Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Data Attributes & Quality

TFM&A 2015 Recap: The Devil is in the Data

TFM&A 2015 Recap: The Devil is in the Data

Friday, March 6, 2015 | Author: Sylvia Jensen

If last year’s TFM&A was characterised by conversations about how mobile, big data, and content marketing could be plugged into marketing campaigns, then this...

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Email Marketing

How to Offer Your Customers Multiple Doorways to Success

How to Offer Your Customers Multiple Doorways to Success

Thursday, March 5, 2015 | Author: Anjelica Sloan

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

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Content Marketing

Modern Marketing Lessons From PetRelocation [Webinar]

Modern Marketing Lessons From PetRelocation [Webinar]

Tuesday, March 3, 2015 | Author: Amanda Batista

“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...

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Case Studies

Celebrate the 2015 Markie Award Finalists!

Celebrate the 2015 Markie Award Finalists!

Friday, February 27, 2015 | Author: Adrian Chang

It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing...

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Benchmarks

New 2015 Marketing Budget Benchmarks

New 2015 Marketing Budget Benchmarks

Thursday, February 26, 2015 | Author: Nicola Cooper

Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with...

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Deliverability

7 Dos For Deliverability and Avoiding Email Spam Filters

7 Dos For Deliverability and Avoiding Email Spam Filters

Wednesday, February 25, 2015 | Author: Tracy Milligan

How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the...

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Cross-Channel Marketing

Learn From Annoying Mistakes Marketers Make

Learn From Annoying Mistakes Marketers Make

Tuesday, February 24, 2015 | Author: Sylvia Jensen

From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We...

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Marketing Automation

Why Your Team Needs a Lead Scoring Model

Why Your Team Needs a Lead Scoring Model

Monday, February 23, 2015 | Author: Sylvia Jensen

What constitutes a worthwhile lead?  Ask 10 different people from your sales and marketing teams and you may get 10 different answers.  For some, a person who...

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Content Measurement

Managing Pros and Cons of Outsourcing Content

Managing Pros and Cons of Outsourcing Content

Thursday, February 19, 2015 | Author: Chloe Basterfield

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A...

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