Following on from the Siebel CRM Virtual Summit in 2020 which focused more on core innovation and a technical deep dive, this year the team focused on outlining the Siebel CRM strategy for Industries, including recent innovation highlights and customer success.  The Oracle Siebel CX Industry Summit was a fantastic success. We heard a very clear message from Oracle’s executive and industry leadership team – Siebel CRM is truly alive and kicking and an integral part of Oracle’s CX Industry strategy for the long haul.

As organizations across all industries define their end to end solutions, from front to back office, supporting the requirements of modern customer experience and digital transformation – only Oracle provides the complete set of holistic applications and technology solutions across both on-premise and cloud, for all types of enterprise.

Siebel CRM is a core component of Oracle’s industry-focused Customer Experience strategy. Here’s a brief look at what we covered:

  • A walk-through of the most recent innovations in Siebel CRM and how they enable the next generation of end-to-end industry solutions.
  • Oracle’s vision for Siebel CRM customers for each of the following industries: Comms & Media, Automotive, Financial Services & Insurance, Healthcare Services & Clinical Trials, High Tech & Manufacturing, Travel & Transportation, Consumer Goods & Retail and Public Sector.
  • Customer success stories across key industries on how they use Siebel CRM to drive their business, innovate and build competitive advantages.

What’s new with Siebel CRM?

To kick off the Summit, George Jacob, GVP of CRM Applications, detailed the Strategy & Roadmap for Industries. In addition, clearly detailing Siebel CRM lifetime support with no end-date in sight. Joining George on the keynote panel were Oracle CX leaders Mark Vigoroso, VP of CX Industry Solutions; Mike Sicilia, EVP of Vertical Industries; and Pritham Shetty, GVP of CX Industry Solutions as they answered important questions pertaining to Oracle’s strategy for Industry specific CX solutions, and how Siebel CRM customers can benefit from this.

Enabling the CX Industry vision for Siebel CRM customers is technology and innovation. In the Siebel CRM Innovation session the team presented a technical deep dive into the most recent innovations in Siebel CRM, the key benefits and ROI that these innovations can deliver and how they truly enable the next generation of end-to-end industry solutions.

Completing our first day of the Industry Summit were our awesome customer presenters. Impeccable case studies from two of our leading customers Auana Mattar, CIO at TIM Brasil and Romano DiToro, CIO at Market Resource Partners (MRP), showcasing how they use Siebel CRM to drive core business value. We also heard a thought leading presentation from Pierre Obeid, CIO at Wind Tre in the Communications strategy session outlining why Oracle are the perfect digital transformation partner, blending Siebel CRM, Cloud platforms and applications to great effect. 

Siebel CRM and CX Industry Solutions

The Siebel CRM platform enables organizations to empower customer experience within most industries. Over the next three days of the Summit, we heard from Oracle Industry leaders as they presented Oracle’s gold standard solutions for each industry and how Siebel CRM provides an incredibly powerful integrated platform across the CX value chain be it sales, marketing, service, commerce or loyalty. We also had the privilege to hear from some of our esteemed customers and partners – such as Wind Tre, Mazda, Zebra, Smiles, Ontario Public Service, Accenture and Innovacx – as they shared their successful Siebel CRM industry transformation stories.

With that, we wrapped up our Siebel CX Industry Summit for 2021. The content from the Industry Summit is a perfect way to get right upto speed with the Siebel CRM strategy and roadmap for your industry. We are grateful to have had this opportunity to share our latest roadmap and innovations with our customers and partners and we’re extremely glad to have been able to reach such a wide audience across geographies. 

For further information, you can follow the Siebel CRM blog page for highlights of individual sessions and the event page to watch the session replays as on-demand webinars. These will be available to view at any time.