CMO Corner

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes...

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Marketing Automation

Avoid these 10 Marketing Automation Rookie Mistakes

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology...

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Content Marketing

The Good, The Bad and The Ugly of eCommerce

Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester.  The Good: Near...

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Marketing Cloud

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we...

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Content Marketing

Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar

In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....

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CMO Corner

An Open Technology Platform and Why It's Vital for a B2B CMO

Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. And the...

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Email Marketing

Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date

Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects...

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