Last week we showed you how Manchester Airports Group is using Oracle MCS to better engage with, and promote to, its customers. Today, we have another example of how a company with a large, mobile user base has adopted Oracle MCS to provide relevant, real-time, information and services to its target audience: its own sales force!
IFC Group
(Industrial Farmaceutica Cantabria) is one of Spain's leading skin care product developers and distributors. With a large, constantly traveling, sales force, and with a small IT department, IFC historically has asked its sales reps to enter sales & procurement data into the company's systems after each pharmacy pickup, which was something that reps could not do until they returned to their offices. Even then, the entry process took hours! This method was extremely inefficient and reduced time in the field.
When sales teams asked for a more flexible mobile solution that would increase efficiency and decrease frustration, IFC didn't have the time or the IT resources to build an entirely new system. However, the company realized that it needed to create an attractive solution where reps could enter data in real-time from remote locations, as well as a solution that gave reps access to on-demand CRM and BI tools that were critical in the sales process. A current Oracle customer, IFC added Oracle MCS to its product suite, and was able to use and convert its existing APIs, without changing any code, into mobile APIs. What did that mean? Through Oracle MCS, IFC was able to deliver exactly what its sales teams had asked for, and made their work much easier, without replacing the company's entire IT infrastructure! To learn exactly how IFC accomplished this, read the full article HERE.
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