Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.
In this 49-minute on-demand webinar, Jason Witt and Nick Cantu from Oracle Digital Experience Agency’s Creative Services team will join me to discuss:
How modular email architecture differs from traditional email templates
The benefits of having a modular email architecture
The popularity and adoption rate of this way of creating emails
What’s involved in building a modular email architecture
How Oracle Marketing Consulting and our clients use modular email architecture
To get a clear understanding of how modular email architecture can speed up your email production, increase your use of personalization, improve your testing, and more, watch the free on-demand webinar below:
We hope you enjoyed “Modular Email Architecture: The Next-Generation Template." Our other on-demand webinars include:
Need help with your digital marketing campaigns? Oracle Digital Experience Agency has hundreds of marketing and communication experts ready to help Oracle customers create stronger connections with their customers, partners, and employees, even if they’re not using an Oracle platform as the foundation of that experience. Our award-winning specialists can handle everything from creative and strategy to content planning and project management. For example, our full-service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.
Want to better understand your email marketing risks and opportunities, take advantage of our free Email Marketing Assessment. Our experts will check your deliverability, review your email creative, audit your signup process, do a partial competitive analysis, and more. If interested in this free assessment, reach out to us at OracleAgency_US@Oracle.com.
Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.