Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Social Marketing

One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

Tuesday, April 21, 2015 | Author: Felicity Kane

Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Beware...

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Content Marketing

How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing

How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing

Monday, April 20, 2015 | Author: Simon Robinson

Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex...

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Content Marketing

6 Key Metrics to Measure Success from Your Retargeting Programs

6 Key Metrics to Measure Success from Your Retargeting Programs

Friday, April 17, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email...

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Content Marketing

Modern Marketing Essentials Guide To Social Marketing (eBook)

Modern Marketing Essentials Guide To Social Marketing (eBook)

Wednesday, April 15, 2015 | Author: Steve Olenski

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...

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Content Marketing

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Tuesday, April 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and...

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Creative and Design

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Monday, April 13, 2015 | Author: OCMOIMProd Admin

Editor's Note: Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud.  With an unshakeable credo and corporate philosophy of...

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Data Management

How to Achieve Clean Data in B2B Marketing

How to Achieve Clean Data in B2B Marketing

Friday, April 10, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....

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Modern Marketing in Action

1:1 Communication - The Next Big Evolution In Marketing

1:1 Communication - The Next Big Evolution In Marketing

Thursday, April 9, 2015 | Author: Contributor

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite, a company dedicated to helping companies be found, seen and heard...

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Content Marketing

4 B2B Marketing Hurdles – And How to Jump Right Over Them

4 B2B Marketing Hurdles – And How to Jump Right Over Them

Wednesday, April 8, 2015 | Author: Contributor

Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They...

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