Wednesday Sep 18, 2013

OOW General Session: Change the Game – Embrace BYOD!

Author: Rimi Bewtra, Senior Director, Oracle

Mobile is a game changer … it has changed our lives … the way we live, work, communicate and connect. Enterprises realize they need to meet the growing demand for simplicity, speed, security and scalability – from their customers, partners and employees. To do this, organizations must embrace a platform that supports any app on any device, integrated to any data source with complete security.

Join us for:

General Session: Simplify Mobile Innovation with Oracle Fusion Middleware [GEN8994]

Date: Tuesday, Sept. 24, 2013

Time: 10:30 AM – 11:30 AM

Location: Moscone South - 309

We have invited our customers and partner to join us on stage to share how they are mobile enabling existing applications for their customers, employees and other partners. In this session, you will get a better understanding of how organizations are simplifying their mobile application architecture and defining their enterprise mobility strategy? Oracle Mobile Platform, built on Oracle Fusion Middleware, is a proven platform for developing, deploying, integrating, securing, and managing enterprise applications easily and cost effectively.

Mobile is everywhere and Oracle Open World 2013 is no exception! For More details on this and other Mobile sessions, download your copy of the Focus On Mobile document.

Tuesday Sep 17, 2013

Oracle Excellence Awards: Announcing Oracle Fusion Middleware Innovation

Author: Neela Chaudhari & Michael Snow

Every year at OpenWorld, Oracle announces the winners to its most prestigious awards in Middleware, the Oracle Fusion Middleware Innovation. This year, we’ll be announcing the winners and highlighting a few of their original implementations during this key session in the Middleware stream:

Excellence Awards Ceremony:

Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators
Yerba Buena Center for the Arts
Lam Research Theater

Monday, Sep 23, 4:45 pm – 5:45 pm

What kinds of customers win the Fusion Middleware Innovation Awards? Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. The winners are selected by a panel of judges that score each entry across multiple different scoring categories. This year, the following categories included: Customers may submit nominations for multiple categories:

Don’t miss this opportunity to meet the winners of the Oracle Excellence Awards for Fusion Middleware Innovation. Last year at OpenWorld 2012 we had standing room only in our session, so come early!  We had close to 30 winners that won the award, including companies like Nike, Qualcomm, Underwriter Labs, Mazda, University of Louisville and many others!

Did you miss your chance this year to nominate your company? Come join us in the awards session to get an edge in your next year’s submission and watch for the next opportunity for 2014 on our blog. There are other awards as part of Oracle’s Excellence awards program or subscribe to our regular Fusion Middleware newsletter to get the latest reminders.

Oracle OpenWorld Badges are required for admittance. Not attending Oracle OpenWorld but would like to attend the ceremony? If you live in the area or are an Oracle Partner with only an Expo pass – simply register via the RSVP link here or in the banner above and we will provide a complementary code for a Discovery Pass that will allow you to attend the Award Ceremony.

See you there!

Inside the OOW Session: 5 Easy Steps to Modernizing Business Applications

Let’s face it – our applications map in the company isn’t clean. We have multiple applications, some homegrown, some acquired, a few other purchased. Chances are there is some overlap in what these applications do for us. We are in a constant state of motion with our applications. Add to that changing business needs, technology disruption with social, mobile, analytics and big data and the ever-evolving regulatory landscape, and we are far from achieving Nirvana with our applications infrastructure.

The question then is how do you extend your applications and enhance the value you provide to your application users, especially customers without having to sneak in brittle customizations within your applications and adding to your application development, maintenance and upgrade cycles?

5 steps! Yes, at Oracle OpenWorld next week, we will walk you through 5 easy steps to modernizing your existing business applications to meet your evolving business needs without having to re-code your applications. Make sense of it all in a scalable, sustainable way.

To prove it, we will have Fred Stern from Flextronics joining us on stage to discuss his very successful implementation and the business impact of doing it the AppAdvantage way.

Join Fred Stern, my colleague - Ajay Khanna and I at Oracle OpenWorld as we discuss this some more. Be sure to add this session to your Schedule Builder.

CON9284: Five Easy Steps for Modernizing Business Applications with BPM
Thursday, Sep 26, 11:00 a.m. – 12:00 p.m.
Moscone West - 2014

We will see you there!

Learn about this and other Oracle AppAdvantage sessions at OpenWorld in the Focus on AppAdvantage Guide.

Monday Sep 16, 2013

Let's Stop Paving Over Cowpaths


Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.

With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis.

