The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Welcome to episode 27 with A.J. Wilcox, LinkedIn Ads expert and founder of B2Linked.com. LinkedIn ads have become indispensable for B2B marketers to build awareness and drive lead generation. In this video, A.J teaches you how to optimize your LinkedIn ads using LinkedIn's free analytics solution.

Welcome to episode 27 with A.J. Wilcox, LinkedIn Ads expert and founder of B2Linked.com. LinkedIn ads have become indispensable for B2B marketers to build awareness and drive lead generation. In...

Maturing an email marketing program involves nurturing existing clients and gaining new ones by demonstrating the value a brand can bring to their organizations as well as connecting various systems. How does marketing automaton like Oracle Eloqua fit in and what steps do you take? Read on to find out.

Maturing an email marketing program involves nurturing existing clients and gaining new ones by demonstrating the value a brand can bring to their organizations as well as connecting various...

Cross-channel marketing means meeting customers where they are at on the channel they prefer, be it email, social, mobile, or display. Customers expect you to keep up with them when they cross from channel to channel or device from device. Data will help you personalize touchpoints in order to engage them and make conversions. Find out how.

Cross-channel marketing means meeting customers where they are at on the channel they prefer, be it email, social, mobile, or display. Customers expect you to keep up with them when they cross from...

Oracle CX Marketing's Clea Moore catches you up on the latest in email deliverability so you can take appropriate action in this 43-minute webinar.

Oracle CX Marketing's Clea Moore catches you up on the latest in email deliverability so you can take appropriate action in this 43-minute webinar.

How do prospects become leads and leads become customers? What role does marketing automation play in the process and how does it help? Read on to find out.

How do prospects become leads and leads become customers? What role does marketing automation play in the process and how does it help? Read on to find out.

Our featured expert this week is Karen Talavera – founder and president of Synchronicity Marketing. Karen is a digital and email marketing expert and brings us tips to optimize our email marketing.

Our featured expert this week is Karen Talavera – founder and president of Synchronicity Marketing. Karen is a digital and email marketing expert and brings us tips to optimize our email marketing.

Good content needs good, sharp writing. But what is good writing? What separates it from mediocre or bad writing? While no hardfast rules of writing exist, content marketers should keep these seven rules of thumb in mind.

Good content needs good, sharp writing. But what is good writing? What separates it from mediocre or bad writing? While no hardfast rules of writing exist, content marketers should keep these...

