Oracle Blogs

Matthew Westover is a product executive at the forefront of marketing technology and customer intelligence, currently serving as Vice President of Product Management for Oracle Unity, where he leads enterprise-grade customer data platforms that harness AI to transform customer engagement. With a career spanning Google, Facebook, Salesforce, and Oracle, Matthew has consistently shaped how brands connect with consumers. At Google Cloud, he directed product strategy for Data and AI Cloud for Marketing. At Salesforce, he spearheaded the build and launch of their Customer Data Platform. His Facebook tenure focused on products powering how businesses discover and transact with customers across the company's apps. He spent nearly a decade at Turn as VP of Product, positioning the company as a Gartner and Forrester leader before its $310 million acquisition. Matthew holds an MS in Applied Economics from the University of Arizona and a BBA in Economics from the University of San Diego. Prior to starting his professional journey, he served as a U.S. Peace Corps Volunteer in Lesotho, Southern Africa—an experience that continues to inform his perspective on technology's role in connecting people across borders. When Matthew writes about marketing technology, customer data, or AI-driven intelligence, he draws from two decades of building the platforms that power modern marketing.