Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

Find out how the Tampa Bay Lightning aligned sales and marketing with the help of Oracle Eloqua Marketing and a new look at email marketing.

Find out how the Tampa Bay Lightning aligned sales and marketing with the help of Oracle Eloqua Marketing and a new look at email marketing.

What are the differences between CRM, CDP, and CIP? What are their histories and what advantages can they provide digital marketers in the future? Watch this short video to find out.

What are the differences between CRM, CDP, and CIP? What are their histories and what advantages can they provide digital marketers in the future? Watch this short video to find out.

Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. Follow these best practices for best use and to make the most of them.

Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. Follow these best practices for best use and to make the most of them.

While email trends such as dark mode, send-time optimization, and mobile remain important, COVID-19 has made it more important than ever for email marketers to connect with customers.

While email trends such as dark mode, send-time optimization, and mobile remain important, COVID-19 has made it more important than ever for email marketers to connect with customers.

Both B2B and B2C marketers use marketing automation. What do they have in common and where do they differ with channels of engagement, how they work with data, and KPIs?

Both B2B and B2C marketers use marketing automation. What do they have in common and where do they differ with channels of engagement, how they work with data, and KPIs?

Several of the new capabilities for Oracle Content Management included video editing, custom forms, smart categorization, advanced workflow, and more.

Several of the new capabilities for Oracle Content Management included video editing, custom forms, smart categorization, advanced workflow, and more.

Legislation like the GDPR and CCPA as well advances in mobile technology mean digital marketing has to evolve in the 2020s. What can marketers do to work with and also safeguard a customer's data?

Legislation like the GDPR and CCPA as well advances in mobile technology mean digital marketing has to evolve in the 2020s. What can marketers do to work with and also safeguard a customer's data?

What is CDP and what definition should you use? What differentiates itself from other tools, such as CRM and DMP? How does it benefit your digital marketing? Watch this short video to find out.

What is CDP and what definition should you use? What differentiates itself from other tools, such as CRM and DMP? How does it benefit your digital marketing? Watch this short video to find out.

While COVID-19 has changed how to go about writing, email content, striving to be clear, relevant, and helpful remains important. Always be emphatic and sensitive as well.

While COVID-19 has changed how to go about writing, email content, striving to be clear, relevant, and helpful remains important. Always be emphatic and sensitive as well.

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan. Let's look at what live content works best in emails.

The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited...

A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that content within a single interface often designed to look like a dashboard. No specialized technical knowledge is needed to work within a CMS, making them user-friendly.

A content management system gives you the tools to put content—written and visual—online in any possible customer touchpoints such as a website or blog. It provides a way to update, and manage that...

Oracle Marketing spoke with Lantané Conant, CMO of 6sense, about how she became a CMO, how she ended up at 6sense, and how they do ABM differently.

Oracle Marketing spoke with Lantané Conant, CMO of 6sense, about how she became a CMO, how she ended up at 6sense, and how they do ABM differently.

There are an infinite number of ways to design an email marketing campaign. From simple, plain-text messages to interactive extravaganzas powered by HTML and CSS or AMP for Email and everything in between. But how do you design emails that get people to take action? How do you design emails that actually convert?

There are an infinite number of ways to design an email marketing campaign. From simple, plain-text messages to interactive extravaganzas powered by HTML and CSS or AMP for Email and everything in...

For tech marketers, video has become a must-have. Here are five tips to help you leverage video to gain attention, get customers to the next step of the buying journey, and shorten sales cycles.

For tech marketers, video has become a must-have. Here are five tips to help you leverage video to gain attention, get customers to the next step of the buying journey, and shorten sales cycles.

Catch up on the latest with Gmail's spam rate, the CCPA, AMP for Email, and more in this email deliverability quarterly update.

Catch up on the latest with Gmail's spam rate, the CCPA, AMP for Email, and more in this email deliverability quarterly update.

Make the most of your marketing automation with these seven tips to drive more leads, conversions, and ultimately ROI.

Make the most of your marketing automation with these seven tips to drive more leads, conversions, and ultimately ROI.

Customer experience (CX) professionals can take these tips from the pros about building better customer relationships and crafting better experience during a time of disruption.

Customer experience (CX) professionals can take these tips from the pros about building better customer relationships and crafting better experience during a time of disruption.

Learn about Vitamix's decision to invest in loyalty, why they chose Oracle CrowdTwist Loyalty and Engagement, and what they attribute to the program's success.