Thinking about an ERP Upgrade? Many others are and many will have a critical decision to make. Make it carefully.

Oracle Open World is almost upon us, and if recent research by Unisphere Research is any indication there is a strong likelihood that top of mind with many customers will be a major applications upgrade. In surveys of applications managers across Quest and OAUG membership last year, Unisphere explored upgrade plans and approaches and published the findings in separate research reports. (Quest Membership Survey, OAUG Membership Survey). The research revealed that over half of respondents either have an ERP upgrade underway or have one planned within the next 24 months. I was struck by the consistency in responses across Oracle’s ERP installed base of E-Business Suite, PeopleSoft and JDEdwards, which tends to validate the findings.

There was one finding that caught my eye and that was in Figure 2 (‘Scope of Enterprise Application/ERP Upgrades‘). Here we find that 2/3 of ERP Upgrades are either Technical or purely Functional (a continuation of the existing ERP Footprint). Combined table below:

I know, it’s long been considered best practice to first perform a technical upgrade and once done, to then look more strategically at business processes and platform architectures. I know; I followed this practice back in my own enterprise IT days. During those ERP-centric days, when we all strove for a single, on premise packaged ERP system as the enterprise platform, a Technical Upgrade approach made sense. But no more; technical ERP upgrades are now traps. Consider:

  • The pace of business change and the rate of technology innovation such as Cloud Computing, Mobility and Big Data are accelerating and not naturally in sync. Anything that perpetuates the status quo without a strategic review puts us further behind the curve.
  • Upgrades normally run in 3-5 year cycles. During that time customizations and workarounds creep in and multiply as business models and processes change beyond the limits of ERP code. These simply perpetuate in technical upgrades.
  • Finally, let’s face it, most of us never get around to the strategic view following a technical upgrade; we move on to other things. We lose the transformative potential once the technical upgrade is complete. We’ve paved over cowpaths and prevented transformation.

ERP systems are still critical components of an enterprise systems platform, but they must interoperate in a managed and secure way with a variety of edge applications and services, both On Premise and in the Cloud. No single component, even one as dominant as ERP, should be considered individually. It is for this reason that we have created AppAdvantage, a unified view of Oracle Fusion Middleware, Oracle Applications and Oracle Engineered Systems.

As I described when I introduced AppAdvantage in last month’s blog, this pace layered approach to enterprise platform architecture leverages the inherent advantages that Oracle Fusion Middleware provides to Oracle’s Enterprise Applications customers by simultaneously delivering business value and by enabling their evolution towards the future state of enterprise systems: A hybrid of ERP, best of breed applications and services interoperating in real time (either On-Premise or in the Cloud) in an adaptable architecture that can flex with business requirements.

Yes, periodic ERP upgrades are still a necessity; perhaps more now than ever. But by adopting an AppAdvantage approach, Oracle’s enterprise applications customers will lower costs, deliver greater business value and agility, and begin their journey to the future state of enterprise systems.

Oracle Open World will provide many opportunities to learn more about Fusion Middleware and in particular AppAdvantage. For an overview, read Rimi Bewtra's post from last week. In particular, check out these two sessions, both on Tuesday, September 24:

CON9301: General Session: Transform the Enterprise—Optimize Applications Investment with Middleware
Tuesday, Sep 24, 12:00 pm – 1:00 pm
Moscone West - 2002/2004

Presenters:
Rick Hassman, Pella Corporation
Ron McCutchen, McAfee
Massoud Sedigh, World Fuel Services

CON9302: Enterprise Application Innovation: Business Impact of Oracle Fusion Middleware
Tuesday, Sep 24, 3:45 pm – 4:45 pm
Moscone West, Room 2014

Presenters:
Michael Beattie, Aramark Uniform Services

Aby Joy, Igloo Products Corp
Richard Beers, Oracle

For more details on this and other sessions that explore how Fusion Middleware can enhance and extend the value of Oracle Applications download Focus On Oracle AppAdvantage.

See you at Open World!


AppAdvantage Customers Take the Stage

As you build your schedule for OpenWorld, be sure to attend the Oracle AppAdvantage General Session, Transform the Enterprise: Optimize Applications Investment with Middleware, at 12 p.m. on Tuesday, September 24. Amit Zavery, Group Vice President, Oracle Fusion Middleware will host the General Session and he will be accompanied on stage by executives from leading organizations. Amit will share his observations on organizations that are achieving incremental value from their existing investment in Oracle Applications with the addition of Fusion Middleware. As a testament to this, customer executives will share their real world experience achieving business benefits with Oracle AppAdvantage.

