you need robust, connected data. Company data including location, industry, and revenue, plus online signals such as new acquisitions, hires and funding rounds can help you select accounts that are most likely to buy—even when it may not seem obvious to your sales operations or demand generation team. This data should integrate into your CRM environment, so both sales and marketing have a comprehensive view of the accounts. Marketing can leverage these insights to fuel marketing campaigns while sales can use data to guide account and territory planning. Your ABM approach (one-to-one, one-to-few, and one-to-many) will dictate how many accounts you need to select. 3. Enrich account insights. Typically, sales and marketing have an established lead scoring method, aligning certain behaviors and actions to a numerical value. When leads and accounts reach a specific threshold, they’re officially qualified and handed off to sales. Both marketing and sales should contribute to the lead scoring methodology, accounting for the number of contacts within an account that engage with your brand. These metrics can help marketing and sales understand which accounts may have a higher propensity to buy. For marketing, this helps guide lead assignment. For sales, this helps reps prioritize the leads in their queue and determine where to focus their time and energy. When it’s time to engage, sales can pull from a wealth of account information and smart talking points to guide their conversations with these target accounts.   4. Tailor account engagement accordingly. In their conversations with prospects, sales reps can have deeper conversations focused on the specific contact’s unique situation within the organization. These can be more emotional insights that often funnel up to larger, account-wide issues such as the strategic direction of the broader business. Plus, marketing can relay important engagement metrics, such as an account’s behavioral interactions with campaigns and messaging, so sales knows what resonates. All of these insights transform the selling process from transactional to consultative, helping forge stronger customer relationships. Using innovative technology like artificial intelligence (AI), sales can receive automated actions on how to further engage a contact. 5. Measure and optimize. ABM isn’t just a one-off tactic. It’s an ongoing strategy that should influence the way your entire organization engages with accounts and buyers. That is why having access to real-time insights is critical to ongoing success. Data around campaign reach and impact, sales engagement, and results will help you gauge the impact of your ABM efforts and help you identify opportunities to cross-sell and up-sell within certain accounts. Reinventing Lead Management for the Experience Economy In the Experience Economy, marketing and sales should collaborate more closely to ensure they’re delivering on their brand’s promise and exceeding buyer expectations at every touchpoint. It’s the responsibility of marketing and sales to stop thinking simply in terms of lead handoff. Instead, they should think of new ways to collaborate to meet each and every buyer at their point of need. Oracle is dedicated to helping sales and marketing professionals thrive in this era and that’s why the company has once again been named a “Leader” in Gartner’s Magic Quadrant for CRM Lead Management 2019. Most notably, Oracle has been recognized for native tools and solutions that support ABM strategies. The reason is because Oracle’s deep legacy in data drives product innovation. In the age of ABM, those insights are critical to driving client relationships and generating long-term value for the organization. Learn More! Download Gartner’s Magic Quadrant for CRM Lead Management 2019. You can also contact us to learn more about how the Oracle CX Suite of products can help you reach your sales and revenue goals with engaging, connected customer experiences. Gartner, Magic Quadrant for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 23 September 2019 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.    

Co-written with Andrea Tucker, Director of Product Marketing, Oracle Marketing Cloud Lead generation and lead management both play an equally important role in fueling the revenue engine for your...

Customer Experience Technology

Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale

Today’s digital buyers are more knowledgeable, self-sufficient and digitally-savvy than ever before. They are becoming increasingly immune to traditional, old-school sales pitches, and instead, expect engagements that are timely, relevant and highly personalized. Fortunately for buyers, today’s digitally-native sales professionals – most often millennials and Gen Z – have a very similar mentality. They are always on, always available, present across every channel, and they understand the types of sales engagements today’s savvy buyers expect. But while it all might sound harmonious, many sales reps still don’t have the right tools to rapidly assess, engage, qualify and convert leads. And when it comes to delivering the timely, relevant and highly personalized engagements buyers expect today, they often fall short. That’s why today we’re announcing that Oracle is developing a new digital sales solution uniquely designed for high-volume sellers, business development and account managers, with a user interface (UI) that drives user speed and efficiency, and intuitively guides the selling process. Here’s a quick look: High Velocity: A new UI helps sales reps qualify strong opportunities faster and move on from weak opportunities quickly. Efficiency-Driven: Automation, shortcuts and a digital assistant reduce mind-numbing data entry and endless clicks. Prescriptive: Proactive reminders, real-time updates and artificial intelligence (AI)-based recommendations make sales reps too relevant to ignore. Oracle Digital Sales will be our first CX application featuring Oracle’s new Redwood user experience, which we introduced recently at Oracle OpenWorld. It’s a company-wide effort that touches our products and our corporate brand (both physical and digital expressions).  Drawing on core tenets of Redwood, Oracle Digital Sales brings together an intuitive, guided selling experience, powerful AI, contextual data, automation, and integrated voice and sales communication tools in a beautiful, modern user experience that’s easy to use and intentionally designed to support how digital sellers work. It will help sales reps focus more of their time and energy on qualifying leads and advancing deals, while significantly reducing the rote data entry and clicking that’s required to find and update customer relationship management (CRM) records. For example, a sales rep using a traditional CRM solution would make upwards of 15 data entries and clicks to find a lead, make a call and enter notes. With our Oracle Digital Sales solution, we’ve integrated all of these activities into a single UI that takes just 4 data entries and clicks – and is more conducive to the way sales reps work and the tasks they need to accomplish. Taking a Deeper Dive One of the key elements of our next generation Redwood user experience is an emphasis on a universal search/conversation box, which is available throughout the entire Oracle Digital Sales solution UI (e.g. home screen, leads, opportunities, metrics, etc.). Sales reps can “Ask Oracle” to not only find key information such as which new leads have been assigned, but also add a product or update a price to a lead or opportunity without having to navigate to the transaction first. The action-oriented home screen is continuously updated with a notification stream of items requiring attention and quick links to take sales reps directly into records – so they can start working immediately. Within each record, a newsfeed displays every interaction in a single, contextual thread, including marketing campaign interactions, responses to emails, engagement metrics like which links were clicked, phone conversations, call transcripts, recordings, follow-up tasks, and appointments. With this consolidated view, sales reps are set up to have relevant, informed conversations every time they engage. AI is infused throughout to provide recommendations like which leads to tackle first or next best actions to take, in addition to the automatic scheduling of follow-up tasks. Sales managers and reps can also track their progress against peers with a new gamified dashboard for goal-setting. Managers can create and track sales challenges, and reps can see how they stack up against peers and get insight into which tactics are working for teammates. The Oracle Digital Sales solution is the latest addition to Oracle Customer Experience (CX) and the first CX application built using the Redwood user experience. It is a complete CRM/sales automation solution for today’s digital sellers, with AI-powered tools to optimize productivity, deliver exceptional buyer experiences and ultimately drive revenue growth. Interested in learning more? Join us at Modern Customer Experience to see the solution and hear from the companies using it. Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.            

Today’s digital buyers are more knowledgeable, self-sufficient and digitally-savvy than ever before. They are becoming increasingly immune to traditional, old-school sales pitches, and instead, expect...

Customer Experience Technology

Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually! Do the math. If you have one million customer records and 30% are duplicates, you would have 300,000 duplicate records. If you take a cost of $50 per record, that means this costs the business $1.5M annually. To learn more about the various types of rogue customer data and how brands can save money, become more efficient and offer the personalized experiences customers expect today, watch our fun video that explains everything you’d want to know. Oracle Customer Data Management is Now Available! What’s the answer? We are announcing Oracle Customer Data Management (CDM) for B2C Service. Oracle’s CDM is a proven solution used successfully by many of Oracle’s B2B customers and now we are making this available for B2C organizations, which typically have a much larger number of customer records. This solution will give B2C enterprise brands the ability to create and maintain the “golden customer record” for tens of millions of customers in siloed systems. To dive deeper, the new CDM for B2C Service offers three components; Customer Data Hub: This is where brands can easily create and maintain a customer master record that is used by multiple systems. Data Quality: The real magic happens here – brands will be able to leverage AI-fueled tools to match and clean rogue data at the scale B2C enterprises command. Enrichment: Our enrichment capabilities ensure correct address information globally thanks to our friends at Loqate, the world’s largest provider of address verification services. Click to learn more about Oracle Customer Experience.                      

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for...


Oracle Positioned as a MQ Leader for its Ability to Execute and Completeness of Vision

Gartner analysts Mark Lewis and Christina Klock have named Oracle a Leader in the 2019 Gartner “Magic Quadrant (MQ) for Configure, Price and Quote Application Suites.” We believe that the report listing Oracle CPQ as a Leader is based on the following strengths: growth in market share, global market presence and ability to support complexity. According to Gartner’s research, the value customers get out of Oracle CPQ Cloud is underscored by the highest overall placement for its ability to execute. The importance of selecting the correct CPQ solution for your organization is highlighted in this report. Download the Financial Impact of Selecting the Wrong CPQ Solution Oracle CPQ strengths include: Oracle CPQ has proven performance at vast enterprise scale with customers who have complex requirements, lots of users, and high volumes of transactions. Oracle offers a Total Commerce suite of CX products that provide the benefit of being architected on a robust platform with capabilities around Adaptive Intelligence, analytics, extensibility, collaboration and seamless integration. The Oracle CX platform innovations allow CPQ to address challenges faster and more effectively than other vendors. CPQ features such as Deal management, Price Optimization, System Configuration, Subscription Ordering and Subscription Management provide elegant solutions to business challenges that customers may not realize they have. Oracle's resources and robust software development practices ensure that CPQ Cloud invests more in development of the CPQ product than any other vendor, thus rendering the solution more valuable year after year. Oracle CPQ is supported around the world with local presence in almost every continent and country and provides customers with follow-the-sun, product-dedicated support personnel. Oracle's world-wide training and partner network ensure that CPQ Cloud customers have access to skilled, experienced implementation expertise. Oracle Configure, Price, and Quote - The CPQ Solution to Trust     Click here to read the 2019 Gartner Magic Quadrant for Configure, Price and Quote Application Suites Web Site Oracle CPQ Click to read about Oracle Configure Price Quote                  

Gartner analysts Mark Lewis and Christina Klock have named Oracle a Leader in the 2019 Gartner “Magic Quadrant (MQ) for Configure, Price and Quote Application Suites.” We believe that the report...

Customer Experience Strategy

7 Business Trends for Successful Visual Customer Engagement

Mobile is the king form of consumer engagement, providing the quality real-time engagement consumers demand. This blog continues the discussion of how brands must augment their real time channels to harvest the benefits discussed in Humanize Your CX Strategy with Visual Engagement and The ROI of Visual Engagement. Let’s review 7 top video trends that can help brands’ support organizations deliver sophisticated, state-of-the-art customer experiences. 1 - Seamless Transition to Visual Engagement Consumers that engage with service teams through a phone call or an online chat need to leverage real-time engagement with the same agent during the entire interaction. The agent and the customer need to be able to intuitively transition to video engagement from their channel/device. For example, in the Field Service arena, field technicians often need to demonstrate a problem to another agent and thus transition their call to video to achieve quicker problem diagnostics and resolution. Similarly, buyers shopping on a retail web site may need co-navigational assistance augmented to a phone call to make an informed purchase.  2 - Privacy Control for Video Streaming Certain video streaming tools provide the ability for service agents to engage with customers.  But, compliance rules may regulate the privacy settings for such video streaming. Based on these privacy policies, service teams may need to enforce one-way video, keeping in mind the relevance of the video engagement, particularly if it is the consumer who intends to demo a problem. Alternatively, a common scenario may be where the consumer needs to view the agent’s video in order for the agent to demo a solution, review an inventory of items prior to purchase, or when the consumer doesn’t want to stream video for privacy reasons. 3 - In-App Video Integration Companies expect to be able to embed video engagement into their applications without ever compromising look, feel and performance. This enables consumers to easily contact customer service for video support with the fewest possible clicks. To build global customer adoption, vendors often publish a list of Android and iOS In-App SDK’s that enable seamless integration of video experience into the mobile apps of companies. 4 - Video Recordings and Transcriptions Within certain industry sectors, companies will need the ability to record client-based video interactions, subject to consumer consent. The need for recording comes with a set of stringent compliance requirements. For example, adherence to the General Data Protection Regulations requires companies doing business in the EU to ensure that all forms of confidential data, which includes video and audio recordings, are securely stored locally on servers within the respective countries, with advanced data encryption for security. Assuming this compliance, companies can leverage the outcomes of video recordings for several agent efficiency initiatives such as quality management, auditing and audio transcription. 5 - Visual Annotations Ongoing video interactions enable agents to identify problematic appliance parts or configurations during a session. This effective tool aids consumers in visually separating out the agent’s diagnosis on a problematic appliance or object from the broader video display. This enables the consumer to quickly engage on the specific problem for quicker resolution.  6 - Immersive Experiences Basic video engagement is an effective engagement channel that can help companies compete, differentiate and innovate in order to drive revenue. Companies can augment their video offerings with Augmented Reality (AR) and Mixed Reality (MR) experiences for both their mobile consumers as well as their field service technicians.   AR creates a digital twin of the real object in focus and enables field technicians to virtually break apart the object for diagnostic work, view contextual information on each part, diagnose and fix real problems with precision. 7 - Conversational Video Bots Chatbots in particular serve as a cost-effective means of virtual assistance with self-service. Artificial Intelligence (AI) and Machine Learning (ML) innovation empower conversational video bots with engagement skills identical to that of a physical agent. This results in a queue of virtual video agents that serve consumers with more precision developed through gradual knowledge influx, natural language processing and deep learning. What other CX trends can be improved with video?  Companies expect tools for video engagement to be equivalent with what’s available for voice and digital channels. This includes video conferencing, video transfers, video surveys and capabilities alike Oracle’s video solutions cater to multiple industry segments by providing out-of-the-box and extensible capabilities while also providing a robust omnichannel platform for continued video innovation. For more information on the capabilities of Oracle’s video solutions, please explore Oracle Service Cloud Video Chat and Live Experience Cloud.                

Mobile is the king form of consumer engagement, providing the quality real-time engagement consumers demand. This blog continues the discussion of how brands must augment their real time channels to...

