In today’s competitive landscape, businesses are under immense pressure to deliver results while operating with limited resources. Businesses are constantly seeking ways to optimize their marketing and sales efforts. Precision revenue growth is no longer a luxury; it’s a necessity.
Achieving more with less means optimizing your investments to ensure the highest possible returns. And that starts with customer data. It’s crucial for companies to truly know their customers, their preferences, buying journeys and lifetime relationship with your brand at the individual level, so that marketers can deliver hyper-personalized experiences to drive long-term loyalty and recurring revenue growth.
We are pleased to share that Oracle has again been recognized as a Leader in 2024 Gartner© Magic QuadrantTM for B2B Marketing Automation Platforms for the twelfth consecutive year.1,2
Gartner defines companies in the Leaders quadrant as: “Leaders possess capabilities that enable them to provide deep support across nearly all B2B MAP product requirements, generally separating themselves from other vendors most significantly across the following capabilities: lead workflow, account prioritization, email marketing and integrations. This broad support enables Leaders to consistently meet client needs across all four core B2B MAP use cases (lead acquisition, lead management, customer journey orchestration and account-based marketing). They demonstrate the ability to address the needs of large enterprise clients, in part, due to their strength in managing integrations. Leaders’ product roadmaps balance continued investments in AI with other enhancements that aim to improve customer engagement and demand generation effectiveness and efficiency.”
We’re proud to be trusted by thousands of Oracle Eloqua customers across industries and regions. Our platform empowers them to deliver personalized experiences, unify marketing and sales teams around the shared customer data, and scale their operations to meet rising customer expectations and drive revenue growth.
Oracle Eloqua isn’t just marketing automation; it’s a powerful AI-driven platform designed to transform your customer journey. By embedding the latest AI technology into campaign orchestration and enhancing practitioner experience with guided workflows and a modern interface, Eloqua enables companies to:
- Create intelligent, precise cross-channel campaigns
- Unify revenue teams to seamlessly guide customer journey progression
- Generate conversation-ready sales opportunities
Eloqua empowers marketers with the tools and capabilities they need to streamline marketing operations and collaboration with sellers. Eloqua’s advanced features and automation capabilities reduce manual workload and unleash agility, allowing teams to focus on developing effective GTM strategies.
Here are just a few of our capabilities that we believe contributed to our recognition in this Gartner evaluation and motivate businesses to choose Oracle Eloqua:
- Continuous Innovation: We’re committed to stay updated by constantly evolving our platform to meet customers’ changing needs.
- Intuitive User Interface: Our award-winning Redwood UI is designed to be easy to use and navigate, even for non-technical users.
- Deep Integrations: Seamlessly connect Eloqua with your existing tech stack, including CRM, CDP, and other essential tools via over 300 plug-and-play apps.
- Real-Time Data Processing: Access, activate, and analyze your data in real-time to respond to customer behaviors with speed and agility.
- Proactive Error Prevention: Our platform is built to minimize errors and downtime, ensuring a smooth user experience.
- Flexible Campaign Design: Create sophisticated cross-channel campaigns tailored to your specific audience and goals.
- Marketing and Sales Unification: Break down silos and align marketing and sales teams for a cohesive customer journey.
- Advanced Analytics: Gain valuable insights into your marketing performance with prebuilt and highly customizable analytics and dashboards.
Modern marketing orchestration must extend beyond lead generation and intricate campaign design to empower the entire revenue teams to design and automate high-impact engagements across all channels. Oracle Eloqua Guided Campaigns empowers nontechnical marketers and sellers to effortlessly launch precisely targeted campaigns. With prebuilt workflows and step-by-step guidance, it’s fast and easy to create brand-approved, personalized email campaigns to engage high-propensity buying groups, generate and deliver conversation-ready opportunities right to sellers, and ultimately accelerate revenue.
When paired with Oracle Unity Customer Data Platform, companies unlock a unified 360-degree customer view from all online and offline first-party and third-party data sources, including data from your back-office applications such as ERP and SCM. Marketers can turn customer data silos into actionable, trusted customer profiles to produce business outcomes like improved customer acquisition, engagement, and loyalty.
Oracle’s Marketing and Sales Unification suite is built on Oracle’s vertically integrated cloud infrastructure, with AI and machine learning embedded at every level. This architecture is designed to support seamless interoperability across Oracle’s entire application ecosystem, empowering businesses with AI-driven customer insights and automation in marketing and sales operations. By deeply integrating AI, the suite enables smarter decision-making, automates routine tasks, and uncovers new growth opportunities, helping businesses stay agile, competitive, and focused on precision revenue growth.
We are incredibly proud of our recognition by Gartner. We believe that this acknowledgement validates our commitment to delivering a unified and scalable solution that empowers businesses to thrive now and in the future.
Get your copy of the Gartner report and learn why Oracle was named a Leader.
1. From 2013-2020 this Magic Quadrant was known as Magic Quadrant for CRM Lead Management.
2. In 2013, we were recognized by the name: Oracle (Eloqua).
Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeff Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024 Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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