A great concierge does more than show you what is available. They help you find what matters to you and take the next step.
That is the ambition behind the Oracle Consumer Industries Marketplace: to help customers connect with relevant solutions, services, and partners across Hospitality, Restaurants, and Retail.
Today, that vision is in motion. Many of the new services are now live, expanding what customers can discover and how partners can bring their expertise to market. We will continue building on this progress with further improvements to the marketplace and the experience around it.
Building on an Established Ecosystem
Our starting point is an established community of partners, applications, and integrations, built through years of collaboration around the needs of our industries.
Our earlier look inside the Oracle Hospitality Cloud Marketplace explored the scale of this ecosystem and the combination of open technologies, industry expertise, and partner collaboration behind it. That foundation remains central to what comes next.
The next chapter builds on that foundation. Alongside technology solutions, we are expanding the services and expertise customers can discover to help them put technology to work.
Oracle’s distinctive advantage is the breadth of what we bring together: an industry-focused ecosystem of applications, integrations, and services; Oracle PartnerNetwork (OPN) to support partner development and collaboration; Oracle Cloud Infrastructure (OCI) as a foundation for building and scaling; and AI capabilities that open new opportunities for innovation. Together, these strengths connect industry expertise, partner reach, cloud technology, and AI in one broader Oracle ecosystem.
For a customer, finding an application is often only the beginning. Understanding how it fits into an existing environment, connecting it with other systems, and finding the right implementation expertise are equally important. Bringing these elements closer together is central to our Consumer Industries vision.
With many of the new services now available, that vision is becoming more tangible.
The conversation spans our industries. Explore the on-demand sessions from Oracle Hospitality Summit 2026, Oracle Restaurants Summit 2026, and Oracle Retail Cross Talk 2026. Hear industry leaders and customers discuss AI, connected consumer experiences, and practical innovation across hotels, restaurants, and retail.
More Ways to Move from Ideas to Action
Across our industries, the opportunities are familiar: a smoother guest arrival, better coordination in a busy restaurant, or a more connected shopping experience.
Turning those ideas into results takes a combination of technology, integration, and industry knowledge. The marketplace’s role is to help customers find the solutions and people relevant to the challenge they want to address.
For customers, the marketplace brings together three complementary elements: solutions that address operational needs, expertise to implement and adapt them, and partners customers can engage directly. The expanding services offering gives these capabilities greater visibility alongside applications and integrations.
Our focus is on making the next step clearer: what a solution does, what support is available, and who to engage.
Partners Bring the Vision to Life
Technology vendors are central to this ecosystem. They build the applications and integrations that extend what customers can achieve with their Oracle environments.
Oracle PartnerNetwork (OPN) provides a framework for partners to build their relationship with Oracle, with resources for enablement, technical development, and go-to-market collaboration according to their programme level. It is an important part of connecting innovation with customer opportunity.
Resellers: Resellers combine local market expertise with deep mastery of the solutions they sell. They understand regional business needs and help customers select and purchase the right solutions for their operations. Discover resellers.
System integrators: These partners connect systems and turn ideas into working deployments, bringing implementation expertise and regional understanding. Explore system integrator services and read why systems integrators are a catalyst for ecosystem expansion.
Influencers and advisors: Industry insight helps customers assess their options and make informed technology decisions. Explore influencers and advisors.
Together, these roles help customers move from discovering a product to understanding how to put it to work. For partners, the opportunity is to make both their technology and their expertise easier to discover.
Getting Ready for AI, Together
AI brings significant possibilities to Hospitality, Restaurants, and Retail. Its precise evolution will be difficult to predict, but we can act now on the foundations that make adoption possible.
Readiness matters: connected systems, accessible and well-governed data, and people who understand how to apply new capabilities to daily operations. These are the foundations that help customers turn promising ideas into useful outcomes.
Hospitality provides a practical example. The move from legacy interfaces to the modern APIs of Oracle Hospitality Integration Platform (OHIP) helps partners connect applications with operational systems. That connectivity is an important building block for bringing AI-enabled capabilities into real workflows.
Oracle Cloud Infrastructure (OCI) adds a broader cloud foundation for building and scaling applications, including AI workloads. Combined with modern integrations and specialist expertise, it gives customers and partners tools to explore what comes next.
The marketplace’s role is to help customers discover relevant innovation and the expertise to assess, integrate, and adopt it. The services now available strengthen that practical support, while further improvements will help our ecosystem prepare for new opportunities as AI evolves.
Continuing to Improve
The services now live represent meaningful progress, and we will keep building from here.
Our direction is clear: continue expanding relevant offerings, improve how customers and partners find and engage with one another, and make the marketplace more useful across Consumer Industries.
Keep an eye on this blog and the marketplace. We will continue adding fresh content, partner perspectives, and practical guidance, alongside new marketplace sections and offerings to help you discover what is next.
The concierge idea remains a useful guide. Success means helping a customer move from “I have a challenge” to “I know where to start.”
That is the experience we are working toward—with our partners, through the services available today, and through the improvements still to come.
Explore the Oracle Consumer Industries Marketplace to discover solutions and partner expertise, including resellers, system integrators, and influencers and advisors.
Partners: explore Oracle PartnerNetwork to learn more about working with Oracle.