Customer Experience Strategy

Sales Forecasting, Made Smarter - How AI Improves Data Accuracy and Rep Accountability

In this five part series - Sales Tools, Made Smarter - we'll explore how advances in sales tool technology are driving today's planning and performance management for leading sales professionals.  Part one examines new considerations and requirements for successful sales forecasting. When Q1 hits, the pressure is on for sales teams to work toward their goals. It is on sales operations and leadership to use historical and current data to establish reasonable quotas. There’s a science to creating goals that are realistic, yet motivating, especially as market trends emerge and demand fluctuates more rapidly. But the reality is, 71% of companies don’t have their compensation plans, territories, and quotas ready on day one of their fiscal years, according to WorldAtWork! In fact, it can take months to produce these plans, leaving sales teams stalled and frustrated. Sales ops leaders need a better, smarter way to identify their goals and priorities, and communicate them throughout the organization. Moreover, they must adopt better tools and processes to gauge how reps are performing and effectively refine quotas based on market, territory, and team shifts. What’s Veering Sales Organizations Off Course? The tools that sales ops have in place for tracking budget, headcount, territory, quota attainment and pipeline often fall short. Three common pain points that set sales organizations off course are: Culture: Given the performance-driven nature of sales, reps are always thinking about their quotas. This makes shifting direction and focus extremely difficult because they’re still using traditional tools and tactics to track their progress. Another, more significant cultural issue at play is that reps have a survival instinct to protect their data, born from mistrust due to deal and contact theft. As a result, they are far less likely to share updated contact and deal information with the broader team. Manual, disparate processes: Given the deep-rooted cultural issues that plague some sales organizations, reps are far more likely to jot down notes in a notebook or use their own private spreadsheet to track opportunities. Disconnected data, disparate tools and apps permeate the sales organization, prohibiting leadership from having a centralized, real-time view of performance and buyer engagement throughout the entire sales process. “Shallow” data: Over-reliance on different systems leads to a significant data accuracy issue. Opportunities aren’t updated in an accurate or timely fashion. Since sales organizations still rely on pipeline data to develop forecasts, that data is inherently inaccurate because reps largely use their gut instinct to determine whether a deal will actually close. Think about how many times sales reps have noted that a deal will close “any day now.” That day typically never comes because buyers are considering several solutions at the same time. Five reps at five different companies may think this buyer is likely to close, but only one can win the deal. These false projections lead to inaccurate forecasts and unmet quotas. AI to the Rescue Artificial intelligence (AI) can help sales ops develop more accurate and actionable forecasts. Using machine learning, forecasting technology can update forecasts based on specific behaviors or “red flags.” For example, if a deal is pushed several times, the system may indicate that it’s unlikely to close and remove it from the forecast. That way, leadership and sales won’t be thrown off if it falls through.  Additionally, an AI-powered forecasting solution can offer more in-depth planning capabilities. It can integrate with ERP, HR, and financial data, so executive and sales leadership can predict how the organization is likely to perform by rep, product, and territory. These more robust reports can reinforce priorities, empower sales to change direction, or provide valuable insights that will enable other areas of the organization to contribute. For instance, if sales are lagging in a specific territory, marketing and sales can collaborate to implement more targeted advertising and content campaigns to help generate interest and fill the pipeline. Or, sales and customer success reps can align to identify clients that are due for renewals and use data to have informed conversations that will drive cross-sells and up-sells. Perhaps most importantly, AI can help improve organizational alignment and rep performance. Real-time forecasting insights keep everyone on the same page. Executive leadership has transparency into actual performance and up-to-date forecasts, so they can see how the business is really doing. This creates a clear call-to-action for sales to stay on task and conduct the appropriate follow-ups with prospects in the pipeline. After all, even deals they’re “sure” are going close only really have a 20% to 25% chance of closing. If opportunities fall through—and they will—sales has the opportunity to engage other areas of the business (marketing, customer success, etc.) and develop an actionable plan for achieving their goals. Better Forecasts, Better Performance There are many solutions that aim to help businesses improve the quality and accuracy of their forecasts. However, they’re typically using pipeline data to fuel their AI predictions. As we noted earlier, relying solely on pipeline data to develop forecasts is extremely problematic and can lead to larger issues for your business. There is a better option available. Oracle helps sales teams sell smarter, using Predictive Planning & Performance Management that combines historical, trending, and predictive analysis. These insights empower your sales organization to evolve from outdated, intuition-based planning to data-centric processes that create more accurate territory plans and quota models. Learn how Oracle can help you harness the power of AI and embedded customer data management to improve data quality across planning, incentives, quotas, and territories—and, in turn, optimize sales performance as new market trends and opportunities emerge. Click here to learn more about Oracle Sales Planning and Performance Management.            

In this five part series - Sales Tools, Made Smarter - we'll explore how advances in sales tool technology are driving today's planning and performance management for leading sales professionals. ...

Customer Service

Artificial Intelligence and the Oracle CX Cloud – The Power Behind Informed and Productive Human Interactions

“The customer is always right.” My dad, a successful entrepreneur and businessman, must have said those words ten thousand times. While we can debate the accuracy of that statement, how customers believe they are treated and feel about a brand, is one of the strongest indicators of a company’s success. Delivering a positive customer experience requires acquiring and applying knowledge to personalize interactions and manage expectations at every single customer touch point. Today’s consumers are more than simply customers. They’re also innovators! With technology at their fingertips, they’re constantly experimenting with how they find and consume products and services before, during, and after a purchase. They want unlimited choices and unparalleled convenience—from answers provided within milliseconds, to purchases delivered within hours. The interactions that consumers have with your company are becoming even more important than what they actually buy. This is the Experience Economy, where customer service professionals must be equipped and empowered to provide exceptional person-to-person customer support. It is with this vision in mind that Oracle has built its CX products to enable brands to connect data and apply that intelligence at each customer interaction.  We believe that Forrester acknowledged this in their recent report. “Oracle’s vision for customer service focuses on how AI impacts the contact center workforce. This is a sound and timely vision as companies look to use AI to streamline repetitive tasks and free up agents to work on the harder inquiries and nurture customer relationships — ultimately transforming agents into brand advocates.” –The Forrester WaveTM: Customer Service Solutions, Q2 2019 Customer experience is not exclusively the domain of B2C brands. B2B customers now have the same high expectations, whether it’s subscription pricing for medical devices or self-service shopping for airplane parts. This transformation in how consumers interact with brands and cultivate personal relationships with them requires companies to reimagine everything, from their marketing and sales strategies to their revenue models. In today’s world, it’s less about whether or not the customer is “right”, because the customer is almost always informed. The challenge is making sure that your customer-focused teams are equipped with the knowledge necessary to personalize interactions and manage customer expectations. Oracle CX is powered by AI that combines customer, transactional, behavioral, sensor, and third-party data that helps companies deliver more creative, innovative, and engaging customer experiences.    Download The Forrester Wave™: Customer Service Solutions, Q2 2019 by clicking here. Learn more about Oracle CX solutions.          

“The customer is always right.” My dad, a successful entrepreneur and businessman, must have said those words ten thousand times. While we can debate the accuracy of that statement, how customers...

Ask the Experts

Customer Evangelism in the Experience Economy: Lessons from Lady Gaga, Lovesac, and Southwest Airlines

By Jackie Huba, bestselling author of three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics Most everyone in business agrees that it’s increasingly difficult to create and keep loyal customers. With myriad product and service choices and countless ways to get them, including brick-and-mortar and ecommerce, it’s easy for fickle consumers to switch brands on a dime.   Now, the Experience Economy is creating yet another way to erode customer loyalty. Customers value their experiences with brands in parity with the brands’ products and services. It’s customers who are fully in charge of their brand experiences and dictate what they want, when, where, and how. Organizations trying to keep up with customers in the Experience Economy face a turbo-charged race. I maintain that the Experience Economy is where brands will gain not just loyalty, but evangelism—when authentic emotional connection is in the mix. Let’s unpack that. What customer loyalty is not: Loyalty programs. In many industries, we see “loyalty programs” centered on rewards or incentives. That doesn’t seem like loyalty to me, when the main motivation is collecting points. Think about airline loyalty programs. Are you in one? Do you truly love that airline and evangelize about it? If not, then the program doesn’t engender loyalty. It engenders repeat use. The Loyalty Ladder of Customer Behaviors What customer loyalty is: Jumping in to help when the ship goes down. I use a Loyalty Ladder model that progresses from customer satisfaction to retention to referrals, and then evangelism, where customers act as a volunteer sales force. Beyond that is ownership, in which customers literally feel like it is their job to support the company in any way.   Here’s an example with Southwest Airlines. After 9/11 when airlines weren’t flying, many were laying off personnel. Many of Southwest’s customers sent in checks, money, and returned flight certificates, explaining that they didn’t want to see their favorite Southwest gate agent or flight attendant laid off. Now that’s the Holy Grail everyone is trying to achieve in business.   The road to that Holy Grail isn’t just through products. It’s experiential, emotional connections. The most successful companies are those that are masters at the Experience Economy, creating exceptional customer experiences across all touchpoints and subsequent emotional connections with their customers. When customer experience involves the variability of employees, you can have absolute success—and absolute failure. When it comes to digital and ecommerce, we're getting increasingly better with technology to deliver an exceptional customer experience. Lately I’ve been pondering this question: How can companies in the Experience Economy create an authentic emotional connection—with or without human interaction? Answer: You have to sell something bigger than what you're actually selling. Here are three ways to sell that “something bigger” and elevate emotional experiences, thereby increasing customer evangelism.    1.    Lead with purpose. Research shows that companies with a purpose behind their products—a higher calling—are the ones that succeed. Jim Stengel and Millward Brown analyzed 10,000 companies and sifted out the top 50 that led with purpose. Tracking those companies’ performance against the S&P 500 revealed that these purpose-led companies outperformed the S&P 500 by 400 percent. Why? Leading with purpose creates an experiential, emotional connection with evangelistic customers who believe in the purpose.    For example, Lady Gaga recently launched a makeup line, but she is fervent that it isn't just another makeup line. She says it’s a way to discover who you really are through makeup, just as she did as a child. By watching her mother put on makeup, she realized she could create this Lady Gaga character—and ultimately gain confidence—through makeup.   2.    Embrace the un-sell. Another purpose-led brand is Lovesac. Realizing the need to protect the planet and not throw away furniture every five years, founder Shawn Nelson developed a line called Sactionals. His philosophy, Designed for Life, is that you buy one couch, and it lives with you for the rest of your life because it’s modular and upgradable. His reason for wanting you to buy from him is so that you buy less and save the planet from outdated, discarded furniture. And that's how he creates loyalty. 3.    Find someone people can root for. Not only is Lovesac purpose-led, but it’s founder-led, which is another smart strategy. Shawn Nelson is out there on social media, and people love him. He's gregarious, he's fun, and he's committed to the environment. Many people follow this company in large part because of him. But what if you are a large company without a Shawn Nelson? Find one. Personifying large brands is a challenge, but people love and root for people, so it’s worth the effort to find a spokesperson who delivers an emotional connection and can create word-of-mouth promotion. Customer evangelism, the level of loyalty in which customers voluntarily sell for you, starts with an authentic, emotional connection to your brand. Focusing on what the customer wants—a hallmark of the Experience Economy—will naturally lead to strategies that engender emotional connection.      Click here to read the eBook “Industry Experts Share Their Predictions for Customer Loyalty,” which features 7 loyalty trends sure to shake up the traditional points-for-purchases scheme.    

By Jackie Huba, bestselling author of three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics Most everyone in business agrees that it’s...

Ask the Experts

Tapping into the Experience Economy - Trends and Best Practices with Dan Gingiss

Ignited by his marketing and customer experience (CX) background at Fortune 300 companies, Dan Gingiss is on a burning mission to “make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers.” Gingiss is a keynote speaker, experience consultant, co-host of the “Experience This!” podcast, and contributor to Forbes with both of his ears keenly tuned to everything CX. That means he’s increasingly focused on the “Experience Economy”—a shift in power in which customers drive innovation and view their brand experiences as inseparable from a brand’s products and services. We asked what CX trends, tactics, and best practices are on his radar, and which brands are leading in this fascinating era. What best practices are separating the leaders from the pack? It may sound simplistic, but the first is essential: They are their own customer! Your consumer instincts will be pretty accurate with what your customers are thinking about their experience with you. The second insight is they understand that the customer journey is not linear. In the past, we researched, considered, bought, and used. But not anymore. It’s vital for companies to know there's a lot of back and forth, pauses and sideways. We go on tangents and look at competitors. Related to that is my third observation which is that leaders must eliminate organizational silos because those were built for a linear customer journey. Customers view organizations as a single experience. When we are organized in a siloed way, we create siloed customer experiences. Small changes make a big difference. Starting a CX program doesn't have to require millions of dollars in infrastructure. It’s about finding and fixing the small parts of your experience that cause customer pain. Is CX in B2B as important as in B2C? Yes, they’re equally important. I’m often asked, “I work for a B2B company. Does this apply to me?” My answer, which is not meant to sound sarcastic, is, “Are you marketing to humans?” Just because you’re in B2B doesn’t mean you're marketing to a building. The human you market to is a consumer who has had amazing CX experiences on a B2C level and expects the same from all companies, including B2B. Beyond the CX giants of Amazon, Netflix, and Uber, who else should we watch? I used to work for this company, and I swear they’re not paying me to say this, but Discover is a great example. It’s the nation’s smallest major credit card company, so leaders realized early on they needed an exceptional differentiator: customer experience. Discover is the only credit card company where the customer service is 100% based in the United States. When you call, the agent answers with, "Hi. I'm Sally in Phoenix." Oftentimes, the customer's first response is happiness that they're talking to someone in the US.   They also focus on simplicity of the digital experience. They found all the places that required two clicks and reduced them to one click. That and similar changes make it easy for consumers to do business with Discover. For example, a key customer pain point was that people didn't like being upsold when their call purpose was service, so Discover eliminated it. That was smart to say, “We know this is a painful part of our industry and we're no longer participating in it.” Starbucks has also done exceptional work drilling down to customers’ likes and dislikes. The first two “likes” are product consistency and a terrific rewards program. Also, they are one of the nation’s leaders in the prepaid market, because their mobile payment option is incredibly easy to use. Another company to watch is Imperfect Produce, based in San Francisco. They source fruits and vegetables farmers can't sell to supermarkets because they're not as pretty, but they’re just as tasty and nutritious. Imperfect Produce is absolutely nailing a social issue, with reminders that you're doing good for the world by helping farmers and eliminating food waste. They added gamification to their app so as you continue to buy from them, you can see how many pounds of produce you personally saved from the landfill, plus the equivalent CO2 and water savings from farmers not having to replant. What channels for augmenting CX are making a difference? You may have noticed a theme here that augmenting CX results in significant impacts. These companies I discussed combine multiple aspects of their business—remember eliminating silos?—into creating a great experience. Self-service channels such as Google, apps, and websites are important, particularly for Gen X and younger, as they prefer to solve problems themselves. Emailing, chatting, or—as a last-ditch effort—calling will be frustrating for them. Another trend is “private social”—social media direct messaging apps like Facebook Messenger or Twitter direct message. Companies like them because customers complain in private instead of in public on social media. Customers like them because they’re fast and easy with no active wait for an answer. Responses can sit in customers’ inboxes until they’re ready to read them. The Last Word Excelling in customer experience and the Experience Economy can be daunting, to be sure. However, industry leader Dan Gingiss distills his observations to a few key themes: embrace the Experience Economy in which customers are in charge, work together, and extend CX beyond B2C to B2B. For more information about how Oracle CX Unity helps businesses master the Experience Economy, click here.                

Ignited by his marketing and customer experience (CX) background at Fortune 300 companies, Dan Gingiss is on a burning mission to “make the brand lovers louder than the haters by creating experiences...

CX News & Events

Your Journey to Modern Customer Experience 2020 Starts Today

Mark your calendars! Modern Customer Experience 2020 is scheduled for March 23-26, 2020 in Chicago at the McCormick Place. From now through October 21, 2019 register for the event and get one free pass for a colleague. The more the merrier! Every year, attendees congregate at Modern Customer Experience to learn about industry trends, see product roadmaps, network with peers, and get inspired. They return home armed with the tools and insights to deliver legendary experiences and transform their own organizations. Our customers are the heart and soul of the event, and we want to include you in our planning process to make your investment in Modern Customer Experience even more valuable. Join us on this adventure, hosted in the Oracle CX Hero Hub, to shape our annual event in unprecedented ways. Example activities include: Shape meetups: Tell us which meetups you’re interested in participating in, suggest a new topic, or lead a meetup. Vote on training topics: Rank the training topics you’d like included in the agenda.   Tell us your presentation ideas:  Tell us about your presentation idea by submitting to the call for ideas here. Interested in speaking but not sure about the details? If you’re open to speaking but aren’t quite sure about all the details, let us know in the Oracle CX Hero Hub. We’ll share topics our team is planning to include this year, and you can let us know if you’d be interested in sharing your experience. Rank industry influencers you’d like to see: Whether it’s Jay Baer or Shep Hyken, Katie Martell or Bryan Kramer, vote on which industry influencers you’d like to hear from next year. Share your favorite conference experiences: Inspire our team by sharing valuable or cool conference experiences that you’ve had in the past. Share your musical taste and suggest an entertainer: Tell us what musical genre gets you moving and which artists or bands you’d love to see live. Coming soon! This is just the beginning of our journey together. Stay tuned as our expedition expands to cover Markie Award nominations, interviews, networking and more. Join your peers on a journey to influence and connect at Modern Customer Experience 2020. Check out the Oracle CX Hero Hub today for more details, or if you’re like to be invited, talk to your account executive for more details. Lastly, don’t forget to take advantage of our BOGO promotion, running now through October 21st.      

