Modern Marketing Blog

Data-Driven Marketing

Tips to Manage the Convergence of AdTech and MarTech

Modern marketers know that effective technology application largely hinges on the proper collection and management of data. Partners are critical to helping...

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Cross Channel Marketing

6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...

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CMO Corner

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers must keep pace with the...

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Customer Experience

Customer Experience Simplified

I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers...

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Email Marketing

Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign

Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can...

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Mobile Marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Ok I am being quite sarcastic...

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