Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically.
These changes are top of mind for me personally as I just marked the 10-year anniversary of releasing the 1st edition of Email Marketing Rules by releasing an updated and greatly expanded two-volume 4th edition. As I note in the Preface of the 4th edition, the last 10 years have seen many changes, including:
That’s a lot of change! And, frankly, much of that has transpired since the 3rd edition was published in 2017. More importantly, several of those changes are major contributors to three trends that be major drivers of the next 10 years of email marketing:
For a full discussion of each of those trends, watch this on-demand webinar.
We hope you enjoyed our “10 Years of Email Marketing Rules: What’s Changed & What’s Next” webinar. Some of our other on-demand webinars include:
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Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.