Modern Marketing Blog

CMO Corner

CMOs Can Still Add Value to a Startup without Obliterating the Budget

The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some...

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Email Marketing

How, When, & Why Should You Use Personalization in an Email Marketing Campaign?

Dale Carnegie, author of the famed How to Win Friends and Influence People, said in his book, “Remember that a person’s name is to that person the sweetest and...

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Data-Driven Marketing

7 Ways to Future-Proof Your Organization With Data Driven Marketing

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our...

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Email Marketing

5 Best Practices to Get the Most out of Your Holiday Email Efforts

With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they...

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Data-Driven Marketing

Resistance to Reason: Why digital transformation is thwarted

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch...

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Marketing Automation

Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post...

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Modern Marketing in Action

The Holiday Season Is Here, Are You Ready?

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and...

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CMO Corner

Dear CMOs, Mobile Data Security Should Be Everything

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know...

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Dear marketers: An open letter about the other side

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the...

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Social Marketing

How to Create a Mutually Beneficial Influencer Marketing Relationship

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are...

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CMO Corner

Helping CMOs Look At The Digital Space From A Human Perspective

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then...

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Mobile Marketing

Geolocation-Based Marketing in 2017: The Impact on Businesses

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are...

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Customer Experience

Retailers, Personalize Your Way to the Future

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in. Like when you got...

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CMO Corner

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”,...

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Marketing Automation

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of...

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Customer Experience

Why It's Imperative Retailers Move From Next Best Offer To Next Best Experience

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big...

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Social Marketing

How Retail Can Embrace Social Media For The Holiday Season

If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for...

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CMO Corner

3 Things To Scare CMOs This Halloween

Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin - and whether you believe in...

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Content Marketing

The Hyper-Personalization of Content Marketing

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and...

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Customer Experience

Why Retail Marketers Need To Innovate

This just in... Amazon is impacting every retailer around the world. Ok I realize this is not breaking news. Nor should it be breaking news that retailers and...

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Oracle Marketing Cloud

Getting to Know the GDPR

You cannot get marketing right if you get privacy wrong. With the GDPR (General Data Protection Regulation), European and global marketers have new privacy...

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Account-Based Marketing

How to Craft Your Content to Support Your Account-Based Marketing Efforts

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses...

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Modern Marketing in Action

What Is The Meaning Of Pipeline in Sales and Marketing?

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales...

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Email Marketing

How Lenovo Boosted Engagement with Movable Ink’s Signals

Email marketing personalization is one of the best ways to boost engagement and make your customers happy. With the power to drive 2.5 times higher...

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Account-Based Marketing

Rise Above Corporate Fear and Face AI Head-On

“The man in constant fear is every day condemned.” - Publilius Syrus, c. 50 BC Addressing change and encouraging change are what our Transformation Services team...

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Mobile Marketing

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel!." Yes, of course mobile is a channel. But marketers need to...

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CMO Corner

11 Marketing Books Every CMO Should Read

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends...

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Marketing Automation

Evolution not Revolution: The Future of Marketing Automation

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and...

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Cross Channel Marketing

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use...

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Email Marketing

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of...

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CMO Corner

CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve...

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Customer Experience

How Can Brands Deliver Robust Customer Experiences?

According to a study by Walker, customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key...

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Cross Channel Marketing

Why Retailers Need To Move Beyond Cross Channel Marketing

The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true...

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Product News

Expand your Audience with Oracle Eloqua and WeChat

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are. That’s why Oracle Marketing Cloud an...

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Data-Driven Marketing

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the...

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Branding as a Framework for Customer Experience Management

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience....

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Cross Channel Marketing

3 Steps to Success in Omni-Channel Orchestration

Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your...

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Content Marketing

Give Your Content Marketing a Boost with Social Keywords

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for...

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Marketing Automation

5 Ways the Chatbot Has Surpassed The Enterprise Computer From Star Trek

If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a...

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CMO Corner

5 Steps CMOs Can Take To Prepare For The Next Disruption

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in...

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Why Empathy Is Necessary for a Customer-Centric Strategy

Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy...

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Product News

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for...

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Cross Channel Marketing

Behold the Business Value of Omni-Channel Orchestration

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...

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Email Marketing

5 Things About Email Marketing Your Boss Will Want To Know

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and...

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Social Marketing

How to Build a Social-First Thought Leadership Program

Thought leadership is a strategy that can lead directly to brand equity enhancement and offers an incredible return for the time and effort that you put into...

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CMO Corner

The Role of the CMO: Obsolete or Reinvented?

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Since that time,...

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Cross Channel Marketing

How Do You Create a Business Case to Prove the ROI of Your Cross-Channel Marketing?

Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and...

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Customer Experience

Don't Let A Good Word Go To Waste

Transformation has become just a word. Does that seem like an odd thing to say? How can I say that, given all the excitement, the passion, the intensity of...

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Mobile Marketing

Mobile Marketing to a New Generation

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes...