Underscoring the Simplify IT with Oracle AppAdvantage theme, Ron McCutchen, VP IT Solution Delivery & Enterprise Architecture at McAfee will share his own experience creating a highly available 24/7 platform accessible across all geographic regions for order processing.

World Fuel Services’ CIO, Massoud Sedigh will awe attendees with his organization’s plans to Differentiate and lead the industry by providing aviators with a Fuel Finder application tailored for mobile devices. The solution will provide fuel price comparison, order and purchase capability, all from one device and the comfort of the cockpit. Imagine that!

Exemplifying Innovation, Rick Hassman, Director of Corporate Applications with Pella Corporation, will describe how the leading designer, manufacturer and installer of windows and doors is capturing market share with a superior customer experience and engagement strategy.

Finally, Sendur Kathir, CIO and Head of Infrastructure at the University of Melbourne plans to speak about his organization’s business transformation that has enabled the #1 University in Australia to deliver IT as a Service to individual departments.

But that’s just a preview of things to catch at this session. Join us Tuesday, September 24 at 12pm to learn how organizations are solving business challenges of today by leveraging Oracle Fusion Middleware technologies with Oracle Applications:

General Session: Transform the Enterprise—Optimize Applications Investment with Middleware [GEN9301]
Date: Tuesday, Sept. 24, 2013; Time: 12:00 PM – 1:00 PM; Location: Moscone West – 2002/2004

I will see you there!

For more details on this and other sessions that explore how Fusion Middleware can enhance and extend the value of Oracle Applications download the Focus On Oracle AppAdvantage document.

Friday Sep 13, 2013

Inside the OOW Session: Simplify Cloud Integration

Authors: Rajesh Raheja, Senior Director, Applications Development, Oracle and Vikas Anand, Senior Director, Product Management, Oracle

CON9447: Real-World Cloud Integration Simplified with Oracle SOA Suite
Wednesday, September 25, 10:15 a.m. - 11:15 a.m.
Moscone West - 2014


It may seem a contradiction of terms, but while the cloud makes applications easier to adopt and consume, integrating those same SaaS applications with on-premise actually gets more complex. This is due to a variety of factors dealing with connectivity, session management, credential management, error handling, and use of anti-patterns. The complexity also usually creeps in stealth mode, with seemingly simple observations ("it's just a web service/REST API") turning out to be realization on the true nature of hybrid cloud integrations that typically include use of the right patterns for connectivity, flexibility, security, manageability and scalability.

Come join us in this session to learn more about these challenges and the patterns/anti-patterns. We will also discuss some customer use cases who have successfully adopted Oracle SOA Suite for their hybrid cloud integration needs, and show case how to simplify such integrations with new features such as cloud adapters to popular SaaS applications. We will demo the classical cloud - on-premise use case during this session.

For more information on what we have lined up for you for SOA and AppAdvantage (the aggregated value of using Oracle Fusion Middleware technologies with Oracle Applications to enable such things as cloud and on-premise integration), check out Focus on SOA and Focus on AppAdvantage. We recommend you bookmark these links.

Thursday Sep 12, 2013

Business is Changing, Can Your Applications Keep Up? The AppAdvantage Story

Author: Ajay Khanna, Director, Oracle

To do business organizations depend on various kinds of enterprise applications. Over time organizations acquire many such applications including ERP systems, CRM systems, SCM applications, Contact Centers, Customer Service applications. They may also have many home grown applications, and some of them are even running in the main frame systems!

It is not uncommon for businesses actively pursuing mergers and acquisitions to end up with several of applications for the same purpose. They accumulate many ERP, CRM, HRM systems.

While applications are getting dated, business environment is changing, regulations are changing, and customer needs are changing. How can we make sure that we can keep our applications agile and equip our businesses with most advanced technology without rip-n-replace of legacy systems?

In this webinar “Business is Changing, Can Your Applications Keep Up?” on Sep 12th 2013 (today!), I am going to discuss some of the challenges that companies face due to aging applications and how Business Process Management (BPM) Suite helps address these. I will discuss how organizations can use BPM to do more with their applications including:

  • Make processes more consistent by removing whitespaces between applications
  • Eliminate the need of brittle customizations
  • Enhance business visibility into transactions across applications
  • Extend applications with social and mobile capabilities
  • Improve the user experience by streamlining navigation

Register now.

