Thursday Jan 16, 2014

T-Commerce Has Joined the Omni-Channel Experience!

Television viewing is an emotional experience. As we watch our favorite shows, we laugh, we become enamored with our favorite characters, and we are sometimes moved to tears. If you are like me, you even scream at the TV during football games. On February 2, 2014, during Super Bowl XLVIII, you’ll also start to do something that was not possible until now - buy what you see advertised on one of those infamous Super Bowl ads. Shopping is also an emotional experience, so it is a shrewd move to combine these experiences. [Read More]

Thursday Nov 21, 2013

Five Tips for Maximizing This Holiday Season

It's somewhat fitting that my first post for the Oracle Commerce blog should be about the holiday e-commerce season. I've planned fifteen of them (egads!). This is the first time in many years that I haven't been involved in figuring out what to promote to whom, when, where, how, and why. But you know, I just couldn't stay away, so I wanted to share with you a few tips for maximizing Holiday 2013. 

For many retailers, this is make or break time. The last two months of the year can make up over 40% of a company's revenue. Maybe you're behind budget and you're hoping to make up for lost ground during these next several weeks. Or maybe you're on track, but you want to exceed budget so you can max your bonus. Whatever the reason, it pays to prepare.

With this year's holiday season starting earlier than ever, some would say if you don't know what you're planning for holiday promotions by now, you're already in a spot of trouble. The reality is, though, even if you've got everything planned, you're probably adjusting and readjusting until the very last minute. Here are five recommendations to check against, whether or not you've got everything in tip-top shape.[Read More]

Wednesday Aug 14, 2013

Master Data—and Delivering a Great Customer Experience

In the fast-paced world of the connected consumer, expectations run high. Every time customers interact with a company, they want a positive, relevant, and personalized experience. If they don’t get it, today’s empowered customers won’t hesitate to leave. Yet many companies can’t deliver great personal experiences to their customers because they are struggling with siloed information systems and processes that fail to provide complete and accurate data to sales, support, and marketing teams.

In the new white paper by Harvard Business Review Analytic Services, “Delivering on the Promise of Great Customer Experiences,” learn from several forward-thinking organizations—in industries ranging from travel to telecommunications—how to use Master Data Management (MDM) to collect and integrate all types of internal and external data and create the consistent, connected, and personalized experiences that customers want. Oracle Master Data Management offers the most complete product line on the market, enabling organizations to cleanse, centralize, and govern to create a “master” version of customer and business data—and the foundation for an improved customer experience strategy. Find out how your organization can enrich the customer experience.

Read the whitepaper today!

For more information on Master Data Management, visit us on oracle.com - www.oracle.com/mdm.

Wednesday May 01, 2013

Join Us at Gartner Customer 360 in San Diego

Oracle is at the Gartner Customer 360 Summit in San Diego this week. One session you will not want to miss is Nicolas Draca from LinkedIn giving a talk on Sales Transformation Through Account Scoring. If you are looking to take lead scoring to the next level, this is the session for you! Nicolas will give great insight into how account scoring can bring sales and marketing together to increase conversion rates and drive more revenue. [Read More]

Thursday Mar 14, 2013

Engage Customers and Get Customer Insight with New SRM Product

Oracle Social Relationship Management (SRM) is a product that helps you manage and scale your relationship with customers on social media channels. We have recently integrated four best-in-class social relationship management components - social listening, social analytics, social engagement and social publishing - into one unified interface to give you the most complete social relationship management solution on the market.

You can listen to what people are saying about your brand, engage with fans and followers, create content and apps, publish to multiple social channels, manage workflows, and analyze results and get social campaign metrics.

Only Oracle can connect every interaction your customer has with your brand. Our goal is to help you deliver the best customer experience wherever your customer touches your brand – whether it’s on the web, mobile, in-store, contact center, direct sales, and nowadays, this includes social.

See a demo of the new Oracle Social Relationship Management product here.

Read about the new Oracle Social Relationship Management product here:

• ZDNet – Oracle Pools Acquisitions for Cloud-based Social Management Suite

• MediaPost - Oracle, Adobe Separately Build Out Collaborative Social Suites

• Destination CRM - Oracle Launches Social Relationship Manager

• CIO Australia – Oracle goes after Salesforce.com with Social Relationship Management

• CMS Wire – Oracle Announces Unified Social Relationship Management Product for Cloud

 For more information or to get a personalized demo of Oracle SRM, please visit oracle.com/social.

Thursday Jan 10, 2013

Avoid the “Social Silo” - Learn Why and How

Your customers, prospects, constituents, and future employees are on social networks today. Businesses need to be where they are and engage and communicate in new ways. The opportunity isn't limited to marketing. It's just the first step.

Social Selling, Service, Commerce, and Recruiting are external-facing opportunities that leading organizations are moving on right now. You have the opportunity to learn what this can mean to your business at an upcoming Oracle CloudWorld event near you. Read on to learn more.[Read More]

Wednesday Dec 12, 2012

Avoiding the Black Hole of Leads

Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions:

  • Up to 90% of leads never make it to closure
  • Sales works on only 11% of the leads supplied by Marketing
  • Only 18% of the leads Sales accepts convert to opportunities
  • Yet, 45% of prospects typically buy a product from someone within 12 months

The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late.

Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation.

Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process.

Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue.

Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

Wednesday Nov 07, 2012

Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy.

Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies:

  • Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve. 
  • Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees.
  • Make the personalized experience easy and rewarding.

Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

Thursday Nov 01, 2012

Europe's Largest Customer Engagement Conference


What have Ben & Jerry's, HSBC, Innocent, LoveFilm, Oracle, Orange, Virgin, and other leaders learned about innovating to build customer loyalty? Loyalty World will help you better understand, engage and retain your customers. For example, Oracle's Melissa Boxer will deliver a Keynote on "Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences." Sundar Swaminathan will speak on "Powering Rich Cross-Channel Customer Experiences with Next-Gen Loyalty Programs." You'll learn best practices from global thought leaders who are producing real results. Learn more about the Conference.

Tuesday Oct 02, 2012

Focus on Social Relationship Management at Oracle OpenWorld

Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.
Social networking is touching all businesses today. 

Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand.


Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences.

[Read More]
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