My colleagues and I have recently been writing about “The Path to CX Excellence,” and the importance of brands thinking differently about their customers’ experiences (CX). One point of view we share is that brands today need to think about customer experience as the key point of differentiation to successfully attract, retain, and grow long term customer relationships. How every brand can have best-in-class experiences and set itself apart is unique for each organization. Leading the product marketing team for Oracle’s B2C CX Marketing solutions, I spend a lot of time speaking with marketers about how to improve their customer experiences and their ability to outcompete. Brand Evolution in the Experience Economy As business trends change and evolve, so do the expectations and reactions of the modern consumer. In today’s Experience Economy, customers expect brands to know them better than they know themselves! Customers expect seamless and personalized digital experiences across any channels at any time of day. Brands have always understood the value of deep customer relationships but more recently, they’ve been understanding how important a consistent, relevant, and timely experience is to retaining and growing their best customers. From the consumer point of view, the experience itself likely matters more today than the product or service being sold when deciding which brand to do business with. Customer data is the foundation of delivering a differentiated customer experience and boosting the brand’s revenues. The question for a brand is, “Where to start?” Marketing is highly complex and made up of dozens, if not hundreds of systems and touchpoints. If every engagement must be improved, how do you break down the problem so a successful plan can be built and executed? We understand how overwhelming this can be, and Oracle and our partners are dedicated to helping our customers navigate these complex paths and plans. One of our recent innovations is a maturity model that helps marketers assess the current state of their marketing, and create a defined vision for how to improve.  This “Path to Marketing Excellence” is the unique journey we see all marketers take when trying to achieve their goals by improving their customer engagements. Stage 1-  B2C Broadcast Marketing Every marketing practitioner wants to drive the best results for their business in the most efficient ways. Some of the highest returns for marketers beginning this journey is to increase their marketing efficiency through automation. Most marketers start out trying to increase their audience reach in well-established channels such as email. This leads to “batch and blast” one-size-fits-all emails with volume as the primary goal.  Many brands that exist in this state still find success in their campaigns because email outreach remains a primary and productive means of engaging consumers, and they can use marketing automation to increase their production efficiency and ROI. Marketers at this stage commonly experience difficulty scaling broadcast marketing initiatives over time.  Focusing only on increasing production efficiencies and growing your lists, leads to issues with sender reputation, opt-outs, and SPAM reports. As volume increases but relevancy doesn’t improve, more consumers are turned off by your messages and engage less over time. For this reason, marketers who have been operating at this level look to improve their results by moving to the next stage. Stage 2-  B2C Responsive Marketing Today’s consumers drive innovation and for them, every moment matters. Marketers must strive to build customer relationships in the narrow windows of time that consumers engage with your brand. Customers live on email, social, web, and offline channels, providing marketers multiple opportunities to increase engagement, improve conversions, and shorten the buying cycle. An email-only outreach method falls short with customers when you limit your engagement to only this single facet of their lives. Your customers expect you to engage with them across any channel of their choosing. Once you improve your baseline efficiencies in your primary marketing channels, you must branch out to engage in all possible channels a consumer might choose. In Responsive Marketing, a team evolves beyond simple marketing automation and begins to focus on improving conversion rates and optimizing customer journeys. The winning marketing teams I speak to find multiple paths to making marketing more responsive and in tune with consumer needs. One of the first ways is to add segmentation to transform batch and blast marketing. Segmenting target audiences allows marketing to tailor experiences that fit more closely with the specific interests of the consumer, rather than a one-size-fits-all engagement approach. CX can improve by making those segmented campaigns adaptive, and allowing different paths for different consumers based on their activities and interests. Expanding the outreach across all of the channels that matter helps consumers feel closer to getting exactly what they need at the right time and channel. Triggered marketing and behavioral re-targeting can be deployed to re-engage the consumer at the moment they show interest, and respond in a relevant and beneficial way. Many successful marketing teams at this level are engaging consumers across the channels that matter, and run sophisticated tests to optimize experiences. So, what motivates a marketing leader to continue pushing forward? The consumer and their expectations remain the motivating force. Consistency is a big factor for customer satisfaction with their brands. Consumers expect their experiences to be ever more tailored and relevant over time. Finding different offers, advice and information as they traverse email, mobile and web, leads to disconnected experiences and dissatisfied, less trusting consumers. The potential for disjointed messages across time or channels is the primary reason for marketing to keep pushing forward. “Customers don’t care if you claim you have omni-channel or multi-channel capabilities. They only care that they can connect with you, the way they want to connect with you, and when they want to connect with you. They go through the channel that’s easiest and most convenient for them.”  (Shep Hyken, Forbes) Stage 3 – B2C Relationship Marketing Relationship Marketing is the level where the success of consumer engagements are judged by how well they promote or detract from building long-term customer relationships. A chief part of the challenge at this stage is how to scale up the personalization already underway. This is where humans may struggle to keep up with the scope and speed of the information needed to understand and adapt to consumer behavior and context. Marketing begins to view success not just with KPIs such as ‘open’ or ‘conversion rates’, but in more holistic, consumer-specific metrics such as ‘repeat purchase rate’ and ‘customer lifetime value.’ Consumers expect brands to know them across every interaction and channel. Therefore, marketers need real-time data streams and solutions such as AI and machine learning to process and activate data fast enough to keep up with consumer expectations and actions. Brands that execute at this level understand the best consumer marketing experiences will determine which brands retain and grow their valuable customers. So, what would motivate a marketer to keep progressing? The answer, once again, lies in consumer expectations. Consumers don’t understand or care how the structure of your organization impacts their experiences. They just expect that whatever the context of their interaction with your brand, they’ll receive a consistent, relevant, and beneficial experience. If they engage with your support teams, they expect your marketing messages will reflect the context of their engagements. If they buy from your web site, they expect your loyalty program to be in tune and aware of their actions. Marketing must continuously evolve and improve, connecting across marketing, sales, loyalty, and service to fully understand the individual consumer experience and optimize it in real-time to changing customer conditions. The brands that  do this best will maximize revenue and customer lifetime value and build long-term customer loyalty. “To the customer, it’s all one big team: Customers don’t care which department they talk to when they need help. They just want to get their questions answered and their problems resolved.”  (Shep Hyken, Forbes) Stage 4- B2C Lifecycle Engagement Delivering a unified brand experience across all consumer touchpoints is the ultimate goal for almost every organization. This reduces customer churn and maximizes customer lifetime value by delivering a relevant, consistent, and timely experience at every interaction. Central to this stage of the journey is a data-first approach to understanding each individual consumer across every part of your organization. You must bring together information from their front office digital footprints, with other relevant information within your back-office systems. This data-centric, lifecycle focus, enables brands to continuously optimize experiences by gaining a deeper understanding of each person through all of the data signals they leave behind. To achieve this lifecycle awareness requires a complete and comprehensive customer profile, seamlessly connected in real-time across all touchpoints. An advanced orchestration layer must activate this information in real-time to deliver the most personalized, relevant, consistent, and timely experiences at any time or place a consumer wishes to engage. Brand loyalty is built not from short-term offers or discounts, but from a collection of beneficial experiences that add value to a consumer’s life. The most advanced marketers and business leaders understand this shift and the need to be at the leading edge of how brand differentiation and distinction is changing. The winners will be the brands who build trusted and loyal customer relationships where the customer experience itself sets the brand apart from the competition. “Delivering a meaningful and effortless CX can create and sustain customer satisfaction, loyalty and advocacy. It also increases customer lifetime value and improves profitability because it can cut customer acquisition costs and boost revenue.” -Gartner    

