As global tariffs reshape the business landscape overnight, supply chains are disrupted, customer behavior is shifting, and revenue is on the line. For C-suite leaders, the question isn’t if they’ll be impacted — it’s how fast they can respond.

When market conditions change at this speed, you need tools that move just as fast. In turbulent times, Oracle Configure, Price, Quote (CPQ) gives revenue leaders an advantage in four important ways:

1. Tariff changes don’t wait. Neither can your pricing updates.

Product and Finance leaders must work together to assess the impact of tariffs on costs and margins — product by product, region by region. With policies changing so quickly, product teams need a nimble way to reflect global trade realities in their pricing strategies.

Oracle CPQ includes a built-in Product Workbench that acts as a centralized pricing hub, giving pricing and product teams the control to set and update prices quickly across all products and markets. Those updates are instantly reflected across every sales channel — ensuring consistency, speed, and responsiveness in the face of change.

2. Rising costs don’t have to mean shrinking profits.

Managing pricing in this atmosphere is only part of the challenge – equally important is optimizing that pricing to carefully protect margins as costs adjust throughout the supply chain. Oracle CPQ’s pricing optimization capabilities ensure margin protection and discounting governance are balanced with real-time guidance for sellers throughout the deal negotiation cycle. This sets up sellers with the best chance of winning while accounting for the complexities of profitability behind the scenes.

3. As capital spending tightens, flexible pricing is a must.

Companies need to quickly pivot to more flexible pricing models to address buyer hesitancy around large capital expenditures, especially in the face of rising tariff-related costs. CFOs are accelerating the adoption of modern pricing strategies like recurring billing (e.g., subscriptions), and consumption-based pricing. Oracle CPQ enables product and finance leaders to bring these models to market more efficiently by supporting multiple pricing types within a single quote. It delivers a consistent buyer experience while streamlining billing and revenue recognition across diverse pricing strategies.

4. Add surcharges without starting over.

A big advantage of Oracle CPQ is the ability to introduce temporary or additive charges, like tariff surcharges or fuel fees, without reworking your entire pricing structure. CPQ supports an additive pricing architecture that allows businesses to layer on separate charges, define specific time periods (e.g., 2% of list price from May–Sept, then 5% from Oct–Nov), and clearly display these charges on quotes and invoices. Product and finance teams can respond to new market dynamics with speed and precision, without compromising their underlying price logic or having to reissue pricing approvals.

In a volatile economy, reacting isn’t enough — you need to adapt with confidence. Oracle CPQ helps you do just that, giving you the pricing precision and flexibility to protect margins, speed up decisions, and fuel growth.

If you’re a Salesforce customer currently grappling with both escalating market pressures and the phasing out of your existing CPQ solution, request a free demo of Oracle CPQ today.