Becki Francis
Associate Director Client Strategy, Retail at Movable Ink
Prior to joining
Movable Ink, Becki worked client-side in a variety of marketing and CRM roles within retail. She joined us from Revolution Beauty, where she managed the brand’s digital marketing activity and global retention strategy. Prior to that, Becki led the CRM team at House of Fraser, focusing on the rollout of a series of highly automated lifecycle programs. It was in this role that Becki first worked with Movable Ink, using the platform to drive process efficiencies and 1:1 personalization at scale through the email channel. Becki now leads our retail strategy practice in EMEA.