My colleagues and I have recently been writing about “The Path to CX Excellence,” and the importance of brands thinking differently about their customers’ experiences (CX). One point of view we share...

Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday marketing campaigns. This year, however, it will be extra challenging. Find out what marketing trends to pay heed to.

Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately...

Though many in-person events have been cancelled, technology allows marketers to do video events and interviews to help produce content. What are three tips content marketers should heed to produce a quality product though?

Though many in-person events have been cancelled, technology allows marketers to do video events and interviews to help produce content. What are three tips content marketers should heed to produce a...

This week’s expert "On the Fly" is Scott McKain. Scott is an award-winning author and speaker. He is passionate about CX, and coaches organizations and professionals to create distinction so they can stand out.

This week’s expert "On the Fly" is Scott McKain. Scott is an award-winning author and speaker. He is passionate about CX, and coaches organizations and professionals to create distinction so they can...

Read these seven books for insights into writing, challenging the status quo, being more human, and connecting better with people to become a better marketer.

Read these seven books for insights into writing, challenging the status quo, being more human, and connecting better with people to become a better marketer.

To leap-frog the competition, marketers need to help move beyond today’s world of batch and blast or basic personalization (messaging based on a few attributes). This requires breaking through a wall of complexity and making personalization possible on hundreds-to-thousands of attributes. Here is action plan to make the most out of micro-moments in doing so.

To leap-frog the competition, marketers need to help move beyond today’s world of batch and blast or basic personalization (messaging based on a few attributes). This requires breaking through a wall...

Join us online Thursday August 6 from 12:00 PM to 1:30 PM EST for our free Oracle Cloud CX Virtual Summit event to learn insights into how personalized marketing can reimagine the modern customer experience.

Join us online Thursday August 6 from 12:00 PM to 1:30 PM EST for our free Oracle Cloud CX Virtual Summit event to learn insights into how personalized marketing can reimagine the modern...

What are the two types of email list churn and what can you do to mitigate them? Find out how to reduce opt-outs and put together a better email list going forward.

What are the two types of email list churn and what can you do to mitigate them? Find out how to reduce opt-outs and put together a better email list going forward.

Sneak previews for emails can help you better personalize email as well as excite and intrigue customers.

Sneak previews for emails can help you better personalize email as well as excite and intrigue customers.

Phil Jones is a bestselling author, speaker, and sales expert. He joins us this week with our On the Fly video series with an important reminder about the power of words and the art of conversation.

Phil Jones is a bestselling author, speaker, and sales expert. He joins us this week with our On the Fly video series with an important reminder about the power of words and the art of conversation.