Learn about Vitamix's decision to invest in loyalty, why they chose Oracle CrowdTwist Loyalty and Engagement, and what they attribute to the program's success.

Because VR is fully immersive, transporting you to an entirely different reality from the one you know, it often creates a sensory impact that’s profound and even emotionally resonant. Understanding this benefit, smart brands use VR to enhance CX and engage their customers in innovative ways.

Because VR is fully immersive, transporting you to an entirely different reality from the one you know, it often creates a sensory impact that’s profound and even emotionally resonant....

Content creators should present their messaging in as clear, effective, and simple terms as they can. Visuals can help tremendously in this by quickly catching your audience’s eye and holding their attention. They can also make a strong impression and convey a message that resonates with your audience.

Content creators should present their messaging in as clear, effective, and simple terms as they can. Visuals can help tremendously in this by quickly catching your audience’s eye and holding their...

In a year challenging year for brands, see which organizations still innovated and how their loyalty programs help them deepen relationships with customers.

In a year challenging year for brands, see which organizations still innovated and how their loyalty programs help them deepen relationships with customers.

Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love in email marketing.

Direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality we love...

Learn several customer data platform (CDP) best practices to get the most out of the software, such as mapping out how to measure success, compliance, commitment, and reinforcing the value of the tool.

Learn several customer data platform (CDP) best practices to get the most out of the software, such as mapping out how to measure success, compliance, commitment, and reinforcing the value of...

A content management system (CMS) allows for more collaboration and efficiency when creating content and optimizing it for quality and web traffic.

A content management system (CMS) allows for more collaboration and efficiency when creating content and optimizing it for quality and web traffic.

Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size does not fit all, and brands need to respond in real-time, for each customer, at scale, and in an automated fashion. At Oracle Marketing, this thinking shapes our strategic vision around connected data and connected intelligence. We recognized early that real-time data and AI sit at the core of marketing transformation. Through our Oracle Infinity Behavioral Intelligence and Maxymiser Testing and Optimization products, we are on a mission to help brands optimize customer lifecycle engagement through understanding real-time user behavior at a granular level and automating the decision-making process for marketers. Our efforts are being noticed, with Forrester writing "Oracle impresses with AI" in a recent Experience Optimization Wave report. Optimizing the customer experience with AI  AI is transforming many activities and industries, from driving to medicine to writing emails. Machine learning-based algorithms help humans make smart decisions quicker, lower the cognitive load, and improve the productivity and effectiveness of the task. Even in creative fields, state of the art language models, such as GPT-3, are writing full-fledged articles and novels and generating synthetic images for use in marketing campaigns. At Oracle Marketing, we've made a significant investment in data science, which is now making a dent for customers across all our products, giving them the ability to: Decide whether and when to send an email/message to a customer Pick the right channel to send that message Predict subject lines that best deliver the message When a user visits a website, our unified CX Tag helps us have real-time understanding of user behavior and intent using clicks, scrolls, downloads, views, dwell-time, and numerous other parameters. Our machine learning models can act upon this wealth of high-fidelity data at sub-second latency, predict users' next actions, recommend appropriate products (or content or offers), and optimize experiences on-the-fly. We have built a machine learning framework to allow any developer or data scientist to quickly roll out their algorithmic models and iterate rapidly on them. This framework underpins our data science across the entire Oracle Marketing stack. The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report gave us 5.0/5.0 scores in the criteria of product vision and experience optimization technique innovation. We're also thankful to our customers for validating our approach and excited about all the new product launches we have lined up for 2021. To learn more about Oracle's offerings around optimizing customer experiences, please visit: Oracle Maxymiser Testing and Optimization Oracle Infinity Behavioral Intelligence Oracle Marketing

Optimizing experiences to match customer preferences, tastes, and behavior is an integral part of modern-day marketing. Customer journeys have changed significantly over the past few years. One size...

How can email marketing teams speed up their production timelines without sacrificing quality? The answer is going agile.

How can email marketing teams speed up their production timelines without sacrificing quality? The answer is going agile.

Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they also need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, which hurts how engaged your subscribers appear in the eyes of inbox providers.

Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such...

Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results when helping content reach its intended audience.

Personalization and relevance come together to make lead generation more robust and successful, and marketing automation can help garner even better results when helping content reach its...

Although big data has been around for a while, it is still important—if not more than before because of the benefits it offers digital marketers. Find out how what it can do.

