Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.
In this 49-minute on-demand webinar, Jason Witt and Nick Cantu from Oracle Marketing Consulting’s Creative Services team will join me to discuss:
How modular email architecture differs from traditional email templates
The benefits of having a modular email architecture
The popularity and adoption rate of this way of creating emails
What’s involved in building a modular email architecture
How Oracle Marketing Consulting and our clients use modular email architecture
To get a clear understanding of how modular email architecture can speed up your email production, increase your use of personalization, improve your testing, and more, watch the free on-demand webinar below:
We hope you enjoyed “Modular Email Architecture: The Next-Generation Template." Our other on-demand webinars include:
Need help with your email design and coding? Oracle Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including Creative Services and Coding Services teams that can help you create a modular email architecture to build better emails faster.
Chad S. White is the Head of Research at Oracle Marketing Consulting and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.