BMC Software’s Dani Scherer, Sr Director of Business Operations, and Ankit Sharma, Sr. Manager of Marketing Operations, discussed how to implement successful account-based marketing (ABM) programs and how BMC engages their top tier accounts using Oracle CX and Eloqua.
To help you navigate change and seize this opportunity to rethink the role of marketing in your organizations, we have introduced a series of updates to Oracle CX Marketing within the Oracle Cloud Customer Experience suite to help you learn more about your customers and make every interaction matter.
ABM asks that you know your target audience well, and social media can help with that. Social media and ABM can work in tandem to enhance one another’s benefits and achieve greater results than you’d see with either alone.
Co-written with Andrea Tucker, Director of Product Marketing, Oracle Marketing Cloud Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. Where lead generation creates interest among your target audiences, lead management tracks, manages, and engages these leads to qualify them for sales. However, the rules of B2B marketing are quickly changing. Brands are embracing account-based marketing (ABM) strategies,...