For B2C brands, the holiday season is everything they’ve been working toward. All the relevance and value they delivered earlier in the year has fostered the loyalty their customers are bringing with them into November and December—and into the Cyber Five heart of the holiday season.

In the infographic below, we highlight some of the strategies brands used to connect with their most loyal customers across their promotional marketing channels, including email, SMS, web push, and mobile push. Brands know that revenue per message is highest during the Thanksgiving-to-Cyber Monday period, so they took advantage of high buyer intent by pushing message volumes well above average non-holiday levels.

But it’s not enough just to show up when intent is high. Our research shows that brands are focusing much more on segmenting and personalizing their message content to create more individualized experiences. They’re also focused on promoting the content and products their customers are looking for. Oracle’s powerful Customer Experience platform and Customer Data Platform, together with the expertise and execution of Oracle Digital Experience Agency, are helping brands have the happiest holiday season possible.

Marketers matched high buyer intent by significantly increasing digital marketing campaign volumes

View a PDF of the infographic

Looking for other holiday insights and help? Check out our Holiday Marketing Quarterly (free, no-form download), your year-round guide to planning for the holiday season.

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Need help with your digital marketing campaigns? Oracle Digital Experience Agency has hundreds of marketing and communication experts ready to help Responsys, Eloqua, Unity, and other Oracle customers create stronger connections with their customers and employees—even if they’re not using an Oracle platform as the foundation of that experience. With a 94% satisfaction rate, our clients are thrilled with the award-winning work our creative, strategy, and other specialists do for them, giving us an outstanding NPS of 82.

For help overcoming your challenges or seizing your opportunities, talk to your Oracle account manager, visit us online, or email us at OracleAgency_US@Oracle.com.

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