In a previous post, we highlighted the rapid expansion of the Oracle Hospitality Cloud Marketplace. As product experts, we sometimes overvalue technical advancements and undervalue human expertise.
An often-overlooked driver of this growth is our Premium OHIP Development Support Services delivered by Oracle Hospitality Professional Services and by third-party Systems Integrator (SI) vendors in the Marketplace.
This article will aim to explain the 5Ws and 1H of this critical capability: what it is, when to use it, and how it accelerates outcomes for hospitality operators and partners:
- Why these services have been pivotal in building one of the largest ecosystems in hospitality technology?
- Where are these providers located and why regional presence can matter?
- When to engage development support to reduce risk and speed delivery?
- What these services typically include (from solution design to deployment and optimization)?
- How to find, evaluate, and engage the right provider through the Marketplace?
From Marketplace to Movement
When the Oracle Hospitality Cloud Marketplace was launched, the goal was to speed up innovation by creating a single place where Hoteliers could find integrated solutions built upon the Oracle Hospitality Integration Platform (OHIP). While the Oracle Cloud Marketplace successfully connected independent software vendors (ISVs) with hoteliers, a new need emerged as the ecosystem grew: the demand for faster yet better and trusted development and implementation partners. These specialists were needed to translate complexity into clarity and make innovation operational. In simple layman terms: to deliver speed-to-market
The Services Marketplace was born from this realization, creating an ecosystem within the ecosystem where customers, Independent Software Vendor (ISVs), System Integrators (SIs) and our own Professional Services (PS) can collaborate to turn ideas into successful deployments.
The Power of SIs: Context, Expertise and Reach.
In hospitality, no two properties are identical. This is where the deep expertise of System Integrators (SIs) becomes invaluable. Many of these partners bring significant regional specialization, acting as “enablers of context” who understand local regulations, operational realities, and cultural nuances. Their ability to tailor systems to these specific regional and operational models is a key advantage.
The Services Marketplace is a strategically curated ecosystem of these partners with proven expertise in:
- Implementation & Deployment: Accelerating the time to value for Oracle Hospitality Cloud solutions.
- Customization & Localization: Tailoring systems to fit regional regulations and unique operational models.
- Integration: Connecting Oracle Hospitality with other enterprise platforms, such as Oracle’s own ERP and CRM systems as well as third party applications.
- Optimization: Ensuring that solutions evolve in step with changing business needs. Whether it is faster operation or reducing costs, the experts can solve such problems for you.
Finally, the ability to combine leading SIs with Oracle Hospitality’s vast network of experienced resellers and our well-versed Professional Services team creates an end-to-end delivery capability that is differentiated in the market.
Oracle Professional Services: Integration Aid and Deep Expertise
Working in parallel with our network of SIs, our own Oracle Hospitality Professional Services provides a critical layer of value, offering specialized integration support where needed. While SIs bring breadth and regional specialization, Oracle’s own Professional Services deliver unmatched direct access to the product experts and integration frameworks. They provide hands-on integration enablement and strategic advice, ensuring customers can unlock the full potential of OHIP and related Oracle Hospitality own technologies. This close partnership between Oracle’s own experts and our SI community creates a powerful formula for successful transformation.
Some key characteristics of our OHIP Premium Development Assistance include:
- Accelerated Transformation: Shortening project timelines while maintaining quality.
- Reduced Risk: Leveraging decades of experience and proven methodologies with extensive product knowledge to avoid costly missteps.
- Scalable Growth: On-demand access via the Oracle Online Store to flex with changing requirements.
- OCI Expertise: Oracle Hospitality Professional Services delivers Oracle Cloud Infrastructure (OCI) and Oracle Integrations Cloud (OIC) enablement, secure integration patterns, reference architectures, and hands on delivery to accelerate OHIP solutions while aligning with Oracle’s security, privacy, and compliance standards.
A Living Ecosystem Built on Collaboration and Ready for AI
The Services Marketplace has become a growth engine for the Oracle Hospitality ecosystem. It fosters a powerful cycle: ISVs innovate, Systems Integrators (SIs) and Oracle Hospitality Professional Services help implement and adapt solutions in real-world environments, and feedback flows back to product teams strengthening the next wave of technology evolution. It’s a living system that learns, scales, and adapts exactly what modern hospitality tech requires.
For example, a regional hotel group used the Marketplace to find an ISVs to help unify property management and point-of-sale analytics. A system integrator mapped workflows and connected Oracle Hospitality Cloud with third party legacy systems, while Oracle Hospitality Professional Services provided targeted integration support accelerating adoption, improving guest experience, and increasing operational efficiency.
Looking ahead, as the industry embraces AI driven personalization, embedded finance, and sustainability focused operations, the combined roles of SIs and Oracle Hospitality Professional Services will grow even more critical. Success with advanced AI isn’t just about models it’s about securely integrating them into property management and guest experience systems, a task well suited to the specialized skills within the Marketplace.
The Marketplace will continue to evolve by adding partners, expanding capabilities, and helping customers deliver innovation at scale.
Closing: The Future is Collaborative
The Services Marketplace is more than a directory it’s a holistic approach to ecosystem growth that connects software, services, and strategy under one collaborative umbrella.
Technology doesn’t transform industries; people do. When experts are empowered and connected, ecosystems flourish. The future of hospitality technology will be built through collaboration and the Oracle Hospitality Services Marketplace is where those collaborations start.
Explore the SI Services Marketplace and Oracle Hospitality Professional Services catalogue to see how the right expertise can accelerate your transformation.