Although big data has been around for a while, it is still important—if not more than before because of the benefits it offers digital marketers. Find out how what it can do.

Find how Oracle Maxymiser works and how it can benefit your marketing campaigns with testing and optimization.

Find how Oracle Maxymiser works and how it can benefit your marketing campaigns with testing and optimization.

Oracle CX is proud to be recognized as a leader in the “Omdia Universe: Selecting a Customer Engagement Platform 2020-21” report. This report provides an analysis of the Customer Engagement Platform (CEP) technology landscape, a valuable reference if you're building or refining your customer experience and engagement technology strategy.

Oracle CX is proud to be recognized as a leader in the “Omdia Universe: Selecting a Customer Engagement Platform 2020-21” report. This report provides an analysis of the Customer Engagement Platform...

Chatbots can also be extremely effective when it comes to improving the efficacy of your marketing campaigns. Find out why.

Chatbots can also be extremely effective when it comes to improving the efficacy of your marketing campaigns. Find out why.

The challenge for most of the past decade is to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. Find out how.

The challenge for most of the past decade is to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. Find out how.

With the advent of big data, more advanced marketing tools, and a focus on marketing automation, there has never been a better time to invest in sending more relevant, personalized emails, especially considering that personalization can lead to an increase in email open rates and conversions.

With the advent of big data, more advanced marketing tools, and a focus on marketing automation, there has never been a better time to invest in sending more relevant, personalized emails,...

Building a demand generation takes skill. What five specific skills should you have to succeed in B2B marketing?

Building a demand generation takes skill. What five specific skills should you have to succeed in B2B marketing?

Cross-channel marketing continues to be a primary strategy as customers jump from one channel to another to do their research and complete their purchase. Here’s what you need to know about the role mobile plays, so you optimize your cross-channel marketing efforts for people using mobile devices.

Cross-channel marketing continues to be a primary strategy as customers jump from one channel to another to do their research and complete their purchase. Here’s what you need to know about the role...

Infinity IQ allows marketers to deploy a single tag to unlock the power and functionality to stream your online behavioral data into one unified location. It enables you to eliminate siloed data, apply intelligence to it, and use it to positively impact each stage of the customer journey.

Infinity IQ allows marketers to deploy a single tag to unlock the power and functionality to stream your online behavioral data into one unified location. It enables you to eliminate siloed...

55% of consumers want personalized brand experiences; however, only 12% said their favorite brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage by adopting omnichannel loyalty programs to leverage personalization and create deep connections.

55% of consumers want personalized brand experiences; however, only 12% said their favorite brand does this successfully. This creates a massive opportunity for brands to gain a competitive advantage...

The first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter launched on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted to share the highs and lows so everyone benefits.

The first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter launched on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as...

Content marketers should put more thought into what content a particular customer wants to consume and where and how they are engaging with it on their customer journey. 

Content marketers should put more thought into what content a particular customer wants to consume and where and how they are engaging with it on their customer journey. 

Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation process. Flexibility and openness are keys to working with them and strengthening the end results.

Some content creators, writers, and designers submit their work to editors with trepidation. However, editors serve a vital role in the content creation process. Flexibility and openness are keys...

Are you wondering what type of fuel should be powering your martech stack? The answer is simple: data. Many people think that data is very pricey, and therefore unattainable, but it doesn’t have to be. Data is everywhere for you to identify and harness.

Are you wondering what type of fuel should be powering your martech stack? The answer is simple: data. Many people think that data is very pricey, and therefore unattainable, but it doesn’t have to...

Modular email design offers easier personalization, quicker builds, and more consistency and control. Find out how else your campaigns can benefit.

Modular email design offers easier personalization, quicker builds, and more consistency and control. Find out how else your campaigns can benefit.

The primary benefit of social media for marketing has always been the ability to reach audiences where they spent the most time. Therefore, social media helped achieve traffic and lead generation goals. In reality, though, social media does so much more for marketing than that. Here are six lesser known benefits.

The primary benefit of social media for marketing has always been the ability to reach audiences where they spent the most time. Therefore, social media helped achieve traffic and lead...

Influencer marketing, however is changing almost as fast as it is growing, and these trends are reconfiguring the very basis of what influencer marketing is. In this article, we'll look at how the world of influencer marketing is changing, and how this can benefit your brand.

Influencer marketing, however is changing almost as fast as it is growing, and these trends are reconfiguring the very basis of what influencer marketing is. In this article, we'll look at how...

