Oracle Blogs

Graham McInnes has built his career at the intersection of technology, strategy, and storytelling—transforming complex B2B SaaS solutions into compelling market narratives that drive measurable business outcomes. As a growth-focused product marketing executive, he's spent nearly two decades mastering the art of go-to-market strategy, with particular expertise in enterprise cloud solutions and customer experience platforms. As Senior Manager of Outbound Product Management for CX at Oracle, Graham led global product strategy and go-to-market execution for Oracle CPQ across the company's expansive CX and ERP portfolio. His track record speaks volumes: 15% year-over-year revenue growth in both 2018 and 2023, a complete overhaul of the Oracle CPQ website in 2021, and an impressive portfolio of 342+ customer success stories produced between 2018 and 2025. He's delivered 45 partner webcasts and 12 whitepapers within a two-year span, while managing strategic alliances with system integrators and independent software vendors across ERP, CRM, eCommerce, and logistics markets. What sets Graham apart is his comprehensive approach to product marketing. He doesn't just develop positioning and messaging—he architects entire ecosystems of enablement that measurably increase win rates and accelerate sales cycles. His expertise spans competitive analysis, market research, sales enablement programs, demand generation campaigns, and partner marketing initiatives. Before Oracle, Graham spent over a decade at Mavenir, where he directed global product marketing for software serving 275+ telecom providers across 140 countries. His work earned him recognition as Top Talent from 2014 to 2016 and Best Product Marketer from 2012 to 2016. Leading a team of three, he modernized the company's global product marketing efforts using the Pragmatic Marketing framework, delivering annual global product launches with measurable pipeline impact. His success was so notable that he was featured in the 2017 book Love Your Work and Make More Money. Throughout his career, Graham has demonstrated a consistent philosophy: successful product marketing requires deep market intelligence, compelling storytelling, cross-functional alignment, and relentless focus on measurable outcomes. Based in the Greater Richmond Region, he specializes in B2B SaaS, go-to-market strategy, revenue enablement, and product positioning. For organizations looking to accelerate growth through strategic product marketing, Graham represents the gold standard—a leader who combines strategic vision with tactical excellence, and who measures success not in outputs, but in business outcomes.