In any group’s effort to create, influence or drive change, there lies a powerful tool derived from its strength in numbers. However, it is the collective unity of individuals that defines the capacity of these communities, rather than the numbers themselves – and the same can be applied to the data that businesses collect today. While the power of data is no longer in question for modern business leaders, a new challenge has emerged whereby organizations need to effectively gather and apply that information towards their company in order to truly utilize its potential.
Serving as the unifier between data and businesses, artificial intelligence (AI) enables companies to act upon huge and growing quantities of data. With this in mind, Oracle predicts that by 2025, all applications will incorporate AI – further distancing themselves from legacy application. As a result, the prevalence of AI (and emerging technologies) will double our productivity.
AI helps gather, contextualize, and understand massive quantities of data. Furthermore, the more data and interactions introduced to these intelligent systems, the more accurate their responses become. Its continuous nature highlights its ability to adapt and transform while automating set tasks of maintenance. This two part essence – automating operations and providing insight – enables companies to leverage its human resources towards driving innovation and unlocking new revenue opportunities.
In today’s competitive environment, businesses need to effectively create new forms of value for customers through intelligent systems that enable data-driven decisions. To survive within an erratic market, organizations must master the ability to quickly act & react against changing business climates – a quality unique to the capabilities of AI.
The growing awareness of AI’s deep learning functionalities has given rise to a new breed of applications, ones capable of improving and adapting to the conditions around it. Conventional back-office applications are becoming legacy and have shifted to encompass innovate front ends and aggressive commercial automation. This evolution has ultimately served to increase human productivity and speed business growth. An MIT study found that companies in the top third of their industry utilized data-driven decision making and were on average, 5% more productive and 6% more profitable than their competitors. These results are driven by the creation of higher-value jobs and new engagement models that are newly possible due to automation technologies.
However, what makes AI such a competitive weapon is not simply from its automation services, but from its ability to create new and unique customer experiences. AI is being applied in many exciting ways today, whether it is a sophisticated algorithm based on deep learning to analyze product quality, or a new cognitive user-engagement paradigm for speech, vision, gesture, or touch. With emerging technologies, businesses have the power to adapt and compete successfully within an increasingly digital environment. When aligned with a company’s strategy and workforce, this capacity to be dynamic and to meet evolving customer needs thus becomes a powerful tool within competitive markets.
The growing adoption of emerging technologies and AI represents the transformative culture of today’s business ecosystem. With an AI-based future in mind, Oracle has embedded AI and machine learning capabilities throughout its product portfolio to accommodate human decision-making and automated operational processes. In hopes of steering our customers towards a new world of intelligent business applications, platforms, and processes, we’ve invested in seven core areas: AI-managed and secure infrastructure, AI data management, AI analytics, AI development services, AI services, AI data services, and AI business applications. Furthermore, we’ve combined machine learning with decades of database optimization to deliver the world’s first and only self-driving database.
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