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10 Years of Email Marketing Rules: What’s Changed & What’s Next [on-demand webinar]

May 5, 2023 | 2 minute read
Chad S. White
Head of Research at Oracle Marketing Consulting
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Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically.

These changes are top of mind for me personally as I just marked the 10-year anniversary of releasing the 1st edition of Email Marketing Rules by releasing an updated and greatly expanded two-volume 4th edition. As I note in the Preface of the 4th edition, the last 10 years have seen many changes, including:

That’s a lot of change! And, frankly, much of that has transpired since the 3rd edition was published in 2017. More importantly, several of those changes are major contributors to three trends that be major drivers of the next 10 years of email marketing:

  1. Tighter privacy restrictions
  2. Better omnichannel orchestration
  3. More machine learning and AI

For a full discussion of each of those trends, watch this on-demand webinar.

We hope you enjoyed our “10 Years of Email Marketing Rules: What’s Changed & What’s Next” webinar. Some of our other on-demand webinars include:


Need help with your email marketing program? Oracle Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Analytics & Strategic Services and Creative Services teams that can help you craft and execute an effective modern email marketing program.

Talk to your Oracle account manager, visit us online, or reach out to us at

Chad S. White

Head of Research at Oracle Marketing Consulting

Chad S. White is the Head of Research at Oracle Marketing Consulting and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.

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