Modern Marketing Blog

Content Marketing

Give Your Content Marketing a Boost with Social Keywords

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for...

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Marketing Automation

5 Ways the Chatbot Has Surpassed The Enterprise Computer From Star Trek

If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a...

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CMO Corner

5 Steps CMOs Can Take To Prepare For The Next Disruption

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in...

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Why Empathy Is Necessary for a Customer-Centric Strategy

Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy...

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Product News

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for...

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Cross Channel Marketing

Behold the Business Value of Omni-Channel Orchestration

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...

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