The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in order to offer your customers some stability and inform them on how your brand can help during a difficult situation. Find out what several successful businesses did and what you can learn from their examples using testing, analytics, and communication.

During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in...

Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to better understand what your customers need, want, and prefer.

Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to...

Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox providers and what it means for email marketers.

Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest...

Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment data comes in. What is it and how should you prioritize it?

Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment...

This week’s featured expert "On the Fly" is Viveka von Rosen, Chief Visibility Officer with Vengreso. Viveka is a LinkedIn expert and has tips to help you get more quality referrals using LinkedIn. 

This week’s featured expert "On the Fly" is Viveka von Rosen, Chief Visibility Officer with Vengreso. Viveka is a LinkedIn expert and has tips to help you get more quality referrals using LinkedIn. 

With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.

With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies....

Learn about about some common outliers B2C marketers might encounter across their marketing channels and how to manage potential issues with them, such as dealing with bots, mega spenders, influencers, and detractors.

Learn about about some common outliers B2C marketers might encounter across their marketing channels and how to manage potential issues with them, such as dealing with bots, mega spenders,...

Knowledge of customer accounts & the relationships marketers build with them make ABM a crucial approach for marketing during crisis. Consider these 5 reasons.

Knowledge of customer accounts & the relationships marketers build with them make ABM a crucial approach for marketing during crisis. Consider these 5 reasons.

Find out ten more marketing tips from the pros on the fly wherever they are on the go.

Find out ten more marketing tips from the pros on the fly wherever they are on the go.

Customers expect marketers to know them better than themselves. Find out what the four stages of marketing excellence are in order to help make this happen.

Customers expect marketers to know them better than themselves. Find out what the four stages of marketing excellence are in order to help make this happen.

Asking the right questions can email marketers attract more subscribers, grow their email lists, and learn more about how much email to send. Find out what the right questions are.

Asking the right questions can email marketers attract more subscribers, grow their email lists, and learn more about how much email to send. Find out what the right questions are.

Despite COVID-19 pausing play, the San Francisco Giants, Golden State Warriors, and Phoenix Suns are finding ways to keep fans engaged with social media and marketing automation like Oracle Eloqua that helps their outreach campaigns.

Despite COVID-19 pausing play, the San Francisco Giants, Golden State Warriors, and Phoenix Suns are finding ways to keep fans engaged with social media and marketing automation like Oracle Eloqua...

Episode 22 of On the Fly features Customer Services and Customer Experience Expert, Shep Hyken, with three ideas that will help you build relationships and create a better CX even during periods of uncertainty.

Episode 22 of On the Fly features Customer Services and Customer Experience Expert, Shep Hyken, with three ideas that will help you build relationships and create a better CX even during periods of...

Check out these ten tips from marketing pros on the fly while they are on the go.

Check out these ten tips from marketing pros on the fly while they are on the go.

Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce your relationship with your customers, increase sales, and even acquire new customers.

Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce...

In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead to help them better measure email performance.

In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead...

Customer loyalty programs have been around for years. But what do they entail and how have they changed in the digital age?

Customer loyalty programs have been around for years. But what do they entail and how have they changed in the digital age?

Customers are bombarded with marketing messages all the time across multiple channels. it creates oversaturation and can tire customers out. How can you deal with fatigue and what tools do you need?

Customers are bombarded with marketing messages all the time across multiple channels. it creates oversaturation and can tire customers out. How can you deal with fatigue and what tools do you need?

We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses, remote working, travel restrictions, social distancing, supply chain disruptions, and other aspects of the COVID-19 crisis. Find out what these consumer preference shifts are.

We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses,...

Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of consumers.

Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of...

During this 49-minute on-demand webinar about email deliverability, we dispel the myths and give marketers a true picture of how deliverability works and how to measure it. We look at key performance indicators and seven factors that affect inbox placement.

During this 49-minute on-demand webinar about email deliverability, we dispel the myths and give marketers a true picture of how deliverability works and how to measure it. We look at key performance...

Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the data.

Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the...

By tightening up the teamwork between marketing and sales, results can be further improved. Here are 7 ways to encourage greater collaboration between marketing and sales.

By tightening up the teamwork between marketing and sales, results can be further improved. Here are 7 ways to encourage greater collaboration between marketing and sales.

When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties? Read on to find out.

