The Team
Dan Pracny Strass, Account Director, Cloud Infrastructure, Oracle
Ray Gilmartin, Senior Principal Outbound Product Manager, Oracle Cloud Infrastructure, M&E
Padraig O’Donovan, Chief Executive Officer, Layercake
Domenic Romeo, Chief Technology Officer, Layercake
Kalai Selvan P, Head of Solution Architecture, Layercake
John Felix Limbo, Video Engineer, Layercake
The media and entertainment industry is undergoing a seismic shift. Broadcasters and digital platforms are in a race to capture the “eyeballs of viewers” by delivering more content, across more channels, with higher quality and lower latency, while maintaining predictable costs and simple operations. Traditional infrastructure does not keep pace with these demands.
That’s why Layercake’s Streamcake Media Orchestration & Automation Platform has introduced always-ready, software defined, end-to-end broadcast production and digital media workflows all on Oracle Cloud Infrastructure (OCI). This enables portable, always available scalability from a single cloud environment for all elements in the pipeline.
Meeting the Needs of Modern Media
Broadcasters today face three fundamental challenges:
- Fragmented workflows: Broadcast and digital streaming have historically required separate infrastructure stacks. These two worlds are converging, and workflows need to adapt
- Operational complexity: Scaling live production and VOD distribution across platforms involves multiple vendors, integrations, and high operational overhead
- Cost pressure: Rights holders and publishers are under constant pressure to deliver more for less, sweat their assets, and maximize commercial opportunities while maintaining enterprise-grade reliability
The Oracle + Streamcake Solution
The solution leverages Streamcake’s ability to provision, orchestrate, and automate broadcast infrastructure, combining it with the scalability and performance of OCI for broadcast and digital domains.
The solution solves the problem of provisioning and configuring multiple services in a coordinated manner and at scale, utilizing cost-effective, on-demand cloud resources including:
- CPU/GPU Compute for software-defined broadcast production tools, utilizing high-performance and capacity instances, deployed with pre-configured production templates
- Low-latency and scalable storage architecture for real-time processing and recording
- Dynamic digital stream packaging for publishing to multiple digital platforms across multiple formats such as HLS, DASH, and CMAF
Key capabilities available as a result of this new solution on top of OCI include:
- Centralized Broadcast & Digital Production: Run live linear channels, digital OTT streams, and VOD assets from a single cloud-native or hybrid stack
- End-to-End Orchestration: Automate ingest, encoding, playout, metadata, compliance, and multi-platform distribution
- High-Performance Infrastructure: Leverage OCI Compute and Media Streams to deliver low-latency performance, elastic scale, and cost efficiency for even the largest live events
- Built-In Resilience: OCI Object Storage and distributed architecture ensure business continuity and disaster recovery without complex on-premises builds
- Future-Ready Flexibility: Open APIs and workflow automation enable the platform to easily integrate and interchange broadcast tools, sports and real-time data services, digital monetization engines, and other elements of the end-to-end production
OCI not only delivers the scalability and performance needed for live broadcast and streaming, it also empowers media organizations to capture, manage, and analyze massive volumes of audience and performance data in real time. By extending these workflows and activating Oracle’s AI/ML services, broadcasters can unlock deeper insights into viewer behavior, optimize content distribution and create new monetization opportunities that are data-driven and future-ready.
Other Business Outcomes
- Faster Time to Market: Launch new channels or services in days, not months
- Lower TCO: Consolidated infrastructure reduces capital and operational costs, enabling more accurate forecasting and cost analysis
- Smarter Scaling: Pay only for the compute and streaming you use, scaling seamlessly with production demand
- Innovation at Speed: Add AI/ML, real-time analytics, commercialization, and personalization to live and on-demand workflows
Why Oracle Cloud Infrastructure
OCI is uniquely positioned to power the future of broadcast and digital media:
- Performance: Designed for real-time, mission-critical workloads
- Security: Enterprise-grade compliance, encryption, and identity management
- Global Reach: A worldwide cloud footprint to deliver content anywhere, anytime
- Partnership Ecosystem: Oracle’s deep collaboration with leading media technology partners ensures customers benefit from innovation without complexity
A New Standard for Media Workflows
With this joint solution, Oracle and Layercake are setting a new standard: enabling broadcasters, sports organizations, and digital platforms to run all media production and distribution needs on OCI with the flexibility, scale, and efficiency required in today’s market.
Whether it’s delivering live sports to millions of fans, managing global VOD libraries, or orchestrating hybrid broadcast-digital operations, OCI, together with Streamcake, ensures customers are future-ready.
Discover how Oracle Cloud Infrastructure and Streamcake can transform your media operations.
Contact our team today to schedule a demo.
Meet The Team
Dan Pracny-Strass, Oracle: Enterprise Account Director
Dan Pracny-Strass is an Oracle Sales Executive responsible for Media Companies across Australia. Dan worked with Layercake on the integration of their innovative workflow solution into Oracle OCI and on alignment with their existing and prospective customers.
Swapnil Gorhe, Oracle: Principal Cloud Architect, Oracle
I’m a Principal Cloud Architect in Oracle Cloud Engineering (ANZ), partnering with customers across Australia and New Zealand to design secure, scalable OCI architectures aligned to real business outcomes. I share practical guidance, best practices, and proven OCI patterns to help teams turn requirements into reliable cloud solutions.
Ray Gilmartin, Sr Principal Outbound Product Manager, Oracle OCI, M&E
Ray is a marketing and product strategy leader with over 20 years of experience providing technology solutions for the media and entertainment industry spanning content creation, distribution, performance optimization, and monetization.
Padraig O’Donovan, Layercake: Chief Executive Officer (CEO)
As CEO of Layercake, Padraig leads the company’s vision to deliver cutting-edge business critical solutions for global enterprises. With a strong focus on innovation, partnerships and customer success, Padraig guides Layercake’s strategic growth while helping organizations unlock the full potential of modern cloud technologies.
Domenic Romeo, Layercake: Chief Technology Officer (CTO)
As CTO of Layercake, Domenic drives the company’s technology strategy and platform innovation. With extensive experience in large-scale cloud infrastructure and enterprise architecture, Domenic leads the development of next-generation solutions that enable organizations to harness advanced cloud, digital and AI capabilities to accelerate digital transformation.
Kalai Selvan P, Layercake: Head of Solution Architecture
As Head of Solution Architecture at Layercake, Kalai leads the design and delivery of scalable cloud and AI-driven solutions for enterprise customers. With deep expertise in modern cloud platforms and distributed architectures, Kalai works closely with partners and clients to translate complex business challenges into robust, high-performance technical solutions.
John Felix Limbo, Layercake: Video Engineer
As a Video Engineer at Layercake, John specializes in designing and optimizing video processing and delivery solutions for modern digital platforms. With a focus on performance, scalability, and seamless streaming experiences, John plays a key role in building video architectures that support high-quality content distribution across enterprise and media environments.