Modern Marketing Blog

Customer Experience

3 Ways to Optimize Customer Experience Via Email

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to...

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Content Marketing

Pause Your Holiday Playlist. It’s Time for Content Pros!

The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some...

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Email Marketing

With Email Deliverability Comes A Huge Responsibility

I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of...

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CMO Corner

4 Things That Should Be On Every CMO's Wish List

With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps...

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Data-Driven Marketing

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days.  Prospects and customers...

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Oracle Marketing Cloud

47 Things To Make You a Better Marketer Over the Holidays

This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on....

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Account-Based Marketing

Be Thankful for Account-based Marketing this Holiday Season

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is...

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