Mark your calendars! Modern Customer Experience 2020 is scheduled for March 23-26, 2020 in Chicago at the McCormick Place. From now through October 21, 2019 register for the event and get one free...

Customer Experience Strategy

You Must Answer These 3 Questions to Thrive in the Experience Economy

By Charlene Li, senior fellow at Altimeter, a Prophet Company and author of the new book, “The Disruption Mindset.” There is broad consensus that we are at the dawn of the Experience Economy. But, what does that mean exactly for your business? In a word, everything. A customer’s experience (CX) with a brand is inseparable from the value of the goods and services it provides. Mobile technology has put tremendous power in the hands of customers, turning the traditional top-down information flow on its head. At first when mobile turned things upside down, teams continued to execute outdated linear journeys while customers were already ahead of the curve and expected multichannel and nonlinear journeys. Ever-increasing expectations have turned customers into innovators who hunt down solutions to their needs and wants from innumerable sources. Successful enterprises are the ones that anticipate those needs and provide the precise solution customers seek. To get ahead of the game and become the disruptors—not the disrupted—organizations must have a strategic discussion that revolves around one key question: "How is focusing on customer experience going to fundamentally change everything we do?"         This question funnels into a deeper conversation that will guide your comprehensive experience strategy—something that is critical to surviving and thriving in this new economy.  Get and Stay Ahead with a CX Strategy Based on my research, most companies lack a strategy around customer experience. They might have 20 different initiatives, but these don’t necessarily roll up into a unified strategy. To create such a strategy, you should ask yourself three sets of questions: 1. Who is our future customer? Do we have a clear idea of our customer’s future needs and wants? Do we know how they think and feel? Peeling back the layers requires research: tracking customer journeys, gathering the voice of the customer (VoC), creating empathy maps, leveraging customer advisory boards, etc. This ultimately comes with a high degree of uncertainty. When I pose this question to people, they hesitate to respond, because they don’t want to be wrong. But the thing is, you don't have to be right! You just need a starting point—an educated guess—in order to evaluate whether your hypothesis right or wrong. 2. What kind of experience will we create for them? The specifics of your answer to this question will depend on numerous factors—not least of which is the answer to question one. There are a few criteria you must strive to meet. Consumers expect the buying experience to be highly personalized and will anticipate their needs. It must also be simple to navigate and allow for natural interaction (whether with a human being or an AI-powered bot). Brands must gather data and intelligence at every interaction and know their users intimately—not only what they want, but also how to reach them with the right messages at the right time on the right channel. 3. What are we investing in to make this experience possible? This is the tactical question. The tools and resources companies need to execute on creating a great customer experience might already be in-house, but I bet not all of them are. What additional resources and capabilities will you need? What can you do today to make that experience a reality tomorrow? But remember that unless that tactic is linked to a clear strategy, it’s unlikely that anything you do today will be fully effective. Technology Plays a Starring Role The last question raises the issue of technology. Every day, it seems, a new technology arises that companies must rush to embrace in order to reach their customers. But what I have seen when it comes to innovation in user experience, disruption is not about creating new technology from scratch. It’s about changing the relationship you have with your customer. To put it differently, it’s about using the available technology as a tool to shift that relationship and provide a new, better experience. Consider that some of the most-cited disruptors—Uber, Airbnb, and Amazon—didn't utilize revolutionary new technology. What they did was leverage available technology to revolutionize the customer experience. There are, nonetheless, capabilities that your technology must provide. The new model of information flow puts customers in control of the learning and purchasing path, so you need technology suited to that model. Your CX technology must engage at scale while still offering individual customers a natural, personalized experience on every channel, now, and in the future. It should support commerce everywhere, because in the Experience Economy, consumer interactions are increasingly pageless and occur within apps, social media, and in the car as easily as at home and on any device.                                                          To craft extraordinary experiences, your technology should also leverage AI to mine data for customer insights. It should use those insights to recognize and cater to the likes and dislikes of each individual without sacrificing speed or quality. It should support the entire customer experience from marketing to sales to service. The arrival of the Experience Economy, like any seismic change, is filled with opportunities as well as risks, with the rewards typically going to the bold. By placing CX at the center of your strategic efforts, you can transform your organization into a nimble, even disruptive competitive force!   The Oracle CX Cloud Suite is an integrated set of applications that span the entire customer lifecycle. To learn more about how Oracle CX Cloud can provide the seamless, personalized, and immediate experiences your customers expect, visit https://www.oracle.com/applications/customer-experience/platform/cx-unity.html.          

By Charlene Li, senior fellow at Altimeter, a Prophet Company and author of the new book, “The Disruption Mindset.” There is broad consensus that we are at the dawn of the Experience Economy. But, what...

Ask the Experts

Macty AI and ML Solutions Help Retailers Provide Great Customer Experiences

In my discussions with Oracle Commerce Cloud partners, I had the opportunity to catch up with Susana Zoghbi, Co-Founder & CEO of Macty.  This Brussels-based firm has an AI/ML-based app that provides customized product recommendations for fashions. She provides several interesting details on their innovations, use of artificial intelligence and machine learning,  and how it all portends for retailers to provide new and great experiences for their customers, both online and in stores. Tell me about Macty and what makes your solution unique? Macty is an Artificial Intelligence startup that leverages Computer Vision and Natural Language Processing to create new and delightful experiences for customers on one hand and improved sales for retailers on the other. Studies show that conversion rates are below 4% online. One reason is that it’s often difficult to express or describe what we want using only words. The search bar only allows textual queries, however, in addition to language, we all communicate using visual information.  How to leverage visual queries at the search bar?  This is where Macty can help.  Our state-of-the-art image and language processing tools enable shoppers to search your product collections using multi-modal information that ultimately leads to finding what they seek both online and offline. Our offering is unique because we offer access to a diverse suite of visionary solutions that empower retailers to access the cutting-edge of retail marketing technology to transform the customer experiences they can provide for their end user customers. Solutions like “Snap to Shop”, “Complete the Look” and “Tweak & Pick” give customers new ways to discover the products that they love. They are fun and delightful to use and foster engagement, creating deeper links between retailers and customers.  How does Macty provide a better experience for eCommerce customers? Macty makes eCommerce experiences more fun, engaging, and productive. Let me explain. Part of the fun of shoping is the thrill of finding a great product. That’s a big part of the experience. We empower retailers to differentiate themselves from the crowd and offer an exclusive, special experience to their customers. For example, our “Snap to Shop” solution enables shoppers to upload their pictures to your store.  Macty identifies the relevant items and matches them with the most visually similar in your collection. Snap to Shop blends many searches with one click to get the full outfit! This provides a high level of interactivity for customers and gives retailers the ability to surface multiple products based upon a single search. Technology has been integrating interactivity and customization into every other area of our daily lives, so retailers must maintain the pace with effective and seamless engagement to forge strong and long-lasting connections with their customers, too. Our “Tweak & Pick” solution is a great example of this. The user can upload an image of an item and then modify that item using words.  For instance, when I find a dress I like, but wish to modify the length of the skirt, I can use the image in combination with language to retrieve the perfect product. The solution helps retailers to surface the relevant items within their collection while giving the customer what she wants. We all love it when technology just works. But, there’s also got to be a level of effectiveness to tie everything together. Our Complete The Look solution is something many shoppers will find quite helpful when putting an outfit together.  Imagine you have a nice blouse at home, but you are looking for a new combination to spark your closet. You can take a picture of the item you own, upload it to your favorite store, and Macty will show you other products that will complement it, e.g., a nice skirt, shoes and accessories. All of our solutions exist to be as effective as possible and give retailers the helping hand that they need to surface more products and close more sales. Our seamless integration with Oracle Commerce Cloud, together with cutting-edge tools, all exist to inspire shoppers. Oracle Cloud and Macty Enhance Customer Experience with AI What does the next generation of retail marketing look like from your perspective? The next generation of retail marketing is certainly driven by artificial intelligence.  AI is becoming pervasive in all aspects of the retailers’ value chain.  From operational optimization, forecasting demand, adaptive storefronts with dynamic recommendations, AI provides the new competitive advantage for retailers. Findings from Juniper Research suggest that in retail, global spending on AI will leap from $2 billion in 2018 to an estimated $7.3 billion a year by 2022. Renowned thought leaders have named AI as the new electricity. Retailers call upon fresh technologies to bridge the gap between online and offline experiences to offer a cohesive customer purchase journey. Many customers now expect premium experiences both online and offline. We believe that retailers will have to offer unique shopping experiences to satisfy the customer demand for new experiences.   As these technologies are implemented, retailers can capitalize on the physical locations to give consumers new, fun and innovative experiences. How do you envision visual search impacting the in-store shopping experience? In large stores, instead of having to physically walk and explore the entire space, shoppers can discover products by providing an image of the item they seek to an interactive screen. Specifically, customers can already enjoy this experience when finding the perfect lingerie for an outfit. Users upload an image, and Macty retrieves the lingerie that matches it within the store.  Check out the video below of Macty Artificial Intelligence In the Store. In other instances, recommendations are presented through the power of augmented reality using technologies like smart mirrors, where you stand in front of a mirror and it reflects what you look like in a particular outfit. Does Macty have any new cool features, products, or major initiatives that you can share with us? We know that the fashion industry has a host of negative impacts on the environment and we hope that by revolutionizing how shoppers find what they want, the industry can move towards less waste and more efficient use of resources.   For example, one cool initiative we are working on consists of enabling users to design their outfit, through the generation of images in real time, given a textual description.  In this use case, a user can create and change an image of an outfit using their own language, until they are satisfied on how the outfit looks and are ready to order. We believe that this kind of technology has the potential of driving the fast –and often wasteful- mass production of clothing into an on-demand model, where only the items that will be purchased are manufactured.  It’s still a long road for this, but this truly excites us. The 2019 Digital Commerce Magic Quadrant represents the 10th consecutive evaluation in which Oracle has been named a leader in the market. Click here to get the full 2019 Gartner Magic Quadrant for Digital Commerce.  

In my discussions with Oracle Commerce Cloud partners, I had the opportunity to catch up with Susana Zoghbi, Co-Founder & CEO of Macty.  This Brussels-based firm has an AI/ML-based app that provides...

Customer Experience

How Technology Can Help You Become Your Customer’s Hero

By Adam Toporek, CTS Service Solutions, author of Be Your Customer's Hero To be your customers’ hero is both remarkably simple and extraordinarily difficult. It requires you to be there when customers need you and to create positive, emotional experiences for them. The challenge is even more daunting when attempting to create highly personal, emotional connections at scale. Today’s technology can help by allowing us to better understand customer behavior as well as the needs and desires of individual customers throughout their specific buying journeys. To be your customer’s hero, look to uncover the most impactful moments in that journey and anticipate your customers’ needs and desires so you can be there when they need you. The New Customer Journey The customer journey has changed. Customers no longer shop in silos, disconnected from other options. In most industries, customers have multiple ways to gather information and to evaluate competitive alternatives, moving effortlessly across search, social media, mobile, and stores throughout their browsing and buying journeys. The customer experience benchmark you need to reach is no longer set by your direct competitors. Rather, it's informed by the entire set of interactions with technology, media, and brands your customer experiences throughout his or her day. One thing that hasn’t changed is that the customer journey is largely emotional. A common misconception is that customers are rational actors who logically evaluate the pros and cons of any given purchase or interaction—ultimately reaching a decision based on that analysis. But the fact is that humans are emotional creatures. We tend to decide emotionally and justify our decisions rationally afterward. Exactly how you meet your customers’ emotional needs will vary not only from industry to industry, but also from company to company—and even from product to product. But, the objective remains the same: to generate positive emotion and minimize negative emotion at each interaction. The Twin Roles of AI Of course, all CX initiatives should be scalable and profitable, which is where modern technologies such as artificial intelligence (AI), machine learning, and big data come into play. What kind of impact are such emerging technologies having on CX? AI, for example, is opening up some interesting possibilities for understanding and personalizing experiences at scale. With bots and smart digital assistants getting smarter every day, we can now make better decisions about not only where and how we engage with customers, but also when, helping us time customer interactions more effectively—whether it’s a follow-up, an upsell opportunity, or some form of offer. With the proper programming and strategy, AI can help us use the principles we understand about human nature, experience, and emotion, and create more targeted and more timely individual interactions. Experience First, Technology Second Despite the undeniable value of technology, it’s important to remember that it is not an end unto itself, but a tool for creating a better customer experience. The customer experience must lead the technology, and not the other way around. However, organizations cannot afford to stick their heads in the sand when it comes to emerging technologies. Technologies that facilitate more scalable interactions and better data integration are improving at breakneck speed. The organizations that do not embrace the technologies that are changing customer experience in their industry are likely to find themselves at a competitive disadvantage in very short order. In the end, an investment in CX is an investment in your ability to generate revenue and pull ahead of competitors. Want to stand out in your industry? Invest in the strategies and tools that allow you to be your customer’s hero at every important moment in the customer journey and watch as the positive word-of-mouth you generate becomes the best sales team in your organization. Oracle CX Cloud Suite is an integrated set of applications that span the entire customer lifecycle from marketing to sales, and commerce to service. To learn more about how Oracle CX Cloud can provide the seamless, personalized and immediate experiences your customers expect, visit  https://www.oracle.com/applications/customer-experience/.      

By Adam Toporek, CTS Service Solutions, author of Be Your Customer's Hero To be your customers’ hero is both remarkably simple and extraordinarily difficult. It requires you to be there when customers...

