Modern Marketing Blog

Customer Experience

Does Your Martech Stack Add Up to a Good Customer Experience?

The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different...

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Email Marketing

7 Things Your Email Deliverability Consultant Wishes You Knew

As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there.  What do...

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Modern Marketing Resources

A Look Back at Modern Marketing in 2016

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better...

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CMO Corner

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an...

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Data-Driven Marketing

How Data Will Change Marketing in 2017

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools...

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Customer Experience

The Customer Experience Story: Seamless and Not So Seamless

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented...

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Marketing Automation

Lead Scoring Setup is Not a Set-It and Forget-It Activity

The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without...

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