Advanced Intelligence for Oracle Responsys is a collection of purpose-built tools to improve digital campaign management. Using it can see improvements in open and clicks rates.

Advanced Intelligence for Oracle Responsys is a collection of purpose-built tools to improve digital campaign management. Using it can see improvements in open and clicks rates.

B2B marketers can improve their lead scoring by adding more intelligence, making sure their data is clean, and connecting it to their marketing automation platform.

B2B marketers can improve their lead scoring by adding more intelligence, making sure their data is clean, and connecting it to their marketing automation platform.

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible with these best practices.

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome...

Digital marketers, heed these tips from marketing pros about email marketing, content marketing, and how to create better customer experiences during disruption.

Digital marketers, heed these tips from marketing pros about email marketing, content marketing, and how to create better customer experiences during disruption.

BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful account-based marketing (ABM) programs and how BMC engages their top tier accounts using Oracle CX and Eloqua.

BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful account-based marketing (ABM) programs and...

The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery.  At our recent CX Virtual Summit for Asia, I had an insightful conversation with Jojo Concepcion, CEO of our customer Concepcion Industrial Corporation (CIC), about the intersection of customer experience software and the need for businesses to make decisions more nimbly. CIC has been incredibly successful at striking the right balance, especially during a very challenging year. The Philippines-based appliance distributor has managed to give customers what they need when they need it while creating new business opportunities.  What’s helped CIC are the “five aces” that CMOs must establish in their companies while leveraging – with intention – critical emerging technologies to modernize their interactions.   The five aces are:  Adaptability: The world has changed, but businesses still need to keep going, whether through finding new ways to reach cash-strapped households or helping customers visualize products from the comfort and safety of their homes. Marketing organizations must become comfortable with change. Accountability: Businesses expect marketers to help deliver quantifiable business impact with the help of modern technology. As the measurement of campaigns has become more sophisticated, CMOs must embrace accountability.  Authenticity: Modern marketers need to know and use data they collect from customers to engage them in highly personalized communications across their devices, print, and broadcast media.  Action: Customers expect companies they do business with to respond quickly and at all hours. Meeting them on their terms helps foster brand relationships.   Alignment: This doesn’t just mean coordination between sales and marketing; it also means aligning the organization so that customers’ needs dictate the businesses’ activities.  Jojo and I agreed that experiences are everything – we know they’re often more important than the product or service we’re delivering. Uncertainty and not knowing how the world will evolve creates a huge opportunity for marketers to define their companies. There’s hard evidence behind the proscriptions. 83% of 260 global CEOs surveyed by management consultancy McKinsey last year said they expect marketing to be a major driver for their companies’ growth. To do so, marketing departments need to move faster, collaborate better, and focus more sharply on customers.  Yet McKinsey estimates making such changes can cut 10% to 30% of marketing costs while adding 5% to 15% to sales growth. And about 23% of CEOs say marketing isn’t delivering on the growth agenda. Often, executives pour time into a few initiatives, “then grow frustrated when the promised value doesn’t appear,” according to the study.  CIC is consolidating sales, customer service, and e-commerce systems with its back-office software to understand its customers better. That’s helping the air conditioning, and refrigeration company simplify online ordering, sell directly to consumers, and forge new business models -- such as renting cool air time “as a service,” rather than selling an appliance outright, Jojo said.  “For 90 days, we had no place to sell our products – stores were closed nationwide,” he said. “Manufacturing, distribution, and most e-commerce stopped for three months during the pandemic’s height this year. CIC adapted by emphasizing products for kitchens tailored to people staying and cooking at home and developing new ones for those who wanted a cool environment without the upfront cost”.  Vince Abejo, chief sales and marketing officer at property developer Filinvest Land, spoke during our conference about capturing data points during and after the sale of a house or condo so the company can retain buyers it sells to over time. Filinvest is holding online house tours, inspecting properties by drone aircraft, and courting prospects to ensure the pipeline stays stocked after the pandemic ends.  Not only is the company attuned to its customers’ needs, but it has also adopted its behavior to stay authentic. “Booked sales are now back to pre-Covid levels,” Abejo said. These are just a few fresh ideas that can be brought to life using the five aces and modern cloud technology. I’d love to hear directly from you about other ideas you might have, so be sure to reach out to me in the comments to let me know how I can help.  To learn more about the trends impacting marketing leadership today, visit the CMO Corner. 