Customer Experience Technology

The Best Approach for a Highly Successful Headless Architecture

In the first installment of our headless blog series, I wrote that making the right choices in your headless strategy could solidify and elevate your customer experience. I recently sat down with Matt Landau, VP of Software Development at Oracle, to discuss approaches you should be thinking about when it comes to headless commerce. Matt has built industry leading ecommerce platforms for over 20 years including ATG as well as Oracle Commerce Cloud. Today, Matt helps new and existing customers look at their sites and infrastructure architecture to help them deliver the most seamless and beneficial customer experiences. What do people mean when they talk about ‘headless commerce systems’ and how do these systems compare with traditional commerce platforms? Let me explain how commerce platforms tend to fall into one of three categories; tightly coupled, fully headless, or hybrid headless, sometimes referred to as ‘head-optional.’ Tightly Coupled In many traditional commerce platforms, the front-end presentation and the back-end business logic are tightly coupled.  The presentation is generated directly by the back-end and may be created directly in source code by using a page definition language like JSP, or with a server-side template engine like Velocity.   Historically, most ecommerce platforms fell into the tightly coupled category and were only able to generate front-end experiences for a very limited set of channels or devices without customization or additional tools. Fully Headless A fully headless system is API-only by design, with no built-in presentation layer.  All business functionality is exposed through APIs, typically REST endpoints.  The platform is designed to be integrated with a third-party presentation layer provided by a content management system (CMS), a digital experience platform (DXP), or a custom application in each channel you want to support.  Fully headless systems can support any channel or device for which a front end can be made available.   At first blush, fully headless platforms appear to provide the most flexibility in how you build out a solution.  The choice of languages, tools, and technologies is completely open.  However, both the cost and the technical challenges of integrating different front end and back end systems have to be taken into account.  There is also a long-term cost of ownership in maintaining the integration as the different components of the solution evolve independently of each other. Companies considering fully headless systems need to carefully assess the time, budget, and the technical expertise required to take on building and maintaining the front-end / back-end integration along with any custom applications they may need. Hybrid Headless Between these two extremes, we find the hybrid headless, or head-optional platforms like Oracle Commerce Cloud.  These systems provide a default presentation layer for one or more channels that you can use if you choose to. But, they also offer a complete API so they can behave as fully headless systems where it makes sense. In a well-designed hybrid headless platform, the presentation layer and the back end are loosely coupled through the platform APIs.  The presence of a default presentation layer serves as one proof point that the APIs are functionally complete and integrated with each other.  The most flexible hybrid headless systems provide a presentation layer that is itself extensible. This allows you to call APIs from other systems and integrate them into your user experience. These systems should allow you to extend the front end experience and back end functionality independently and as frequently as you desire. Hybrid headless systems offer a best-of-both-worlds approach because they provide the flexibility to choose the best approach for each channel based on your schedule, your budget, your technical capacity, and of course your business requirements. Where does Oracle Commerce Cloud fit in?   Oracle Commerce Cloud is a hybrid headless system with a fully extensible presentation layer. The default front-end communicates with the back-end entirely through public APIs.  If you choose to use it, you can build user experiences for the Web quickly and efficiently by arranging drag-and-drop components that are pre-wired into the Commerce Cloud APIs.  You can also create custom components that talk to anything.  They’re first-class citizens in the page, including the ability to drag and drop them onto a page and to interact with out-of-the-box components. If you choose to, you can ignore the built-in front end and use Commerce Cloud as a fully headless solution.  You can also mix and match approaches by using the default presentation layer for the web while using the API to support connections to mobile applications and to novel channels like chat bots, smart speakers, and smart home devices. Lastly, what would you say to a development or business team evaluating their approach to headless? The key is flexibility to choose the technical architecture that works best for you in each channel, rather than being locked into an all-or-nothing approach. Determining your approach does not need to be a polarizing discussion. Business teams and development teams need to look at headless as just another tool in their arsenal to deliver a better customer experience to their customers. The goal should be to have the greatest amount of agility with the least required ongoing maintenance. Check the results from our customers who have moved from ATG to Oracle Commerce Cloud.  Oracle was named a Leader in the 2019 Gartner Magic Quadrant for Digital Commerce.  Click here to get the full 2019 Gartner Magic Quadrant for Digital Commerce.               

In the first installment of our headless blog series, I wrote that making the right choices in your headless strategy could solidify and elevate your customer experience. I recently sat down with Matt...

Ask the Experts

B2B Buyers Want the B2C “Experience”

By Kali Kasprzyk, Director of Marketing at Echidna It’s a fact that the B2B landscape is changing. Business buyers increasingly expect a personalized, omnichannel purchasing experience wherever, whenever and however they want. The B2B buyer wants the B2C experience!                                                Did you know? 94% of B2B buyers conduct online research at some point in the buying process. Industry peers influence over 90% of all B2B buying decisions. 59% of buyers prefer to do research online instead of interacting with a sales rep. The obstacles are that most B2B commerce solutions are unable to address fundamental organizational selling needs such as; Offers that include complex configurations of products and services. Complex pre-approvals from various internal parties. Contract pricing or quoting before an order is placed. Pricing that is dependent on geography, quantity, currency or previous contracts. It used to be that you won a sale by being in the right market with an excellent product and service. Or, you stood out for being the lowest-cost producer. No longer.  Now companies need to create a competitive advantage and a solid foundation for future growth by putting customer centricity and experience at the heart of their business strategy. This requires striking the right balance between digital and human interactions with the business buyer. Complicating this evolution into a future-ready B2B commerce organization is that there are many approaches and options for the business process and technology. Evaluating the gap areas in your sales, support, and marketing processes will allow you to identify where to focus your strategy. One of the top weaknesses within the B2B market is the inability to serve customers how and where they want to be served. This is due to a lack of a streamlined, efficient, and effective way to provide the self-service, online experience that customers want. Overcoming this challenge by leading with a customer-centric mentality will empower your business well into the future. The path forward doesn’t require creating an entirely new solution. Instead, work towards automating tasks that are currently preventing your team from developing deeper client relationships. Using the e-commerce foundation you have built, you can integrate your commerce solution with CPQ technology to extend your offers to include richer, B2B sales scenarios. This will allow you to optimize efficiencies and experiences in one. With the sales journey generally longer and more complex with B2B transactions, integrating your e-commerce and CPQ technologies can offer the fluidity and transparency for both the sales representative and customer to have improved experiences. Sales representatives would then be able to: Spend time building trusted relationships with accounts. Personalize their outreach and become more innovative. Decrease order error rates. Have anywhere, anytime transactions now and in the future. Customers would be given the opportunity to: Streamline the buying experience, matching that of a B2C with in-depth search and configuration options at their fingertips. Buy online faster with pre-set customer discounts and unique product configurations. Buy smarter by using questions to find the right solution faster. Utilize personalized promotions tailored to match their business. Striking the right balance of human and digital interactions can be complicated in the B2B market and can make digital transformation efforts a unique challenge. Allowing B2B customers the flexibility to purchase on their own terms and enabling a seamless CPQ selling experience will be among the keys to success. Learn more on this topic by downloading the B2B Merchants Guide on e-commerce and CPQ technology with details on the Oracle Commerce Cloud and Oracle CPQ integration.              

By Kali Kasprzyk, Director of Marketing at Echidna It’s a fact that the B2B landscape is changing. Business buyers increasingly expect a personalized, omnichannel purchasing experience wherever,...

Ask the Experts

Embracing the Experience Economy: Exclusive Q&A with Oracle’s Rob Tarkoff and Michael Krigsman of CxOTalk

Q&A with Michael Krigsman and Rob Tarkoff In recent years, organizations have started to understand the importance of customer experience (CX) as a key differentiator. Driving this is the “Experience Economy,” a dramatic shift in the power that consumers have that is inspiring companies to rethink, retool, and revamp CX in entirely new ways. Data, intelligence, and experiences must all be connected across marketing, commerce, sales, and service in order to win in the Experience Economy. To unpack the notion of the Experience Economy and understand how organizations can thrive in it, CX industry analyst and CxOTalk podcast host Michael Krigsman interviewed Rob Tarkoff, Executive Vice President and General Manager of Oracle CX and Data Cloud. Here, we share highlights from their conversation.     Michael Krigsman: What is the Experience Economy, and how does it drive business model change? Rob Tarkoff: The Experience Economy is the phenomenon that consumers are fully in charge of their relationships with brands, and they are driving brand interactions in ways that are unique to them. It’s pushing technologies in ways we never envisioned.     Therefore, business models must change to be more responsive to customers’ desires and let them drive innovation, rather than force-fitting consumers into prescribed models of interaction. When it comes to service, for example, organizations must be predictive rather than reactive, and fix it before it’s broken. In marketing, we must target and serve customers in micro-moments of where they are—on social media, on the web, in apps, and more. It’s important to know that the Experience Economy will disrupt every industry and will be fundamental to the way organizations relate to revenue sources. For example, rather than buying a large asset like a car and seeing its value depreciate over time, consumers are gravitating toward subscribing to goods and services, and paying for use as needed.  How is the Experience Economy impacting CX strategies specifically? The Experience Economy is forcing organizations to completely rethink their CX strategies. As mentioned before, consumers are fully in charge of their brand relationships, and they hold their experiences with a brand in equal measure with the brand’s good and services. Customer journeys are dynamic, not linear as they often were before. Additionally, time is valued as the customer’s most precious resource. To address these behaviors and expectations, organizations must place customer experience data at the core of their business model and orchestrate data flows from all interaction points. This means that true customer experience doesn’t just impact employees who interface with customers for sales, marketing, and service. It impacts all areas, including finance, logistics, and supply chain. Organizations must recognize how to connect discrete processes in all areas and manage data flows to thoroughly understand customer needs, mindsets, and expectations—and deliver accordingly. What role does technology play in the Experience Economy? Technology is an enabler of change to thrive in the Experience Economy, but it’s actually not the most important part. The key is understanding and connecting data and insights that your customers are delivering about what matters to them. Equally important is acknowledging that disconnected data leads to disconnected customer experiences. An important part of successfully collecting and connecting data is keeping it safe. It’s paramount to maintain it as a protected company asset while it works to provide instantaneous access to real-time customer signals. The most difficult part of technology for organizations in this space is determining how to build policies, governance, and cooperation among departments to ensure that all necessary data is continuously available to employees at each point of customer interaction. What is Oracle CX Unity, and how is it helping organizations succeed in the Experience Economy? Oracle CX Unity is a customer intelligence platform that empowers whoever gets to the customer first—sales, marketing, commerce, service—with key intelligence to optimize processes for the customer. We offer a wide array of apps on top of the core system, so each of these professionals can orchestrate the optimal brand experience in the precise moment it’s needed. My colleague Des Cahill wrote about Oracle CX Cloud’s partner ecosystem and how it delivers value to our customers. What’s more, Oracle CX Unity delivers an engine that helps you build relevant content to ensure that content and experience are deeply connected and received via any device and format the customer needs. What final advice would you offer to organizations attempting to survive and thrive in the Experience Economy? Companies are still thinking of CX in a silo, trying to source best-of-breed applications from different players and acting as a system integrator to put it all together. Unless they want to do this full time, it’s best to find one or two trusted partners who can facilitate this process from end to end. Experience the full conversation between Michael Krigsman and Rob Tarkoff, and learn more about how Oracle CX Unity is helping organizations win in the Experience Economy at www.oracle.com/CX.                   

Q&A with Michael Krigsman and Rob Tarkoff In recent years, organizations have started to understand the importance of customer experience (CX) as a key differentiator. Driving this is the “Experience...

Ask the Experts

CX Measurement in the Experience Economy: 10 KPIs to Know

By Roy Atkinson In today’s Experience Economy, customers value their experience with brands just as much as good and services. It’s a paradigm shift in which customers lead product and service innovation as they define, on their own terms, how they discover, engage with, and consume those products and services. Powered by connected customer intelligence, the Experience Economy marks a new era of engagement for organizations. Does it also upend how they measure success? Customer experience (CX) analyst and writer at HDI Roy Atkinson provides his insights. Q: The Experience Economy, marked by the convergence of so many different channels and shifting behaviors of consumers, is both an exciting and a confusing time for CX professionals. What do you see as the most exciting and complex challenges? A: I’m excited about the new technologies that allow organizations to conquer an increasingly important challenge: Getting a handle on omnichannel. What I mean by omnichannel is bringing data from all customer channels to create a common data pool so professionals can get a true 360-degree view of the customer. Our multichannel world makes that difficult, with interactions coming through social media, telephone, web chat, and more. The teams handling those individual channels often don't communicate, so there’s no comprehensive view of the customer, resulting in a disjointed customer experience.   Q: Do you think confusion about the concept of omnichannel versus multichannel has led to slow adoption of integrating customer touchpoint data? A: I do. An organization may proudly report that it’s talking to customers through 14 channels and wonder what the problem is. The number of channels isn’t the problem. It’s that the huge amount of data they’re getting from those 14 channels is not integrated. Alternatively, real omnichannel provides a way to bring those data into a centralized database and add structure to the data so that they can be more easily accessed and understood by everyone in the organization. Q: As companies evolve to a centralized, end-to-end data pool to thrive in the Experience Economy, what key performance indicators (KPIs) should they be pursuing? A: Let’s back up a little. First and foremost, organizations must ask themselves, “What business are we in?” Not every business truly knows the answer to this question. For example, hardware stores need to ask, “Are we selling hardware or are we helping people improve their homes?” That kind of company outlook makes a difference to the customer because it influences every interaction and every subsequent measurement. Secondly, companies should frame CX metrics around their specific organizational goals, not general paint-by-number metrics. Once organizations finalize their goals, they need to determine what CX success looks like and the KPIs will flow from there.   Following are some CX KPIs to consider, listed from least to most important, in my opinion.   10.    Traditional customer satisfaction score, using a question such as “How would you rate this interaction?” It has little use in the broadest measurement of CX. 9.    I’m not a big fan of net promoter score, a metric based on a single question, “How likely is it that you would recommend our company/product/service to a friend or colleague?” Here’s why: Everyone goes after the customers that ranked 9 or 10, the ones most likely to promote. However, I believe you should go after the 7s and 8s, because they can tell you what can be done to convert them into promoters. 8.    Customer effort score gauges how easy or how difficult it is for customers to do business with you, which is critical to know in the Experience Economy. 7.    Quality measures need to rank heavily, so include product return rates, delivery timeliness, and fulfillment. 6.    Net value score is important because it measures you against the competition. Ask, “How would you rate our company's products/services/ benefits compared to other suppliers of similar products and services?”   5.    Loyalty and advocacy can be insightful and go beyond net promoter score as long as you follow up with those near full loyalty and advocacy to find out what you can do to flip the switch. 4.    Customer attrition or churn. 3.    Customer referrals, which refers to people who have actually spread the word about your brand, products and services. 2.    Employee satisfaction is key because of its strong correlation with customer experience, satisfaction, and loyalty. If your employees have a great experience with and strong connection to your brand, they will convey those feelings as they interact with your customers. 1.    Repeat business is the big one. Everyone wants customers to return and produce lifetime value. Q: Do you have any final thoughts or best practices for brands as they look for ways to improve their CX measurement in this new Experience Economy? A: Measure the right things, but not everything. Once you've measured it, try to tell a story. For example, let's say your call center’s call times increased 30% last week. Don’t just look at the what, but the why. For example, maybe there was a flood and people couldn’t get to work. As a result, the call center agents who were actually in the office had to spend more time speaking with customers. When you add that context, it completely changes the outlook of the data point and offers a potential solution. Senior management could realize they need to allow call center agents to work from home in an emergency, so the call center volume is more evenly spread. These metrics, while elementary, presented a problem that would have a profound impact on the business if it wasn’t addressed correctly. Because senior management looked at the full story, they were able to develop a practical solution. Atkinson said that “real omnichannel provides a way to bring those data into a centralized database and add structure to it so that it can be more easily accessed and understood by everyone in the organization.” Oracle CX Unity delivers this omnichannel solution. To learn more, visit oracle.com/cx-unity.           

By Roy Atkinson In today’s Experience Economy, customers value their experience with brands just as much as good and services. It’s a paradigm shift in which customers lead product and service...

