Modern Marketing Blog

Email Marketing

Mastering International Email Deliverability

If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you...

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Social Marketing

Still Wondering How to Get Started in Social Media in 2016?

It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who...

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Email Marketing

Email Marketing: Going Beyond a Unique Open and Click

Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending....

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Oracle Marketing Cloud

5 Key Ingredients of a Positive & Profitable Partner Experience

It’s never been more important to examine and improve partner relationships. The simple fact is, today’s partners have more suppliers and product lines to...

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Content Marketing

Content Marketing Strategy: How to Create Cross-Team Alignment

When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of...

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Modern Marketing Resources

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to...

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CMO Corner

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. I can honestly state here today without one...

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