AI is reshaping Siebel CRM delivery, and APAC partners are turning insights into action with AI. Our flagship APAC Siebel CRM Partner Summit—AI Insights edition focused on bringing practical, enterprise-ready AI to Siebel without disrupting current operations. In this blog, we recap the key takeaways for partners: how to apply AI in Siebel CRM, modernization patterns that reduce total cost of ownership (TCO), and delivery accelerators that increase quality and speed.

The Silicon Valley of India, Bengaluru hosted a focused, two-day agenda tailored to partner priorities: aligning on the Siebel roadmap, translating AI strategy into field-ready patterns, and enabling repeatable delivery. Partners engaged directly with Siebel leadership and product experts on AI, automation, testing, integrations, and performance. The format emphasized hands-on learning and peer exchange, making it the centerpiece partner gathering in India this year.

Event highlights

AI in action
The sessions demonstrated how to operationalize AI for Siebel use cases such as natural language queries, intelligent search, agent assist, and automated operations. Speakers outlined secure integration patterns, guardrails, and deployment choices for cloud-native Siebel on Oracle Cloud Infrastructure (OCI). The emphasis was on measurable outcomes: faster time to value, higher agent productivity, and improved customer experiences.

Innovation booths & Breakout sessions
The innovation booths and breakout sessions emerged as major highlights of the summit—giving partners an up-close look at real-world solutions, live demos, and hands-on exploration of the latest Siebel innovations. These interactive spaces fostered deeper learning, discovery, and idea exchange.

Modernizing Siebel UX & Integration
Experts covered Open UI and Redwood design patterns to deliver a modern user experience across roles while maintaining Siebel’s stability. Sessions walked through open integration approaches that extend Siebel across enterprise ecosystems, including event-driven patterns and API-first designs. The guidance balanced modernization goals with operational reliability.

Delivery accelerators
The summit highlighted repeatable approaches partners can take to scale with confidence:
• Upgrade Factory to streamline and standardize upgrades.
• Intelligent archiving to optimize performance and control data footprint.
• Test automation frameworks to drive quality at scale.
• Smart delivery methods to reduce risk and improve predictability.

What We Heard From Partners

  • Strong confidence in Siebel’s innovation path: modernize without disruption, lower TCO, and deliver measurable productivity gains.
  • High demand for cloud-native operations with deployment flexibility for governance and scale.
  • A push toward AI-enabled, repeatable delivery models supported by accelerators and automation.

Real-world experience sharing, challenges, and solution discussions made the summit a powerful forum for co-innovation.

What’s next for 2026

The summit reinforced the strength of our partner ecosystem and our shared commitment to building the next chapter of Siebel—smarter, faster, AI-forward, and enterprise-ready. We will continue investing to simplify operations, modernize UX, and preserve Siebel’s core value in stability, extensibility, and deep enterprise integration.

Missed the Summit?

You can still catch the energy! Stay connected via the Siebel InfoPortal for upcoming partner webinars, enablement sessions, and regional meetups planned across 2026.