Modern Marketing Blog

Social Marketing

3 Ways To Use Video To Get Tactical On Facebook

Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the...

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Data Management

Is Data the New Marketing?

I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more...

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Content Marketing

5 Trends from New Blogger Survey That Probably Won't Surprise You

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing....

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Cross Channel Marketing

Why Marketing Technology and Advertising Technology Need to Sing the Same Tune

"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing...

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CMO Corner

7 Albert Einstein Quotes and What They Mean For CMOs

According to "Albert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the...

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Content Marketing

This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold

The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles...

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Marketing Cloud

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. According to...

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