Content Marketing
Give Your Content Marketing a Boost with Social Keywords
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for...
Read more
Marketing Automation
5 Ways the Chatbot Has Surpassed The Enterprise Computer From Star Trek
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a...
Read moreCMO Corner
5 Steps CMOs Can Take To Prepare For The Next Disruption
The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in...
Read moreContent Marketing
Use a Content Audit as the Key to Crafting Your Content Marketing Strategy
Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content...
Read moreWhy Empathy Is Necessary for a Customer-Centric Strategy
Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy...
Read moreProduct News
Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017
One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for...
Read moreCross Channel Marketing
Behold the Business Value of Omni-Channel Orchestration
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...
Read more