Modern Marketing Blog

Cross Channel Marketing

2016 Cross Channel Marketing Trends

It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...

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Marketing Automation

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll...

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Email Marketing

Are All Email Unsubscribe Services Created Equal?

I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a...

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CMO Corner

What CMOs Can Learn From Two Super Bowl Legends

Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the...

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Email Marketing

A Visual Guide to the Industry’s Best Branding and Marketing Campaigns

The world, in case you didn't notice, has moved well beyond "just email" when it comes to digital marketing. Organizations today are using sophisticated,...

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Content Marketing

Here’s a Story: Why Storytelling is Vital to Content Marketing

Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video...

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Social Marketing

What Lies Ahead for Social Media in 2016

If it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media.  Examining the Current State...

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