The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

During a crisis or world event, you want your content marketing to have the right tone and be emphatic and sensitive to your customers' needs at that moment.

During a crisis or world event, you want your content marketing to have the right tone and be emphatic and sensitive to your customers' needs at that moment.

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. See how it can work for you.

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. See how it can work for you.

Learn eight marketing automation best practices to optimize your campaigns and get better results.

Learn eight marketing automation best practices to optimize your campaigns and get better results.

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers...

Now that content is no longer the next big thing, will distribution become even more important to your marketing strategy?

Now that content is no longer the next big thing, will distribution become even more important to your marketing strategy?

What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it and how it can help.

What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it...

The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with real-time, personalized experiences.

The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with...

There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?

There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or...

Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Find out what might help.

Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Find out what might help.

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and books.

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and...

It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building customer loyalty help?

It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building...

What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?

What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?

Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who can master it see big returns and have customers who love them and oftentimes become big advocates for their brand. 

Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who...

Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is why no one should fear a digital transformation, as it only increases productivity and efficiency.

Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is...

View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.

View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.

ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.

ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d...

To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow to ensure your restaurant chain’s loyalty program is delivering distinctive, exceptional experiences for your customers.

To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to...

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help you acquire and retain customers, create personalized experiences, and increase your customer lifetime value. Learn some best practices to build more loyalty.

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs...

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign and gauge how effective your marketing is.

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign and gauge how effective your...

Understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect to be recognized for every action taken with a brand no matter what, how, or where. How then can brands ensure they are meeting customer expectations?

Understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect...

What six trends will drive marketing toward crafting a better customer experience, once that is effortless? Read on to find out.

What six trends will drive marketing toward crafting a better customer experience, once that is effortless? Read on to find out.

How do you determine the best email frequency? How do segmentation and predictive modeling factor in? Read on to find out.

How do you determine the best email frequency? How do segmentation and predictive modeling factor in? Read on to find out.

There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal to a brand.

There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal to a brand.

Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Take a look at the reasons more and more B2B companies are turning to loyalty to help them attract and retain customers and some of the tactics they are using. 

Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Take a look at the reasons more and more B2B companies are turning to loyalty to help them...

Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “things not to do” when creating content?

Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them...

Consumers expect brands to know who they are and create compelling experiences for them. What is the secret to doing so? Using data.

Consumers expect brands to know who they are and create compelling experiences for them. What is the secret to doing so? Using data.

Loyalty programs can give you data about what your customer wants from your brand and why they purchase and engage with you, but the insight gained from a loyalty program is more relevant and accurate than a third-party data source and can tell a company so much more about where to invest their time and money, and where to tweak their strategies to grow their business.

Loyalty programs can give you data about what your customer wants from your brand and why they purchase and engage with you, but the insight gained from a loyalty program is more relevant and...

It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct mail pieces in with the rest of your digital offers and see what difference it can make.

It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct...

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. Today, we’re going to look at the Proven Essentials, which are those tactics and technologies in the high adoption–high impact quadrant. The technologies and tactics in this quadrant are mature, but still deliver tremendous results.

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX...

With political advertising set to take a lot of room on digital and social channels this year, marketers needs to look at ways to stay above the fray and still stand out.

With political advertising set to take a lot of room on digital and social channels this year, marketers needs to look at ways to stay above the fray and still stand out.

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers. What tools and technologies will help?

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers...

Successful brands need to establish both effective acquisition and retention strategies. Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones.

Successful brands need to establish both effective acquisition and retention strategies. Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract...

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences.

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences.

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across multiple channels and centralizing your data.

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across...

Learn how to optimize your ABM strategy by dividing your accounts into tiers to know where to best invest your money, time, and efforts.

Learn how to optimize your ABM strategy by dividing your accounts into tiers to know where to best invest your money, time, and efforts.

You've recognized the importance of responsiveness and reacting to customer behaviors and are building a highly personalized customer experience. What’s next? Data-driven relationship marketing, which takes a huge step toward meeting customers’ ever-growing expectations.

You've recognized the importance of responsiveness and reacting to customer behaviors and are building a highly personalized customer experience. What’s next? Data-driven relationship marketing,...

Consider these five things when desiging your homepage to make the best first impression you can on visitors.

Consider these five things when desiging your homepage to make the best first impression you can on visitors.

