By Tim Caynes on Mar 18, 2008
We've got a new place for Small and Medium Businesses on sun.com. Take a look. It's called "Sun's Place for Small and Medium Businesses". And guess what. It's full of stuff for Small and Medium Businesses.
Why is this significant? You'd be correct in thinking this would be very old news for some of our competitors, who have their entire portfolio of products and services arranged by business or audience, right from the home page and throughout their sites. Sun, however, never ones to follow a trend, have always adopted a product-oriented information architecture and stuck with it through sea-changes in marketing and sales. Whatever our key messages are, and however they are woven into the fabric of sun.com, you know you can always find our products by following predictable and consistent paths. There have always been logical groupings of products as solutions, or as part of selected promotions, but, you know, they've never really done the job of speaking to a particular market segment.
So that's why the Small and Medium Business section is important. It's a first step into supporting customers that might share common business needs, rather than providing a bunch of great products that might fit together as a discrete solution package. Of course, what's important for a specific market is how our solutions enable them to solve their business problems, but previously, you'd be looking for the solution yourself, rather than having your own space, where Sun is able to highlight those that we already know will be important to you.
It's only a start, in terms of designing for addressable markets, but the change in focus for the information architecture is hugely significant, so it's an exciting development. You are still reading this, right?
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