Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

6 Key Metrics to Measure Success from Your Retargeting Programs

6 Key Metrics to Measure Success from Your Retargeting Programs

Friday, April 17, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email...

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Content Marketing

Modern Marketing Essentials Guide To Social Marketing (eBook)

Modern Marketing Essentials Guide To Social Marketing (eBook)

Wednesday, April 15, 2015 | Author: Steve Olenski

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...

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Content Marketing

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Tuesday, April 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and...

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Creative and Design

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Monday, April 13, 2015 | Author: OCMOIMProd Admin

Editor's Note: Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud.  With an unshakeable credo and corporate philosophy of...

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Data Management

How to Achieve Clean Data in B2B Marketing

How to Achieve Clean Data in B2B Marketing

Friday, April 10, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....

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Modern Marketing in Action

1:1 Communication - The Next Big Evolution In Marketing

1:1 Communication - The Next Big Evolution In Marketing

Thursday, April 9, 2015 | Author: Contributor

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite, a company dedicated to helping companies be found, seen and heard...

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Content Marketing

4 B2B Marketing Hurdles – And How to Jump Right Over Them

4 B2B Marketing Hurdles – And How to Jump Right Over Them

Wednesday, April 8, 2015 | Author: Contributor

Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They...

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Oracle Marketing Cloud

7 Modern Marketing Experience Takeaways

7 Modern Marketing Experience Takeaways

Tuesday, April 7, 2015 | Author: Contributor

Today’s post comes courtesy of Jon Russo, founder of B2B Fusion, an agency that focuses exclusively on modernizing old demand generation practices to new to...

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Mobile Marketing

5 Simple Steps for Creating Mobile Optimized Emails

5 Simple Steps for Creating Mobile Optimized Emails

Monday, April 6, 2015 | Author: Melissa Mcconnell

Mobile is big right now. Like, really big! That’s probably something you already know. But, did you know that, according to Litmus, over 50% of email opens are...

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