Mike Maynard
Director of Analytic & Strategic Services, Oracle Digital Experience Agency
Mike Maynard is a Director of Analytic & Strategic Services at Oracle Digital Experience Agency. His background includes 15+ years of experience in digital marketing analytics and advanced analytics with brands. Levering that experience, Mike has been able to greatly improve marketing ROI across many channels through a variety of approaches using predictive modeling, test and learn, segmentation, and strategic targeting. Mike is passionate about marketing, holding a bachelor’s degree in marketing from Northeastern University, as well as an MBA in marketing and master’s in marketing analytics, both from Bentley University.