TiVo Lists Top Ten Commercials From Super Bowl XLI
By woodjr on Feb 06, 2007
TiVo's second-by-second information on what users are watching, repeating, and skipping gives it a unique ability to rate the popularity of Super Bowl commercials. Yesterday, they released a list of the ten highest-rated commercials from this year's Super Bowl. I was sad to see that my own favorite, Sierra Mist's "Beard Comb Over" ad, didn't make the cut.
And for those who may be worried about just how closely Tivo is watching them, more info is available in a recent San Francisco Chronicle article. In short: they gather (and sell) random anonymized samplings of user behavior.