B2B marketers are under more pressure than ever to engage complex buying groups, deliver measurable impact, and adapt quickly to new technologies like AI. Meeting these demands requires more than basic automation—it calls for a platform that can scale, integrate seamlessly across the enterprise, and help revenue teams work in unison.
That’s where Oracle Eloqua comes in. Designed to orchestrate sophisticated campaigns and unify data across business units and systems, Eloqua combines enterprise-grade marketing automation with embedded AI to help teams create smarter content, score leads more effectively, and accelerate buyer engagement.
We believe reflecting these capabilities, Oracle has been named a Leader in the 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.
What Gartner Says About Leaders
According to Gartner, “Leaders possess capabilities that enable them to provide deep support across nearly all B2B MAP product requirements… They demonstrate the ability to address the needs of large enterprise clients, in part, due to their strength in managing integrations. Leaders’ product roadmaps balance continued investments in agentic AI with other enhancements that aim to improve customer engagement and demand generation effectiveness and efficiency.”
What Sets Eloqua Apart
From our perspective, Oracle Eloqua is uniquely equipped to help enterprises manage the growing complexity of B2B marketing. Built for scale, Eloqua supports sophisticated multichannel campaigns that span buying groups, product lines, and business units, giving marketers the flexibility to adapt to today’s long and dynamic sales cycles.
AI is built into Eloqua to simplify workflows — from lead scoring to campaign design — so marketers can spend less time on manual processes and more time on strategy, creativity, and engagement. This makes it easier to deliver consistent, relevant campaigns without adding cost or complexity.
Eloqua also integrates seamlessly with a broad ecosystem of applications, including multiple CRMs, CDPs, and third-party tools, so that marketing and sales teams can align around a shared customer view. The result is a marketing automation platform designed to deliver measurable growth, improved collaboration, and more relevant customer experiences at scale.
Looking Ahead
Oracle is extending Eloqua’s strengths with deeper AI capabilities and tighter integration across the enterprise. By embedding AI directly into Eloqua and connecting it with Fusion Unity Data Platform, marketers can unify fragmented customer data into a trusted foundation that spans both front- and back-office systems. This unified view ensures campaigns aren’t built on partial insights, but on a complete understanding of accounts, buying groups, and individual preferences.
With this foundation in place, Eloqua enables marketers to go beyond surface-level engagement metrics and focus on driving meaningful business outcomes. Teams can identify high-value buying groups, personalize journeys with precision, and accelerate revenue opportunities. AI plays a central role here, helping create smarter content, refine lead scoring, and adapt journeys in real time based on signals across the enterprise.
Looking further ahead, Oracle’s roadmap builds on this momentum with Oracle AI Agent Studio and deep integration with Fusion Unity. These advancements are designed to help marketing and sales teams work from the same customer truth, orchestrating journeys that are guided by AI but anchored in reliable enterprise data. The result is a marketing automation platform that not only meets today’s complexity but also positions enterprises to compete and thrive in an AI-driven future.
Our Commitment
We believe this recognition highlights Oracle’s continued commitment to innovation and to empowering enterprises with marketing automation that delivers measurable business outcomes.
Get your copy of 2025 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.
Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Jeff Cohen, Upasna Chandna, Alan Lopez, Sarah Brennan, Nicholas Mortensen, 23 September 2025.
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