Emotion is the biggest driver of customer loyalty, but how do you work with emotions to win over customers?

Emotion is the biggest driver of customer loyalty, but how do you work with emotions to win over customers?

Consumers find engaging, omnichannel loyalty programs of value, and during this age of increasing consumer distrust, loyalty programs provide brands the opportunity to capture rich, opt-in customer data. You have to earn a customer's trust first though.

Consumers find engaging, omnichannel loyalty programs of value, and during this age of increasing consumer distrust, loyalty programs provide brands the opportunity to capture rich, opt-in...

Show the right tender love and care for your blog to keep contributors sending in content and readers coming back for more material.

Show the right tender love and care for your blog to keep contributors sending in content and readers coming back for more material.

Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Brand storytelling is crucial to sharing authentic brand narratives, demonstrating key differentiators in memorable ways, and ultimately capturing market share.

Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Brand storytelling is crucial...

What makes customers loyal, how to engage customers beyond the purchase, and how to design loyalty programs that help drive better customer experiences? Read on to find out.

What makes customers loyal, how to engage customers beyond the purchase, and how to design loyalty programs that help drive better customer experiences? Read on to find out.

One thing that remains consistent across all marketing teams is the desire to improve their level of marketing maturity. From the entry-level to the highly transformative marketer, there exists a driving force to continuously get better and become a more mature marketer.  Each marketer’s maturity level is unique, yet there are core competencies that define each maturity level across all marketers. Find out what they are.

One thing that remains consistent across all marketing teams is the desire to improve their level of marketing maturity. From the entry-level to the highly transformative marketer, there exists...

How do you stay ahead of your customers' aspirations? How do you predict what they might be interested in next? Ask yourself how do you move beyond just conventional personalization.

How do you stay ahead of your customers' aspirations? How do you predict what they might be interested in next? Ask yourself how do you move beyond just conventional personalization.

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. See what they said about competitive differentiators.

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX...

Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t expect success if they don’t offer something better than what audiences can find elsewhere. Gated content may not make sense for every business or use case, but rewarding visitors for submitting their contact information remains an effective tactic for building an email list and vetting prospects. If you aren’t sure whether to gate a piece of content or post it for the world to see, ask yourself these revealing questions.

Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t expect success if they don’t...

Celebrities are setting a trend with text marketing. However, marketers cannot ignore the power and usefulness of text messaging and how it can play into a mobile-centric strategy.

Celebrities are setting a trend with text marketing. However, marketers cannot ignore the power and usefulness of text messaging and how it can play into a mobile-centric strategy.

Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start.

Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a...

When dealing with a social media crisis, brands need to have their CEOs up and center ready to handle it. Those that do well under duress will inspire confidence in customers and those that don't risk damage to their brand name.

When dealing with a social media crisis, brands need to have their CEOs up and center ready to handle it. Those that do well under duress will inspire confidence in customers and those that don't risk...

What unproven opportunities are out there concerning different tactics and technologies for email that hasn't been completely vetted or tested yet? What competitive advantages can they offer you if you're among the first to make them work?

What unproven opportunities are out there concerning different tactics and technologies for email that hasn't been completely vetted or tested yet? What competitive advantages can they offer you if...

Every customer success is a story to be told, one that can be brought to life by content marketing.

Every customer success is a story to be told, one that can be brought to life by content marketing.

Our guest for On the Fly this week is Anthony Helmstetter, who talks about how having dark social means you have good word of mouth and how that should be a part of your marketing strategy.

Our guest for On the Fly this week is Anthony Helmstetter, who talks about how having dark social means you have good word of mouth and how that should be a part of your marketing strategy.

The truth is that the perfect email send time depends on your audience, your campaign, and your goals. A 6 a.m. Tuesday email might be great for a B2B newsletter, but it might not work for a flash sale on clothing. The infuriating answer to optimal email send time is, as usual, “it depends.” Just because the answer varies doesn’t mean you can’t make smarter choices, though. By understanding the factors that impact your campaign performance, you can narrow your window and identify the perfect moment to deliver communications to your audience. Read on to find out more.

The truth is that the perfect email send time depends on your audience, your campaign, and your goals. A 6 a.m. Tuesday email might be great for a B2B newsletter, but it might not work for a flash...

Find out more about how the Kansas City Chiefs digital content team used Oracle Eloqua to increase fan engagement by 200% and develop a following of 5 million fans worldwide.