CX News & Events

Commerce and CPQ and Subscriptions Session Highlights for Oracle OpenWorld 2019

Oracle OpenWorld 2019 is just around the corner! I hope to see you September 16-19, Moscone Convention Center, San Francisco. If you are in charge of selling to customer through digital touchpoints – whether with Commerce, CPQ, Subscriptions or Loyalty programs, or some combination thereof -- the effectiveness and efficiency of the selling process can make-or-break the capacity of your business to achieve critical corporate goals, from the moment a customer demonstrates interest to make a purchase, to the moment they ‘click-to-buy or collect’, approve a custom quote, or submit a purchase order. Here are some Open World sessions we think will help you navigate and optimize all the selling opportunities that lie at every customer interaction across the enterprise. Master the New Science of Sales Wednesday, Sept 17, 9:00 AM - 10:30 AM | Moscone West - Room 2012      Katrina Haynes-Gosek, Vice President, CX Product Management, Oracle      Catherine You, Vice President, Sales Cloud, Oracle      Martyn Langley, VP, Global Sales Operations, Systems & Enablement, Oracle In this session learn Oracle’s vision, latest product innovations, and roadmap for Oracle’s CX sales solutions. Guided selling and connected CRM intelligence will take the guesswork out of sales. Your current sales processes will become obsolete—and sooner than you think. Sales leaders will use new capabilities to make smarter decisions about sales planning, forecasting, discounting, deal acceleration, and more. Your sales reps will get more customer intelligence and prescriptive advice at every stage to help them close more deals. Learn how tools will enable a new breed of digital sellers to fuel your growth. Digital Commerce: Building Your Path to the Future Wednesday, September 17, 03:45 PM - 05:15 PM | Moscone West - Room 2000            Katrina Haynes-Gosek, Vice President, CX Product Management, Oracle            Ian Davis, VP Commerce Product Management, Oracle            Fazal Gupta, Director CPQ Cloud Product Management, Oracle            Alistair Galbraith, Senior Director, CX Product Strategy, Oracle This session is geared for those selling online. The history of digital commerce and online selling is intertwined with constant innovation in a broad ecosystem of applications. Today selling online is synonymous with customizing complex products and service, picking your own buying model, and building brand loyalty—all while exceeding customer expectations in B2C and B2B businesses. In this session learn from the Oracle product leadership about the latest and forthcoming innovations in commerce, CPQ, loyalty, and subscriptions offerings and see an integrated demo of how they come together and how Oracle CX can help pave your path to the future. PRO5613 Monday September 16 Delivering Superior Digital Experiences with Commerce and CPQ 01:45 PM - 02:30 PM | Moscone West - Room 2024             Gary Kirschner, Oracle             Jeri Kelley, Director, Product Strategy, Oracle Join this session to understand how Oracle is unifying commerce and CPQ capabilities to enable rich digital experiences with innovative features such as complex configurable products, 3D visualization, and asset-based ordering.PRO5614 Oracle’s Business Transformation 02:30 PM - 03:30 PM | Moscone West (Level 2) - Business Transformation Theater,             Doug Kehring, Executive Vice President, Corporate Operations, Oracle In this session hear details on how Oracle has transformed the customer and employee experiences with Oracle Cloud, including benefits achieved and lessons learned.THT6527. CPQ Supercharges Sales Productivity, Accelerates Sales, and Improves Margins 02:45 PM - 03:30 PM | Moscone West - Room 2024B             Chris Shutts, VP, Development, Oracle Fazal Gupta, Oracle CPQ enables your sales team to work smarter and respond faster by offering the right solutions to the right customers at the right price. Oracle’s best-in-class CPQ solution provides AI-powered deal management, win optimization, and price optimization, giving staff essential information at critical decision points to improve margins and increase sales productivity. Staff can accurately create and capture orders for complex products or services, or even use multitiered structures and nested submodels to generate polished, professional quotes within minutes. In this session discover the brilliance of Oracle’s CPQ solution.PRO5687 Tuesday September 17 Anatomy of a Transformation: Transforming the Customer Buying Experience 10:45 AM - 11:30 AM | Moscone West (Level 2) - Business Transformation Theater             Josh Kamenecka, GVP, NAA Solution Engineering, ERP, Oracle             Baki Yasar, Senior Director, OAL ERP Quote to Order, Oracle             Manoj Varadarajan, SVP, Global Finance Operations, Oracle In this session hear a conversation on how Oracle reimagined its customers’ buying experience and the results of transforming the experience with Oracle CPQ Cloud.THT6528 Modern Quoting Experience with Oracle CPQ Cloud 11:30 AM - 12:15 PM | Moscone West (Level 2) - Customer Experience Theater,             Aoife Radburn, VP Sales, Partner & Consulting Support, Global Quoting Practices, Oracle Learn how Oracle transformed the sales rep experience and increased deal velocity via simplified ordering documents, agreements, streamlined approvals and self-service quoting, delivered through CPQ (Configure, Price and Quote) and Sales Cloud. THT6553 The Importance of Connect CX in an Experience Economy 03:15 PM - 04:00 PM | Moscone West - Room 2009C                   Guru Muzumdar, Sr. Director, Product Management, Oracle This session provides an overview of various components in Oracle’s CX platform that help drive connected data, intelligence, and experiences across all channels of interactions. Learn about the end-to-end business process and flows that are delivered using the platform. This session explores how the Oracle CX Cloud provides a platform that enables you to integrate Oracle CX Cloud to other applications (cloud and on-premise) in your organization. Discover exciting machine learning–based automatic recommendations, prebuilt recipes, and robotic process automation to more easily connect your business faster. Also hear customer case studies on how they connected Oracle CX into their business with Oracle Integration Cloud. CON5611 Oracle’s Business Transformation 04:45 PM - 05:45 PM | Moscone West (Level 2) - Business Transformation Theater             Doug Kehring, Executive Vice President, Corporate Operations, Oracle In this session hear details on how Oracle has transformed the customer and employee experiences with Oracle Cloud, including benefits achieved and lessons learned.THT6527. Wednesday September 18 Create and Reward Your Best Customers with Commerce and Loyalty 09:00 AM - 09:45 AM | Moscone West - Room 2009B             Sonia Wadhwa, Senior Director, Product Management, Siebel CRM, Oracle             Narayana Machiraju Venkata, Oracle             Alice Dungey, Senior Manager, Southwest Airlines In the experience economy, it takes more than great products to win customers again and again. Brands and retailers need to capitalize on shopper micromoments of inspiration across web, mobile, voice, and other channels of engagement. In this session learn how commerce, loyalty, and marketing work together to create experiences designed to create and reward your best customers. PRO5615 Monetizing Products and Services with Subscription Billing 10:00 AM - 10:45 AM | Moscone West - Room 2011B             Chris Shutts, VP, Development, Oracle             Tapomoy Dey, Senior Director, Financials Development, Oracle             Vijay Rajkumar, Oracle In this session learn how to monetize your products/services by developing agile billing models that enable you to automate your revenue streams. Oracle Subscription Management Cloud supports thousands of models of pricing, delivery, billing, and multiple customer touchpoints while integrating front- and back-office processes to support recurring revenue- and usage-based services seamlessly across your organization on one highly efficient platform. Learn more about how these solutions enable you to evolve your digital business. PRO5952 Take advantage of the OOW opportunities to attend CX sessions to learn, explore and network with fellow attendees at the conference!      

Oracle OpenWorld 2019 is just around the corner! I hope to see you September 16-19, Moscone Convention Center, San Francisco.If you are in charge of selling to customer through digital touchpoints –...

Customer Experience Strategy

3 Ways to Build a Data Strategy Fit for the Experience Economy

History has shown us that time and again, innovation is synonymous with revenue. Think Apple, Starbucks, and Disney. The question is “what” or “who” is at the origin of innovation? The answer in the digital world is Data.  What does data have to do with innovation? In a word, everything. For today’s customers—both B2C and B2B—the experience they have with brands outweighs the actual usage or consumption of products and services, particularly if you honor the customer's most scarce and treasured resource: time. When you make interacting with your brand seamless, customers will latch on and guide you where you need to innovate. Customers are the true originators of innovation. This is the crux of a business transformation and we categorize this as the  Experience Economy. Not only are customers your innovators, they’re also fully in charge of their relationship with you. They dictate what, when, and how they consume your product. Successful brands are those that gather intelligence at every interaction and know their customers intimately so they can resonate with them on a deeper level. Listen to your customers at every step and they will drive you to innovation—and synonymously, revenue. However, with every step—including sales, marketing, service, commerce, and numerous back office functions—harnessing data into a holistic, actionable view of the customer is much easier said than done. Data Is at the Center of the Experience Economy Succeeding in the Experience Economy is about discovering, engaging, consuming, and serving at the highest level—with data at the center. With a large enough data set that merges customers’ digital footprints with contextual third-party data, algorithms can start to read customers’ intent signals and find patterns to best anticipate their needs. Then, organizations can meet those needs with personalized interactions. The more attributes you can track for a customer and the more connected those attributes are to the overall experience, the more value you can deliver. This will help improve customer engagement, loyalty, and, ultimately, revenue. In order to do that, we must align the data with a solid data strategy. Data Strategy Challenges to Conquer and Win in the Experience Economy A data strategy starts with determining your business goals in the context of operating in the Experience Economy. How are you going to create value, and for whom? Where are you going to capture value, and from whom? Then consider and identify where the value points should be.  What data will you use to design the customer experience? Will it be your own first-party data, or second - or third-party data? Or, maybe a it's a combination of all three?  The task of integrating, analyzing, and leveraging data to optimize customer experiences and reach business goals is not easy. Not only do organizations face internal hurdles with disparate data sets and no way of turning their data into an actionable asset, but today’s external data environment doesn’t make it any easier. Several challenges reside between business goals and their actualization when it comes to data. 1. Data structure: Because customer journeys in the Experience Economy are non-linear and data comes from numerous sources, data is fragmented and often unstructured. 2. Data acquisition: In addition to synthesizing their own data from numerous internal sources, companies can acquire third-party data from the high volume of digital connections around the world. This anonymous, consented, aggregate data from Internet of Things (IoT) devices like wearables and smart home assistants, adds context to first-party data to better understand deeper customer psychographics, predict future actions, and deliver the most value across channels. 3. Data security and governance: Organizations using data must follow existing and emerging data privacy regulations, such as the EU’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act. These new laws dictate how organizations can collect, store, and use customer data, and give consumers the power to “be forgotten” by brands. Organizations must follow these guidelines or risk fines, legal action, or worse, damaged brand perception and loyalty. To that end, data security also has a tremendous impact on consumer trust. Organizations must ensure they have the proper security protocols in place as they expand their use of customer data. As cyber threats become more sophisticated, security must be an ongoing priority across all areas of the organization.    How Oracle CX Unity Empowers a Unified Data Strategy Oracle CX Unity, fueled by the Oracle CX Cloud, can democratize data so that everyone has the same opportunity to compete and drive revenue in the Experience Economy. It unifies disparate data touchpoints across the entire customer experience without disrupting current in-house transactional systems. Organizations’ first-party data can be hydrated with third-party data from Oracle’s marketplace—the world’s largest—in strict compliance with all domestic and international regulations. In turn, organizations can deliver seamless experiences and hyper-personalization—requirements for thriving in the Experience Economy.        

History has shown us that time and again, innovation is synonymous with revenue. Think Apple, Starbucks, and Disney. The question is “what” or “who” is at the origin of innovation? The answer in the...

CX News & Events

CX Sales at Oracle OpenWorld 2019

September 16-19, Moscone Convention Center, San Francisco It’s that time of year again – Oracle OpenWorld 2019 is upon us! But OpenWorld isn’t the only thing that’s here. We’re now living in the Experience Economy, where customers expect interactions to be perfectly timed and personalized specifically to them. That means that whoever gets to the customer first must be empowered to help them, whatever they need. For CX Sales leaders and professionals, a data-driven approach to CX, fully integrated revenue optimization across the organization, account intelligence, AI and integrated planning will take center stage as they transform their business to excel in the Experience Economy. We’ll highlight what you need to not only succeed, but to lead, in this new normal. As always, this year’s event will feature live keynote sessions from Oracle executives like Larry Ellison and Steve Miranda – and once again, the customer appreciate event is sure to wow. CloudFest 19 attendees will get to jam all night with John Mayer and Flo Rida. Rob Tarkoff, EVP CRM/CX Cloud, Oracle will join Steve Miranda, Executive Vice President, Applications Development, Oracle, and several customers in a session that will challenge you to think. Can you feel the tidal wave of change bearing down on everything you do? It’s affecting your business models, technology, and customer expectations—and the speed is only accelerating. What if there were a way to make this constant change work to your advantage? What if there was a solution that lets you embrace change and reinvigorate your business? Take a deep breath and explore how Oracle Cloud apps can help you stay ahead of changing expectations. Solution Keynote: How to Turn Change into Opportunity with Oracle Cloud Apps [SOL5599], Tuesday, September 17th, 11:15am-12:45pm, Moscone North – Hall F Later, Rob will lead the opening CX keynote with a deeper look at how understanding your customers better than your competitors is the key to your organization’s success in the Experience Economy. Data as a Strategic Advantage in the Experience Economy [GEN5929], Tuesday, September 17th, 4:45am-6:15pm, Moscone West – Room 2006/2008 Don’t miss the CX Sales General Session, led by Katrina Haynes-Gosek, Vice President, CX Product Management, Oracle. You’ll hear Oracle’s vision, latest product innovations, and roadmap for Oracle’s CX sales solutions. Guided selling and connected CRM intelligence are taking the guesswork out of sales. Your current sales processes will become obsolete—and sooner than you think. Don’t miss out on an exclusive look at the tools that will enable a new breed of digital sellers to fuel your growth. Master the New Science of Sales [PRO5667], Wednesday, September 18th, 9:00am-10:30am, Moscone West, Room 2012 If you are in Sales, you also won’t want to miss these sessions curated just for you! Completing the Customer Profile: A Multidimensional Data Discussion [PAN6370], Wednesday, September 18th, 4:45pm-5:30pm, Moscone West – Room 3001 CX Sales Success Stories: What No One Told You About Cross-CX Initiatives [PAN5668], Thursday, September 19th, 9:00am-9:45am, Moscone West – Room 2010 Of course, mastering the new science and art of selling is an essential skill to prevailing in the Experience Economy. In the Experience Economy, enterprises no longer drive innovation. Customers do – and they’re raising the bar at a rapid pace. They’re immune to sales pitches, they will shop and transact anywhere at any time, and they expect problems to fix themselves. They have limited attention spans and are very protective of their time. Your only goal should be to design rich and satisfying experiences that respect their time. Join Joe Fuster, Group Vice President, CX Cloud Business Group, Oracle, as shares how to empower marketing, commerce, sales, and service—whoever gets to the customer first. Learn How to Prevail in the Experience Economy [CON4937], Monday, September 16th, 1:45pm-2:30pm, Moscone West, Room 2022B As a company, Oracle knows what it takes to plan and execute sales strategy at scale. Hear from Oracle leaders who have implemented Oracle CX Sales solutions to drive success. Sales Compensation Leveraging Oracle Fusion Incentive Compensation [THT6548], Monday, September 16th, 9:00am-9:45am, Moscone West (Level 2) – Customer Experience Theater Partner Relationship Management [THT6549], Monday, September 16th, 10:00am-10:45am, Moscone West (Level 2) – Customer Experience Theater Transition to a Modern CX Platform [THT6552], Monday, September 16th, 1:00pm-1:45pm, Moscone West (Level 2) – Customer Experience Theater Modern Quoting Experience with Oracle CPQ Cloud [THT6553], Tuesday, September 17th, 11:30am-12:15pm, Moscone West (Level 2) – Customer Experience Theater Sales Intelligence, Our Path to the Cloud [THT6562], Wednesday, September 18th, 3:00pm-3:45pm, Moscone West (Level 2) – Customer Experience Theater Sales Manager Central [THT6563], Wednesday, September 18th, 4:00pm-4:45pm, Moscone West (Level 2) – Customer Experience Theater Through the power of artificial intelligence and smart data, enterprises can amplify their business results to stay ahead of the competition. Smart data and modern, AI-enabled approaches to CRM management have unlocked a new wave of sales productivity, helping businesses across the globe make their data work for them, rather the other way around. Join our account intelligence and AI experts as they dive into how Oracle is making guided selling a reality. The AI-Powered CRM: See Smart Data in Action with Oracle DataFox [THT5524], Tuesday, September 17th, 2:00pm-2:20pm, Moscone West (Level 2) – Cloud Applications Theater The Science of CX: Building an AI and Smart Data Strategy [CON5517], Tuesday, September 17th, 3:15pm-4:00pm, Moscone West – Room 2009B Step into the Future with Adaptive Intelligent Apps and Smart Data [GEN5511], Tuesday, September 17th, 3:15pm-4:00pm, Moscone West – Room 2006/2008 Fireside Chat: AI Success, Fact or Fiction? [PAN5512], Tuesday, September 17th, 4:15pm-5:00pm, Moscone West – Room 2002 Unify Your Customer Intelligence for the AI Era [CON4938], Wednesday, September 18th, 11:15am-12:00pm, Moscone West – Room 2022B Of course, sales teams need to execute well to stay ahead of the competition. The secret to accelerated sales execution is to start before you even begin. Nimble planning and management reporting for crucial processes such as sales forecasting, account segmentation, quota and territory management, and compensation modeling provide an edge. Join these sessions to learn how Oracle’s sales planning and performance management solutions help sales operations optimize their resources from day one. Maximize Productivity with Territory Management [THT6556], Tuesday, September 17th, 2:30pm-3:15pm, Moscone West (Level 2) – Customer Experience Theater Sales and Marketing Planning with Oracle EPM Cloud [PRO5555], Thursday, September 19th, 12:15pm-1:00pm, Moscone West – Room 2007A Each year, Oracle OpenWorld attendees come for the major product announcements, to hear our vision for the future, see cutting edge-technology, plus learn, explore and network with peers. Be sure to stop by Moscone West, Level 2, for a demo of Oracle's Sales solutions.  Don't miss your opportunity - we'll see you in San Francisco!

