If you’ve ever led a large, complex sales organization, you know the truth: even the best reps spend too much time wrestling with tools, searching for information, or recreating steps they’ve already taken. At Oracle, we’ve lived that reality too. With more than 10,000 sellers and supporting teams in North America, and tens of thousands globally, we felt the fragmentation firsthand—different processes, different definitions of opportunity stages, and even different experiments with AI happening in silos. So, we decided to fix it.

In our recent webinar, How Oracle Uses AI in Fusion Sales: Boost Seller Performance & Predictable Revenue, we walked through how we’re turning our own complexity into a competitive advantage by using AI-powered sales orchestration inside Fusion Sales. And more importantly, we showed how every customer can benefit from the same capabilities.

Bringing Order to the Chaos

Our first step was acknowledging the problem: inconsistency. Reps were tracking deals in different ways, managers were piecing together pipeline stories manually, and teams were even building their own AI tools without shared data foundations. The result? Slower cycles, more risk, and productivity lost to administrative churn.

To change that, we aligned on one system, one process, and one rhythm of business. That foundation allowed us to fully embrace AI—because AI can’t drive value without reliable data and consistent usage behind it.

Giving Sellers the “Gift of Time”

AI in Fusion Sales is doing exactly what we hoped: removing the busywork. Reps now get auto-generated opportunity summaries, follow-up tasks based on real conversations, sentiment analysis, recommended next steps, and even support drafting customer emails or competitive comparisons.

Morgan Nattrass, one of our field sellers, described it perfectly. Before, her days were full of handwritten notes, late-night admin work, and constant forecasting questions. Now, AI captures interactions across email, Zoom, Teams, and LinkedIn—turning all of those exchanges into actionable guidance that keeps deals moving, even while she’s on the road.

For managers, forecasting is suddenly grounded in data instead of gut feel. And for leadership, AI eliminates rogue tools, compliance concerns, and shadow experimentation.

Scaling What Your Best Reps Already Do

One of the most exciting outcomes is pattern recognition. As more teams use AI-enabled orchestration, the system surfaces what successful engagements look like—then nudges every rep toward those behaviors. It’s how we make our entire organization operate more like our top performers, consistently and predictably.

Lessons for Every Organization

Whether you have 100 reps or 10,000, the principles are universal:

  • Centralize your data and processes before scaling AI
  • Align legal, compliance, and governance early
  • Treat sales orchestration as a business transformation, not a side project
  • Use AI to automate what slows reps down so they can focus on customers

When you do that, you give your teams what I call the gift of time—and that’s where true transformation happens.

Watch the Replay

To see the demo, hear the full discussion, and explore how Fusion Sales can elevate your own revenue engine, watch the replay on Cloud Customer Connect.
Please note: You must use the email associated with your Cloud Customer Connect account to access the replay.