Content Marketing

The Good, The Bad and The Ugly of eCommerce

Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester.  The Good: Near...

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Marketing Cloud

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we...

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Content Marketing

Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar

In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....

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CMO Corner

An Open Technology Platform and Why It's Vital for a B2B CMO

Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the...

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Email Marketing

Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date

Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects...

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Content Marketing

Top 3 Ways to Measure Content Marketing Success

Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP...

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