September 16-19, Moscone Convention Center, San Francisco It’s that time of year again – Oracle OpenWorld 2019 is upon us! But OpenWorld isn’t the only thing that’s here. We’re now living in the...

Data Utilization & Analytics

Defining the Customer Intelligence Platform and Why You Should Care

Have you ever been talking with a service person and had to repeat yourself?  Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one time too many. When we engage with a brand, we don’t care how its service or marketing departments are set up. We just want our issues resolved, quickly.  When each and every interaction with a brand is an opportunity to please and delight that customer, forcing them to provide the same information again and again creates a terrible brand experience. The problem begins with the data! When every customer interaction operates as its own distinct conversation, each touch – marketing, sales, logistics, delivery, service, loyalty - produces more siloed data, making a single view of the customer impossible. Without a single view of the customer, delivering a great, consistent experience across the customer journey itself is impossible. Consumer Data Platform (CDP) Solutions Fall Short CDPs have emerged with a promise that they’ll enable marketers to unify their customer data across their organization, and activate audiences across the broader ecosystem to deliver consistent experiences across channels. CDPs are the latest step in the evolution of data management systems that use data from platforms such as CRM systems and data management platforms to help you get a 360-degree view of your customers, and deliver unified customer experiences. But, point CDP solutions generally fail to provide a unified customer profile to all systems across the enterprise. The key problem is they’re too narrowly focused and do not consider the entire end-to-end customer experience across marketing, sales, service, loyalty, commerce, etc. The customer information contained in a CDP is of value to everyone across the company, not just to marketing. In its October 2018 report “For B2C Marketers, Customer Data Platforms Overpromise and Underdeliver.” Forrester states that “CDPs lack crucial capabilities to solve for identity resolution, data hygiene, and cross-channel orchestration.” The analyst firm further notes that without these capabilities, CDPs “can’t meet enterprise B2C marketers’ expectations for personalized and targeted customer engagement.” The Next Evolution Is The Customer Intelligence Platform (CIP) CIPs incorporate anonymous, third-party data as well as first-party known data to provide a complete understanding of the customer. They have a layer of intelligence that uses machine learning for predictive models and recommendations to produce more powerful and actionable insights. CIPs share those insights with any other system to enable sales, service, marketing, commerce, field service, finance, social and others with more, better intelligence. For example, if a customer is interacting with a service agent to report an issue, it’s imperative the sales system informs the agent that this is a high value customer who just made a major purchase. Similarly, if a customer has an open support ticket, it’s crucial that marketing system informs the marketer to not to include that customer in a marketing campaign until their issue is resolved. It’s infuriating to get a marketing email from a brand asking you to refer a friend or consider an additional purchase, when you're having service issues. This approach enables the brand to optimize customer engagement and helps to improve customer satisfaction and increases customer lifetime value. The Oracle Customer Intelligence Platform The customer relationship with brands is in constant motion. As marketing, sales, commerce, and service professionals, we must adapt to these shifts or they’ll take their business elsewhere. At Oracle, we launched our customer intelligence system at OpenWorld 2018, called CX Unity. It's a behavioral, transactional system that allows you to dive into the key intelligence about your customers and use it to optimize a process, whether service, sales, marketing or commerce. CX Unity applies that data-driven intelligence to determine the next best experience by feeding those actions directly into Oracle and non-Oracle applications. The Power of a Customer Intelligence Platform Connected Customer Profiles Oracle CX Unity connects and unifies all of your customer data together in context, in motion, and in real-time, regardless of source or size. This ensures that each and every customer interaction is data-driven. Across the entire customer lifecycle, we are identifying and building profiles, capturing each customer’s key event data to help better understand passions, interests, needs and attentions. With built-in ID resolution, CX Unity unifies and resolves customer identities across all disparate systems to build a single, unified customer profile for each customer. It captures events based on behavioral data, not just profile ID’s that it collects, but it analyzes what those profiles are doing behaviorally at the granular, individual level in real time. Enriched for Personalization While most marketers’ view of the customer may stop and end here, there is so much more about your customers that you simply just can’t glean from various sources.  CX Unity has an enrichment layer that provides seamless access to the world’s largest 3rd party data market, the Oracle Data Cloud. You can learn much more about your customers such as geo-demographics, estimated net worth, family size, offline shopping behaviors, intent and much more. Augment your connected customer profiles with data enrichment that blends second and third party probabilistic data with first party deterministic data to provide a true understanding of your customers’ intent for hyper-personalization. Intent-curated Segmentation A single view of the customer is great. But, that view doesn't mean much unless it’s actionable. With built-in predictive modeling and machine learning algorithms, CX Unity provides deep, granular, segmentation-of-one scale across as much data as you want, in real time. With segmentation as a core offering, it allows you to centralize audience creation and then execute those audiences across your entire CX ecosystem. AI/Machine Learning is natively embedded, allowing you to pick the best audiences for your campaigns. Actionable Customer Analytics Detailed analytics provide a deep understanding on why something performed the way it did. Often, causality is still hard to identify when you are looking at terabytes of engagement data. A detailed root cause analysis helps you optimize your campaigns by taking actions straight from the analytics. Seamless Experiences After you decide what experiences you want to serve your customers, you have to actually deliver them. Customers don’t think in channels. They expect an individualized experience wherever, whenever and however they interact with the brand. Great experiences should be delivered through every channel - direct mail, contact center, email, mobile, social, your website, and through advertising channels like search and display. CX Unity enables one-to-one personalization at scale. Create faster time to value with out-of-the-box integrations and a push-button ability to build and publish segments into Oracle and non-Oracle applications. More and more, we see the most innovative companies are starting to compete on this type of holistic experience, and Oracle is the only vendor that has the pre-integrated and industry leading solutions across this entire range of CX. You don’t need to take our word for it, we were cited as a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019. Your customers deserve a great experience whenever they interact with your brand. CX Unity enables companies to deliver contextually aware and highly personalized experiences that delight customers whenever and however they engage with them, improving customer satisfaction and increasing greater customer lifetime value. For more information, visit oracle.com/cx-unity              

Have you ever been talking with a service person and had to repeat yourself?  Of course you have. We all have, and we all hate it. It still happens even in 2019 and when it happens once, that’s one...

Ask the Experts

How Intelipost Revolutionized the Logistics Industry in Brazil and is Coming to a Market Near You

Brazil’s freight market has been transformed thanks to Intelipost’s SaaS solution that’s managing a fragmented logistics network of over 70k companies. And Intelipost has no intention of stopping with the Brazilian market as they’re also developing with international scale in mind. In this Q&A, I interview Stefan Rehm, Founder of Oracle Cloud Marketplace Technology Partner, Intelipost. We cover the role that freight management plays in the overall customer experience and how new innovations like blockchain will further revolutionize the industry and push the envelope of what we consider to be a good experience. Q - Tell us about Intelipost and what makes your solution unique. Intelipost was founded by Gabriel Drummond and me in 2014 with the purpose of solving one of Brazil’s biggest logistics problems: the lack of a standard freight market, especially given Brazil’s vast size, combined with a large number of small delivery players made freight process management difficult. While the country has plenty of logistics companies, very few provide cross-country service and even fewer have transparent processes around pricing and tracking. We set out to fix this by building a single platform, SaaS solution to facilitate the management of the entire shipping process from quoting to reverse logistics and auditing. After 5 years of hard work integrating with the various transport providers, today Intelipost is a leading technology company in transportation management and intelligence, integrating e-commerce, marketplaces, retailers, industries, and carriers to provide total visibility of order statuses in a real-time schedule. Based in trustworthy cloud technologies, the platform currently integrates with 2,000+ stores and 350+ carriers, resulting in annual reoccurring revenue of $3M per year. Q - How does Intelipost help provide a better experience for eCommerce customers? An end user customer checks the status of their delivery an average of seven times throughout the process. With the Intelipost solution, shippers, such as e-commerce businesses, retailers, and wholesalers, can track all business deliveries and automate the associated order status notifications to keep customers informed throughout the entire shipment journey. Keeping the customer informed helps the Customer Service Line focus on proactive actions in the event of delivery problems and improve the final delivery experience. Q - Intelipost has also been part of the Oracle Global Startup Program. Can you tell us about that experience? This opportunity has enabled us to learn a great deal while collaborating with other startups that are developing solutions that will have a real impact on the market. We’re working closely with Oracle’s strategic professionals to develop new ideas that will improve business areas like sales and marketing, as well as expose us to new sales opportunities with Oracle. We’re very proud to be the first Brazilian company to launch on Oracle’s Global Marketplace Platform. Q - During your time in Oracle’s accelerator, you developed a blockchain solution that tracks an asset throughout the supply chain cycle. Could you provide some details on this solution and discuss why it’s disruptive? Last year we participated in the Logistics Tech Challenge, an event where 23 different possible uses of blockchain were detected in different spheres of transport and freight. Meaning that several gaps were identified that can be addressed through the use of blockchain. With our blockchain solution, we were able to deliver a faster integration time than our current solution. Blockchain also helps to simplify the process of auditing and validation and enables a more secure supply chain cycle that is less susceptible to fraud. Finally, by centralizing the transit information, anyone with the access key has full, real-time visibility into a package’s status along the route to its final destination. To better understand how Intelipost is leveraging blockchain, take a look at this video. Q - What does the next generation of logistics management look like from your perspective? Thinking forward, the next generation of logistics management is bigger than Intelipost and does not just depend on us. I believe we will have to work together with other companies and shippers to dedicate ourselves to the consolidation of the logistics community by building new technologies (like blockchain) and integrating them into the market in order to positively impact the overall customer experience. Stefan Rehm is the founder of Intelipost, a leading SaaS freight management platform.  Prior to Intellipost, Rehm worked at Google and IBM before joining the venture capiutal firm Project-A Ventures. Arriving in Brazil in 2012, he participated in the investment of various ecommerce companies where he learned firsthand the difficulty of logistics in Brazil and recognized it as a good entrepreneurial opportunity. Click here to read Intelipost's Oracle Cloud marketplace listing.

Brazil’s freight market has been transformed thanks to Intelipost’s SaaS solution that’s managing a fragmented logistics network of over 70k companies. And Intelipost has no intention of stopping with...

Customer Experience

The ROI of Visual Engagement

In my last blog, Humanize your CX Strategy with Visual Engagement, I discussed the positive impact that visual engagement can bring to a company’s omnichannel CX strategy. Let’s break it down further to understand the significant return of investment (ROI) attained from customer adoption of visual channels. Companies that adopt visual channels could expect to see a wide range of benefits. Higher Customer Satisfaction (CSAT) Research indicates that visual engagement is a powerful real-time concept that enables agents and their customers to reduce conversation clutter, better understand each other, and drastically save time in problem resolution. This drives an overall positive customer experience and leads to higher customer satisfaction (CSAT) rates for the company. Improved Net Promoter Score (NPS) Companies use CSAT as a foundational measurement to help aim for long-term customer loyalty. Companies often conduct frequent surveys of their high-value customers to ensure their continued product and service satisfaction. An important metric of such surveys is the Net Promoter Score (NPS). Visual channels go a long way toward increasing long-term NPS, initially originating from high CSAT. Reduced Visitor Abandonment Rate In the retail sector, a positive online shopping experience is often the most important factor when it comes to converting web site visitors into buyers. Companies make significant investments toward creating simple and seamless user experiences for their online visitors. By combining a great user experience with helpful services options, companies can significantly reduce visitor abandonment rates. Companies can increase their conversions rates by up to 2.5X with the inclusion of visual channels to assist the overall visitor experience. Reduced Customer Churn While it’s extremely rewarding for companies to successfully convert web site visitors into buyers, it is equally important to nurture, delight and retain existing customers through smart customer service. Research shows that companies have experienced 9.5X customer retention rates after the adoption of visual channels to differentiate their customer service, from competitors that lacked these channels. Higher First Call Resolution (FCR) Rate Imagine when a customer has to repeatedly call the customer service department on the same topic multiple times because their original problem wasn’t resolved the first time. It’s happened to all of us. This is a classic recipe for customer anger, stress, frustration and churn! The essence of visual engagement is all about being able to see, engage and resolve customer issues and goes a long way toward promoting first call resolution (FCR) and preventing customer callbacks. Increased Brand Recognition & Differentiation Adding visual channels to a company’s omnichannel portfolio can increase popularity, loyalty and brand advocacy from delighted customers through differentiated customer service. Higher Upsell and Cross-Sell Opportunities With companies reaping the benefit of long-term customer loyalty and brand recognition from visual channel adoption, sales and marketing departments are more empowered to upsell and cross-sell the company’s products. Companies in the late stages of maturity with visual channel adoption have experienced an impressive 81% higher year-on-year increase in revenue than their revenue prior to adopting visual channels. Conclusion As you can see, the bang for the buck with visual engagement is evident. Oracle Service Cloud recognizes the positive impact that visual channels bring to a customer’s omnichannel portfolio, and enables video chat, co-browse, and screen sharing capabilities to bolster the overall customer experience. For more information on the use cases, features and capabilities of these offerings, please refer the Video Chat Data Sheet and Co-browse Data Sheet or simply leave a comment and I’ll respond.  

In my last blog, Humanize your CX Strategy with Visual Engagement, I discussed the positive impact that visual engagement can bring to a company’s omnichannel CX strategy. Let’s break it down further...

Data Utilization & Analytics

The New Rules and Tools for Sales Success - It’s All about the Data!

