For decades, enterprise selling has been defined by boundaries—between systems, processes, and teams. We built powerful tools for every step of the revenue lifecycle, but also walls between them.
The age of AI is dissolving those walls. For Oracle Fusion customers, that future isn’t coming—it’s here. We’re re-imagining sales as an AI-first experience where data, context, and intelligence flow seamlessly across lead-to-renewal, quote-to-cash, and every step between.
From Applications to Experiences
Traditional software made people conform to processes. AI reverses that. Oracle’s new AI-first seller experience brings the application to you—summarizing top accounts, renewals, approvals, and expenses in one view. Insights and tasks appear in context, eliminating toggles and rekeying. Systems now adapt to people, not the other way around.
From Rules to Judgment
Yesterday’s automation followed hard-coded rules. Today’s AI learns to apply judgment. Oracle’s agents can review contracts, flag risky deviations, and propose responses—without scripts. They evaluate deals holistically, weighing margin, inventory, and behavior to decide if they should auto-approve. This is intelligence in action, not automation for automation’s sake.
From Linear CRM to Continuous Relationships
Customers don’t think in silos—and neither should systems. With Fusion Sales, CPQ, Subscription Management, Self-Service, and ERP unified on one data model, every interaction fuels the next. When a renewal is due, AI can generate the quote, suggest complementary offers, and set the right terms automatically.
Meeting Customers Where They Are
Today’s buyers expect consumer-grade transparency. Oracle’s collaborative self-service experience delivers it—letting customers track orders, manage renewals, and engage with AI assistants who know their history. Sellers gain time to deepen relationships instead of chasing updates.
Learning and Adapting at Scale
What sets this moment apart is adaptability. Large-language models understand intent and nuance across all enterprise data—contracts, quotes, transactions, emails, and service histories. Oracle’s AI doesn’t just report; it reasons. Instead of static dashboards, sellers get insight: “This account shows renewal risk—here’s why, and here’s what to do.”
The Future Is Unified
Past innovation optimized individual apps. Now, progress depends on unification. Oracle’s stack—applications, data, AI services, and infrastructure—works as one, strengthening itself through real-world use. That continuous loop of learning positions Fusion customers to lead in the AI-first era.
Watch the Vision in Action
See this vision come to life in the on-demand session “The Future of Sales: Unify at Scale or Fragment and Fail.”
👉 Watch now on Oracle Cloud Customer Connect.
Use the email associated with your Cloud Customer Connect account to access the replay.