When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties?...

Convince & Convert's Jay Baer advises marketers to reach out to your customer success team, your service team, your sales team, your ops team, and rethink your top 50 customer questions.

Convince & Convert's Jay Baer advises marketers to reach out to your customer success team, your service team, your sales team, your ops team, and rethink your top 50 customer questions.

Marketing teams are making adjustments to how they work right now & meeting virtually is just one of them. Take a look at 4 insights I’ve gleaned from my team.

Marketing teams are making adjustments to how they work right now & meeting virtually is just one of them. Take a look at 4 insights I’ve gleaned from my team.

Of the 13 email marketing service providers evaluated, Oracle Responsys was one of four vendors named a ‘Leader,’ and we received the highest possible scores in the artificial intelligence, analytics, vertical capabilities, and vision criteria.

Of the 13 email marketing service providers evaluated, Oracle Responsys was one of four vendors named a ‘Leader,’ and we received the highest possible scores in the artificial intelligence, analytics,...

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision.

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors...

Webinars give marketers another way of connecting and engaging with audiences when live events might not be an option. See what goes into creating effective webinar, including the visuals, format, audience, and more.

Webinars give marketers another way of connecting and engaging with audiences when live events might not be an option. See what goes into creating effective webinar, including the visuals,...

To get a partial picture of how people reacted to both GDPR and CCPA, Oracle CX Marketing Consulting’s Social Media Strategy & Analytics Services team used social listening to check the reaction on social media. We compared social media mentions of GDPR to that for CCPA during key time periods, looking for similarities and differences in what people were saying about the laws.

To get a partial picture of how people reacted to both GDPR and CCPA, Oracle CX Marketing Consulting’s Social Media Strategy & Analytics Services team used social listening to check the reaction on...

Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. it allows marketers to create email content taking into account both speed and quality.

Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. it allows marketers to create email content taking into...

Joining your social media strategy with that of your blogging can equal success with the right content and customer engagement.

Joining your social media strategy with that of your blogging can equal success with the right content and customer engagement.

With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.

With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use...

Oracle Responsys was just named a Leader in Forrester’s latest Wave for Email Marketing Service Providers, Q2 2020. Of the 13 email marketing service providers recognized, Oracle Responsys was one of four vendors named Leader. Oracle received the highest possible scores in the artificial intelligence, analytics, vertical capabilities, and vision criteria.

Oracle Responsys was just named a Leader in Forrester’s latest Wave for Email Marketing Service Providers, Q2 2020. Of the 13 email marketing service providers recognized, Oracle Responsys was one...

Find out how you can use Oracle Responsys to ensure that important messages are delivered with you to aid in your decision making and comply legally with the law.

Find out how you can use Oracle Responsys to ensure that important messages are delivered with you to aid in your decision making and comply legally with the law.

Circumstances might call for you to cut back on the time you spend on email production. While there are absolutely ways to reduce the time you spend on email production, each comes with a trade-off that might put your email program on thin ice. You may find some of the trade-offs more acceptable than others. Here are the five steps in the email production process where you can cut back in order to speed up email production.

Circumstances might call for you to cut back on the time you spend on email production. While there are absolutely ways to reduce the time you spend on email production, each comes with a...

Blog managers who publish regularly could run the risk of putting up content that might sound tone deaf. Here are seven questions to ask yourself that might help be more mindful.

Blog managers who publish regularly could run the risk of putting up content that might sound tone deaf. Here are seven questions to ask yourself that might help be more mindful.

Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open and how it impacts their email marketing strategy. However, while the stay-at-home orders on the frontend of this crisis were a sudden and largely national experience, the reopening will be a gradual experience at the local and regional level. So what adjustments will email marketers have to make?

Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open and how it impacts their email marketing strategy. However, while the...

Zoom is most known for its real-time, live tools that help people connect when in-person isn’t possible. Beyond the employee-to-employee capabilities, which is where most companies are utilizing this application, Zoom can become a marketing tool to engage and interact with customers and larger targeted audience. 

Zoom is most known for its real-time, live tools that help people connect when in-person isn’t possible. Beyond the employee-to-employee capabilities, which is where most companies are utilizing this...

During a crisis, communications will be key to your customer experience, but you must strike the tone, send them out at the right frequency, and know what other considerations to make. Here are four tips to help.