Sales teams: Are you still sending out high-volume, impersonalized email blasts to potential customers? That’s no way to win and serve customers in today’s world. There has been a revolutionary shift in how consumers make purchase decisions. In today’s Experience Economy, it’s personalize or die. The Experience Economy is everywhere, and it means that consumers now want more than just the delivery of goods and services—they expect companies and brands to deliver an exceptional, memorable, and engaging buying experience along the way. These expectations aren’t just when consumers are shopping online or browsing through Netflix. The lines between B2B and B2C buying habits are blurring, which means B2B buyers now expect easy, B2C-like consumption. For them, the process of purchasing a complex machine or service needs to be as convenient as receiving groceries ordered online two hours ago. Price is no longer the all-important element in the buying process. Today, it’s just one element of that journey. Businesses have to earn the trust of their customers and establish deeper and more direct relationships with them. The Experience Economy Engine So, what’s the engine powering the Experience Economy's hyper-personalized buying journey? The answer is artificial intelligence (AI) and clean, smart data. The power of any AI application lies in the data it consumes. By tapping data-driven AI, forward-thinking organizations are making better decisions faster to meet their customer needs and bypass the competition. Adopting AI empowers teams, makes them more effective, and saves time by automating steps and predicting outcomes. For example, AI allows machines to take over mundane tasks such as filling in Excel sheets, monitoring orders, scheduling meetings, and qualifying leads so sales reps can focus on more important work: building relationships, winning new customers, and growing existing accounts. AI can not only identify leads, but also predict solutions and suggest products that a potential customer may need. It can help businesses digitally connect with customers through tools such as chatbots, which can help interpret buyers' questions and complete orders for them. By using AI to respond quickly and efficiently to messages, customers feel valued, which translates into continued engagement—and, ultimately, repeat business. Full-Circle Customer Experience In other words, those without this powerful tool are destined to be left behind. They will continue to have little insight about the lead they’re about to call or the company they are trying to do business with. They also won’t know if someone else in their seat two years ago already spoke to that potential customer. That’s not a good customer experience. While AI is a must-have tool, it’s important to understand that it’s only as good as the data feeding it. That’s why having clean, robust, and consistently updated data in your CRM and marketing automation systems is crucial for teams employing AI. For instance, basic data includes where a company is located, its size, details about past interactions, and whether it’s growing or not. This is important data to have and must be updated continually. Deeper, contextual data, however, will provide more nuanced and actionable information. For example, it can automatically inform a salesperson when an organization experiences a change that could trigger a purchase need and decision. Let’s say a company just hired a new chief security officer. A software security sales rep would want to know this right away. Why? Because new leaders typically want to shake things up and buying new equipment, software, or services is often a first step. An AI program would automatically give you a real-time alert on this change in leadership. This type of automated and instant information can be a goldmine for the professional sales rep because they’re able to deliver what the customer wants exactly when they need it. This is what winning looks like in the Experience Economy. The idea of jumping into AI and big data can seem intimidating, but the smart way to bring AI into a business is to start small. Most important, AI is a powerful weapon rendered useless if the data in the CRM and in applications isn’t reliable or accurate. So, get going by adding a little automation here, an AI widget that makes suggestions there. Slowly but surely, your organization will start getting deeper, real-time insights on buyers and will be ready to engage customers in an enhanced personalized experience that offers a unique competitive advantage. Click to read The Impact of Emerging Technology on CX Excellence. We surveyed 465 global CX professionals to understand how how emerging technologies such as the Internet of Things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.  

Sales teams: Are you still sending out high-volume, impersonalized email blasts to potential customers? That’s no way to win and serve customers in today’s world. There has been a revolutionary shift...

Customer Experience Strategy

How to Thrive in the Experience Economy—and How Oracle CX Unity Is More than a CDP

Today’s customers—both B2B and B2C—are firmly in the driver’s seat of the “Experience Economy,” a once-in-a-generation shift of power from brands to buyers. Customers place more value in the customer experience (CX) than in the goods and services themselves—and they’re adopting new technologies to get exactly what they want, where, when, and how they want it. As such, their customer journey is no longer predictable and linear. The B2C and B2B worlds have morphed into B2Me, where friction can make or break your customer relationships. With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many different sources (sales, marketing, service, commerce, point of sale, field service, finance, community, social, etc.). The problem? Harnessing that data into a single, dynamic view of the customer so you can market to a segment of one, on an enterprise scale. Unpacking Customer Data Platforms Data is the currency of the Experience Economy. The ability to organize it, gain insights from it, and then use it as fuel to power contextual experiences across the customer journey—whatever path that takes—is critical.  Entering the scene in recent years are customer data platforms (CDPs). CDPs are software solutions designed to create a single, unified, and continuous customer database accessible by other systems throughout the organization. They should allow for a comprehensive view of each customer, yielding the ability to offer personalized content and customized delivery. They should be able to predict a customer’s future actions as well, allowing for more personalized experiences throughout the customer’s journey. CDPs are usually managed by marketers and are structured to support campaign management, marketing analyses, and business intelligence. But many enterprises are not achieving these results with existing CDP solutions on the market. Most CDPs are offered by startups whose solutions can address only narrow marketing use cases in either B2B or B2C scenarios, but not both. Most fail to create a truly singular view of the customer, as they are able to incorporate only marketing digital interaction data and nothing else. Their models and algorithms aren’t modifiable by the customer, providing a “one size fits all” approach that doesn’t work across industries and business models. More recently, we’ve seen the entry of enterprise content and CRM vendors into the CDP space that promise to deliver true CDP solutions. At Oracle, we think delivering an enterprise-grade CDP—a customer intelligence platform—isn’t about point solutions, content, or CRM—it’s about expertise in managing data at scale. It is an extremely difficult engineering task to corral demographic data, transactional data, and behavioral data and to integrate it across devices and channels to create a complete, connected, insightful, and actionable customer profile. That’s why thriving in the Experience Economy requires a partner that has data at the core of its business—and its solutions. More Than a CDP: Oracle CX Unity Customer Intelligence Platform  Oracle CX Unity helps enterprises thrive in the Experience Economy by weaving their disparate customer data—from marketing, sales, commerce, and service—into strategic intelligence. It merges online, offline, and third-party data to create a single source of real-time customer truth, helping eliminate the “blind spots” that prevent so many enterprises from better understanding their customers and delivering richer interactions.  What’s more, CX Unity goes one step further than the broader CDP market by applying built-in artificial intelligence (AI) and machine learning to prescribe the optimal experience within existing business processes. Here are some real-life scenarios that illustrate the Oracle CX Unity difference: You’re ready to execute a marketing campaign. Since Oracle CX Unity ingests service records, you might want to suppress customers who are having significant service issues, allowing their sole experience with your brand to be focused on their upcoming solution. You manage your company’s website and know that 70 percent of your visits are anonymous. Wouldn’t it be great to turn half of that 70 percent into known visitors? Oracle CX Unity can help.  Your customer Rick buys wine from your online retail business. In addition to knowing that Rick enjoys wine, a third-party data source from Oracle CX Unity tells you that he also likes fine foods, hiking, and travel. Now you can build a deeper, richer relationship with Rick by offering content and products that speak to all his preferences. You’re a sales representative for an insurance company that just released a new product. In Oracle CX Unity, you can see at a glance which existing customers are most engaged and have the greatest propensity for this new product. Offering a connected customer profile, comprehensive customer intelligence, and personalization across the entire customer experience, Oracle CX Unity allows your brand to drive at the same hypersonic speeds as your customers. Learn more about how Oracle CX Unity can help you create personalized, differentiated customer experiences.   Click to read The Impact of Emerging Technology on CX Excellence. We surveyed 465 global CX professionals to understand how how emerging technologies such as the Internet of Things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.  

Today’s customers—both B2B and B2C—are firmly in the driver’s seat of the “Experience Economy,” a once-in-a-generation shift of power from brands to buyers. Customers place more value in the customer...

Customer Success Stories

Have You Joined The Experience Economy? Consider These 4 Tenets

Attracting customers and keeping them happy requires companies to do more than just churn out new and innovative products. It requires them to build a deeper understanding of how customers will consume those products, whether to grow their businesses or enrich their personal lives. "This is the essence of the 'experience economy, '" says Oracle Executive Vice President Rob Tarkoff, who is in charge of Oracle’s CX strategy and development. Unlike the industrial and service economies, “in the experience economy customers are the innovators in the way they engage with brands and how they use their offerings,” he said. To cash in on the experience economy, Tarkoff advises companies to adopt artificial intelligence to instantly capture data about their customers, apply analytics to that data in real time, and then immediately present relevant offers. “That will be your competitive advantage,” Tarkoff said. But to deliver such capabilities, companies’ “customer-facing business functions need to be silo-free, and connected to customers along a marketing, sales, service, and commerce continuum,” he said. Tarkoff shared four tenets of the experience economy: 1. Help customers discover exactly what they’re looking for—in the precise moments they need it. Exceptional customer experiences begin with “hyper-personalization,” a practice that goes beyond audience segmentation. Rather than target people based on common attributes or demographic groupings, companies need to capture their customers’ browsing patterns, content interests, and purchase histories in precise “micro-moments,” and then respond with tailored offers in milliseconds.  2. Facilitate ways for customers to engage with your company, on their terms. For Boston-based Radius Bank, “it’s really important to provide a community bank feeling, while also having state-of-the-art technologies to support a self-service, digital banking business model,” says Christina Shortall, vice president of customer experience. In addition to letting its customers across the US deposit checks and pay bills from their mobile devices, the bank’s website features a self-service searchable knowledge base, an automated email response form, and a chatbot named Rae. Using Oracle Service Cloud Digital Assistant, Radius customers can ask Rae how to open a savings account or find their tax documents. If for some reason Rae can’t answer their questions, the application triggers an escalation to a live agent.   Since rolling out the virtual assistant, the bank’s Net Promoter Score, a measure of a company’s customer loyalty, has increased 20%. 3. Let customers subscribe to your range of products, rather than make them pay to own specific ones. Can’t decide whether to buy an SUV for your family or lease a convertible for yourself? For about $2,700 a month, a 32-day minimum commitment, and a $575 activation fee, BMW will let you drive them both. The German carmaker introduced a tiered subscription service last April that lets customers switch among five or six different vehicles as many times as they want. The subscription covers insurance, maintenance, and roadside assistance. Using in-vehicle sensors, BMW tracks the mileage, fuel consumption, and fluid levels of each vehicle and then crafts a pricing plan that includes monthly allowances, with the ability to tack on fees if drivers exceed their subscription limits. “The business opportunity to build recurring customer relationships and predictable revenue streams is tremendous,” Tarkoff says. 4. Create an integrated service organization to build relationships with more loyal, higher-margin customers. At Brother International, the 65-year-old manufacturer of printers, sewing machines, and label makers, great customer service is becoming everyone’s responsibility. By consolidating its digital marketing, direct e-commerce, and customer service operations into a single customer experience center of excellence, the company’s customer-facing employees will be able to see, for example, new social posts as they come in from Q&As and reviews on the sites of its retail partners. Depending on the type of comment, a service agent, marketer, or sales rep can directly engage with each customer. “We’re able to see exactly which products or features our customers love, and which ones they’re having problems with,” says Jessica Campbell, program manager of customer experience at Brother. “We’re also able to see what those problems are, and then not only quickly resolve the individual incident, but also analyze all of the feedback from each of our customers so that we can either re-engineer our products or change the way we support them,” Campbell says. In the experience economy, every department shares ownership of the customer, Oracle’s Tarkoff says. “Whoever gets to the customer first,” he says, “needs to be given the tools and authority to earn her trust, win her business, and keep her happy.” Read the full article on Forbes here.      

Attracting customers and keeping them happy requires companies to do more than just churn out new and innovative products. It requires them to build a deeper understanding of how customers...

Ask the Experts

How Pierce Washington Helps B2B Organizations Create B2C-Like Experiences

Consumers were quick to adopt the convenience offered by online shopping, and now B2B customers want the same. Some products simply pair better together and that’s certainly proven to be the case for B2B commerce and Configure, Price, Quote Solutions. In this Q&A, I interview Austin Lowry, Vice President, eCommerce with Oracle Commerce Cloud System Integration Partner, Pierce Washington. He dives into what differentiates a B2B customer from their B2C counterpart and how Pierce Washington helps meet the unique needs of this customer group. We all know that retailers and merchants are facing major disruption. What are some of the biggest challenges and opportunities for more traditional B2B organizations? I think distributors are the businesses truly feeling that first wave of disruption, and it’s similar to what the retail industry has been facing for a few years now. Retail customers searching for a feature rich, more convenient shopping experience turn to Amazon because it’s a convenient, one-stop shop. Or they go direct to the manufacturer, which can provide a premium experience because of their intimate product knowledge. B2B isn’t that dissimilar as distributors, like Grainger and Ferguson, innovate on their eCommerce offerings. As a result of this success, Amazon has been finding its way into the B2B space while at the same time manufacturers are becoming less afraid of channel conflict and going directly to customers. That’s not to say that manufacturers are immune to disruption. Distributors and customers are comparing experiences, which make it easier to find local dealers, repair information, replacement parts, or to self-service the sales cycle online. These are experiences they leverage when given a choice. Product quality and cost are no longer the lone deciding factors for customers. What types of solutions are available for these B2B organizations? We are just now starting to see B2B point solutions come together to create connected experiences. eCommerce platforms that support B2B, Configure Price Quote solutions, and self-service portals have been in the market for over a decade as separate, disparate solutions. The change we’re seeing is these point solutions coming together to create a seamless customer experience. It’s great when a customer can request a quote, order a product, and check their order status online. But, do they really have to log into three different systems to do each task? Connecting these systems is the key to improving margins and the customer experience. Oracle is really leading this space in creating connected customer experiences. By putting these products under the CX umbrella, we’re seeing businesses provide the same experience regardless of the channel the customer interacts with. With new offerings from Oracle such as CX Unity, we can now leverage customer information across channels. The customer that requests a quote online can be provided a quote in the field by a salesperson, have a reminder sent about the open quote through email marketing, return to the website to complete the transaction, and then receive a confirmation follow up via phone. All of this happens with perfect information about who the customer is and how they interacted at every step along the way, with AI powering the next best experience. We know that B2B organizations want to offer more B2C-like experiences. How do you help them achieve this? When we talk about B2C-like experiences, it’s important to define what we want to borrow from B2C and apply to B2B. The two key concepts I believe B2B buyers are seeking are omnichannel experiences and the ability for self-service. Omnichannel in B2C essentially means that a retailer should provide the same experience regardless of the channel the customer chooses to engage. For instance, in-store and voice assistant experiences should be consistent because the customer thinks they’re the same. The B2B buyer has come to expect the same experience as that of B2C customers. They don’t care that your website and ERP systems aren’t the same. They want the ability to buy online, contact Sales to modify an order, and then check the status of all orders regardless of whether they were placed online or by phone. Further, when they go online to order replacement parts, they should be presented with options based on the seller’s knowledge of what that customer already owns. In the same way most customers have been trained by Amazon, they don’t need to talk to someone to self-service themselves. That may mean using search and guided navigation to find products or accessing order history through an online account to re-order products. Or, it may mean using a configurator to walk through a complex product configuration and order process. Your customers have a job to do and they simply want to do it as quickly and easily as a B2C buying experience. How does a B2B customer’s expectations of the buying experience differ from those of a B2C customer? While B2B customers want an experience that’s as fast and as easy as a B2C experience, you also have to keep in mind that a B2B customer is doing a job. While we as consumers may need easy access to our order history to reorder our favorite replacement water filter, B2B customers have tasks to fulfill, like restocking, maintenance jobs, or finding the exact replacement part required for a piece of custom manufactured equipment. In addition, B2B customers need an even higher level of personalization than B2C customers! B2B customers expect a product catalog, pricing, and even product content that are tailored specifically to them. They don’t have time to waste filtering through options that don’t apply or that may be wrong and end up costing time and money. This means that it’s even more important in B2B that all customer touch points and data be integrated. ERP, commerce, CPQ, CRM, service, and marketing teams and technology all have to work together to provide that unified experience. How does an integrated CPQ and Commerce solution address the needs of a B2B buyer? The combination of these two products allows the B2B buyer to speed up and streamline what may be a very manual and difficult process today. By guiding the buyer through the configuration process, they’ll have more confidence in the final purchase, which can be initiated when it’s convenient for them. Because Oracle has merged CPQ and Commerce into a tightly integrated solution, the experience a customer may have with a salesperson will now be fully consistent with their online experience. The product they configure online and request a quote for will be the same configuration that a salesperson would advise, discount, and return a quote on. This ability to request, review, and accept quotes that reflect their negotiated pricing without having to hunt down a salesperson is a huge step forward in the customer experience. Here at Pierce Washington, we have also automated Price Agreement negotiations through CPQ that can then be exposed to customers directly in Commerce. How does a well-integrated CPQ and Commerce solution improve internal business processes? The value of CPQ and Commerce goes well beyond the customer experience. Without these tools working together, businesses struggle to connect the dots in the sales process. Sellers have to fall back on manual processes, which are costly and error-prone. The self-service model also means shorter sales cycles and a lower cost of sale for sellers. What types of B2B businesses or product offerings are the perfect fit for a CPQ + OCC solution? Any business that wants to improve efficiency in the sales cycle by enabling customer self-service and by automating internal workflows is a good fit. The complexity of the goods being sold either by requiring configuration, complex pricing rules, or the generation of contracts or other documents only strengthens the need for an integrated solution. Some key verticals that can benefit from integrating these products include manufacturing, telco, and even financial services. B2B implementations are often complex. Do you have any guidance on how to get started? This is an area Pierce Washington has guided many, many customers through over the years. It starts with understanding what the functional requirements are for the website. Do you need real-time inventory or is a daily refresh sufficient? Do you have pricing tiers you can apply to groups of customers or do you need real-time pricing integration to solutions like E-Business Suite Advanced Pricing? Once we understand the requirements, we can walk through each integration and discuss options, methods, and technology. We begin every project with a Foundations phase to understand and document how everything will work before we begin our implementation. Austin Lowry is the VP, eCommerce at Pierce Washington. Austin has over 15 years of eCommerce experience; first as a practitioner running eCommerce at AutoZone and for the last 8 years working in eCommerce product management, sales engineering, and implementation consulting. He is responsible for the OCC practice at Pierce Washington.  

