Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Lead Nurturing

The 3 Biggest Problems With Lead Nurturing

Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS,...

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Content Marketing

Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast

Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while...

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Data Management

New Data Centre Support for Australian Marketers

Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in...

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Marketing Cloud

Oracle Selected as Strong Leader Among Digital Marketing Platforms

Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report...

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Email Marketing

Gmail Provides Email Deliverability Data to Senders

The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many...

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CMO Corner

Why a CMO Can No Longer Just Be A Marketer

Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball...

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Content Marketing

How to Match Great Content to Your Sales Funnel

In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a...

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Content Marketing

Tom Webster Uses Research to Create Content That Resonates on the Content Pros Podcast

Tom Webster is the VP of Strategy and Marketing at Edison Research. The company provides custom marketing research to clients, but is best known for providing...

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Data Management

5 Most Important Revelations from Latest Data Management Platform Report

The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives –...

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Marketing Cloud

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as...

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