Demonstrating the Art of the Impossible

At the heart of our Innovation Lab is a bold mission: to demonstrate the art of the impossible. We believe that breakthrough ideas often begin where imagination stretches beyond the limitations of today’s technology.

With so many touch points across the guest journey no other industry presents as many challenges and opportunities like Hospitality does.

The Lab is designed to be a creative playground where concepts that once seemed out of reach become reality.

Here, our team collaborates with solution partners to push the boundaries of what’s possible in hospitality, experimenting with transformative technologies and approaches that set new industry standards. Whether it’s prototyping AI-driven concierge services, piloting frictionless check-in experiences, or exploring new ways to personalize guest journeys, we turn the impossible into the impressive inviting our partners and customers to witness and shape the future alongside us.

The Bridge Between Marketplace and Lab

Oracle Hospitality Marketplace is more than a digital platform; it’s a dynamic ecosystem connecting hoteliers to the latest hospitality solutions, all seamlessly integrated with Oracle’s robust Cloud infrastructure. Our Marketplace doesn’t just list products its curates’ game-changing experiences, innovations, and partnerships.

A key pillar supporting this ever-evolving ecosystem is our Innovation Lab in Reading, UK. This state-of-the-art space is where inspiration meets implementation. Vendors, partners, and customers can see the latest disruptive solutions in action.

Over the past few years, five visionary vendors have joined forces with us at the Innovation Lab, co-creating and showcasing technologies that are already redefining hospitality. This ongoing collaboration brings together brilliant minds and creative thinkers, transforming bold ideas into tangible, real-world solutions for our customers.

But our collaborative spirit extends even further. We work side by side with a diverse group of experts including Solution Engineers, Consulting teams, and the dedicated Industry Lab Team. By bringing together specialists from different disciplines and backgrounds, we ensure that every solution is as robust, innovative, and applicable as possible. This multidisciplinary approach fosters creative problem-solving and maximizes the impact of each project, helping us deliver breakthrough results that truly set our Marketplace apart.

Thank You to Our Trailblazing Vendors

Our journey of innovation wouldn’t be possible without the pioneering spirit and collaboration of our Marketplace vendors. We are proud to give a special thanks to some of the visionary companies who have joined us at the Innovation Lab and helped us push the industry forward:

  • P3: For showcasing the future of Internet Booking Engines (IBE) and elevating the digital guest experience to new heights.
  • Blue Pin: For bringing the next generation of service robots to life, transforming how hospitality interacts, serves, and delights guests.
  • Spazious: For pioneering the use of virtual reality in meetings and events, enabling clients to explore and plan event spaces in immersive new ways.
  • First View: For making immersive remote visits a reality, giving guests and event planners the opportunity to experience spaces from anywhere in the world.
  • Photo Butler: For introducing new disruptive revenue opportunities, seamlessly integrating photo-driven engagement into hospitality environments.

These invaluable partners exemplify the spirit of innovation that defines both our Marketplace and the Industry Lab. We are grateful for their contributions and excited to continue exploring the art of the impossible together.

Always Evolving, Always Ahead

The pace of change in hospitality technology is only accelerating. That’s why we’re committed to constantly upgrading the experience in our Innovation Lab and on the Marketplace, aligning with new trends and staying ahead of industry demands. Whether it’s advances in AI-driven personalization, sustainable operations, or contactless engagement, we’re focused on delivering what our customers and partners need before they even ask.

Powered by Oracle Cloud—The Industry’s #1 Platform

Central to these innovations is the power of Oracle Cloud Infrastructure (OCI). Not only is Oracle Cloud a recognized leader in AI and cloud infrastructure, but it’s also the backbone that powers many of the world’s most forward-thinking hospitality operations. Working with such advanced technology isn’t just exciting it gives us and our partners the unique opportunity to push boundaries and set new standards for the industry.

Join Us on the Journey

As we continue to expand the capabilities of the Oracle Hospitality Marketplace and our Innovation Lab, we invite our partners and customers to join us on this journey. Whether you’re a startup with a bold vision or a global brand seeking to reimagine the guest experience, there’s never been a better time to collaborate with Oracle Hospitality.

Curious about what’s next? Visit our Innovation Lab using this virtual visit, browse our Marketplace, and experience firsthand how together, we can shape the future of hospitality.