Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Cross Channel Marketing

The Customer Journey, Orchestration and What B2C Marketers Need To Know

The Customer Journey, Orchestration and What B2C Marketers Need To Know

Wednesday, May 6, 2015 | Author: Steve Olenski

“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers...

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Cross Channel Marketing

Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

Tuesday, May 5, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. This concept of the “customer journey” is...

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Lead Nurturing

How One Company Increased Lead Gen by 2000 Percent - Case Study

How One Company Increased Lead Gen by 2000 Percent - Case Study

Monday, May 4, 2015 | Author: Steve Olenski

When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural,...

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Content Marketing

How To Increase Customer Loyalty And Revenue

How To Increase Customer Loyalty And Revenue

Friday, May 1, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington...

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Content Marketing

10 Top Trends Driving The Future Of Marketing

10 Top Trends Driving The Future Of Marketing

Thursday, April 30, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...

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Content Marketing

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

Wednesday, April 29, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative...

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Content Marketing

Setting Themselves Apart From Their Competitors - The Penn Foster Story (Video)

Setting Themselves Apart From Their Competitors - The Penn Foster Story (Video)

Tuesday, April 28, 2015 | Author: Steve Olenski

Founded in 1890, Penn Foster has been a leader in career-focused distance and hybrid learning for over 125 years. More than 13 million people have enrolled in...

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Marketing Automation

How to Successfully Launch Your First Marketing Automation Program

How to Successfully Launch Your First Marketing Automation Program

Monday, April 27, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence,...

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Social Marketing

How To Win At Social Media Marketing From 8am-8pm: Your Timetable

How To Win At Social Media Marketing From 8am-8pm: Your Timetable

Thursday, April 23, 2015 | Author: Chloe Basterfield

Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of...

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