Buyer expectations have fundamentally changed. Customers now demand the flexibility to buy anytime, anywhere, and across an expanding mix of physical products, subscriptions, usage-based services, and hybrid offerings. This shift is accelerating revenue transformation across B2B organizations—forcing sales, finance, and IT teams to rethink not only how they sell, but how revenue flows from quote to cash.

Yet for many enterprises, quoting remains a bottleneck. Manual processes, disconnected systems, and rigid pricing tools slow sellers down and introduce margin risk—especially for complex, high-value deals. Legacy CPQ platforms weren’t built for this level of speed, intelligence, or scale. Modern selling requires a connected, enterprise-grade foundation.

That’s why Oracle we’re proud to have been named a Leader in the 2026 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications for the ninth consecutive year. Gartner evaluated 16 vendors this year, and Oracle was once again positioned as a Leader, which we feel reflects the maturity, scalability, and continued innovation of Oracle CPQ. We believe this recognition validates our enterprise scale, performance, and quote-to-cash coverage.

“We think this recognition reflects what we consistently hear from our customers. As products, pricing, and revenue models grow more complex, the challenge is moving from opportunity to fulfillment without delays, rework, or added risk. Oracle CPQ, built as part of the Fusion platform, validates configurations, pricing, and order readiness during quoting so teams can commit to deals with confidence and bring new offers to market faster. Because CPQ uses the same Fusion data that drives orders and subscriptions, it enables rapid adoption of new business models while creating a connected foundation where AI and agentic automation reduce exceptions and accelerate revenue from quote to cash.”
– Kartik Raghavan, SVP of Sales, CPQ and Subscription Cloud Development, Oracle

From Quoting Tool to Intelligent Revenue Engine

Oracle Configure, Price, Quote (CPQ) is designed as a mission-critical engine for modern revenue orchestration—not just a quoting application. With native alignment across product, pricing, finance, fulfillment, and revenue recognition, Oracle CPQ enables accurate quoting for everything from simple SKUs to highly complex, multi-channel deals involving products, subscriptions, and services in a single transaction.

This connected architecture is also what enables Oracle CPQ to apply AI with real business impact. Because Oracle CPQ operates on a unified data model across the revenue lifecycle, AI can be embedded directly into pricing, approvals, and deal execution—rather than layered onto fragmented systems after the fact.

Embedded AI—and a Foundation for Agentic Selling

Oracle CPQ uses embedded AI to guide sellers at the moments that matter most. Real-time pricing intelligence, margin risk detection, and guided recommendations help sellers structure better deals while preserving governance and profitability. Historical deal data is used to surface risk, predict outcomes, and provide sellers with actionable guidance—without slowing the sales process.

As these capabilities evolve, Oracle CPQ is laying the groundwork for agentic AI, where intelligent agents don’t just analyze deals—they help take action. This includes conversational interactions that simplify complex quote changes, predictive insights that anticipate deal delays or renewal risk, and automated orchestration that reduces approval bottlenecks while maintaining control. The result is a smarter, more adaptive sales experience that allows sellers to focus on selling, not system navigation.

Enterprise-Grade Power Without Lock-In

With more than 20 years of development investment, Oracle CPQ is trusted by some of the world’s largest and most complex enterprises. It scales from high-volume transactional quoting to sophisticated, multi-channel workflows—without forcing customers into rigid pricing models or all-or-nothing technology stacks.

Key strengths of Oracle CPQ include:

  • Enterprise-grade scalability for global, high-volume, and complex quoting environments
  • Deep interoperability with Oracle Fusion ERP, Salesforce CRM, SAP, and partner ecosystems
  • Subscription- and usage-ready quoting without forcing every deal into a recurring model
  • AI-powered pricing transparency, including Price Waterfall insights and intelligent approvals
  • Optional expansion into billing, commerce, and subscription management as business needs evolve

Faster Deals, Smarter Growth, Stronger Relationships

Oracle CPQ simplifies sales execution while strengthening customer relationships across the entire lifecycle—from initial quote through renewal. Accurate quotes flow seamlessly into fulfillment, billing, and revenue recognition, reducing friction and accelerating cash flow. Guided up-sell and cross-sell intelligence helps sellers consistently expand deal value, while embedded AI protects margins and improves forecast confidence.

As buyer expectations continue to rise, Oracle CPQ delivers what modern revenue teams need most: speed, flexibility, intelligence, and trust—at enterprise scale.

Learn More About Oracle Configure, Price, Quote (CPQ)

Gartner, Magic Quadrant for Configure, Price and Quote Applications Published 22 January 2026. Analysts: Luke Tipping, Mark Lewis

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.