Achieving Digital Transformation with Oracle's Siebel CRM

Partner Spotlight - SoftClouds

For this Partner Spotlight we talked with Asokan Ashok, Chief Technology and Innovations Officer at SoftClouds LLC.

SoftClouds has about 150+ solution architects and engineers who have deep knowledge in CRM/CX Solutions with a Siebel practice of around 10+ Siebel CRM experts. They are currently working on 2 Siebel CRM Projects: one client is an industry leading multinational automaker, while the other is amongst the top-notch airlines in the US.

What are your key Siebel CRM related offerings and services that are available?

SoftClouds with its expertise in Siebel, offers next-generation solutions and services for Siebel CRM. Some of our solutions and offerings include:

  • Siebel Open UI / Responsive Web Design Enablement
  • Siebel Open UI Disconnected Mobile Enablement
  • Siebel Transformational Services
  • Siebel Open UI Mobile Enablement
  • Siebel Customization
  • Siebel Support
  • Siebel Upgrades
  • Siebel Managed Services
  • Siebel Integration with Oracle Cloud Solutions (Engagement Cloud, Service Cloud, Sales Cloud, Internet of Things Cloud, etc.)

What are your key Cloud (SaaS, PaaS, IaaS) offerings and services that relate to Siebel CRM?

Our services relating to Siebel CRM are as follows:

  • Siebel on Cloud / On-Premise
  • Siebel & Oracle CX Integration (Engagement Cloud, Service Cloud, Sales Cloud, Internet of Things Cloud, etc.)
  • Siebel to Oracle CX Migration
  • Siebel and Natural Language Processing

SoftClouds has been involved in Siebel Innovation Pack Beta Testing since 2009 and is part of an ‘Invite Only’ Partner Community since Open UI Inception. We share a deep relationship with the Siebel Product Management Team and the Development Team. Our Participation in the Siebel CAB Council for over 12 years vouches for itself.

What other products or innovations have you created that complement Siebel CRM?

SoftClouds developed an advanced solution that merges two pioneering technologies – Telematics & IoT with Siebel CRM to aid automotive OEM's in providing hyper individualized customer experiences. The solution integrated the data flowing in from vehicles to the data residing in Siebel CRM with the help of Oracle IoT Cloud. This helped automotive OEMs in use cases like Predictive Maintenance, Upsell and Cross-sell to the consumers.

SoftClouds ideated and innovated a product called Qupplet to overcome the challenges faced by Siebel Users. We used IBM Watson to implement Natural Language Search in Siebel – thus making the life of Siebel users easy. With Qupplet, it is now possible to extract relevant information within 3 clicks and without using query based syntactical approach. Qupplet also takes care of:

  • Automatic Spell Checks
  • Automatic Timeline Checks
  • Special Occasions
  • Quick Response time from NLP Engine
  • Relevant Information across Databases & Tables
  • User Feedback
  • Exporting Results

What recent Siebel CRM customer success stories do you have to share?

We have two fascinating customer success stories to share:

  • Installing and implementing the innovative NLP Based search engine for Siebel, Qupplet, for a multinational Automaker. With Qupplet, the automaker was thus able to modernize searching in Siebel with a much faster and user-friendly query processor.
  • Creating a Siebel application through Siebel Open UI for an international airline. The application created is used to welcome guests at the airport lounge and then notify the lounge agent sitting at the reception. The application thus aids in adding value to the loyalty/membership program of the client.

You can also refer to some of our former customer success stories for Siebel implementation and services here.

What is your vision for Siebel CRM innovation and Digital Transformation?

We believe that the next-generation experience can be provided to Siebel customers by connecting Siebel to the cloud. Integrations with Service Cloud, Sales Cloud, Marketing Cloud, Engagement Cloud and many more can be opted. These kinds of digital transformations can help Siebel customers totally evolve their CRM landscape.


For more information on Siebel CRM solutions and services, you can visit the SoftClouds website.