There is nothing more powerful—and useful for your brand—than converting your customers into brand evangelists. These are customers who will take every...
There is nothing more powerful—and useful for your brand—than converting your customers into brand evangelists. These are customers who will take every opportunity to recommend your business to their friends, families, business partners, tennis coach, and anyone else who will listen. Unfortunately, the process of creating such evangelists has long been something of a mystery. In the absence of a clear plan, many digital marketers have become overly reliant on incorrectly...
There is nothing more powerful—and useful for your brand—than converting your customers into brand evangelists. These are customers who will take every opportunity to recommend your business to their...
The subscription economy, consisting of the recurring payment for products or services, has been around for ages and is more prevalent now than ever before....
The subscription economy, consisting of the recurring payment for products or services, has been around for ages and is more prevalent now than ever before. When we talk about subscription, what may come to mind is online streaming, newspapers, cable service, and our milkman. The subscription model is not limited to retail or media. It’s used to drive revenues across many different industries. If your organization uses a traditional one-off purchase model, it's time to...
The subscription economy, consisting of the recurring payment for products or services, has been around for ages and is more prevalent now than ever before. When we talk about subscription, what may...
Steve Curtin clarifies the differences between customer service, the customer experience, and customer experience management in this short video about how to...
Steve Curtin clarifies the differences between customer service, the customer experience, and customer experience management in this short video about how to delight and retain customers.
Government organizations at all levels are under pressure. The private sector’s ability to deliver digital experiences 24/7 widened the “digital divide” between...
Government organizations at all levels are under pressure. The private sector’s ability to deliver digital experiences 24/7 widened the “digital divide” between the private and public sectors, creating new expectations for how people want to consume government services. Under normal circumstances, government departments balance demands to create new and improved services and increase transparency and accountability while eliminating inefficiencies. But as we’ve experienced in...
Government organizations at all levels are under pressure. The private sector’s ability to deliver digital experiences 24/7 widened the “digital divide” between the private and public sectors,...
Why do sales reps refuse to use their CRM systems? How can you ensure that they use customer relationship management (CRM) effectively? Two very valid...
Why do sales reps refuse to use their CRM systems? How can you ensure that they use customer relationship management (CRM) effectively? Two very valid questions with answers that aren’t all that clear. Sales is very people-oriented, and all people have very different approaches, viewpoints, likes, and dislikes. However, with a little digging, three reasons your sales team won’t use CRM will bubble to the surface. So let’s take a look. 1) Manual data entry, dirty data, and...
Why do sales reps refuse to use their CRM systems? How can you ensure that they use customer relationship management (CRM) effectively? Two very valid questions with answers that aren’t all that...
Being a sales rep is hard. Don’t let anyone tell you differently. But when you're good, you're not just good - you're a sales legend who keeps the entire...
Being a sales rep is hard. Don’t let anyone tell you differently. But when you're good, you're not just good - you're a sales legend who keeps the entire business running. There’s both an art and a science to establishing yourself as a trusted advisor to your customer, from positioning your product as the best fit over competitors, to negotiating terms and conditions that work both for your customer’s organization and your own, to keeping a deal alive when the budget is lost...
Being a sales rep is hard. Don’t let anyone tell you differently. But when you're good, you're not just good - you're a sales legend who keeps the entire business running. There’s both an art and a...
The decision to enter a new market is often not easy to make. It requires a thoughtful approach of research, planning, and analysis while taking into...
The decision to enter a new market is often not easy to make. It requires a thoughtful approach of research, planning, and analysis while taking into consideration the ideas and opinions from a team of folks with diverse professional experiences. All of this comes together in a final crescendo, where hopefully there’s an overwhelming consensus behind the decision being made. Several years ago, Oracle considered entering the market for community development products. After...
The decision to enter a new market is often not easy to make. It requires a thoughtful approach of research, planning, and analysis while taking into consideration the ideas and opinions from a...
There’s no doubt carriers sit on a veritable treasure trove of customer data but figuring out which data is actionable to unlock value is where true...
There’s no doubt carriers sit on a veritable treasure trove of customer data but figuring out which data is actionable to unlock value is where true ‘digitization’ starts to differentiate itself from just “being digital.” It’s the difference between just putting a digital version of a bill online or really diving into a customer’s usage in an online channel to tailor an offer that provides real value. As I wrote previously, COVID-19 has accelerated the drive to digitization...
There’s no doubt carriers sit on a veritable treasure trove of customer data but figuring out which data is actionable to unlock value is where true ‘digitization’ starts to differentiate itself from...
If I’ve captured your attention by this title, I’ll do my best to keep it. How do “CX” and “Nerd” come together? I’m obsessed with helping companies create...
If I’ve captured your attention by this title, I’ll do my best to keep it. How do “CX” and “Nerd” come together? I’m obsessed with helping companies create better customer experiences and using Oracle’s technology to drive these experiences. It’s just CRM, right? I’m a huge nerd at heart. I’m curious about trends around business, technology and may have a special hoard of electronics that I’ve collected from years of being an “early adopter.” Remember the Palm Pilot, with...
If I’ve captured your attention by this title, I’ll do my best to keep it. How do “CX” and “Nerd” come together? I’m obsessed with helping companies create better customer experiences and...
