The retail landscape is evolving at an unprecedented pace. Advances in AI and generative AI are creating immense opportunities for growth, yet retailers face mounting pressure to meet ever-changing consumer expectations. Today’s shoppers demand highly personalized, seamless experiences across online and in-store channels, while increasingly prioritizing alignment with their values.
This year’s NRF theme is “Ride the Wave of Change,” and we are eager to support retailers by bringing cutting-edge solutions to help them deliver next-generation customer experiences and thrive in this dynamic era of transformation.
Accelerating Retail Personalization at Scale
Retailers are shifting their focus from products to customers, recognizing the value of putting people at the center of their business strategies. However, achieving this vision requires overcoming significant hurdles:
- Fragmented systems: Disparate apps, data silos, and spreadsheet sprawl impede team efficiency and revenue growth.
- Outdated technology: Legacy systems are expensive to maintain and restrict agility.
- Brand loyalty erosion: Economic uncertainty and price sensitivity make customer retention more challenging.
Oracle offers a comprehensive suite of solutions to help retailers address these challenges while embracing innovation. Built on first-party data and powered by advanced AI, Oracle’s CX solutions enable retailers to:
- Deliver hyper-personalized experiences tailored to individual preferences.
- Transform siloed customer data into actionable, trusted, and AI-enabled customer profiles.
- Build trust and deepen relationships through responsible data use.
- Seamlessly integrate online and offline channels for a unified customer journey.
- Scale effortlessly with the power and security of Oracle Cloud Infrastructure (OCI).
- Strengthen customer loyalty with flexible, customizable, and rewards-driven programs.
Connect with Oracle at NRF
Oracle will showcase how our technology enables retailers to captivate, engage, and retain customers. There are many ways you can connect with us in-person at NRF. We look forward to seeing you!
Visit our booth at #5838 on Level 3: Explore interactive demos and discover how Oracle solutions can transform your retail business. From leveraging AI to unlock customer insights to optimizing operations with real-time data, see firsthand how Oracle is redefining retail experiences.
Join us for our party: Oracle Retail RedHot Party at Slate NYC on Monday, January 13 from 7:30pm to 11:30pm. Join us for a night of food, networking, and fun. Attendance welcome to retailers and sponsors. Register now.
Schedule a one-on-one meeting: Let your Oracle account representative know if you would like to schedule some time to meet with our product experts and retail leaders, who are available to help you strategize and answer all your questions. You can also click here to request a meeting.
Big Ideas Sessions
We’re thrilled to be hosting two sessions this year. We hope you stop by to hear the latest from us and our featured panel guests. Mark the sessions on your schedule:
Loyalty and Engagement: Shift from Knowing to Understanding Your Customers
Monday, January 13, 2025 | 9:15 AM – 10:00 AM | Expo Level 3, Stage 4 | Session: B139
How does a retailer truly understand what drives customer behavior? Customer engagement is a concept intertwined with customer loyalty. With the right tools and technology, retailers can construct compelling loyalty and rewards programs that provide a real-time view of their customers. Leveraging the strategic insights of the programs combined with embedded AI helps retailers shape demand with compelling offers and promotions. Learn how these retailers drive engagement at every step of the shopper journey.
Applied AI: Where Demand Planning Technology and Markdown Optimization Meet
Monday, January 13, 2025 | 3:15 PM – 3:45 PM | Expo Level 3, Stage 4 | Session: B174
Retailers must read the market and react to changes in consumer behavior to drive loyalty with the right products and quantities in the right place at the right time at the right price. By adjusting pricing strategies and demand methodologies, companies can use an AI-infused pricing process to protect their margins. In this session, learn how retailers can gain better visibility across the supply chain. Leverage AI and machine learning to optimize pricing, manage markdowns, improve demand forecasting, identify risks, and provide recommendations to guard against inventory shortages or delays.
Reimagine Retail with Oracle
To exceed customer expectations, retailers must move beyond siloed systems and adopt cloud-based technology that unifies customer data, inventory, and operations. Oracle’s fully vertically integrated tech stack, spanning from the cloud to Fusion apps, is uniquely positioned to guide your transformation journey, enabling you to meet today’s challenges and embrace the next generation of customer experiences.
Visit us at Booth #5838 at NRF 2025, January 11-14, in New York City. Together, let’s reimagine the future of retail.
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