Find out more about how the Kansas City Chiefs digital content team used Oracle Eloqua to increase fan engagement by 200% and develop a following of 5 million fans worldwide.

Business and customer insights are the foundation of an effective marketing strategy. That’s why the Oracle Maxymiser team is excited to introduce the new heatmaps tool within Oracle Maxymiser.

Business and customer insights are the foundation of an effective marketing strategy. That’s why the Oracle Maxymiser team is excited to introduce the new heatmaps tool within Oracle Maxymiser.

Marketers should form a hypothesis when testing and see if the data proves them right or wrong to steer them in a more proper direction for their campaigns. Find out how to create such a hypothesis.

Marketers should form a hypothesis when testing and see if the data proves them right or wrong to steer them in a more proper direction for their campaigns. Find out how to create such a hypothesis.

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make?

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking...

Customer Success and Marketing are coming together, and it's a very good thing.

Customer Success and Marketing are coming together, and it's a very good thing.

Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content becoming formal and dull? How might you lighten it up?

Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content becoming formal and dull? How might...

Digital analytics play a vital role in creating personalized and contextual experiences to drive customer loyalty and more returns. How does Oracle Infinity help and why should you care?

Digital analytics play a vital role in creating personalized and contextual experiences to drive customer loyalty and more returns. How does Oracle Infinity help and why should you care?

Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. So, let’s look at your B2B audience building and segmentation capabilities. Let’s start by looking at the first stage of our Marketing Maturity Model, where your capabilities are siloed or departmental.

Oracle developed the Marketing Maturity Model to help you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. So,...

Taking on ABM requires a shift culturally, technically, and tactically. What does this involve and are you properly prepared for it?

Taking on ABM requires a shift culturally, technically, and tactically. What does this involve and are you properly prepared for it?

No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Check out a few best practices for doing so.

No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing...

Listening and responding are the keys to better B2C personalization and automation. Find what first steps to take to create a personally curated experience across channels to win over customers.

Listening and responding are the keys to better B2C personalization and automation. Find what first steps to take to create a personally curated experience across channels to win over customers.

As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach those needs. Likewise, a CMO's marketing strategy must keep up with the latest trends. Watch the way that social media marketing is changing in these seven simple, yet profound ways.

As with everything in marketing, social media is constantly changing. Consumers don’t seem to have a long attention span for the same old things, and social networks are constantly evolving to reach...

Our featured guest this week is Tom Martin, president and founder of Converse Digital, who brings us tips to “sell greatly”.

Our featured guest this week is Tom Martin, president and founder of Converse Digital, who brings us tips to “sell greatly”.

To make the most of your content marketing, you need to set goals and get more strategic. Learn what five objectives you should have in mind when creating content that drives results.

To make the most of your content marketing, you need to set goals and get more strategic. Learn what five objectives you should have in mind when creating content that drives results.

What 10 mega-trends will influence how marketers go about connecting and engaging with customers in 2020? How will these trends affect the technologies marketers use and user habits? Read on to find out.

What 10 mega-trends will influence how marketers go about connecting and engaging with customers in 2020? How will these trends affect the technologies marketers use and user habits? Read on to find...

Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms with better customer profiles drive increased revenue growth and profitability. Read this Forrester Report to understand how to use a CDP to its fullest potential.

Only 11% of firms with a CDP use a wide variety of data types in a unified customer profile. These firms, in turn, are 2.5 times likelier to increase customer lifetime value. Moreover, firms...

Design analytics is a method for developing analytics solutions that enable business strategies and drive measurable business impact. It keeps analytics teammates from being siloed and creates a more holistic design experience overall.

Design analytics is a method for developing analytics solutions that enable business strategies and drive measurable business impact. It keeps analytics teammates from being siloed and creates a more...

Lead scoring is as much art as it is science, but an iterative approach combined with the right technology can help bring in more qualified leads. Read on to gain a better idea of how this works.

Lead scoring is as much art as it is science, but an iterative approach combined with the right technology can help bring in more qualified leads. Read on to gain a better idea of how this works.

Content marketing can still be art, but you have to put the work in. You have to revise and edit and work to certain specifications. Take these words of wisdom to heart.

Content marketing can still be art, but you have to put the work in. You have to revise and edit and work to certain specifications. Take these words of wisdom to heart.

Protect your reputation as an email marketer and honor unsubscribes so that people will want to receive emails from you. Avoid these five ways to screw up an unsubscribe.