During a crisis, communications will be key to your customer experience, but you must strike the tone, send them out at the right frequency, and know what other considerations to make. Here are four...

My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we thought others may find useful.

My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we...

A slow period can give you the chance to make updates to your email marketing program. Here are eight ways to improve.

A slow period can give you the chance to make updates to your email marketing program. Here are eight ways to improve.

During a crisis, marketers need to be human, helpful, and mindful of their tone and approach. Here are ten expert tips that can help.

During a crisis, marketers need to be human, helpful, and mindful of their tone and approach. Here are ten expert tips that can help.

Take inspiration in these trying times from CMOs who are displaying fine examples of crisis management and leadership.

Take inspiration in these trying times from CMOs who are displaying fine examples of crisis management and leadership.

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale.

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for...

During a disaster, marketing and sales need to be on the same page more than ever. Find out five ways they can align to provide useful, relevant information to customers during an uncertain time.

During a disaster, marketing and sales need to be on the same page more than ever. Find out five ways they can align to provide useful, relevant information to customers during an uncertain time.

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Read on to look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers should adjust their email programs.

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways....

Read this brief guide on how to use heat mapping to optimize your site and make more conversions.

Read this brief guide on how to use heat mapping to optimize your site and make more conversions.

Concerns about Gmail's Promotions Tag have fallen to the wayside and email marketers can see the benefits.

Concerns about Gmail's Promotions Tag have fallen to the wayside and email marketers can see the benefits.

Use these ten tips to properly use SEO for your landing pages, meta data, campaigns, and content to produce more results.

Use these ten tips to properly use SEO for your landing pages, meta data, campaigns, and content to produce more results.

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for.

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. To help you...

Brush up on and enhance your marketing knowledge and skills while working remotely by taking advantage of Oracle University's offer to learn more about Oracle Eloqua and Responsys for free.

Brush up on and enhance your marketing knowledge and skills while working remotely by taking advantage of Oracle University's offer to learn more about Oracle Eloqua and Responsys for free.

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Learn five ways how to engage them.

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Learn five ways how to engage them.

Companies that put together a mature CX strategy should be able to compete no matter how much consumers and the business world change. They do this by capturing and managing customer data, using the right applications to serve customers, and equipping sales and service people with real time data, in full context.

Companies that put together a mature CX strategy should be able to compete no matter how much consumers and the business world change. They do this by capturing and managing customer data, using...

The California Consumer Privacy Act that went into effect on January 1, 2020. If you’re a brand or company, it’s only natural to ask: “What exactly is the CCPA and how does it impact me?”

The California Consumer Privacy Act that went into effect on January 1, 2020. If you’re a brand or company, it’s only natural to ask: “What exactly is the CCPA and how does it impact me?”

Systemic shocks and world events call for marketers to revisit their strategies and make adjustments, especially when it comes to email messaging and what they are trying to communicate to their audiences.

Systemic shocks and world events call for marketers to revisit their strategies and make adjustments, especially when it comes to email messaging and what they are trying to communicate to...

Learn about using Zoom with Oracle Eloqua to create webinars to reach out and stay connected to your customers even when face-to-face meetings are not possible.

Learn about using Zoom with Oracle Eloqua to create webinars to reach out and stay connected to your customers even when face-to-face meetings are not possible.

What does the future hold for marketing automation and how it will continue to reshape how marketers go about their campaigns? Of course, no one can ever completely predict the future, but there are trends  that might provide a glimpse of it. Look at these five trends in particular that will impact the future of marketing automation (and marketing in general).

What does the future hold for marketing automation and how it will continue to reshape how marketers go about their campaigns? Of course, no one can ever completely predict the future, but there are...

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base. Find out how they made good use of them.

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number...

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.

Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging loyalty to create brand-authentic experiences that foster emotional loyalty.

Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging...

Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.

Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what...

Digital analytics offer a competitive advantage that has been proven through various research to enhance content marketing results. Read further about the impact they make.

Digital analytics offer a competitive advantage that has been proven through various research to enhance content marketing results. Read further about the impact they make.

Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal” times, ensuring that you have a successful holiday season takes year-round preparation. Find out what that entails.

Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal”...

During a crisis or world event, you want your content marketing to have the right tone and be emphatic and sensitive to your customers' needs at that moment.

