Introduction to SSI
So what is Self-Service Integration - SSI?
SSI is light weight integration service, that works on a simple trigger and action paradigm.
It is targeted at line of business folks - simple to use, yet very effective.
These people use a wide range of cloud apps to accomplish their daily tasks. For example, a marketing specialist may use tools such as Survey Monkey to collect customer responses, he or she may also use Eventbrite to organize, yes, you got it, events. So a simple requirement could be to get those customers who responded to the survey into the company's CRM system.
I.T. could provide such an integration solution, but that takes time etc. So what about enabling the LOB folks to do such integrations themselves?
The fact that most productivity/SaaS apps offer REST APIs make it very easy to integrate with them. SSI uses these under the hood.
So let's start off with a simple example -
In this scenario, I want to integrate EventBrite with my marketing app, Eloqua. The use case is that discussed previously.
So let's look at how SSI helps us – Read the complete article here.
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