Benchmarks

New 2015 Marketing Budget Benchmarks

Thursday, February 26, 2015 | Author: Nicola Cooper

Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with...

Deliverability

7 Dos For Deliverability and Avoiding Email Spam Filters

Wednesday, February 25, 2015 | Author: Tracy Milligan

How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the...

Cross-Channel Marketing

Learn From Annoying Mistakes Marketers Make

Tuesday, February 24, 2015 | Author: Sylvia Jensen

From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We...

Marketing Automation

Why Your Team Needs a Lead Scoring Model

Monday, February 23, 2015 | Author: Sylvia Jensen

What constitutes a worthwhile lead?  Ask 10 different people from your sales and marketing teams and you may get 10 different answers.  For some, a person who...

Content Measurement

Managing Pros and Cons of Outsourcing Content

Thursday, February 19, 2015 | Author: Chloe Basterfield

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A...

Deliverability

Email Deliverability Class is in Session

Wednesday, February 18, 2015 | Author: Kevin Senne

If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows...

Marketing Automation

Convert Your Marketing Mindset With A/B Testing

Monday, February 16, 2015 | Author: Victoria Offenhartz

“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we...