The Secret Is Out

There's no magic bullet for design, no one-size fits all, or cross-market, cross-audience component set that captures unique customer needs across your entire audience. But there is some cream.

It's worth investing 7 minutes of your life watching the video to discover what you probably already knew - customers really do know best when it comes to design. Designers are just here to do exactly what you say.

In noting this approach to making your design customers instantly happy, I'm considering making a purchase. As we wind down to the holiday season, we're winding up on deliverables on a few design projects that should see the light of day early in 2008. I could really do with some Information Architecturizer Spray to instantly organize some category page frameworks. If anyone knows where I can get some by Wednesday, that would be great.

But seriously. No, hang on, that was seriously.

p.s. Happy birthday, Martin

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