The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find...

Measuring the effectiveness of your creative assets tells digital marketers what their audience is responding to and how they can better target and segment when delivering content.

Measuring the effectiveness of your creative assets tells digital marketers what their audience is responding to and how they can better target and segment when delivering content.

Even once travel restrictions are completely lifted, marketers within the travel and hospitality businesses will have the tricky job of messaging to consumers who are reluctant to take trips for either business or recreation. View this as an opportunity to judiciously prioritize opportunities to meet travelers where they are today and where they’ll be tomorrow.

Even once travel restrictions are completely lifted, marketers within the travel and hospitality businesses will have the tricky job of messaging to consumers who are reluctant to take trips...

Marketing automation continues to grow at a rapid pace. Check out new marketing technologies, such as voice search, visual search, and chatbots that you can't ignore.

Marketing automation continues to grow at a rapid pace. Check out new marketing technologies, such as voice search, visual search, and chatbots that you can't ignore.

Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of Litmus.  Our conversation ranged how data changed the world of marketing forever to marketing’s importance to a business to how marketers should seek deep human connections with customers.

Oracle CX Marketing recently caught up with Melissa Sargeant, CMO of Litmus.  Our conversation ranged how data changed the world of marketing forever to marketing’s importance to a business to...

Enhancing marketing performance, better data management, and tighter teamwork between marketing and sales results in better lead generation, management, and nurturing. Better leads result in higher ROI.

Enhancing marketing performance, better data management, and tighter teamwork between marketing and sales results in better lead generation, management, and nurturing. Better leads result in higher...

Certain laws require companies to make their email messages accessible to people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, smart brands view it as an opportunity to expand the reach and impact of their email marketing programs.

Certain laws require companies to make their email messages accessible to people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as...

Excellent customer experiences drive customer loyalty and growth. Find out three ways loyalty programs can build on the customer base you already have.

Excellent customer experiences drive customer loyalty and growth. Find out three ways loyalty programs can build on the customer base you already have.

To attract a larger audience, learn how to use insights from your email marketing program to fuel your cross-channel strategy.

To attract a larger audience, learn how to use insights from your email marketing program to fuel your cross-channel strategy.

Marketing workflows involve matching customer journeys and touchpoints to business processes that can address those. Find out what workflows are must-haves and how they can help your content, lead nurturing, and in gathering feedback.

Marketing workflows involve matching customer journeys and touchpoints to business processes that can address those. Find out what workflows are must-haves and how they can help your content, lead...

Watch this video to see if you should send an apology email and learn best practices on writing one.

Watch this video to see if you should send an apology email and learn best practices on writing one.

Oracle has made significant investments in AI, ensuring it is purpose-built to reduce the chronic areas of pain for marketers, such as unsubscribes and email fatigue, and increase the relevancy of communications to better engage customers. Thus, we are excited to announce the launch of Oracle Eloqua’s Advanced Intelligence, a true game changer for B2B marketing.

Oracle has made significant investments in AI, ensuring it is purpose-built to reduce the chronic areas of pain for marketers, such as unsubscribes and email fatigue, and increase the relevancy of...

Businesses expanding their reach still rely on email as a major marketing channel, but this means they must implement their campaigns in multiple languages. Find out how.

Businesses expanding their reach still rely on email as a major marketing channel, but this means they must implement their campaigns in multiple languages. Find out how.

In order to continue to grow and reach potential customers, it is critical to stay on top of each marketing channel. With constantly changing channel ROI, relying on just a few options can be detrimental. Here are seven reasons you may be missing cross-channel marketing opportunities that could really impact your business.

In order to continue to grow and reach potential customers, it is critical to stay on top of each marketing channel. With constantly changing channel ROI, relying on just a few options can...

Join us online Thursday, November 9, at 12:00p.m. PT for our free Oracle Cloud CX Virtual Summit event. Hear from Oracle Chairman and CTO, Larry Ellison, industry thought leaders, and global companies, as they talk about the future of CX and how to harness data to deliver the right message to the right customer at the right time. 

Join us online Thursday, November 9, at 12:00p.m. PT for our free Oracle Cloud CX Virtual Summit event. Hear from Oracle Chairman and CTO, Larry Ellison, industry thought leaders, and global...

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates,...

Marketers can use chatbots to create efficiencies, a better experience for customers, and to tighten up their teamwork with sales.

