The Challenge
Vodafone Business, a leader in the global B2B telecommunications market, delivers advanced communication services to companies worldwide. As the organisation continued to evolve, some emerging and highly specialised processes required capabilities that existing systems were never intended to support. This naturally created areas where teams needed greater flexibility, faster adaptation, and more tailored digital solutions. While core platforms remained effective for mission‑critical operations, certain business areas, particularly within Sales & Commercial, required a new approach to accelerate delivery, streamline workflows, and better support rapidly changing commercial and customer needs.

The Solution
To address these challenges, Vodafone Business introduced Oracle APEX, which became the cornerstone for building and managing numerous business-process applications and enabled a seamless transition from disjointed systems to a unified, in-house development environment. This shift allowed Vodafone’s teams to deliver secure, user-friendly applications tailored precisely to their needs and delivered at unprecedented speed.

Currently, approximately 50 APEX applications are in production, powering critical internal processes such as Sales Performance Reporting, Commissions, Targets, Pricing, and Product Taxonomy Management. These apps are exclusively internal, serving over 6,000 Vodafone employees and contractors.

“By leveraging Oracle APEX, Vodafone Business transformed its internal operations, replacing costly, rigid systems with 50+ low-code apps that deliver secure, tailored solutions to several areas, such as Sales & Commercial Operations, Finance and Product Management, cutting costs by up to 90% and accelerating delivery from several months to weeks”


— Filipe Zeferino, Digital Operations Team Leader, Vodafone Business

The Results
The adoption of APEX has delivered transformative benefits, positioning it as a strategic enabler of innovation, efficiency, and customer-centricity within Vodafone Business.

  • Massive Cost Reductions: Vodafone achieved significant savings, sometimes up to 90% compared to alternative solutions, thanks to APEX’s low-code capabilities that minimize development expenses and resource needs.
  • Accelerated Time-to-Market: What once took several months to deliver now occurs in weeks, enabling the rapid deployment of tailored applications.
  • Ultra-Fast Issue Resolution: Problems that previously lingered for weeks or months are now often resolved within a day. This is enabled by the platform’s simplicity, the expertise of the development team, and the low-code framework, which streamlines troubleshooting and updates. These improvements extend beyond costs: speed of delivery and issue resolution have seen similar 10x enhancements. APEX has not only unified Vodafone’s IT landscape but also boosted sales efficiency and internal satisfaction, moving the organization closer to operational excellence.

Image 1. Target Letter Management app. Distribution and signing of Sales Targets to all salespeople in Vodafone Business.

Image 2. LINK is a Sales Hierarchy Management App, supporting key business processes such as sales commissions calculation or sales performance management.

Image 3. CAT tool (Cost Allocation Tool). It captures the allocation of people to projects in Vodafone Business IT, to capitalise them (Opex to Capex)