Protect your reputation as an email marketer and honor unsubscribes so that people will want to receive emails from you. Avoid these five ways to screw up an unsubscribe.

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Why should you consider this and how does it help?

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so...

Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups. But today’s automation personalization tools go far beyond this level of resolution, mapping out unique and adaptive individualized journeys for every one of your customers. In this new world of predictive individualized modeling, customer personas are showing their age. They’re clunky, contrived and obsolete — and it’s time for them to die. Read further to find out why.

Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups....

While it might be unrealistic for all brands to have someone monitoring their social media presence on a 24/7 basis, it is realistic to assume that during “mission critical” moments, there will be someone monitoring the company’s social media accounts with the ability to make changes on the fly. That is perhaps the single best way to let fans and followers know that you are thinking about them and doing everything possible to create a real-time feedback mechanism between them and your brand.

While it might be unrealistic for all brands to have someone monitoring their social media presence on a 24/7 basis, it is realistic to assume that during “mission critical” moments, there will be...

Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management.  This space has continually evolved to include a much broader reach for content including creation, site management features, complex API’s, personalization and digital asset management. Throughout that evolution Oracle has remained committed to listening to our customers and the market to ensure OCE would stay ahead of the innovation curve, provide the best of breed platform to the market and ensure their leader position in the Magic Quadrant.

Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management.  This space has continually evolved to...

Do you have a marketing stack? You may have heard the term but aren’t sure if that’s what you are using. If you have stacked your organization with marketing technology and tools, then to some degree you have a martech stock in place. But what are the key components to an effective martech stack? Read further to find out.

Do you have a marketing stack? You may have heard the term but aren’t sure if that’s what you are using. If you have stacked your organization with marketing technology and tools, then to some degree...

Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the ability to initiate and monitor the translation process of any content right from within the native OCE system.  Once submitted, there are customizable, easy-to-use workflows that govern the flow of content to achieve the desired outcomes of quality, timeline and cost. Lingotek, the leader in innovative translation solutions, was the first to introduce cloud-based translation management technology to the market. Today Lingotek also offers a well-established network of professional translation experts throughout the globe in addition to  robust API’s which integrate seamlessly with Oracle Content and Experience’s application. "With an out-of-the-box connector into OCE, and connectors into other Oracle products like Eloqua and WebCenter Content and Sites, a strategic partnership between Oracle and Lingotek just makes sense," says Jeff Labrum, CEO at Lingotek. "These deep connections between Oracle's products and the Lingotek Translation Technology really streamlines the translation of digital assets, and leverage the power of our combined solutions. This really is a win-win for our joint enterprise customers." This provides OCE customers the capability to handle regionalized content tasks and global teamwork processes in a much more dynamic way including: Creating multilingual content very efficiently including providing  real-time translation status Automated translation profiles simplify submission of multilingual content Integrated glossaries, translation memory and machine translation increase the speed and reduce the cost of translation Customizable translation workflows provide flexibility in content type, quality and budget needs     The ability to have an international presence rapidly localized for global markets is critical for enterprise organizations. The localization process can be a painstaking one that drains time and effort away from other mission critical activities.  By streamlining this process through OCE, our customers reap the benefits of a truly global content management hub.  Lingotek is a long term partner of Oracle and is currently listed on the Oracle Cloud Marketplace as a translation provider for Oracle Eloqua. Stay tuned to all the latest announcements as the excitement around OCE continues the build! There’s never been a more exciting time for content creators, managers, and users to start looking at Oracle for their content and experience needs.   About Lingotek The Translation Network is the only cloud-based solution to connect all of your global content in one place, giving you the power to manage your brand worldwide. Our industry-leading technology pairs with the best enterprise applications and expert language services to continuously push dynamic multilingual content to all of your global markets. Lingotek is based in Lehi, Utah, and has an office in the United Kingdom.

Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the...

In episode 17 of On the Fly, Katie Martell warns us to be careful of pandering to social movements.

In episode 17 of On the Fly, Katie Martell warns us to be careful of pandering to social movements.

Writers like Edgar Allan Poe made us all want to become writers and artists in the first place. Find out what four takeaways content marketers have from Poe.

Writers like Edgar Allan Poe made us all want to become writers and artists in the first place. Find out what four takeaways content marketers have from Poe.