During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in order to offer your customers some stability and inform them on how your brand can help during a difficult situation. Find out what several successful businesses did and what you can learn from their examples using testing, analytics, and communication.

During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in...

Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to better understand what your customers need, want, and prefer.

Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to...

Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for. Here’s what’s going on at key inbox providers and what it means for email marketers.

Even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest...

Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment data comes in. What is it and how should you prioritize it?

Fewer resources and uncertainty demand marketers prioritize efforts like never before. Marketers should be more strategic with their time, people, and dollars right now. This is where investment...

This week’s featured expert "On the Fly" is Viveka von Rosen, Chief Visibility Officer with Vengreso. Viveka is a LinkedIn expert and has tips to help you get more quality referrals using LinkedIn. 

This week’s featured expert "On the Fly" is Viveka von Rosen, Chief Visibility Officer with Vengreso. Viveka is a LinkedIn expert and has tips to help you get more quality referrals using LinkedIn. 

With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information.

With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies....

Learn about about some common outliers B2C marketers might encounter across their marketing channels and how to manage potential issues with them, such as dealing with bots, mega spenders, influencers, and detractors.

Learn about about some common outliers B2C marketers might encounter across their marketing channels and how to manage potential issues with them, such as dealing with bots, mega spenders,...

Knowledge of customer accounts & the relationships marketers build with them make ABM a crucial approach for marketing during crisis. Consider these 5 reasons.

Knowledge of customer accounts & the relationships marketers build with them make ABM a crucial approach for marketing during crisis. Consider these 5 reasons.

Find out ten more marketing tips from the pros on the fly wherever they are on the go.

Find out ten more marketing tips from the pros on the fly wherever they are on the go.

Customers expect marketers to know them better than themselves. Find out what the four stages of marketing excellence are in order to help make this happen.

Customers expect marketers to know them better than themselves. Find out what the four stages of marketing excellence are in order to help make this happen.

Asking the right questions can email marketers attract more subscribers, grow their email lists, and learn more about how much email to send. Find out what the right questions are.

Asking the right questions can email marketers attract more subscribers, grow their email lists, and learn more about how much email to send. Find out what the right questions are.

Despite COVID-19 pausing play, the San Francisco Giants, Golden State Warriors, and Phoenix Suns are finding ways to keep fans engaged with social media and marketing automation like Oracle Eloqua that helps their outreach campaigns.

Despite COVID-19 pausing play, the San Francisco Giants, Golden State Warriors, and Phoenix Suns are finding ways to keep fans engaged with social media and marketing automation like Oracle Eloqua...

Episode 22 of On the Fly features Customer Services and Customer Experience Expert, Shep Hyken, with three ideas that will help you build relationships and create a better CX even during periods of uncertainty.

Episode 22 of On the Fly features Customer Services and Customer Experience Expert, Shep Hyken, with three ideas that will help you build relationships and create a better CX even during periods of...

Check out these ten tips from marketing pros on the fly while they are on the go.

Check out these ten tips from marketing pros on the fly while they are on the go.

Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce your relationship with your customers, increase sales, and even acquire new customers.

Customers who have a good experience are not only likely to purchase more, but they’ll tell their friends about it too. Therefore, surprise and delight can be an effective strategy to help reinforce...

In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead to help them better measure email performance.

In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead...

Customer loyalty programs have been around for years. But what do they entail and how have they changed in the digital age?

Customer loyalty programs have been around for years. But what do they entail and how have they changed in the digital age?

Customers are bombarded with marketing messages all the time across multiple channels. it creates oversaturation and can tire customers out. How can you deal with fatigue and what tools do you need?

Customers are bombarded with marketing messages all the time across multiple channels. it creates oversaturation and can tire customers out. How can you deal with fatigue and what tools do you need?

We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses, remote working, travel restrictions, social distancing, supply chain disruptions, and other aspects of the COVID-19 crisis. Find out what these consumer preference shifts are.

We at Oracle CX Marketing Consulting believe some consumer behaviors will stick because of the impact of health and safety concerns, stay-at-home orders, the shutdown of non-essential businesses,...

Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of consumers.

Multichannel loyalty and engagement solutions make it possible for CPG brands to not only collect purchase data, but combine that information with engagement measures to obtain a consolidated view of...