Marketers can use chatbots to create efficiencies, a better experience for customers, and to tighten up their teamwork with sales.

The holiday shopping will start early this season, and email guru Chad White's advice is to lock in sales early and increase the number of your email holiday campaigns earlier in the season.

The holiday shopping will start early this season, and email guru Chad White's advice is to lock in sales early and increase the number of your email holiday campaigns earlier in the season.

The goal of your cross-channel marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. Learn from these brands with winning cross-channel tactics.

The goal of your cross-channel marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. Learn from these brands with winning cross-channel...

By moving email to the center of your marketing machine and using efficient workflows and tools, you can turn email into an indispensable source of marketing insights. Find out how with these three pillars of email marketing success.

By moving email to the center of your marketing machine and using efficient workflows and tools, you can turn email into an indispensable source of marketing insights. Find out how with these three...

Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital experience management."

Oracle was named a 'Leader' in the Omdia Digital Experience Management Universe for 2020. According to the report, “Oracle should appear on your shortlist if you want a one-stop-approach to digital...

While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Now, though, the walls between B2B and B2C have come crumbling down. Learn four ways to make your B2B content more like B2C to engage more customers.

While before, B2B marketing sought a more professional and business-like tone, while B2C could try to be flashier and evoke more emotion. Now, though, the walls between B2B and B2C have come crumbling...

Curbside pickup has become a significant new fulfillment channel for retailers, restaurants, and other B2C brands. However, because of the sudden need for this channel, it was sometimes implemented and ramped up hastily. How can it be improved?

Curbside pickup has become a significant new fulfillment channel for retailers, restaurants, and other B2C brands. However, because of the sudden need for this channel, it was sometimes...

Aim for these four keys in your cross-channel content marketing strategy to deliver a consistent experience regardless of where a customer comes across your content.

Aim for these four keys in your cross-channel content marketing strategy to deliver a consistent experience regardless of where a customer comes across your content.

CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven insights. So, what are these three tools and what can they do?

CDPs, CRMs, and DMPs are different tools with different capabilities. It can be confusing to tell the difference between them and understand how they can enhance your marketing with data-driven...

Using direct email as a part of campaign with tactile marketing automation can make you stand out. See how to do it with Oracle Eloqua while working from home.

Using direct email as a part of campaign with tactile marketing automation can make you stand out. See how to do it with Oracle Eloqua while working from home.

Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for.

Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest...

Precise targeting helps you reach the right customers on the right channel, and tools like Oracle CX Audience aid in the process.

Precise targeting helps you reach the right customers on the right channel, and tools like Oracle CX Audience aid in the process.

Instead of overengineering and deploying everything at once, he recommends using agile methodologies instead.  Ask yourself what would the customer want and go from there to deliver a better digital experience.

Instead of overengineering and deploying everything at once, he recommends using agile methodologies instead.  Ask yourself what would the customer want and go from there to deliver a better digital...

Virtual gaming provides digital marketers a whole new avenue to engage with customers, via playable ads, augmented reality, and sponsorship.

Virtual gaming provides digital marketers a whole new avenue to engage with customers, via playable ads, augmented reality, and sponsorship.

What can digital marketers and CMOs learn from Albert Einstein and how can they apply it to their work?

What can digital marketers and CMOs learn from Albert Einstein and how can they apply it to their work?

One of the biggest mistakes a marketer can make is failing to understand the difference between one-tailed and two-tailed tests. Find out which to choose and how it impacts optimization.

One of the biggest mistakes a marketer can make is failing to understand the difference between one-tailed and two-tailed tests. Find out which to choose and how it impacts optimization.

With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in improved, more personalized, and relevant customer interactions, in the moments where it counts.

With Oracle Infinity, Oracle Unity can now apply intelligence to real-time digital behaviors to optimize a customer’s digital journey. This should result in improved, more personalized, and relevant...

This post looks at the different types of clicks and how they show what elements of your email, such as copy, the offer, etc, are getting the best response.

This post looks at the different types of clicks and how they show what elements of your email, such as copy, the offer, etc, are getting the best response.

What did Walt Disney know about failure and what can digital markets and CX professionals learn form it?

What did Walt Disney know about failure and what can digital markets and CX professionals learn form it?

A new B2B data schema and integration with Oracle Eloqua streamlines delivery of personalized customer experiences for Oracle Unity.

