Modern Marketing Blog

Mobile Marketing

5 Mobile Insights That Will Change How You Market to Millennials

Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are...

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CMO Corner

The Preferred Methods of Social Sharing by CMOs

Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint....

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Email Marketing

What Email Marketing Acquisition Best Practices and a First Date Have in Common

When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email...

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Cross Channel Marketing

2016 Cross Channel Marketing Trends

It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...

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Marketing Automation

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll...

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Email Marketing

Are All Email Unsubscribe Services Created Equal?

I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a...

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CMO Corner

What CMOs Can Learn From Two Super Bowl Legends

Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the...

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