The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Data-Driven Marketing

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer's expectations...

Marketing Automation

Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends Last week at Modern Customer Experience, we celebrated our 12th Annual Markie...

The final Day of Modern Customer Experience has come to a close, but not without an energy all its own. On this day, the keynotes focused on what happens when...

Product News

We’re excited to share that our highly anticipated new integration between Oracle Eloqua Sales Tools and LinkedIn Sales Navigator is now available for joint...

Highlights from Day 2 at Modern Customer Experience 2018.

Modern Customer Experience 2018 is officially underway in the great city of Chicago, home to the Cubs, deep-dish pizza and chilling winds sweeping across the...

Product News

Oracle Eloqua is excited to announce ‘Extensions’ for Oracle Eloqua Sales Tools, bringing brand new partner integrations to Oracle Eloqua’s Sales Tools...

Product News

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies...

Data-Driven Marketing

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and...

Marketing Automation

Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative...

Email Marketing

Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have. This is...

Marketing Automation

Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the...

Modern Marketing Resources

The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of...

Marketing Automation

Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and...

Customer Experience

Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. These platforms can be classified under one of...

Modern Marketing Resources

We are excited to announce the Markie Award finalists for 2018! This year marks the 12th year that we have celebrated the best in Modern Marketing. We...

Customer Experience

Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising...

Cross Channel Marketing

Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures...

Modern Marketing Resources

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training...

Content Marketing

In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018and the ultimate key to success: a documented strategy. But...

Data-Driven Marketing

Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by...

CMO Corner

As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions. Even...

Email Marketing

Heard about Google’s recently announced AMP for Email project? Currently being tested by Pinterest, Doodle and Booking.com, it’s being used to include dynamic...

Product News

The customer journey in today’s digital age is anything but straightforward. The marketing funnel is no longer a linear path from generating leads to...

Email Marketing

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are...

Email Marketing

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what...

Social Marketing

We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. We have...

Social Marketing

The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their...

Content Marketing

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully...

Customer Experience

Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare...

Cross Channel Marketing

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within...

Customer Experience

Spring is just around the corner. Along with flowers and warmer weather, spring brings a fresh season of marketing conferences. Do you know which ones you will...

Marketing Automation

Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new...

Customer Experience

It is no secret that travel is one of the most mature online markets in the UK. Unlike emerging industries, which are still growing and have yet to settle into...

Social Marketing

Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach...

Customer Experience

When is the best time to improve an existing product or service? When customers are complaining about it? When sales wane? When it has become so predictable it...

Content Marketing

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You...

Email Marketing

For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of...

Data-Driven Marketing

The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides...

Data-Driven Marketing

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the...

CMO Corner

Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours...

Product News

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only...

CMO Corner

Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put...

Customer Experience

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in...

Email Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community...

Data-Driven Marketing

I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in...

Social Marketing

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of...

Marketing Automation

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition...

CMO Corner

CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of...

Product News

Analysts at Nucleus Research recently asked retailers how they are managing the challenges of the rapidly changing digital marketing landscape. They have...

CMO Corner

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough...

Content Marketing

The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the...

Product News

In early 2015, Oracle Responsys introduced our first Send Time Optimization (STO) feature. STO gave marketers the ability to send an email at the most optimal...

Social Marketing

As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies...

Product News

Today’s marketers operate in a chaotic digital environment. Daily they deal with a rash of issues they have no control over: channel proliferation, more...

Marketing Automation

If you have never heard that Marketing became a technology-driven world, chances are you missed the memo. So, let's assume you are aware of all of this and you...

CMO Corner

The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some...

Email Marketing

Dale Carnegie, author of the famed How to Win Friends and Influence People, said in his book, “Remember that a person’s name is to that person the sweetest and...

Data-Driven Marketing

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our...

Email Marketing

With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they...

Data-Driven Marketing

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch...

Marketing Automation

Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post...

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and...

CMO Corner

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know...

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the...

Social Marketing

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are...

CMO Corner

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then...

Mobile Marketing

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are...

Customer Experience

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in. Like when you got...

CMO Corner

Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”,...

Marketing Automation

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of...

Customer Experience

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big...

Social Marketing

If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for...

CMO Corner

Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin - and whether you believe in...

Content Marketing

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and...

Customer Experience

This just in... Amazon is impacting every retailer around the world. Ok I realize this is not breaking news. Nor should it be breaking news that retailers and...

Oracle Marketing Cloud

You cannot get marketing right if you get privacy wrong. With the GDPR (General Data Protection Regulation), European and global marketers have new privacy...

Account-Based Marketing

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses...

Customer Experience

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The...

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales...

Email Marketing

Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher...

Account-Based Marketing

“The man in constant fear is every day condemned.” - Publilius Syrus, c. 50 BC Addressing change and encouraging change are what our Transformation Services team...

Mobile Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel!." Yes, of course mobile is a channel. But marketers need to...

Product News

Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign...

CMO Corner

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends...

Marketing Automation

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and...

Cross Channel Marketing

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use...

Email Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of...

CMO Corner

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve...

Customer Experience

According to a study by Walker, customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key...

Cross Channel Marketing

The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true...

Product News

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are. That’s why Oracle Marketing Cloud an...

Data-Driven Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the...

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience....

Cross Channel Marketing

Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your...

Content Marketing

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for...

Marketing Automation

If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a...

CMO Corner

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in...

Content Marketing

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content...