A new B2B data schema and integration with Oracle Eloqua streamlines delivery of personalized customer experiences for Oracle Unity.

Oracle Unity, Oracle’s customer data platform (CDP), empowers marketers to unify customer data to create hyper-personalized experiences.

Oracle Unity, Oracle’s customer data platform (CDP), empowers marketers to unify customer data to create hyper-personalized experiences.

Retargeting leverages paid advertising to go after consumers who have shown an interest in a product that is similar to yours or who perused that product on your website and left without purchasing. It gives you a second chance to win them over.

Retargeting leverages paid advertising to go after consumers who have shown an interest in a product that is similar to yours or who perused that product on your website and left without...

Marketers can use empathy to add more of a human connection to marketing automation using customer data, personalization, and paying attention to email frequency and customer preferences.

Marketers can use empathy to add more of a human connection to marketing automation using customer data, personalization, and paying attention to email frequency and customer preferences.

Data privacy laws, namely the GDPR and CCPA, are changing how marketers do business. Find out how to adapt, how to build trust with consumers, and what the next frontier in privacy is.

Data privacy laws, namely the GDPR and CCPA, are changing how marketers do business. Find out how to adapt, how to build trust with consumers, and what the next frontier in privacy is.

5G wireless will changes the game for digital marketers and shift consumer behaviors. Expect to see changes with richer email and website design, tighter omnichannel orchestration, more video, and more.

5G wireless will changes the game for digital marketers and shift consumer behaviors. Expect to see changes with richer email and website design, tighter omnichannel orchestration, more video,...

With the current uncertainty, businesses should seek to become more agile and react to customer signals faster by relying on real-time data to create satisfactory experiences. This, in turn, helps strengthen both customer loyalty and retention.

With the current uncertainty, businesses should seek to become more agile and react to customer signals faster by relying on real-time data to create satisfactory experiences. This, in turn,...

Less screen time can help prevent burnout. So, take a break, read something different, and come back to your digital marketing campaigns refreshed.

Less screen time can help prevent burnout. So, take a break, read something different, and come back to your digital marketing campaigns refreshed.