Oracle AppAdvantage strategy helps enterprises to leverage their existing enterprise investments like legacy applications while offering new and unique capabilities that the business requires. It is not a rip-and-replace strategy. With Oracle BPM Suite, enterprises will be simultaneously delivering short term business value and begin the journey to create the next generation intelligent process applications.

We will be exploring this more in our AppAdvantage session at Oracle Open World coming up in just a couple of weeks. To provide real world evidence of the same, Fred Stern from Flextronics will join us on stage to discuss how the company enabled business agility with Oracle AppAdvantage. So, if you are planning to come to OpenWorld, do stop by and connect with us.

CON9284: Five Easy Steps for Modernizing Business Applications with BPM
Thursday, Sep 26, 11:00 a.m. – 12:00 p.m.
Moscone West - 2014

Wednesday Sep 11, 2013

Inside the OOW Session: Optimize Cross-Channel Marketing with Oracle Fusion Middleware

Author: Christie Flanagan, Principal Product Marketing Director, Oracle

In the last several years, the online universe has expanded and evolved across multiple channels. As a result, the digital customer journey has become increasingly complex. It is now common for customers to rely on multiple channels of interaction with a brand when making their purchasing decisions.

The problem is that most companies are having difficulty keeping up with this new cross-channel reality. In fact, very few organizations are doing a good job meeting customers’ expectations in this area. Companies realize that in order to be effective now, marketing campaigns must deliver a seamless customer experience across all touch points from email to the web to mobile. At the same time, this cross-channel experience must remain relevant to the customer throughout by presenting the right content or information to him or her at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there?

Find out by joining us at Oracle OpenWorld for the session:

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]
Wednesday, September 25, 2013 from 1:15 p.m. - 2:15 p.m.
Moscone West - 2014


During this session, you’ll hear from our web experience management expert and Oracle WebCenter Sites Principal Product Manager, Srinivasan Sankaran, and me on how integrating a marketing automation system such as Oracle Eloqua with Oracle Fusion Middleware technology for web experience management and predictive targeting provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaign wide insight and optimization.

Learn about other Oracle AppAdvantage sessions at OpenWorld in the Focus on AppAdvantage Guide.

Time to Transform or Hit CTRL ALT + DELETE ?

Author: Rimi Bewtra, Senior Director, Oracle

Whether you are glancing at the Oracle Open World agenda or any publication, every headline seems to be about Mobile, Cloud, Social, Big Data, Fast Data. ... BUT, you’ve made investments in Oracle’s Enterprise Applications. Does this mean it’s time to hit <CTRL> <ALT> + <DELETE> or <command> Q (for us Apple users) to START OVER?

In this General Session, Oracle Group Vice President, Amit Zavery, provides you with real answers to your questions and discusses how you can maximize the value of your current investments. He will introduce Oracle AppAdvantage, a new program that enhances the business value for Oracle Applications customers —that have invested in Oracle E-Business Suite; Oracle’s PeopleSoft, JD Edwards, Siebel and or Oracle Fusion Applications product families. Join us to learn more:

Session: General Session: Transform the Enterprise—Optimize Applications Investment with Middleware [GEN9301]
Data:
Tuesday, Sep 24, 2013

Time: 12:00 PM – 1:00 PM

Location: Moscone West – 2002/2004

You will hear directly from a few of our customers, including:

  • Pella, a recognized leader as a windows and doors manufacturer,
  • McAfee, Inc. a leading provider of complete virus protection and Internet security solutions, and
  • World Fuel Services, a global leader in fuel supply.

You will also get a first-hand look at how Oracle Fusion Middleware is helping organizations enhance and extend the value of Oracle Applications in key areas such as enterprise mobility, on-premise to Cloud integration and much more.

For more details on this and other sessions that explore how Fusion Middleware can enhance and extend the value of Oracle Applications download the Focus On Oracle AppAdvantage document.

Tuesday Sep 10, 2013

You Are Invited! Meet This Year's IT Innovators

Don’t miss this opportunity to meet the winners of the Oracle Excellence Awards for Fusion Middleware Innovation.

Excellence Awards Ceremony: Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators
Yerba Buena Center for the Arts Lam Research Theater
Monday, Sep 23, 4:45 pm – 5:45 pm

Oracle Fusion Middleware Excellence Awards honor customers with cutting-edge use of Oracle Fusion Middleware technologies to solve unique business challenges or create business value. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture.

This year saw a record numbers of nominations across all the product categories. And we are extremely excited about the culmination of a 4 month process in this award ceremony. The grand event honors the winners of each award category at a special ceremony presided over by Oracle executives and attended by their industry peers.