Consumers were quick to adopt the convenience offered by online shopping, and now B2B customers want the same. Some products simply pair better together and that’s certainly proven to be the case...

Customer Experience

Is SaaS eCommerce Really Ready for You?

Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major brands and retailers with large IT teams that manage on-premise infrastructure and highly-customized licensed software.  Others license a “cloud” version and use a third-party hosting provider to offload some of the operational hassle and maintenance. But, all of them have struggled with their timeline of this inevitable decision. Some want to go headless and modernize quickly with APIs and services, others are looking to move to an all-new platform. The increasing urgency of these conversations in 2019 is because the cost and time to manage the technology is creating technical debt. This debt is dragging down the speed of innovation and the basic delivery required to keep up with new, disruptive competitors. So, when do you want to leverage a SaaS eCommerce platform like Oracle Commerce Cloud? Having these conversations is not sales-y in nature. Instead, unique recommendations are given depending on the brand’s goals, the stage of their eCommerce platform, and what they want to keep and leave behind from their stack.  Many of them have made major investments in our on-premise platform, Oracle Commerce (ATG) over the last 5, 10, even 20 years. They want to know what to do next. Even if you’re not on ATG or you’re using other licensed eCommerce software like IBM WebSphere or SAP hybris, this framework can help you. Your business chose the platform they did for a reason. It was stable and proven, flexible and extensible, and had powerful features and tooling. ATG in particular was a platform that propelled growth of the biggest brands on the planet, and they reaped the rewards from having a superset of capabilities. Common challenges Implementations were long and costly. Managing an upgrade schedule could be tedious and disruptive. Running the platform required expensive Java and ATG-specific expertise. And, the platform was designed during the first era of eCommerce, so the architectural model didn’t account for agility. There’s a lack of separation between front-end experience and backend capabilities. Limited architectural guiderails may have lead to overly-customized applications. These challenges have become the guiding development principles of Oracle Commerce Cloud. We’ve built a services-based SaaS eCommerce application unlike any other, and use our proven heritage to revolutionize how our customers do business. I’ll give you some insight to where we are, how we got here, and why leveraging Oracle Commerce Cloud may be the right move for you. Guiding Principles of Oracle Commerce Cloud 1. Make the hard things easy. Build end-to-end features. The on-premise product has a lot of great capabilities, but in many cases, it’s too hard to get them in front of the shopper. Personalization is an example of this in the on-premise product.  For example, it has a powerful customer segmentation engine. But, to actually build an end-to-end case, you need a range of skills, including database to extend the shopper profile to hold personalization data. You also need XML skills to update repository definitions, Java skills to capture interesting data, and front end JSP skills to put targeters on the page.  It’s too cumbersome. In Commerce Cloud, we do this a lot better.  It’s easier to extend data objects like the profile. It collects useful personalization data out-of-the-box and adding personalized content to a page is a drag-and-drop operation. Common tasks that took weeks to implement in on-prem can literally be done in minutes. Why is that important to us?  Obviously, it makes it easier for you to manage the day to day changes in your online experience.  But just as importantly, it frees your development teams from a lot of these day to day changes and allows them to focus on strategic differentiators. Personalization is one example. Built-in AI can supercharge your personalization to known and anonymous shoppers. Building experiences is now drag-and-drop in a beautiful business user UI. Preview is unified. Managing search is drastically streamlined. The notion of Projects is gone. We’ve also consolidated technology that used to require third party apps in to the single Commerce Cloud subscription cost. Features like AB testing, AI, SEO, CDN, image scaling and more are done in a single place within a single UI. You can also run B2C and B2B experiences in a single platform. Not only does Commerce Cloud reduce cost and complexity of your site, unification delivers better results for less work, informed by a single source of data. 2. Keep what’s worked, replace what hasn’t. Commerce Cloud is not just the on-prem product slapped onto an Oracle server and called a cloud solution, but it does share many underlying components with its on-prem sibling. Foundational code for services like catalog management, order, shipping, and payment structures, pricing, and promotions has been used extensively by high-volume customers and been battle-tested. We know these systems work. They scale so we can quickly build new capabilities on a rock-solid foundation, which contributes to the pace of innovation in the roadmap.  But, we’re not afraid to re-architect and re-implement parts of the system that need it. We put a premium on modernizing the interfaces between the product and our customers.  That’s why everything in Commerce Cloud is API-first. It’s also why; We provide Web hooks as integration points all throughout the product. The out-of-the-box customizable Storefront and Agent Console tools are based on open source JavaScript libraries. We support PCI-compliant extensibility through an embedded Node.js server. 3. Extensibility Everywhere We wanted to build a system that developers can love. The Oracle Commerce (ATG) on-prem product is a giant Lego set for developers. Almost every part of it is open and accessible, and you can make it do practically anything. That sort of extensibility is integrated on the Oracle Commerce Cloud Development team. While we don’t believe mucking around inside the JVM is what teams should be doing for real value, the goal of Commerce Cloud is to provide as much extensibility as possible and to bring the same kind of flexibility to Commerce Cloud as we have in on-premise. Commerce Cloud has a unique flexible model where its API-first architecture is natively headless and supports microservices architectures, if desired. Storefront customization is done via Server-side extensibility leveraging Node.js, to maintain upgradeability with our frequent push-updates.  We leverage standards-based frameworks like HTML5, CSS and JavaScript. And, we have adapters with plug-ins for low-code integrations to Oracle and third-party applications. Evolving the extensibility of Commerce Cloud will always be a key part of our roadmap. We already we have extensibility at the data layer, the business logic layer, and at the user interface layer. And yet, we always strive for more. 4. Eliminate barriers to adoption Lastly, we want to do everything possible to accelerate adoption of the platform and new features. Our push updates offer the opportunity to get releases into customers’ hands far more quickly than we could with on-prem. We want to make sure they can adopt them as quickly as we release them. Some of that revolves around making features easy to use and some of it involves a borderline fanatical focus on backward-compatibility. A lot of it comes down to making upgrades far easier than they are in on-prem today. One of the big advantages of cloud is we can apply patches and upgrades for you.  Another is that Oracle teams have access to customers’ pre-release and production environments.  That means we can do pre-release testing with select customer environments, giving us sanity checks to make sure an upgrade isn’t going to break your extensions or customizations.  It also means that if a problem does show up in production, we can often clone the production environment to investigate, which makes the process of reproducing and fixing issues far more efficient. Commerce Cloud is a true SaaS application offered in a flexible subscription model that allows customers to get going fast without the massive CapEx budget of the legacy days. Implementations are much briefer, business users have more control and access, IT has more ability to  impact the day to day business and get kudos for real innovation. We’ll call that a win-win. In a nutshell… These guiding principles help our customers change how they deliver and grow their business. With Oracle Commerce Cloud, you can: Run headless with services or leverage the entire platform. Enjoy total freedom to customize and extend the experience while maintaining upgradability. Enable business with all-new drag-and-drop UIs. Reduce cost and stack clutter with out-of-the-box features included in subscription. Gain more insight, control and automation with built in AI, AB testing, and reporting. Deliver mobile-first experiences with Responsive / Adaptive. Support B2C and B2B experiences in one unified platform, with a single toolset. Offload all security, compliance and performance requirements to Oracle. Shorter implementation times and elimination of upgrade management with push updates. Make finding expertise easier with modern, open standards-based development (HTML5, CSS, JavaScript). The results from our customers who have moved from ATG to Oracle Commerce Cloud speak from themselves. Check out some of their stories here, and reach out at any time if you’re interested in starting a conversation about what Commerce Cloud can do for you.    

Considerations for moving from ATG (or IBM & hybris) to Oracle Commerce Cloud This is the million-dollar question we’ve heard more frequently in 2019 from major brands and retailers with large IT teams...

Customer Experience

Humanize Your CX Strategy with Visual Engagement

Customer Service is the backbone of any company – large or small. An effective CX strategy focuses on empowering service teams with the right tools and training towards driving long term customer satisfaction and loyalty, while also ensuring the best engagement experience for the company’s web site visitors and customers. These factors are essential to the success of the company’s brand and revenue growth. Today’s customers expect to be able to engage with customer service agents from anywhere, on any device, and use their communication channel of choice. Therefore, it is imperative to provide them with a simplified, seamless and connected omnichannel experience throughout their engagement journey. To achieve a successful outcome, companies commonly seek to adopt a unified omnichannel platform that cohesively pulls together all channels under the same umbrella and intelligently enables seamless transitions from one channel to another, for service agents and customers. Leveraging visual engagement solutions within the same platform adds a personalized touch and ensures service differentiation while reducing confusion or miscommunication. What is Visual Engagement? Visual Engagement is a powerful, real time collaboration concept that combines video, co-browsing, screen sharing and/or screen annotations experiences. The augmentation of visual channels to a phone call or chat allows the agent and the customer to drive personalized, precise and rapid problem resolution. The concept hinges on the simple foundation that 'a picture is worth a thousand words' and is widely adopted across industry verticals that include Retail, Field Service, Finance, Telco and Healthcare. Industry Examples: Real Life Scenarios In recent years, there has been an increase in global adoption of visual engagement solutions among companies across several industry verticals. For retailers, the online shopping experience is often the deciding factor in converting web site visitors into buyers. Visitors navigating a retail web site to purchase a product frequently encounter situations that need clarification from customer service. Being able to self-serve using search capabilities on the web site and having the option of escalating to customer service to quickly engage with an agent in real-time aids in quicker problem resolution and customer satisfaction. In the field service arena, contractors or field technicians who are dispatched to remote sites for repairs solely rely on being able to engage with customer service through their mobile devices. These technicians often place a call into customer service for questions, and in complex repair scenarios, may need to engage through video with another technician, in order to show the problematic appliance or product. The combination of mobile and video chat come to the rescue here for a quick and satisfactory outcome, and can play a vital role in preventing the customer from returning the merchandise. Customers of financial institutions such as banks, brokerage firms, and insurance companies often rely on collaborative real-time engagement with customer service for form-filling assistance or co-navigating a complex section of the web site. Oftentimes, financial rules and regulations can be confusing to a customer. Thus, Visual Engagement in the form of co-browsing and video chat are effective tools that quickly assist the customer. Within Healthcare, doctor - patient engagement through video is becoming an increasingly common and preferred communication channel. Patients looking for clarifications to their medical conditions or prescriptions can quickly video chat with their doctor to obtain those clarifications without back and forth email exchange or miscommunications. SaaS companies also adopt visual engagement as an effective tool in on-boarding and training new clients to effectively replace onsite physical training by remote assistance, and lower on-boarding costs. Realizing the ROI of Visual Engagement Let’s review some of the common visual engagement benefits. Higher Customer Satisfaction (CSAT) Higher Net Promoter Score (NPS) Reduced visitor abandonment rate on web sites Reduced Customer Churn Increased Customer Loyalty Higher First Call Resolution (FCR) rates More Upsell and Cross Sell opportunities for the company’s products Brand recognition and differentiation Visual Engagement with Oracle Service Cloud I’ve compiled ­five core benefi­ts within Oracle Service Cloud as the top reasons to consider visual engagement in your service enterprise. Oracle recognizes that visual engagement technologies allow for an effective omnichannel customer journey, and offers a powerful value addition. With the least amount of effort, companies can easily procure and deploy video chat and co-browse for enhanced real time collaboration between their agents and customers. For the complete list of features, capabilities, and benefits associated with this offering, please review our Video Chat Data Sheet and/or Co-browse Data Sheet. No matter the industry or company size, direct communication with customers through visual channels humanizes the customer experience, by ensuring personalization and improves problem resolution and precision, which goes a long way in building customer satisfaction, loyalty, brand popularity and revenue growth for your company.      

Customer Service is the backbone of any company – large or small. An effective CX strategy focuses on empowering service teams with the right tools and training towards driving long term customer...

CX News & Events

Early Bird Pricing for Insight 2019 Ends in 3 Days - Thursday, July 11!

Don’t miss taking advantage of the early bird pricing for Insight 2019, the annual event for Commerce Pros, the official Oracle Commerce User Group! Insight 2019 will be at the Hilton Austin in Austin, Texas from August 26-28, 2019 and is the only event dedicated to Oracle Commerce and Oracle Commerce Cloud.  Join over 200 Oracle Commerce and Oracle Commerce Cloud customers, partners, product management, and other digital leaders in learning about the upcoming product roadmap, best practices, practical guidance, how-tos, innovations, and much more!  Take advantage of over 45 sessions, pre-conference training, hands-on Oracle Commerce Cloud lab, and 20+ hours of networking. More than 25 sponsors and exhibitors will be featured on site. Five keynote sessions have been announced, including Katrina Gosek and Ian Davis from Oracle CX Product Strategy and Oracle Commerce Product Management. Session topics include: Motorola Talks Oracle Commerce Cloud and CPQ Improving the B2B Experience Using Oracle Commerce Cloud Personalization with Oracle Commerce Cloud Preventing Ecommerce Payment Fraud PWA: The Next Generation Interface After Headless Customizing Oracle Commerce Cloud with Webhooks and Server-Side Extensions Leveraging Oracle Content and Oracle Commerce Cloud Together to Drive Improved Customer experiences The Secret to Using Oracle Commerce Cloud with Oracle CPQ, ERP, and Other Solutions When and How to Integrate 3rd Party Cloud-Based Microservices with Oracle Commerce Migrating from Oracle Commerce On-Premise to Oracle Commerce Cloud How 100+ Leading Retailers Are Investing in Digital Commerce And much more! To make things easy for you, the team at Commerce Pros has created an Advance Programs that you can use to plan your conference — one for Oracle Commerce Cloud customers and one for Oracle Commerce On-Premise customers. Oracle Commerce Cloud Advance Program: https://joom.ag/iLCe   Oracle Commerce On-Premise Advance Program: https://joom.ag/LLCe Register here before Early Bird rates expire at 11:59pmEST on Thursday, July 11!  Rates increase $300 on Friday, July 12.  Bring 3 team members and receive a complimentary 2019 Commerce Pros membership and save 10% on registration fees! NOTE: Hotel Cutoff at Hilton Austin is July 26: www.commercepros.org/insight/hotel For more information or to utilize concierge registration, email jesse.howard@commercepros.org

Don’t miss taking advantage of the early bird pricing for Insight 2019, the annual event for Commerce Pros, the official Oracle Commerce User Group! Insight 2019 will be at the Hilton Austin...