During this 49-minute on-demand webinar about email deliverability, we dispel the myths and give marketers a true picture of how deliverability works and how to measure it. We look at key performance indicators and seven factors that affect inbox placement.

During this 49-minute on-demand webinar about email deliverability, we dispel the myths and give marketers a true picture of how deliverability works and how to measure it. We look at key performance...

Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the data.

Every time someone doesn't click through on an email gives you a chance to learn. Was it the creative they weren't responding to or the time it was sent? See what what you can learn and tweak from the...

By tightening up the teamwork between marketing and sales, results can be further improved. Here are 7 ways to encourage greater collaboration between marketing and sales.

By tightening up the teamwork between marketing and sales, results can be further improved. Here are 7 ways to encourage greater collaboration between marketing and sales.

When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties? Read on to find out.

When looking into continuous optimization, you need to know how to build out a team to achieve your testing goals and keep the program running. Who should be on it? What are their roles and duties?...

Convince & Convert's Jay Baer advises marketers to reach out to your customer success team, your service team, your sales team, your ops team, and rethink your top 50 customer questions.

Convince & Convert's Jay Baer advises marketers to reach out to your customer success team, your service team, your sales team, your ops team, and rethink your top 50 customer questions.

Marketing teams are making adjustments to how they work right now & meeting virtually is just one of them. Take a look at 4 insights I’ve gleaned from my team.

Marketing teams are making adjustments to how they work right now & meeting virtually is just one of them. Take a look at 4 insights I’ve gleaned from my team.

Of the 13 email marketing service providers evaluated, Oracle Responsys was one of four vendors named a ‘Leader,’ and we received the highest possible scores in the artificial intelligence, analytics, vertical capabilities, and vision criteria.

Of the 13 email marketing service providers evaluated, Oracle Responsys was one of four vendors named a ‘Leader,’ and we received the highest possible scores in the artificial intelligence, analytics,...

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision.

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors...

Webinars give marketers another way of connecting and engaging with audiences when live events might not be an option. See what goes into creating effective webinar, including the visuals, format, audience, and more.

Webinars give marketers another way of connecting and engaging with audiences when live events might not be an option. See what goes into creating effective webinar, including the visuals,...

To get a partial picture of how people reacted to both GDPR and CCPA, Oracle CX Marketing Consulting’s Social Media Strategy & Analytics Services team used social listening to check the reaction on social media. We compared social media mentions of GDPR to that for CCPA during key time periods, looking for similarities and differences in what people were saying about the laws.

To get a partial picture of how people reacted to both GDPR and CCPA, Oracle CX Marketing Consulting’s Social Media Strategy & Analytics Services team used social listening to check the reaction on...

Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. it allows marketers to create email content taking into account both speed and quality.

Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. it allows marketers to create email content taking into...

Joining your social media strategy with that of your blogging can equal success with the right content and customer engagement.

Joining your social media strategy with that of your blogging can equal success with the right content and customer engagement.

With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use server-side testing for more significant changes, such as site re-designs, testing new pricing models, search algorithms, or on certain high-security pages. Find more about what other potential server-side has.

With Oracle Maxymiser, marketers can use both client-side and server-side testing. Marketers can continue to self-serve and deliver testing and personalization through client-side campaigns but use...

Oracle Responsys was just named a Leader in Forrester’s latest Wave for Email Marketing Service Providers, Q2 2020. Of the 13 email marketing service providers recognized, Oracle Responsys was one of four vendors named Leader. Oracle received the highest possible scores in the artificial intelligence, analytics, vertical capabilities, and vision criteria.

Oracle Responsys was just named a Leader in Forrester’s latest Wave for Email Marketing Service Providers, Q2 2020. Of the 13 email marketing service providers recognized, Oracle Responsys was one...

Find out how you can use Oracle Responsys to ensure that important messages are delivered with you to aid in your decision making and comply legally with the law.

Find out how you can use Oracle Responsys to ensure that important messages are delivered with you to aid in your decision making and comply legally with the law.

Circumstances might call for you to cut back on the time you spend on email production. While there are absolutely ways to reduce the time you spend on email production, each comes with a trade-off that might put your email program on thin ice. You may find some of the trade-offs more acceptable than others. Here are the five steps in the email production process where you can cut back in order to speed up email production.

