For this Partner Spotlight we talked with Himanshu Madan, IBM Application Operations – Siebel Offering Leader at IBM and asked him to provide details of IBM’s global Siebel practice.
Overview
IBM’s global CRM practice brings together over 400+ certified consultants with extensive expertise in Siebel CRM. With a deep engagement model spanning advisory, modernization, managed services and continuous innovation, IBM helps clients around the world extract value from their Siebel investment and align it to enterprise CX, cloud and GenAI strategies. As a strategically aligned partner of Oracle, IBM has sustained product- and industry-level investments and is recognized for bridging legacy, cloud and next-gen CRM delivery.
Practice & Scale
- Global Siebel practice of 400+ consultants with an average of 10+ years of Siebel experience.
- Dedicated delivery centers supporting Americas, EMEA, APAC.
- Certified across Siebel upgrades, Redwood UI, segment-value security, and supported by IBM’s internal delivery governance and BlueStar asset framework.
- Global practice backed by IBM Consulting’s industry-domain teams and hybrid-cloud execution capabilities.
Siebel CRM Offerings & Services
IBM provides end-to-end services, from advisory through continuous evolution—modernizing and managing complex Siebel environments worldwide.
- Consulting & Advisory – Business and digital transformation leveraging Siebel CRM; comprehensive Cloud Impact Assessments (CIA).
- Implementation & Upgrade Services – Full-cycle Siebel delivery and upgrade programs, including Redwood UI adoption and UX modernization.
- Managed Services (AMS) – Application Management Services with global delivery, automation, and proactive monitoring.
- AI & GenAI Solutions – Enterprise-scale GenAI deployments on Oracle platforms powered by IBM Watsonx.
IBM continues to lead the way in modernizing Siebel CRM, helping global enterprises evolve their legacy platforms into agile, intelligent systems that drive measurable business outcomes. With deep expertise in CRM transformation and a forward-looking approach to AI integration, IBM is redefining what’s possible with Siebel.
Modernizing Siebel: From Traditional to Intelligent CRM
Siebel remains a mission-critical platform for many organizations, and IBM’s approach focuses on unlocking its full potential through modernization and innovation. Our transformation framework includes:
- Cloud-readiness and infrastructure optimization – Migrating Siebel workloads to cloud-native environments for enhanced scalability, performance, and cost-efficiency.
- UX modernization and mobile enablement- Revamping user interfaces and enabling mobile access to deliver intuitive, responsive, and on-the-go CRM experiences.
- Integration with digital channels and enterprise systems- Seamlessly connecting Siebel with modern digital platforms and backend systems to ensure unified customer journeys and data flow.
- AI-powered automation and analytics- Embedding AI to automate routine tasks, generate actionable insights, and elevate decision-making across sales, service, and operations.
By combining technical excellence with strategic vision, IBM helps clients future-proof their Siebel investments while aligning with broader digital transformation goals.
How IBM supports Cloud Journey for Siebel Clients
IBM offers a comprehensive suite of solutions to support Siebel clients at every stage of their cloud journey—whether to host, migrate to cloud, or co-exist with on-premise environments.
Leading with Gen AI and Siebel Infrastructure Management
IBM’s Siebel Asset Repository
The Development and Verification Information on Demand (DAVID) also known as the Siebel Analyzer Tool. This tool enhances project outcomes by automating code analysis and providing intelligent recommendations for optimization. Gen AI interprets DAVID’s insights, suggest best practices, and generates refactored scripts, improving quality and reducing costs.
IBM’s Siebel Application Response Measurement Analysis tool is a proprietary solution designed to assess and optimize the performance of Siebel applications across multiple dimensions. It drives fast, automated performance statistics and reports, enabling organizations to enhance application efficiency, optimize resource utilization, and improve user satisfaction.
GEN AI Enabled Solution for Siebel Projects :
We deliver AI/GEN AI driven accelerators that set us apart in incumbent Siebel engagements. Our solutions speed up transitions, automate knowledge capture, and simplify incident management with intelligent insights.
The generative AI–infused Transition Engine minimizes transition risk and time while improving post implementation delivery quality . Its gen AI-powered Q&A capability reduces SME dependency, and its automated document generation converts knowledge transfer (KT) sessions into structured Siebel knowledge assets.
AutomateX can greatly enhance Siebel projects by enabling intelligent ticket analytics, automated clustering, and semantic search across large volumes of CRM data. integrating with Siebel’s workflows, AutomateX supports decision-making, reduces manual analysis, and accelerates transformation through automation.
Case Study: Performance improvement at a large automobile manufacturer
Get in Touch
To explore how IBM can help maximize your Siebel CRM investment and accelerate digital-transformation outcomes, visit the IBM website or contact Himanshu Madan.