Achieving Digital Transformation with Oracle's Siebel CRM

Siebel Loyalty Innovations & Case Studies

The three largest Siebel Loyalty customers hail from various parts of the world - American Airlines in the USA, Axfood in Europe and the Central Group in Asia. Further emphasizing the recurring theme that Siebel Loyalty cuts across geographies, across sizes and brings tremendous value to customers across the globe.

In the Siebel Loyalty session at our recent Virtual Summit, we had esteemed delegates join us from Saudi Telecom and Innovacx, who have achieved great customer satisfaction and exceeded organizational expectations, through the deployment of profitable loyalty programs. We learnt how Siebel Loyalty continues to run one of the largest, most complex, cross-industry loyalty platforms in the world, thus retaining its #1 position.

Saudi Telecom took us through the creative innovations that they developed with Siebel Loyalty - a Loyalty archival solution and a Unified Loyalty Application (ULA); while Innovacx highlighted their unique Loyalty offerings with big customer names such as Taj and WestJet.

Key Takeaways

  • You can optimize the benefits of Siebel Loyalty and achieve best practices through smart software deployment and process alignment.
  • Siebel Loyalty continues to flourish with its proven functionality, scalability and performance.
  • The latest release of the Siebel Loyalty platform is guaranteed to provide increased agility - configurable, lightweight and nimble across both on-premise and cloud.

You can watch this entire webinar here or download the presentation here. You can also visit the events page to access all the other sessions.

If you would like to further accelerate your plans for Siebel CRM transformation, or want to provide feedback on our latest release, then please take the Siebel CRM Innovation Survey.


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