Circumstances might call for you to cut back on the time you spend on email production. While there are absolutely ways to reduce the time you spend on email production, each comes with a...

Blog managers who publish regularly could run the risk of putting up content that might sound tone deaf. Here are seven questions to ask yourself that might help be more mindful.

Blog managers who publish regularly could run the risk of putting up content that might sound tone deaf. Here are seven questions to ask yourself that might help be more mindful.

Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open and how it impacts their email marketing strategy. However, while the stay-at-home orders on the frontend of this crisis were a sudden and largely national experience, the reopening will be a gradual experience at the local and regional level. So what adjustments will email marketers have to make?

Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open and how it impacts their email marketing strategy. However, while the...

Zoom is most known for its real-time, live tools that help people connect when in-person isn’t possible. Beyond the employee-to-employee capabilities, which is where most companies are utilizing this application, Zoom can become a marketing tool to engage and interact with customers and larger targeted audience. 

Zoom is most known for its real-time, live tools that help people connect when in-person isn’t possible. Beyond the employee-to-employee capabilities, which is where most companies are utilizing this...

During a crisis, communications will be key to your customer experience, but you must strike the tone, send them out at the right frequency, and know what other considerations to make. Here are four tips to help.

During a crisis, communications will be key to your customer experience, but you must strike the tone, send them out at the right frequency, and know what other considerations to make. Here are four...

My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we thought others may find useful.

My first 30 days at Oracle in a virtual work environment have changed, or reaffirmed, many values I’ve held as a leader for a long time—for the better. Here are three lessons I’ve learned that we...

A slow period can give you the chance to make updates to your email marketing program. Here are eight ways to improve.

A slow period can give you the chance to make updates to your email marketing program. Here are eight ways to improve.

During a crisis, marketers need to be human, helpful, and mindful of their tone and approach. Here are ten expert tips that can help.

During a crisis, marketers need to be human, helpful, and mindful of their tone and approach. Here are ten expert tips that can help.

Take inspiration in these trying times from CMOs who are displaying fine examples of crisis management and leadership.

Take inspiration in these trying times from CMOs who are displaying fine examples of crisis management and leadership.

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale.

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for...

During a disaster, marketing and sales need to be on the same page more than ever. Find out five ways they can align to provide useful, relevant information to customers during an uncertain time.

During a disaster, marketing and sales need to be on the same page more than ever. Find out five ways they can align to provide useful, relevant information to customers during an uncertain time.

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Read on to look at some of the changes in email behavior that we’ve seen in our Oracle CX Marketing data and how marketers should adjust their email programs.

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways....

Read this brief guide on how to use heat mapping to optimize your site and make more conversions.

Read this brief guide on how to use heat mapping to optimize your site and make more conversions.

Concerns about Gmail's Promotions Tag have fallen to the wayside and email marketers can see the benefits.

Concerns about Gmail's Promotions Tag have fallen to the wayside and email marketers can see the benefits.

Use these ten tips to properly use SEO for your landing pages, meta data, campaigns, and content to produce more results.

Use these ten tips to properly use SEO for your landing pages, meta data, campaigns, and content to produce more results.

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for.

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. To help you...

Brush up on and enhance your marketing knowledge and skills while working remotely by taking advantage of Oracle University's offer to learn more about Oracle Eloqua and Responsys for free.

Brush up on and enhance your marketing knowledge and skills while working remotely by taking advantage of Oracle University's offer to learn more about Oracle Eloqua and Responsys for free.

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Learn five ways how to engage them.

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Learn five ways how to engage them.

Companies that put together a mature CX strategy should be able to compete no matter how much consumers and the business world change. They do this by capturing and managing customer data, using the right applications to serve customers, and equipping sales and service people with real time data, in full context.

Companies that put together a mature CX strategy should be able to compete no matter how much consumers and the business world change. They do this by capturing and managing customer data, using...

The California Consumer Privacy Act that went into effect on January 1, 2020. If you’re a brand or company, it’s only natural to ask: “What exactly is the CCPA and how does it impact me?”

The California Consumer Privacy Act that went into effect on January 1, 2020. If you’re a brand or company, it’s only natural to ask: “What exactly is the CCPA and how does it impact me?”

