Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

How To Get Out of a ‘Relationship Rut’ With Your Customers

How To Get Out of a ‘Relationship Rut’ With Your Customers

Wednesday, May 27, 2015 | Author: Contributor

I’ve been married to my awesome husband for 10 years.  Before we got married, we dated for 5 years. So, all in all, we have been together for a total of...

Read More

Creative and Design

The Best of the Best - Our 6th Annual Look Book

The Best of the Best - Our 6th Annual Look Book

Tuesday, May 26, 2015 | Author: Steve Olenski

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. Last year, we kicked it up a notch, showcasing ...

Read More

Social Advertising

The new Myspace? Which social channels are here to stay

The new Myspace? Which social channels are here to stay

Friday, May 22, 2015 | Author: Chloe Basterfield

Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Facebook is struggling...

Read More

Marketing Automation

5 Ways to Reactivate Lost Leads Using Marketing Automation

5 Ways to Reactivate Lost Leads Using Marketing Automation

Thursday, May 21, 2015 | Author: Contributor

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once...

Read More

Content Marketing

6 Tips for Marketers from Magic Johnson

6 Tips for Marketers from Magic Johnson

Wednesday, May 20, 2015 | Author: Lauren Harper

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...

Read More

Creative and Design

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Tuesday, May 19, 2015 | Author: Contributor

Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor...

Read More

The 4 Sprints in a Race To Outperform - SiriusDecisions Summit

The 4 Sprints in a Race To Outperform - SiriusDecisions Summit

Monday, May 18, 2015 | Author: Contributor

From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers...

Read More

Lead Nurturing

Four Overlooked Success Factors in Demand Generation

Four Overlooked Success Factors in Demand Generation

Friday, May 15, 2015 | Author: Contributor

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part...

Read More

Case Studies

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Thursday, May 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I...

Read More

More on Marketing Cloud

Hardware and Software, Engineered to Work Together