Modern Marketing Blog

Marketing Automation

5 Ways Your B2B Marketing Automation is Failing

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's...

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CMO Corner

7 CMO Quotes You Need to Read on Marketing Technology

Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it...

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Modern Marketing in Action

3 Enterprise Lessons Learned From MME16

As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven...

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Mobile Marketing

How Branded Apps Drive the Customer Experience

One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. They...

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Oracle Marketing Cloud

Thoughts, Ideas, Quotes, and Insights from MME16

We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas....

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Cross Channel Marketing

4 Ways to Turn Marketing Ideas Into Engaged Customers

Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back...

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Product News

Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody

When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual...

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