Systemic shocks and world events call for marketers to revisit their strategies and make adjustments, especially when it comes to email messaging and what they are trying to communicate to their audiences.

Systemic shocks and world events call for marketers to revisit their strategies and make adjustments, especially when it comes to email messaging and what they are trying to communicate to...

Learn about using Zoom with Oracle Eloqua to create webinars to reach out and stay connected to your customers even when face-to-face meetings are not possible.

Learn about using Zoom with Oracle Eloqua to create webinars to reach out and stay connected to your customers even when face-to-face meetings are not possible.

What does the future hold for marketing automation and how it will continue to reshape how marketers go about their campaigns? Of course, no one can ever completely predict the future, but there are trends  that might provide a glimpse of it. Look at these five trends in particular that will impact the future of marketing automation (and marketing in general).

What does the future hold for marketing automation and how it will continue to reshape how marketers go about their campaigns? Of course, no one can ever completely predict the future, but there are...

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base. Find out how they made good use of them.

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number...

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs.

Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging loyalty to create brand-authentic experiences that foster emotional loyalty.

Cat Rossi, Senior Director of Brand & Content Marketing at CrowdTwist, recently sat down with Rebecca Gilbert, Senior Brand Manager at Francis Ford Coppola, to discuss how Coppola is leveraging...

Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should look like in terms of messaging, subject line and preview text copy, tone, design, quality assurance, and segmentation.

Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what...

Digital analytics offer a competitive advantage that has been proven through various research to enhance content marketing results. Read further about the impact they make.

Digital analytics offer a competitive advantage that has been proven through various research to enhance content marketing results. Read further about the impact they make.

Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal” times, ensuring that you have a successful holiday season takes year-round preparation. Find out what that entails.

Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal”...

During a crisis or world event, you want your content marketing to have the right tone and be emphatic and sensitive to your customers' needs at that moment.

During a crisis or world event, you want your content marketing to have the right tone and be emphatic and sensitive to your customers' needs at that moment.

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. See how it can work for you.

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. See how it can work for you.

Learn eight marketing automation best practices to optimize your campaigns and get better results.

Learn eight marketing automation best practices to optimize your campaigns and get better results.

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers...

Now that content is no longer the next big thing, will distribution become even more important to your marketing strategy?

Now that content is no longer the next big thing, will distribution become even more important to your marketing strategy?

What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it and how it can help.

What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it...

The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with real-time, personalized experiences.

The next stage of audience building and segmentation involves building intelligent customer profiles and an omnichannel approach to reach them and segment them to better reach then with...

There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or effort on products you don’t need. Bearing this in mind, what are the basic building blocks of stack? What nine marketing technologies can lay the foundation for your success?

There are literally thousands of martech products available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you don’t want to waste time, money, or...

Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Find out what might help.

Loyalty is extremely difficult for telecommunications brands to attain, especially due to the lack of differentiation in the product and service offerings. Find out what might help.

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and books.

How long should content be? There are some general rules of thumb, but you have to know when you can make an exception. Find out what a digital marketer can learn about this from movies, TV, and...

It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building customer loyalty help?

It is becoming increasingly necessary for brands to create dynamically rendered campaigns that are not only highly personalized, but also visually engaging and action driven. But how does building...

What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?

What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?

Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who can master it see big returns and have customers who love them and oftentimes become big advocates for their brand. 

Creating a full 360-degree customer profile that uses data from across your organization can super-charge your interactions with your customers and exceed their ever-growing expectations. Those who...

Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is why no one should fear a digital transformation, as it only increases productivity and efficiency.

Digital technology changed the world of marketing forever. Marketing automation allows marketers to do more with less, which helps smaller teams keep up with larger ones and stay competitive. This is...

View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.

View this webinar to see what trends and technologies are set to make the most impact this year on email marketing and how you can best take advantage.

ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.

ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d...

To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to follow to ensure your restaurant chain’s loyalty program is delivering distinctive, exceptional experiences for your customers.

To build long term loyalty, QSRs need to develop programs that drive unique value, deliver convenience, and engage their customers when and where they spend their time. Here are some best practices to...

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs can help you acquire and retain customers, create personalized experiences, and increase your customer lifetime value. Learn some best practices to build more loyalty.

In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back. Engaging loyalty programs...