You are invited! Join the winners and your industry colleagues in the celebration at the beautiful Yerba Buena Center for the Arts Lam Research Theater. Oracle OpenWorld Badges are required for admittance.

Not attending Oracle OpenWorld but would like to attend the ceremony? If you live in the area or are an Oracle Partner with only an Expo pass – simply register via the RSVP link here or in the banner and we will provide a complementary code for a Discovery Pass that will allow you to attend the Award Ceremony.

See you there.

Monday Sep 09, 2013

Breaking News: Thomas Kurian to Keynote the Oracle Fusion Middleware General Session

Author: Rimi Bewtra, Senior Director, Oracle

Oracle Executive Vice President, Thomas Kurian, to Keynote the Oracle Fusion Middleware General Session [GEN9600]

                                                                                                                                                   Session: GEN9600  General Session: Accelerate Business Innovation with Oracle Fusion Middleware
Date: Monday, Sept 23, 2013
Time: 3:15 PM – 4:15 PM
Location: Moscone North – Hall D


Oracle Fusion Middleware is the leading business innovation platform for the enterprise and the cloud. Innovative businesses today are utilizing new platform technologies to transform their enterprise—embracing social networking, mobile, cloud, big data, and fast data technologies. The convergence of these technologies opens the door for business innovation—changing how customers interact, employees collaborate, and IT and business work together to define their enterprise technology strategies that accelerate business innovation. This general session reveals Oracle’s latest innovations across the next-generation Oracle Fusion Middleware platform and illustrates how customers are achieving their business innovation goals with Oracle Fusion Middleware.

For more details on this and other primary Fusion Middleware sessions, download the Focus on Best of Fusion Middleware document.


Get Ready for a Memorable Experience with Oracle Fusion Middleware at Oracle OpenWorld 2013

Author: Claire Dessaux, Vice President, Oracle

Oracle Fusion Middleware is going to be in the spotlight at Oracle OpenWorld 2013 with one fully-dedicated content stream and seven tracks totaling five keynotes, 200+ conference sessions, 60+ demos, and 15+ hands-on-lab sessions throughout the week.

All of this content has been carefully prepared to give you the latest news on Oracle Fusion Middleware 12c and get you educated on the different solutions that Oracle Fusion Middleware empowers – including Oracle AppAdvantage, Enterprise Mobility, Cloud and Middleware as a Service, Fast Data, and Internet of Things.

As you are gearing up for your trip to San Francisco and preparing your schedule, we wanted to share our “Top Five” tips to make sure you get the most out of this year’s conference from a middleware perspective.

Here it goes:

#1 – Consult the Focus On documents for Oracle Fusion Middleware

These documents list the schedule for primary keynotes, general sessions, relevant conference sessions, and Hands-On-Lab available throughout the week – all in one place, making it easy for you to create your own schedule. You can find them on line here. Focus On documents are organized per top-level solution (Big Data and Business Analytics, Cloud, CX, HCM, Mobile, Oracle Partner Network) and per product lines under Oracle Fusion Middleware (e.g. Oracle Coherence).

#2 – Enter your schedule in Scheduler Builder before the event

Map out your week and pre-enroll in conference sessions using Schedule Builder here. Given the popularity of some of our Oracle Fusion Middleware sessions, we strongly recommend that you pre-enroll in the sessions you’d like to attend before traveling to San Francisco.

#3 – Plan on attending the Oracle Fusion Middleware General Sessions

The Oracle Fusion Middleware General Sessions help you kick-off your week at Oracle OpenWorld 2013 and map your plans for the rest of the conference.

The Oracle Fusion Middleware General Sessions are listed in the table below:

Areas

General Session Title

Date & Time

Location

Fusion Middleware

Accelerate Business Innovation with Oracle Fusion Middleware (GEN9600)

Monday, Sep 23

3:15 p.m. - 4:15 p.m.

Moscone North Hall D

Oracle AppAdvantage

Transform the Enterprise – Optimize Applications Investment with Middleware (GEN9301)

Tuesday, Sep 24

Noon-1:00 p.m.

Moscone West - 2002/2004

Business

Intelligence

Oracle Business Intelligence Executive Briefing (GEN9350)

Monday, Sep 23

1:45 p.m. - 2:45 p.m.

