The B2B marketing landscape looks different now than at the beginning of last year. The pandemic caused some trends to accelerate and move to the forefront and made marketers look at others in a new light.
Developing more personalized email campaigns for ABM means understanding your audience, including the potentially diverse segments. Going beyond name and address, personalization begins when you have other insights about their age, income, purchase patterns, communication preferences, and interests.
BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful account-based marketing (ABM) programs and how BMC engages their top tier accounts using Oracle CX and Eloqua.
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle Cloud Customer Experience suite to help you learn more about your customers and make every interaction matter.
ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.