Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Social Advertising

The new Myspace? Which social channels are here to stay

The new Myspace? Which social channels are here to stay

Friday, May 22, 2015 | Author: Chloe Basterfield

Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Facebook is struggling...

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Marketing Automation

5 Ways to Reactivate Lost Leads Using Marketing Automation

5 Ways to Reactivate Lost Leads Using Marketing Automation

Thursday, May 21, 2015 | Author: Contributor

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once...

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Content Marketing

6 Tips for Marketers from Magic Johnson

6 Tips for Marketers from Magic Johnson

Wednesday, May 20, 2015 | Author: Lauren Harper

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...

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Creative and Design

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Tuesday, May 19, 2015 | Author: Contributor

Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor...

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The 4 Sprints in a Race To Outperform - SiriusDecisions Summit

The 4 Sprints in a Race To Outperform - SiriusDecisions Summit

Monday, May 18, 2015 | Author: Contributor

From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers...

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Lead Nurturing

Four Overlooked Success Factors in Demand Generation

Four Overlooked Success Factors in Demand Generation

Friday, May 15, 2015 | Author: Contributor

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part...

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Case Studies

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Thursday, May 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I...

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Marketing Automation

Driving Engagement and Conversion with Marketing Apps

Driving Engagement and Conversion with Marketing Apps

Wednesday, May 13, 2015 | Author: Contributor

So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology...

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Oracle Marketing Cloud

Modern Marketers Converge in Sydney

Modern Marketers Converge in Sydney

Monday, May 11, 2015 | Author: Andrea Dixon

Modern Marketing was the phrase of the day as industry leaders gathered to hear about the latest advances in digital marketing for the Asia Pacific leg of the...

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