Thank you for your partnership, Carrefour. We announced the partnership during the Q4 earnings announcement on June 15, 2021.
Carrefour and Oracle
Operating more than 13,000 stores worldwide, including more than 5,000 supermarkets in France alone, Carrefour is combining their global store network with online shopping websites unique to each country. Carrefour chose Oracle Cloud Infrastructure to accelerate the migration of their critical databases.
Some of these power a big part of the company’s data infrastructure, including the 360-degree customer view that’s critical to offering better shopping experiences to more than 80 million customers. With the PaaS services and tools delivered on the powerful OCI environment, Carrefour is better equipped to analyze the massive amounts of data their business generates.
Understanding Consumer Behavior When Change Grocery Shopping
We recently conducted survey of 5,143 consumers to understand consumer behavior when grocery shopping. Our reserach focused on four key regions, including Europe (France, Germany, Italy, United Kingdom, United Arab Emirates), APAC (Australia, China), LATAM (Brazil, Mexico), and North America (United States of America). Take a moment to explore the impact of COVID on the grocery industry.
As the global pandemic shut down communities, consumers began shopping differently — even with “essential” businesses like grocery stores, which remained open to the public for in-person shopping. Despite being able to shop in-store, 61% of global consumers reported making grocery purchases online during the pandemic, but in EMEA, only 30% of consumers in Germany compared to 81% in UAE.
In the months since COVID-19 lockdowns began to change behavior, consumers have formed new habits. In fact, 92% of consumers surveyed will continue online grocery shopping moving forward, with 7 in 10 consumers anticipating they will shop online as much as or more frequently than they have during the pandemic. Overwhelmingly, consumers who bought groceries online had them delivered, with nearly 3 in 4 consumers opting for home delivery. However only 34% in France preferred home delivery vs. 85% of consumers in the UK.
Grocery retailers have a plethora of data in hand and must understand how to leverage retail solutions to draw their customers in with the right assortment, promotions and communications. We learned that 67% of global consumers tried an alternate brand if the essential items were out of stock online or in-store. Inventory matters and can make or break that loyalty. Oracle is uniquely positioned to help fortify your operations. Request a demonstration today.
Read the full story: Oracle Announces Fiscal 2021 Fourth Quarter and Fiscal Full Year Financial Results
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud for retailers. As the platform for modern retail, Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Leading fashion, grocery, and specialty retailers use Oracle solutions to accelerate from best practice to next practice, drive operational agility and refine the customer experience. For more information, visit our website or request a demonstration of the Oracle Retail solutions.