Red Bull to boost Formula 1 performance and fan experience with analytics from Oracle

Red Bull racing drives into 2021 F1 series with Oracle

In the chase for this year’s Formula 1 title, four-time world champion team Red Bull Racing Honda is testing analytics to hone its new RB16B race car, tapping into the skills of its drivers Max Verstappen and Sergio Perez and developing an AI and machine learning (ML) toolset with capabilities from Oracle Cloud Infrastructure (OCI).

Red Bull Racing Formula 1 Driver Max Verstappen (top) and Christian Horner, Team Principal, Red Bull Racing Honda

Choosing Oracle as its official cloud infrastructure partner, Red Bull’s team of engineers will have access to high-performance computing, machine learning, and advanced analytics to accelerate decision-making and boost performance on the track. The flexibility of OCI will support the diversification of engineering work undertaken by the ever-growing Red Bull Advanced Technologies team at the Red Bull Technology Campus.

“This is a hugely significant partnership for Red Bull Racing Honda,” team principal Christian Horner said. “As one of the industry’s most recognized and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses. To be able to tap into that exceptional power and knowledge is a major step forward for our team.”

This relationship, between two cutting-edge technology companies, will include the use of data to improve car performance for Red Bull Racing. This comes in the form of a multiyear roadmap, touching on both on and off-track engineering operations, fueled by the extensive artificial intelligence and machine learning capabilities of OCI, specifically Oracle Data Science.

Driven by data for Red Bull fans, too

With its new race car, star drivers, and last year’s win at the Abu Dhabi Grand Prix, Red Bull Racing Honda has momentum going into the upcoming Formula 1 racing series. Red Bull says it’s also committed to building on the winning experience its team brings to fans.

To help its fans feel closer to the race day action, Red Bull Racing Honda’s marketing team is planning to use Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management. Together, these tools are meant to help the team provide its global fan base with up-to-the minute statistics and insights across web, mobile, and social platforms.

“We’re excited to bring a major partner, such as Oracle, into Formula 1, and with a focus on pushing the limits in everything that we do, finding the right partner for our journey to the cloud was absolutely crucial,” said Oliver Hughes, Red Bull Racing’s chief marketing officer. “Layering Oracle’s CX Marketing Cloud expertise with Red Bull Racing Honda’s creativity and global fan base is going to open up the next chapter in our evolving martech journey and hopefully deliver something unique and special for our fans.”

The 2021 Formula 1 season will kick off with the Bahrain Grand Prix, held from March 26 to 28 at the Bahrain International Circuit in Sakhir. This is the 72nd season of the Formula 1 world championship series, which features a record 23 races and will be broadcast on television to some 2 billion fans worldwide.

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Photography: Red Bull Racing Honda