Recent Blogs

Navigating Transformation and Embracing Next-Gen Customer Experience ...

This year’s NRF theme is “Ride the Wave of Change,” and we are eager to support retailers by bringing cutting-edge solutions to help them deliver next-generation customer experiences and thrive in this dynamic era of transformation.

From Divide to Alignment: How Eloqua Guided Campaigns Unifies ...

Redefine marketing and sales collaboration with Eloqua Guided Campaigns, designed to streamline workflows and accelerate revenue opportunities. Unlock faster campaign launches and deliver impactful, buyer-focused experiences.

The B2B Marketers’ Dilemma in the Echoverse: New Rules for Marketing ...

Learn why B2B marketing and sales teams need to unify their efforts away from traditional lead generation to opportunity-driven engagement, and how flexibility and real-time responsiveness will become the pillars of successful marketing strategies. To achieve this, first-party customer data will be critical, along with distributed marketing that allows for scalable, precise engagement with prospects and customers alike.

How to Boost Your 2024 Holiday Season Campaigns with AI, Mobile, and ...

With a wealth of new tools at their disposal, marketers are well-positioned to make this holiday season their most successful yet. From predictive models to mobile enhancements and AI-driven content creation, learn how Oracle’s latest offerings are designed to help you work smarter, not harder.

Oracle named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B ...

Oracle has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for the 12th consecutive year. Discover how Oracle Eloqua empowers businesses with AI-driven marketing orchestration, cross-channel campaigns, and deep customer insights to drive revenue growth.

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