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Data-Driven Marketing

4 Digital Body Language Uses for Manufacturers

Reading body language takes skill.  It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc.  The point is, you can see it.  And you can learn...

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CMO Corner

How CMOs Can Stay Fit With Their Busy Lifestyle

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade,...

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Account-Based Marketing

Layering in Additional Insights

In my previous post, we discussed the importance of creating a data strategy and modeling your data. Interestingly enough in recent research completed with...

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Email Marketing

Bouncing: Don't Limit Success to Delivery

When it comes to delivering messages to the inbox, senders are always aiming for 100%. Unfortunately, the nature of email itself makes a 100% delivery rate...

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CMO Corner

Why CMOs Should Engage With Niche Bloggers

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that...

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Data-Driven Marketing

Data Strategy and Data Modeling

In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in...

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Cross Channel Marketing

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do...

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Social Marketing

An Introduction to Google Posts for B2B Marketers

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts appear alongside your business listing in...

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5 Things B2B Marketers Should Learn from B2C

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about...

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The Customer Is Always Right: Email Marketing Spam Edition

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing...

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Email Marketing

5 Truths About Email Marketing Your Boss Will Want to Know

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is...

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CMO Corner

For CMOs, It’s A Brand New World

CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection...

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Data-Driven Marketing

3 Ways Marketing Ops Can Improve Your Planning Process

“I can’t wait for planning season to start!” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long...

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Customer Experience

When It Comes to Customer Experience, More Is More

Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase...

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CMO Corner

CMOs - A High Level View

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to...

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Customer Experience

The Big and Small ‘T’ In Digital Marketing Transformation

Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple...

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Customer Experience

Is Organic Social Reach Dead?

The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's...

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Customer Experience

Ignite the Fan Experience

As a fan of the Golden State Warriors, I’m still gushing over their 2017 NBA Championship win.  Congratulations Dubs!  We’re so proud. Being in the Bay Area, we...

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Cross Channel Marketing

A Marketer’s Guide to CrossFit Digital Channels

Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning...

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Customer Experience

The Evolution of Marketing: From Manual Through Automation To Predictive

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” While historians still argue whether...

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CMO Corner

6 Articles CMOs Should Read This Weekend

Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence.  Here's...

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Customer Experience

Whoever Said Digital Transformation Has To Be So Complex?

Corporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent. Its goal is to solve a small,...

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Content Marketing

Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts

In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many b...

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CMO Corner

60% of CMOs Value Brand Experience For Creating Ongoing Relationships

Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key...

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Oracle Marketing Cloud

Cannes Lions 2017 Sights, Sounds And More

Last week saw the close of another Cannes Lions event, AKA the International Festival of Creativity. As the dust settles, I figured now's a good time to take a...

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Account-Based Marketing

How Account-Based Marketing Changes the Business Developer’s Role

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” — Charles Darwin A Shift from Inbound Marketing After...

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Oracle Marketing Cloud

The Four Temperaments of Organizational Alignment

It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead,...

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CMO Corner

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?

Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She...

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Customer Experience

Tales of the Modern Customer Experience from Top Marketing Experts

In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their...

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Oracle Marketing Cloud

How To Get Heroic At Cannes Lions 2017

The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to...

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Customer Experience

When It Comes To Martech Marketers Can Have the Best of Both Worlds

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology...

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Customer Experience

Strategic ROI vs Attribution: CMOs Must Know the Difference

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to...

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Content Marketing

How To Create A White Paper That Converts

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that...

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Email Marketing

Transactional vs. Promotional

Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those...

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Customer Experience

Make Transformation Mean Something For Them

They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic ...

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Customer Experience

Closing the Gaps in Point of Sale Address Collection

Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with...

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CMO Corner

7 Travel Tips For CMOs

Whether you are traveling to a marketing conference or visiting one of your company’s locations around the world, as a CMO you need to ensure have an efficient...

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The Mystery of Marketing Automation... Solved

Marketing automation is one of the great recent developments of our industry.  Not only is everyone talking about it, but more and more companies and marketers...

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Email Marketing

Accidental Sends and Apology Emails

Mistakes happen. You’ve created your strategy, set up your template/content, scheduled the launch and then sat back and waited for the results to come pouring...

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Marketing Automation

5 Steps to Lead Nurturing Success

Marketing today is a fast-moving, highly competitive landscape where a proliferation of content from multiple brands competes for customer attention on a...

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Customer Experience

How to Launch a Customer-Centric Sales Strategy

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a...

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CMO Corner

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers. There’s a reason that retaile...

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Product News

3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

No matter what marketing article you read, thought leader you listen to, or conference you attend, everyone talks about delivering a connected customer...

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Marketing Automation

Ensuring Successful Implementation of Your Marketing Technology

In today’s marketing environment it is no secret that businesses need to use marketing technology in order to become more competitive. However, implementing...

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Data-Driven Marketing

What is Dark Data and What Does It Mean for Marketers?

Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Dat...

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