Data Utilization & Analytics

GenAI Without Context Is Just Guesswork: Why Enterprise Data is the Most Critical Variable for Generative AI Success

GenAI Without Context Is Just Guesswork: Why Enterprise Data is the ...

Michelle Brusyo 2 minute read
The B2B Marketers’ Dilemma in the Echoverse: New Rules for Marketing and Sales Alignment

The B2B Marketers’ Dilemma in the Echoverse: New Rules for Marketing ...

Ling Zhang 4 minute read
The Top 5 Customer Data Use Cases B2B Marketers Need to Know

The Top 5 Customer Data Use Cases B2B Marketers Need to Know

Jake Spencer 5 minute read
Q&A: How Oracle drives more revenue from its B2B customer data

Q&A: How Oracle drives more revenue from its B2B customer data

Atif Zubair 8 minute read
Debunking the Top 5 Myths About Customer Data Platforms (CDPs)

Debunking the Top 5 Myths About Customer Data Platforms (CDPs)

Atif Zubair 4 minute read
Solve 5 B2B Marketing Problems Using Better Customer Data

Solve 5 B2B Marketing Problems Using Better Customer Data

Atif Zubair 6 minute read
Oracle Unity CDP: Leader in the Forrester Wave™ for B2B Customer Data Platforms Vendor Assessment Report

Oracle Unity CDP: Leader in the Forrester Wave™ for B2B Customer Data ...

Atif Zubair 3 minute read
IDC MarketScape Recognizes Oracle as a Leader in CDP for the Financial Services Industry

IDC MarketScape Recognizes Oracle as a Leader in CDP for the ...

Atif Zubair 4 minute read
3 ways Oracle Red Bull Racing crafts the ultimate customer experience

3 ways Oracle Red Bull Racing crafts the ultimate customer experience

4 minute read
Four customer data categories and how to use them

Four customer data categories and how to use them

Dave Stark 3 minute read
How proficient are you with customer data? Take our self-assessment and see how a CDP can help

How proficient are you with customer data? Take our self-assessment ...

Dave Stark 4 minute read
Defining the Customer Data Platform and Why You Should Care

Defining the Customer Data Platform and Why You Should Care

Abbas Makhdum 6 minute read
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