Modern Marketing Blog

Marketing Cloud

Why Retailers Need To Love Millennials This Thanksgiving Weekend

According to Nielsen millennials make up about one-fourth of the US population while they wield about $1.3 trillion in annual buying power according to Boston...

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CMO Corner

How a CMO Can Build a Modern Marketing Organization

Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may...

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Content Marketing

How to Generate Sales Leads Using Personality Quizzes

Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is...

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Email Marketing

The Verizon Email Update and the Future Impact to Deliverability

Last week I received a notification from Verizon telling me that soon they would be deactivating accounts with no login in the last 180 days. That’s only 6...

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Cross Channel Marketing

Modern Marketing is Customer-Centric in 140 Characters or Less #MME15

There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often...

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Email Marketing

4 Factors That Drive Email Open Rates

Before any email can be successful, it has to be opened. Everyday, tens-of-billions of emails die on the vine: ignored or trashed without ever being seen....

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Product News

Drive Mobile Engagement With In-App Messaging

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Once a consumer downloads an app they have an affinity for, they...

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