Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Social Marketing

How To Win At Social Media Marketing From 8am-8pm: Your Timetable

How To Win At Social Media Marketing From 8am-8pm: Your Timetable

Thursday, April 23, 2015 | Author: Chloe Basterfield

Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of...

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CMO Corner

The CMO Technology Conundrum And How To Solve It

The CMO Technology Conundrum And How To Solve It

Wednesday, April 22, 2015 | Author: Steve Olenski

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that...

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Social Marketing

One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend

Tuesday, April 21, 2015 | Author: OCMOIMProd Admin

Editor's Note: Today's post comes courtesy of Jennifer Burrows, Commissioning Editor – Practitioner Texts, LexisNexis Australia. Never in human history have...

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Content Marketing

How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing

How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing

Monday, April 20, 2015 | Author: Simon Robinson

Consumers are using more devices than ever before to compare and research even more products. As a result, the path to purchase is becoming increasingly complex...

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Content Marketing

6 Key Metrics to Measure Success from Your Retargeting Programs

6 Key Metrics to Measure Success from Your Retargeting Programs

Friday, April 17, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email...

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Content Marketing

Modern Marketing Essentials Guide To Social Marketing (eBook)

Modern Marketing Essentials Guide To Social Marketing (eBook)

Wednesday, April 15, 2015 | Author: Steve Olenski

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both...

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Content Marketing

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Tuesday, April 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and...

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Creative and Design

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Monday, April 13, 2015 | Author: OCMOIMProd Admin

Editor's Note: Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud.  With an unshakeable credo and corporate philosophy of...

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Data Management

How to Achieve Clean Data in B2B Marketing

How to Achieve Clean Data in B2B Marketing

Friday, April 10, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....

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