Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Cross Channel Marketing

The Path to Adaptive Marketing: An Introduction

“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...

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Content Marketing

8 Tips to Jump Start Your Account-based Marketing

Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see...

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CMO Corner

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement...

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Lead Nurturing

The 3 Biggest Problems With Lead Nurturing

Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS,...

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Content Marketing

Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast

Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while...

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Data Management

New Data Centre Support for Australian Marketers

Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in...

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Marketing Cloud

Oracle Selected as Strong Leader Among Digital Marketing Platforms

Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report...

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Email Marketing

Gmail Provides Email Deliverability Data to Senders

The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many...

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CMO Corner

Why a CMO Can No Longer Just Be A Marketer

Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball...

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Content Marketing

How to Match Great Content to Your Sales Funnel

In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a...

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