Rather than move on to Valentine's Day, you should do an analysis of your holiday season email campaigns to see what went right and what went wrong to learn valuable lessons for next year.

Rather than move on to Valentine's Day, you should do an analysis of your holiday season email campaigns to see what went right and what went wrong to learn valuable lessons for next year.

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data, use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from both. 

Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture...

Before you decide to allocate a huge chunk of your digital advertising spend to influencer marketing, it’s worth doing some initial due diligence. It's too easy to buy fans and followers nowadays. If you're going to do influencer marketing, make sure you do it right.

Before you decide to allocate a huge chunk of your digital advertising spend to influencer marketing, it’s worth doing some initial due diligence. It's too easy to buy fans and followers nowadays. If...

“You don’t need more content marketing”, says Gini Dietrich, our expert On the Fly this week. Gini is the founder and author of Spin Sucks.

“You don’t need more content marketing”, says Gini Dietrich, our expert On the Fly this week. Gini is the founder and author of Spin Sucks.

Find out how using Oracle Eloqua can help streamline and enhance lead management with a one lead per one contact format that makes for a cleaner customer experience.

Find out how using Oracle Eloqua can help streamline and enhance lead management with a one lead per one contact format that makes for a cleaner customer experience.

The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do retail marketers face at the holiday that better email marketing can lend a hand in? What do they need to look out for that the right marketing automation platform can help with?

The frantic rush of the season is challenging, but real-time personalization, meaning the right emails sent to the right person, can keep your campaigns churning ahead. What challenges do...

When it comes to marketing, every industry has it own set of rules when comes to engaging people during the holidays. How can you stand out? How can you avoid all the old cliches? Read on to find out.

When it comes to marketing, every industry has it own set of rules when comes to engaging people during the holidays. How can you stand out? How can you avoid all the old cliches? Read on to find out.

Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making it easier, more enjoyable, or more fulfilling.  How can you properly use them in your marketing? Read on to find out.

Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making...

To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox providers and what it means for email marketers.

To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key...

Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.

Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on...

We are thrilled to have Lee Odden, CEO of Top Rank Marketing, as our expert On the Fly for this episode. In an age where customer trust is vital for brand survival, Lee reminds us that our content should be optimized for SEO and trustworthy as well.

We are thrilled to have Lee Odden, CEO of Top Rank Marketing, as our expert On the Fly for this episode. In an age where customer trust is vital for brand survival, Lee reminds us that our content...

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends. Let’s look at how the journey plays out.

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this...

Meet the Markies is a series that shines a spot light on the individuals behind Markie-winning teams. This week's Meet the Markies features Bharath Ram Srinivasan of HPE.

Meet the Markies is a series that shines a spot light on the individuals behind Markie-winning teams. This week's Meet the Markies features Bharath Ram Srinivasan of HPE.

When analyzing email performance issues, you want to look at the root cause rather than just the symptoms to find a solution and enhance your performance and increase results.

When analyzing email performance issues, you want to look at the root cause rather than just the symptoms to find a solution and enhance your performance and increase results.

Predictive recommendations deliver sustainable content diets by serving up moments of discovery. The moments when customers’ tastes suddenly shift are precisely the moments when they need you most. Find out ow to keep up with your customers and their preferences.

Predictive recommendations deliver sustainable content diets by serving up moments of discovery. The moments when customers’ tastes suddenly shift are precisely the moments when they need you...

All marketers need to test more. In fact, we should have an “ever-on” testing mentally.   This can start with something as simple as how we collect email addresses on the website and then start marketing to our consumers. See how this applies during the holidays and all year round.

All marketers need to test more. In fact, we should have an “ever-on” testing mentally.   This can start with something as simple as how we collect email addresses on the website and then start...

Your subject line has the greatest impact on the success of your email campaigns. If no one opens your message, no one will click on your call to action, read your content, or engage with your brand in a meaningful way. Worse, if you continue to send emails with bland subjects, your future communications could end up in spam folders. Check out these best practices for subject line optimization.

Your subject line has the greatest impact on the success of your email campaigns. If no one opens your message, no one will click on your call to action, read your content, or engage with your...

Find out how Oracle Marketing Cloud works together with its creative agency, 90octane, to produce content specifically designed with an eye toward mobile.

Find out how Oracle Marketing Cloud works together with its creative agency, 90octane, to produce content specifically designed with an eye toward mobile.