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  • February 29, 2012

AM Inbox: 29 things expected in Leap Day emails

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Staples, 2/27 — Celebrate the Leap Year with 29 limited-time deals!
Tomorrow is Leap Day and I expect as much as one in three retail emails to reference the occasion. As it was in 2008 (see Leap Day tag), I expect the number 29 to be central to many Leap Day emails, as it is in this Staples email.

Feb. 27, 2012 Staples email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Walmart, 2/27 — Big Game. Bigger Top-Brand TVs. Biggest Savings!
Ross-Simons, 2/27 — The Real Stars of the Red Carpet
Wayfair, 2/27 — Envelope opens. The home theater award goes to...you.
J. Jill, 2/27 — New for spring: our colorful cardigan.
Crutchfield, 2/27 — A whole new era of mobile entertainment‏
Fingerhut, 2/27 — Fingerhut: Find Great As Seen on TV Products TODAY!
Ann Taylor, 2/27 — Kate Hudson's Top Picks!
Urban Outfitters, 2/27 — Brand New: The March Catalog
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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