When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a pizza superior, and I never complain about 94-degree weather in August because I know what a negative 30 windchill feels like in winter. And I also know, without a doubt, that the 90’s Chicago Bulls remain the greatest sports dynasty with the greatest basketball player of all time. I recall being a youngster cramming on the couch next to my siblings with a 2 liter bottle of Mountain Dew, a bag of Flaming Hot Cheetos, and turning on our family TV to watch Michael Jordan and Scottie Pippen score outlandish amount of points against the Utah Jazz. I relished Dennis Rodman dominating the paint, sporting hot pink hair. These childhood memories have infiltrated my wardrobe even as a 30-something woman as my inner voice says, “another day, another Bulls jersey.” Let’s just establish that if I ever do randomly run into Dennis Rodman, the odds that I’ll be wearing his jersey are very high. When I joined the Oracle CX team and found out the Chicago Bulls, were a customer through Chicago Bulls Kid Nation, my heart skipped a beat! This excitement led to finding out why and how the Bulls are using Oracle CX Marketing. Bulls Kid Nation leverage Oracle CX Marketing in a very similar fashion that the 90s Chicago Bulls played, and here’s how. Aside from collecting championships, the 90’s Chicago Bulls were known for 3 things: 1. Differentiation Before Michael Jordan joined the Chicago Bulls in 1984, they had faltered as a team and as a franchise. From 1975-1984, the Bulls had only made the playoffs twice. They had never won a championship title before Jordan. At the time that “Mike” Jordan was drafted after leaving UNC early, the NBA was dominated by players who played center. The big guys ran the show. Jordan was a guard, so there were many who questioned his abilities before they saw him play. There’s no question that drafting Michael Jordan was instrumental in differentiating the Chicago Bulls into franchise greatness. Just watch this compilation video from his rookie season. Before using Oracle CX Marketing (Eloqua), Bulls Kid Nation realized that many teams had “too playful” of a design that was geared more towards kids than parents. Now they use Oracle Eloqua to deliver differentiated content and experiences. Their design is clean, information is easy to enter, and for parents signing up their kids, it’s quick and efficient. Oracle Eloqua gives their marketing team full control on how items function and it’s been a win-win for both customers and internal users. 2. Personalization Every individual on the Chicago Bulls team had a specific gift that elevated the team’s play as a whole. Dennis Rodman didn’t care about the glory that the offense got. He was a true believer that defense won the game. He often sacrificed his body to win a rebound. Scottie Pippen is an all-time great along with Michael, but he was always seen as Jordan’s right-hand man. He put himself in Jordan’s shadow for the greater good of the team. Steve Kerr’s decisiveness at point-guard was pivotal in shooting and scoring the winning shot that earned the Bulls their 5th title in 1997. The marketing team knows that their fans all have distinct talents and likes. Therefore, building unique ways to communicate with them is critical. When gathering data from their fans to access in Oracle Eloqua to better understand their likes and interests, they go beyond asking the simple and mundane questions such as name, birthday, and gender. They also collect insights from answers by asking fun questions such as favorite player, do they play basketball, have they attended the United Center - all to communicate with them more effectively. This helps deliver a stronger message that adapts and grows with the child as they continue in the youth fan funnel. 3. Branding We’ve talked about the distinct players for the Bulls, their attributes, and what they brought to their team in terms of talents. But what we can also establish is the unique ability that each player contributed to the very brand of the team. The Bulls franchise went from being valued at $18.7 million to over $105 million in 1985. Forbes has estimated the Chicago Bulls value to be over 3 billion dollars. Much of this can be attributed to the 90’s Bulls, the championships they won, and the characters on those teams. Branding isn’t merely a logo but is the perception of the sum total of every interaction a brand has with its customers. Feelings, thoughts, and insights that are evoked when someone in a room speaks your name is the true worth of your brand. If you were a Chicago-suburban kid in 1996, you’d venture into the city via the Kennedy Expressway. As you entered the city limits, you’d be greeted by a 75-foot mural that often featured Dennis Rodman’s distinct hair color of choice. This mural caused so many motorists to brake, that traffic jams stretched for miles, sometimes causing accidents. As traffic increased on the expressway, the mural had to be taken down, only to be brought back up after the Bulls clinched their fourth title.  Rodman and the Bulls built the brand from the ground up. They were exceptional at what they did, which was more than just play basketball. They had a level of authenticity that was inspirational. Who else had leopard print hair in the NBA in 1997? Who else starred in a little-known movie featuring Bugs Bunny and the other looney toons? Speaking of Space Jam, check out their website that hasn’t changed since 1996, in anticipation of the sequel coming in 2021. In marketing, the customer doesn’t care about the tools being utilized when interacting with a brand. They care about the experience. And that experience with the customer is what builds the brand. Falter with the experience, you’d just as easily lose your customer. Continue to progress with your organization’s brand, the more you’ll see your pipeline expand, which is exactly what Chicago Bulls Kid Nation leverages Oracle Eloqua to do for them -  deliver a constant and seamless customer experience, from when the parents first sign up their kids and input their information to when they get their first Kid Nation package in the mail. This experience is heightened, individualized, and customized making their brand of singular importance to their fans and members. The next time a youngster tries to tell you about an up-and-coming new player being drafted in the NBA, make sure you remind them of the greatest NBA franchise of all time. Want to learn more about Oracle CX Marketing? Find out more here.

When I introduce myself to new people, I make sure to include the phrase born and raised in Chicago as I’ve always felt pride in saying that. It acknowledges that I’ve grown up knowing what makes a...

Earning and retaining customer loyalty comes down to offering hyper-personalized experiences, which a wise marketer relies on data to do.

Earning and retaining customer loyalty comes down to offering hyper-personalized experiences, which a wise marketer relies on data to do.

This post will examine email open rates, which are easily the most misunderstood email marketing metric—by a long shot. We’lll explain the proper context in which to look at them and gauge success.

This post will examine email open rates, which are easily the most misunderstood email marketing metric—by a long shot. We’lll explain the proper context in which to look at them and gauge success.

With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot in your marketing. Consider the pros and cons.

With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot in your marketing. Consider...

Steve Curtin clarifies the differences between customer service, the customer experience, and customer experience management in this short video about how to delight and retain customers.

Steve Curtin clarifies the differences between customer service, the customer experience, and customer experience management in this short video about how to delight and retain customers.

With more consideration in your email pre-send process, you’ll see more efficiency with each step and realize greater insights. How do you bridge the gap between where you are and where you want to be? It starts by assessing each step in your pre-send workflow. Look at these six steps to help.

With more consideration in your email pre-send process, you’ll see more efficiency with each step and realize greater insights. How do you bridge the gap between where you are and where you want to...