Modern Marketing Blog

Data Management

Data is the Key to More Engaging Relationships with Your Customers

In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or...

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Content Marketing

Your Content Pros' Guide to Crafting the Optimal Experience

Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers...

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Cross Channel Marketing

What Are the Two Types of Seasonal Marketing?

Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...

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Data Management

Want To Know How To Harness Data and Optimize Customer Experience?

Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best...

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Email Marketing

Why So Many Email Marketers Are Worried About Spamhaus

The talk this week in Deliverability has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs”...

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CMO Corner

One Third of CMOs Not Integrating Within Digital Channels

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver...

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Data Management

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a...

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