Moscone South - 306

Development Tools

Emerging Trends in Application Development – The Oracle Perspective (GEN9618)

Monday, Sep 23

10:45 a.m. - 11:45 a.m

Marriott Marquis – Salon 8

Cloud and MWaaS

Oracle Fusion Middleware – Designed to Power Your Cloud Strategy (GEN12064)

Tuesday, Sep 24

3:45-4:45 p.m.

Moscone West - 3024

Engineered Systems

Oracle Engineered Systems Principles and Architecture (GEN9730)

Tuesday, Sep 24

10:30-11:30 a.m.

Moscone North Hall D

Enterprise Mobility

Mobile Development and Deployment Platform Enabled by Oracle Fusion Middleware (GEN8994)

Tuesday, Sep 24

10:30-11:30 a.m.

Moscone South - 309

 Make sure to pre-enroll for these sessions early using Schedule Builder here. They will fill up quickly.

#4 – Be sure to meet the Oracle Fusion Middleware Innovators

Reserve time to network with those customers who implemented innovative and cutting-edge solutions with Oracle Fusion Middleware at the 2013 Oracle Excellence Award Ceremony for Oracle Fusion Middleware Innovation. The ceremony is on Monday September 23, 4:45 – 5:45 p.m. at the YBCA, Lam Research Theater, just next door to Moscone North (CON8082).

#5 – And of course…wear comfortable shoes

Did you know that in average an Oracle OpenWorld attendee walks three miles during the week? And with all those content-rich sessions we’ve prepared for you on the middleware side, you may well hit some new records this year!

We are looking forward to hosting you at Oracle OpenWorld 2013 in San Francisco and create many Oracle Fusion Middleware memories. See you soon and safe travels.

Friday Sep 06, 2013

While in the City … Get Touristy!

Contributor: Rimi Bewtra, Senior Director, Oracle and a Bay-Area aficionado

When Tony Bennett first sang … “I left my heart in San Francisco”, he may not have known that this song would win him Grammy Awards for Record of the Year and Best Solo Vocal Performance. Yet even back then, San Francisco’s history was full of color and recognized as one of the most beautiful cities in the world.  Today, San Francisco, lined with Victorian houses painted in every shade of the rainbow, and cable cars that scale and conquer the steep hills with ease are a testament to San Francisco's unique history.   So even as you take in the Oracle Open World keynotes, sessions, demos and hands-on-lab sessions, we hope you save some time to enjoy our ‘Paris of the West or the city by the bay”, San Francisco.

In between those Oracle Open World activities be sure to. . .

Drive across the “new” San Francisco - Oakland Bay Bridge!

The “NEW” San Francisco-Oakland Bay Bridge, offers a new driving experience with a side-by-side configuration, opening up panoramic views of the San Francisco bay and the  East Bay hills. From driving beneath a canopy of white suspender ropes to the wider road-decks with shoulders on either side, a drive across the new East Span is nothing like it used to be. Motorists are urged to drive safely and keep their eyes on the road, and let their passengers enjoy the much more picturesque ride.

Raise a Glass, try our California Wines
Take a virtual road trip through California's wine regions at a walk-around tasting on Sept 21, 2013, at the SF Ferry Building. Taste diverse wines from north to south, with selections from Napa Valley, Sonoma, Paso Robles, Santa Cruz Mountains, Mendocino, Lodi, Livermore Valley, Santa Barbara, San Luis Obispo, Sierra Foothills, and beyond.
SPECIAL EVENT: California Wines Road Trip 2013 - at the San Francisco Ferry Building

Catch a ball game – the SF Giants are playing the LA Dodgers
The 2012 World Series Champions, San Francisco Giants-are play the Los Angeles Dodgers. The Giants versus Dodgers rivalry is regarded as one of the most competitive and longest-standing rivalries in American baseball. This is sure to be an exciting set of games.  Check out the ball game schedule.

Then of course come back see us … at Oracle Open World.  Here’s the Best of Oracle Fusion Middleware.


Wednesday Sep 04, 2013

Chock Full of Fusion Middleware Customers at Oracle OpenWorld

Long timers at Oracle OpenWorld know that the conference is a great opportunity to hear from not just the Oracle executives and technology experts but more importantly from their peers in customer organizations. While at Oracle OpenWorld, don’t miss the chance to hear first-hand from customers on their current implementations and future plans, lessons learned and the tricky gotchas. If middleware and Oracle AppAdvantage are top of mind for you, we highly recommend you bookmark the links to:

As we gear to hear recent customer success stories, wanted to share with you a recently released video with Engineers Australia as they discuss the business value of Oracle AppAdvantage and the benefits derived.

Have a similar story? Do share.

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