Today we are announcing the latest addition to Oracle Fusion CX Analytics: combined prebuilt content for Salesforce and Eloqua. These powerful new features, made possible by the introduction of a native integration to Salesforce, enable customers using Oracle Eloqua for Marketing and Salesforce CRM to seamlessly gain unified insights across marketing, sales, and broader business functions. Additionally, Oracle ERP and SCM customers using Salesforce CRM as their sales platform can now discover insights from combined data.
Historically, getting a complete view of revenue cycles and customer behavior meant manually combining data from disparate systems. It was slow and error prone, so it was challenging for organizations to identify inconsistencies and make decisions with speed and precision. Oracle launched Fusion CX Analytics in 2022 to address these issues, transforming revenue management by unifying data from Marketing, Sales, and Service domains into a single solution.
A Solution for Multi-Platform Ecosystems
Organizations today use diverse tools to manage revenue generation: Oracle Eloqua to drive marketing campaigns; Salesforce CRM to manage customer relationships; and Oracle Fusion ERP and Fusion SCM to support financial and supply chain operations. Salesforce Analytics in Oracle Fusion CX Analytics bridges these tools, merging data across platforms to provide organizations with a 360-degree view of their customers’ journey and key business metrics.
By merging Salesforce CRM data with Eloqua Marketing, Fusion ERP, and Fusion SCM data, Oracle offers a unique advantage to organizations, enabling leaders to readily assess the impact of marketing, sales, and service efforts on overall business health, as well as helping improve operational efficiency.
Key Benefits of Salesforce Analytics in Oracle Fusion CX Analytics
1. Improved Sales Forecasting and Performance Monitoring
Thanks to the unified view of CRM and financial data, sales and finance teams can better predict revenue, identify trends, and set actionable targets based on accurate, real-time metrics. This means these teams can now more quickly measure success and adapt strategies, using insights from both current sales pipelines and past financial performance
2. Enhanced Customer Journey Insights
For companies using Salesforce CRM, Oracle Fusion ERP, and Oracle Fusion SCM, this integration provides increased visibility into the customer lifecycle, from lead generation and engagement to order fulfillment and revenue recognition. This enables organizations to more effectively monitor their revenue cycle across departments, helping streamline processes that enhance customer satisfaction and business growth.
3. Centralized Data Analysis
Combining Salesforce CRM and Oracle Eloqua data in Oracle Fusion CX Analytics creates a unified analytics environment, helping marketing and sales teams collaborate to make cooperative, analytics-driven decisions and support customer engagement with real-time insights.
How Salesforce Analytics Benefits Cross-Functional Teams
Marketing and Sales Alignment: with combined data from Oracle Eloqua and Salesforce CRM, marketing and sales teams gain shared visibility, helping them work together to refine messaging, track conversion rates, and accelerate lead-to-customer conversions.
Finance and Sales Synergy: the integration of Fusion ERP data allows sales leaders to see financial data directly in Oracle Fusion CX Analytics, improving cross-functional collaboration by highlighting financial metrics alongside sales performance. This helps teams optimize revenue-generating activities, manage budgets effectively, and adapt to shifting business demands.
Supply Chain Coordination: for organizations using Fusion SCM, Salesforce Analytics bridges the gap between customer demand, inventory, and supply chain readiness. With these insights, companies can respond faster to changes in demand, avoid stockouts, and deliver a more consistent experience for customers.
Ready to Experience the Benefits of Salesforce Analytics?
Salesforce Analytics in Oracle Fusion CX Analytics is the product of Oracle’s ongoing commitment to providing adaptable, scalable analytics solutions that meet the demands of today’s complex business environments.
With the ability to analyze and act on data from Oracle Eloqua, Salesforce CRM, Fusion ERP, and Fusion SCM, organizations gain insights that span departments and systems. This helps them better align on business priorities, improve customer satisfaction, and increase profitability.
Visit Oracle Fusion CX Analytics for more details.