We’re proud to announce that Oracle has been recognized as a Leader in the IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment (doc # US52034725, July 2025). We believe this recognition reinforces our commitment to delivering a unified, AI-powered analytics platform that empowers every user, from technical analysts to frontline business teams, with actionable insights, automation, and governed data experiences.

In a market flooded with feature-rich platforms, it takes more than just checking boxes to be a Leader. According to the IDC MarketScape, “Vendors within this market have similar features and functionalities when it comes to data preparation, access, integration, and analysis. The differentiation is largely around user experience, security, pricing, and support. Some of the vendors are making investments around simplification of their solutions and ease of use.” We believe Oracle Analytics Cloud (OAC) delivers on all fronts, helping customers not only visualize data but understand it, explore it with natural language, and act on it in real time.

Why Oracle was Recognized

According to the IDC MarketScape, Oracle was recognized for the following strengths:

  • Capabilities ranging from traditional BI to AI-augmented analytics meet the needs of different user personas, industries, and organizations.
  • A code-free, drag-and-drop interface empowers business users to build interactive visualizations and dashboards without technical skills.
  • Natively supports many analytics-related GenAI use cases in addition to automating aspects such as building data visualizations and discovery of insights

“Oracle’s investment in infusing AI, its extensible GenAI architecture, and strong self-service capabilities anchored in governance contributed to the company being named as a Leader in this year’s IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms Vendor Assessment. The platform offers a balance of depth and usability that can be leveraged by organizations seeking to scale insights.”

— Megha Kumar, Research VP, Analytics and AI, IDC

Driving Decision Velocity with AI-Powered Analytics

Being data-driven is broadly accepted as the foundation for making better business decisions.  Organizations have either achieved it or are actively working toward it. The next frontier is achieving decision velocity. Once organizations establish a strong data foundation, the next step is acting on those insights quickly and effectively to accelerate decision-making. OAC is designed to support this evolution by delivering trusted insights directly in the flow of work and embedding analytics seamlessly into business applications. This empowers users to make decisions and take action in context, without leaving the tools they already use.

We believe being named a Leader by the IDC MarketScape is more than an accolade. We believe it’s validation that our vision aligns with what customers need most: an analytics platform that is powerful, simple, scalable, and above all, trusted.

Download a complimentary copy of IDC MarketScape for Business Intelligence and Analytics Platforms 2025. Download the report. 

We encourage you to find out more from these resources:

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.