During a crisis or world event, you want your content marketing to have the right tone and be emphatic and sensitive to your customers' needs at that moment.

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. See how it can work for you.

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. See how it can work for you.

Learn eight marketing automation best practices to optimize your campaigns and get better results.

Learn eight marketing automation best practices to optimize your campaigns and get better results.

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers...

Now that content is no longer the next big thing, will distribution become even more important to your marketing strategy?

Now that content is no longer the next big thing, will distribution become even more important to your marketing strategy?

What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it and how it can help.

What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it...

The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with real-time, personalized experiences.

The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with...

There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?

There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or...

Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Find out what might help.

Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Find out what might help.

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and books.

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and...

It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building customer loyalty help?

It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building...

What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?

What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?

Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who can master it see big returns and have customers who love them and oftentimes become big advocates for their brand. 

Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who...

Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is why no one should fear a digital transformation, as it only increases productivity and efficiency.

Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is...

View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.

View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.

ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.

ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d...

To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow to ensure your restaurant chain’s loyalty program is delivering distinctive, exceptional experiences for your customers.

To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to...

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help you acquire and retain customers, create personalized experiences, and increase your customer lifetime value. Learn some best practices to build more loyalty.

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs...

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign and gauge how effective your marketing is.

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign and gauge how effective your...

Understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect to be recognized for every action taken with a brand no matter what, how, or where. How then can brands ensure they are meeting customer expectations?

Understanding what your customers want is critical for creating meaningful brand connections. 90% of customers expect consistent brand interactions across channels. Similarly, loyal customers expect...

What six trends will drive marketing toward crafting a better customer experience, once that is effortless? Read on to find out.

What six trends will drive marketing toward crafting a better customer experience, once that is effortless? Read on to find out.

How do you determine the best email frequency? How do segmentation and predictive modeling factor in? Read on to find out.

How do you determine the best email frequency? How do segmentation and predictive modeling factor in? Read on to find out.

There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal to a brand.

There is more to a conversion to a sale, since it might just be a one-time purchase. It's building an emotional connection with customers that makes them loyal to a brand.

Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Take a look at the reasons more and more B2B companies are turning to loyalty to help them attract and retain customers and some of the tactics they are using. 

Due to increased competition and price wars, B2B companies are realizing the value in investing in loyalty. Take a look at the reasons more and more B2B companies are turning to loyalty to help them...

Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “things not to do” when creating content?

Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them...

Consumers expect brands to know who they are and create compelling experiences for them. What is the secret to doing so? Using data.

Consumers expect brands to know who they are and create compelling experiences for them. What is the secret to doing so? Using data.

Loyalty programs can give you data about what your customer wants from your brand and why they purchase and engage with you, but the insight gained from a loyalty program is more relevant and accurate than a third-party data source and can tell a company so much more about where to invest their time and money, and where to tweak their strategies to grow their business.

Loyalty programs can give you data about what your customer wants from your brand and why they purchase and engage with you, but the insight gained from a loyalty program is more relevant and...

It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct mail pieces in with the rest of your digital offers and see what difference it can make.

It's hard to stand out in a sea of digital marketing messages. However, a physical offer can help, given how rare they are these days. Try tactile marketing automation and mix in a few direct...

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. Today, we’re going to look at the Proven Essentials, which are those tactics and technologies in the high adoption–high impact quadrant. The technologies and tactics in this quadrant are mature, but still deliver tremendous results.

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX...

With political advertising set to take a lot of room on digital and social channels this year, marketers needs to look at ways to stay above the fray and still stand out.

With political advertising set to take a lot of room on digital and social channels this year, marketers needs to look at ways to stay above the fray and still stand out.

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers. What tools and technologies will help?

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers...

Successful brands need to establish both effective acquisition and retention strategies. Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract new customers simply by designing a program that rewards existing customers and appeals to new ones.

Successful brands need to establish both effective acquisition and retention strategies. Loyalty is the answer. Brands investing in customer loyalty can help drive engagement and retention and attract...

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences.

In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences.

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across multiple channels and centralizing your data.

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. Find out how to uplevel your efforts by reaching out across...

Learn how to optimize your ABM strategy by dividing your accounts into tiers to know where to best invest your money, time, and efforts.

Learn how to optimize your ABM strategy by dividing your accounts into tiers to know where to best invest your money, time, and efforts.