Modern Marketing Blog

Product News

Facebook Integration a Win-Win for Consumers and Marketers

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more...

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Content Marketing

20 Content Marketing Dos and Don'ts

Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...

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CMO Corner

Who Says CMOs Have to Choose Between Reach and Focus?

There's this fabulous restaurant my family and I frequent quite often. The food is amazing. The service is outstanding. And the price is not outrageous by any...

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Social Marketing

3 Ways To Use Video To Get Tactical On Facebook

Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the...

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Data Management

Is Data the New Marketing?

I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more...

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Content Marketing

5 Trends from New Blogger Survey That Probably Won't Surprise You

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing....

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Cross Channel Marketing

Why Marketing Technology and Advertising Technology Need to Sing the Same Tune

"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing...

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