Modern Marketing Blog

CMO Corner

This Is No Fantasy: CMOs Are NFL Football Fans On Social Media

As a CMO your job is of course a very detailed, often-hectic, highly-demanding one. Being the keeper of a brand flame is an all-encompassing position to say the...

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Data Management

Big Data Really Can't Solve A Marketer's Problem

Albert Einstein once said “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”  That...

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Cross Channel Marketing

Is Marketing the new Sales?

You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales...

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Product News

Facebook Integration a Win-Win for Consumers and Marketers

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more...

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Content Marketing

20 Content Marketing Dos and Don'ts

Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...

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CMO Corner

Who Says CMOs Have to Choose Between Reach and Focus?

There's this fabulous restaurant my family and I frequent quite often. The food is amazing. The service is outstanding. And the price is not outrageous by any...

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Social Marketing

3 Ways To Use Video To Get Tactical On Facebook

Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the...

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