You can’t truly personalize content to your buyer without strong interdepartmental alignment. Here are three steps to better ABM through sales and marketing...
You can’t truly personalize content to your buyer without strong interdepartmental alignment. Here are three steps to better ABM through sales and marketing collaboration.
The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and...
The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.
The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new...
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and...
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have other insights about their age, income, purchase patterns, communication preferences, and interests.
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have...
Oracle Marketing spoke with Lantané Conant, CMO of 6sense, about how she became a CMO, how she ended up at 6sense, and how they do ABM differently.
BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful...
BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful account-based marketing (ABM) programs and how BMC engages their top tier accounts using Oracle CX and Eloqua.
BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful account-based marketing (ABM) programs and...
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle...
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle Cloud Customer Experience suite to help you learn more about your customers and make every interaction matter.
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle...
Knowledge of customer accounts & the relationships marketers build with them make ABM a crucial approach for marketing during crisis. Consider these 5 reasons.
What are the differences between ABM and lead generation and when do you use one and not the other? What are the requirements for both?
ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits...
ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.
ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d...
