Modern Marketing Blog

Social Marketing

How to Create a Mutually Beneficial Influencer Marketing Relationship

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are...

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CMO Corner

Helping CMOs Look At The Digital Space From A Human Perspective

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then...

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Mobile Marketing

Geolocation-Based Marketing in 2017: The Impact on Businesses

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are...

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Customer Experience

Retailers, Personalize Your Way to the Future

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in. Like when you got...

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CMO Corner

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”,...

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Marketing Automation

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of...

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Customer Experience

Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big...

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